Microsoft's latest (and oddest) Windows 7 promotion yet

Microsoft's latest (and oddest) Windows 7 promotion yet

Summary: Microsoft has been doing lots of early back-to-school and other kinds of promotions for Windows 7 in recent months. I haven't seen the company do much to entice potential customers to buy the Professional version of the product, though, until now.

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Microsoft has been doing lots of early back-to-school and other kinds of promotions for Windows 7 in recent months. I haven't seen the company do much to entice potential customers to buy the Professional version of the product, though, until now.

Windows 7 Professional is the Windows 7 SKU targeted primarily at small business users. To get these customers to bite, Microsoft is offering them a $100 Southwest Airlines voucher. The details (from a June 22 "Windows for Your Business" blog post):

"Buy Windows 7 Professional or Windows 7 Professional upgrade at Amazon.com between now and July 16 and get a $100 USD voucher to use on your next Southwest Airlines business trip at SWABIZ.com. If you’re interested, you can go to Amazon.com to purchase and Amazon.com will email you a voucher code that you can redeem at SWABIZ.com, Southwest Airlines’ self-managed booking tool for small businesses to book air, car and hotel reservations."

Windows 7 Professional normally retails for between $260 and $300 (U.S.) for the full version and $160 and $200 (U.S.) for the upgrade version.

Speaking of Windows 7 offers, Microsoft added a couple new ones to its "dads and grads" list of promotions earlier this week. Here are the details:

  • The Microsoft online Store is offering an HP Pavilion DM4 with Windows 7 Home Premium and an Xbox 360 Arcade for $794. This $200-off offer is only available for a limited time and is only for those in the U.S.
  • Students not in the market for a new PC, but who want to upgrade to Windows 7, can get Windows 7 Professional via an upgrade offer $29.99 ("the lowest price available on any Windows 7 upgrade," the Softies say). The offer is available in Australia, Canada, France, Korea, Mexico, the UK, and the US and to qualify, students need a valid college or university email address (in the U.S. that’s a .edu address). The offer expires after September 6.

Topics: Microsoft, Operating Systems, Software, Windows

About

Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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20 comments
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  • RE: Microsoft's latest (and oddest) Windows 7 promotion yet

    I'm sure this has to do something with Zune being the official music provider on United Airlines.
    emilioleon@...
  • Only for business fares?

    Is the $100 only good toward the purchase of a sky high-priced business-fare ticket?

    We need reporters, not bloggers and advertizers.
    dogbreath1
  • RE: Microsoft's latest (and oddest) Windows 7 promotion yet

    Get $100 off a plane ticket just for using Microsoft Windows 7? I'm all about that!
    Loverock Davidson
  • RE: Microsoft's latest (and oddest) Windows 7 promotion yet

    I tend to base purchase decisions on the relative costs & merits of the products, not the irrelevant promotional garbage stuffed in the box.
    AndyPagin
  • Microsoft will be offering more wacky and crazy promotions to try to keep

    Win32 relevant. But, the iPad onslaught has show that the importance of Win32 is in decline.
    DonnieBoy
    • RE: Microsoft's latest (and oddest) Windows 7 promotion yet

      @DonnieBoy : Figured we'd see at least one fanboi make a comment. I guess you've finally installed that 800MB update to Snow Leopard without many problems then? [Oh ya. don't forget to re-install Flash. Apple screwed that one....]
      Gis Bun
  • re: DonnieBoy

    I fail to see the relevance of your comment.
    deepee912
    • RE: Microsoft's latest (and oddest) Windows 7 promotion yet

      @deepee912 - Truth be told, DonnieBoy doesn't need to be relevant to post anti-Microsoft rhetoric. He just needs to see the word "Microsoft" to start foaming at the mouth.
      PollyProteus
      • Hardly...

        @PollyProteus
        It just has to be about PCs for him to start foaming at the mouth about MS...
        Wolfie2K3
    • PollyProteus is right on about Donnie. His posts are what's "Odd".

      Anyone can see he is a desperate ABMer. The ipad is not even in direct competition to the vast majority of the win32 base.
      I guess he's given up on his "Linux is rapidly eroding win32 relevance schtick" and is now shooting for anything to be the downfall of win32.
      hmmm...what's next Donnie? You've been wrong on every prediction you've made for years, so why stop now, might as well make it a full career of being wrong.
      xuniL_z
  • RE: Microsoft's latest (and oddest) Windows 7 promotion yet

    I'm not sure I agree that this is "odd": Companies do cross-promotions all the time.

