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Microsoft's Windows 8 and the 'I' word (Immersive)

By | April 4, 2011, 12:07pm PDT

Summary: The iPad may be “magical,” but future Winpads will be “immersive.” Understanding what Microsoft means when it invokes the “I” word is going to become increasingly important to Windows developers (and to a lesser extent, users), in the not-too-distant future.

The iPad may be “magical,” but future Winpads will be “immersive.”

Understanding what Microsoft means when it invokes the “I” word is going to become increasingly important to Windows developers (and to a lesser extent, users), in the not-too-distant future.

There have been some recent leaks that indicate Windows 8 may include a Ribbonized Windows Explorer or a possible Metro-inspired Windows 8 lock screen. However, relatively little is still known about the Windows 8 interface at this point in the development schedule.

In spite of any official Windows 8 word, it has been rumored for a while now that Microsoft will be offering two different interfaces with Windows 8. One, allegedly, will be a tiled interface (similar to the tiled Metro/Windows Phone UI). This interface is believed to be MoSH (Modern Shell). Supposedly, this will be the primary (if not sole) interface for Windows 8 tablets and slates. The second interface will be more of a classic Windows Shell and will be the UI for Windows 8 desktops and non-touch-centric Windows PCs.

(Along with a number of other bloggers, pundits and users, I have wondered why Microsoft didn’t simply use its Windows Phone OS and Metro tiled UI — rather than Windows 7 and 8 — as its tablet/slate OS. The answer, it seems, is company officials are attempting to provide the same Windows Phone “look and feel,” keeping Windows, rather than a different operating system, the focal point.)

“Immersive” is the way that Microsoft is describing the Windows 8 app experience on tablets and slates running the MoSH interface, from what I’ve been told. Inside the company, some Softies use “immersive” and “modern” or “modern client” apps as synonyms. Once a user installs an immersive application, a tile for it will appear on the user’s Windows 8 dashboard.

An immersive app is one where the navigational elements of the operating system take a back seat to the application itself. Think about the difference between the New York Times iPad app and the New York Times Web site on the iPad. The first of these is an example of an immersive app, while the second is simply a Web experience. With an immersive app, all the UI controls for a particular app look and feel like native shell inside the app. In other words, a user is “immersed” in the app that s/he is running at any given time.

Immersive apps, from a developer standpoint, are those which will conform to the new Windows App Model that will be built into Windows 8. Immersive apps will adhere to Windows 8’s conventions around registration, package composition and software state. These kinds of apps will run in the Windows 8 “LowBox,” which is the new Windows 8 security sandbox, I’ve heard.

With Windows 8, Microsoft developers are thinking about different types of apps and experiences as being in different buckets, I’m hearing from my contacts. Web apps (I’m assuming HTML5-compatible ones) are considered “Bucket 3″ apps. Immersive apps are “Bucket 4.” Legacy or “classic” managed and native apps are considered “Bucket 5.” What are in buckets 1 and 2? So far, I don’t know. Anyone?

The “immersive” concept is connected to the “Jupiter” application model that is being developed alongside Windows 8. As a few bloggers with access to information about internal Microsoft Windows 8 builds have noted recently, the Milestone 2/3 builds of Windows 8 include references to “immersive” inside the operating system itself.

Jupiter — a new UI library for Windows 8 — is believed to be what will enable “immersive” applications to be deployed as AppX packages (.appx). Visual Studio 2012 supposedly will support the creation of thesee kinds of applications, which can be written in C#, Visual Basic and C++. Jupiter-based immersive apps will be delivered via the Windows 8 App Store, according to the grand Microsoft plan, my contacts have said.

Immersive apps aren’t about Web vs. Windows. The high-level idea is they’ll be a blend of Web and Windows.

Update: Rafael Rivera of WithinWindows has more on what “immersive” means from the Win 8 UI standpoint in an April 4 on his blog.

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Mary Jo has covered the tech industry for more than 25 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

Disclosure

Mary-Jo Foley

Freelance journalist/blogger Mary Jo Foley has nothing to disclose. WYSIWYG (what you see is what you get). I do not own Microsoft stock or stock in any of its partners or competitors. I have no business ventures that are sponsored by/funded by Microsoft or any of its partners or competitors.

Biography

Mary-Jo Foley

Mary Jo Foley has covered the tech industry for 25 years for a variety of publications, including ZDNet, eWeek and Baseline. She has kept close tabs on Microsoft strategy, products and technologies for the past 10 years. In the late 1990s, she penned the award-winning "At The Evil Empire" column for ZDNet, and more recently the Microsoft Watch blog for Ziff Davis.

Got a tip? Send her an email with your rants, rumors, tips and tattles. Confidentiality guaranteed.