    The bonus for Microsoft is that providing a $100 voucher is actually less expensive than providing a $100 discount: Southwest kicks in some money for advertising, and the redemption rate for vouchers is less than 100%. And, if you're thinking about flying somewhere, maybe you'll pick up a copy of Windows 7... and maybe you'll choose to fly SouthWest. Odd? Not really.
    Johnula
  • RE: Microsoft's latest (and oddest) Windows 7 promotion yet

    Compared to my upgraded 32 bit Vista Home Premium, my Windows 7 Professional 64 sucks!!!
    Microsoft, what have you done with the USB drivers? They are very intermittent on Win 7 Pro 64.
    ITOdeed
    • RE: Microsoft's latest (and oddest) Windows 7 promotion yet

      @Micrahard : My Win 7 Professional 64 is stable, and has been so since day one. I'm running it on a relatively old Dell Dimension 9200, and did a full, clean install. Not a hiccup. Maybe 32 bit is the way to go for you.
      Johnula
    • RE: Microsoft's latest (and oddest) Windows 7 promotion yet

      @Micrahard

      yeah right because the millions of PCs that run Windows 7 every day and have no issue with USB or anything for that matter means that just because your PC has trouble that it must be the OS. That makes sense.

      Oh and Microsoft may make drivers but it is the manufacturer of the hardware that is responsible for that so you may want to contact your PC manufacturer or a qualified technician to get that resolved because I guarantee you it is not the OS. So if you upgraded to Windows Vista and then To Window 7 maybe your PC is a bit older and you should try a fresh install and make sure you get the appropriate drivers for you computer from the hardware manufacturer.
      bobiroc
      • Call somebody else...

        @bobiroc .... driver problems? Contact your hardware vendor.
        (Among the things NOT heard on Apple tech support line)
        HollywoodDog
      • RE: Microsoft's latest (and oddest) Windows 7 promotion yet

        @bobiroc : Actually, Microsoft makes very few drivers. The manufacturers send them the [basic] drivers.

        I do agree. Unless your Vista is running perfectly, do a fresh install even with an upgrade SKU [see www.winsupersite.com to see how - legally]
        Gis Bun
      • RE: Microsoft's latest (and oddest) Windows 7 promotion yet

        @HollywoodDog

        [i]"@bobiroc .... driver problems? Contact your hardware vendor.
        (Among the things NOT heard on Apple tech support line) "[/i]

        Well Doesn't apple control their whole ecosystem and make the OS and the drivers for the very limited pieces of hardware that apple allows into their computers on their very limited hardware configurations and options? I agree that is part of the reason MacOS works well if you are willing to deal with those limitations and pay the extra $$$ for a computer that runs less software and if you want or need Windows for some of your software you have to pay full retail pricing to get it on top of the expensive Mac computer.

        I support about 100 - 150 iMacs in my network for the School District I work for and the Apple geniuses support pass the buck so to speak just as bad as everyone else. In fact when I couldn't get a Mac certified printer to work that had drivers allegedly built in by Apple they did say call the hardware manufacturer and blamed the printer and ironically the same printer worked perfectly under a windows installation but would not work on any of the 30 iMacs in that specific lab either networked or locally. Funny though how a OS update that came down later and the printer worked. I had to set it up as a Windows Network Share printer to get it to work before that little secret update.

        Thanks for playing though.
        bobiroc
      • RE: Microsoft's latest (and oddest) Windows 7 promotion yet

        @Gis Bun

        [i]"Actually, Microsoft makes very few drivers. The manufacturers send them the [basic] drivers..."[/i]

        I know this and like you said they are very basic most of the time just to give core functionality of the system. It is just disturbing how many people automatically blame Windows for a great many things that Microsoft does not make nor can control. BSOD must mean windows sucks and has nothing to do with the driver from hardware X caused the stop/halt error and ironically getting the updated/bugs fixed version and it does not happen anymore. I hear it day in and day out and then when you try to point out the source of the actual problem people get bent out of shape because they cannot justify their undeserving blame they placed on Windows. Windows is not perfect and I know this but it does work very well for millions upon millions of computers every day and the small percentage that do have problems complain the loudest.
        bobiroc
    • RE: Microsoft's latest (and oddest) Windows 7 promotion yet

      @Micrahard : Only issue I had with USB on my Win 7 64-bit is with my Microsoft keyboard. I have a Logitech one ready to take its place. Have you checked for more recent drivers?
      Gis Bun
  • RE: Microsoft's latest (and oddest) Windows 7 promotion yet

    Well Microsoft is very focused on the Cloud.....
    yoshipod