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cheapholidaysinspain.net
cheapspaincity 14th May
Well written article, well researched and useful for me in the future.I am so happy you took the time and effort to make this article. Very nice post
Cheap holidays to Spain
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Is this the end of Windows Phone 7 ?
gjafg Updated - 4th Apr 2011
The desktop Windows 8 OS is being scaled down to run on both tablets and phones.

Windows Phone 7 is the end of the line. For Microsoft's phones, this is another platform reset.

This would explain why Windows Phone 7 is being updated so slowly, with few features being added. Microsoft is putting all its efforts behind creating a "unified" Windows 8 platform that runs on 3 screens.

Trouble is, whenever Microsoft introduces a new OS, it is full of teething problems, bugs and missing features (eg Vista, WP7).
@zndac
Are you really as stupid as you always sound. We understand that you hate microsoft , and as usual you are here spouting off about things you know nothing about as if it is fact. Good lord man get a life
@scruff40 : man, calm down... you're about to take the tiles off your Windows Phone and throw them against poor @zndac...

He might be a Microsoft basher... but in case you read wrong... that's precisely what Mary Jo is suggesting.

Pragmatically speaking, it makes much sense for MS to choose an interim path called Windows Phone 7. That is, take the Zune experience, push the envelope and start getting people excited about a new platform type.

But, let's face it, Windows Embedded Compact 6 R3 is a dead end. Mary Jo tries to hide the move, stating that they don't want to maintain two platforms. Nonsense, Win32 and Visual Basic 6.0 are not gonna coexist cleanly with the new UI. What Microsoft needs from Windows 7 is drivers, tons of drivers. Drivers that let you print, that let you connect to wireless, to DVD, to Blue Ray, etc.

Windows Phone 7 tablets were doomed by the narrow BLS in WEC6R3 and WEC7.

So calm down, this is not a reset, but it's neither a continuation of the WP7 product line.
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i8thecat Updated - 6th Apr 2011
  • Flagged
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Immersive experience ... like being immersed in a cauldron of boiling blue colored oil ... I can't wait! And next will be the expletentiary Win 9. Does anyone have a dictionary at MS or do they make this stuff up on the fly?
Welcome to the "Immersive" interface nobody will care about in 2020 when MS plans to release it. Fire Ballmer now!
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Sounds ambitious...
empirestatebuddy 4th Apr 2011
@zndac

As Ballmer pointed out, it's the biggest risk Microsoft has ever taken. But with the biggest risks come the biggest reward (assuming they can pull it off). For the first time in a while, I think people are interested in what Microsoft is up to. I know I am.
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Sure is a risk
Richard Flude 4th Apr 2011
MS is finally trying to innovate on it's desktops, rather than copy the leader.

Finally we get to see what they're capable of:-)
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@empirestatebuddy

I'm pretty sure some people have been interested in Kinect.
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Message has been deleted.
timiteh Updated - 6th Apr 2011
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Oh, they say that about everything
HollywoodDog 5th Apr 2011
@empirestatebuddy ... if I had a nickel for every minor technology Microsoft said it was 'betting the company' on. Hype.
@timiteh Maybe Apple is a copycat, but they certainly do a good job of turning that "copied" work into something people want to purchase. (A concept that evidently really frosts you.)
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RE: Microsoft's Windows 8 and the 'I' word (Immersive)
DeusXMachina Updated - 5th Apr 2011
@ timiteh
Please make a list of items that you claim Apple copied.
This is not to imply that they have not, but I suspect your list will be more full of internet fiction than fact.
So come on, please, let's see that list.
(Hint: Please, please PLEASE include the words "XEROX P.A.R.C." in there, so I can laugh at you.)
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@DeusXMachina
Almost everything that Apple has done is a copy of technology developed elsewhere, just like every other developer of computer software and hardware. Only a very small percentage of any successful company's or developer's work is likely to be original.

It doesn't really matter how Apple obtained the ideas for a graphical user interface that SRI and Xerox developed before them, they still were aware of those ideas, and still did copy them. Of course, they weren't the only ones that did so. The Mac came out in 1984, the W Window System (X Window was based on this) in 1983, the Amiga with Workbench in 1985, Windows 1.0 in 1985, GEOS in 1986. Clearly these systems were all based more on what came before them than on each other. None were particularly original compared to the basic ideas developed by SRI and, later, Xerox.

Of course, there is the iPod. I mean, everybody knows that the iPod was not the first portable MP3 player. There were two key things about the iPod that made it more desirable than competing players. One was that it got an acceptable ratio of size to storage ability. For the most part other players were either too big or held too little music (this was partly about when it was released).

The other key thing that was good about the iPod was its control scheme/user interface. That may be one of Apple's more original ideas. Usually it's things like this that have made Apple products successful: a small but key element of product design - not necessarily original in itself, but put together in a way not quite done before.
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RE: Microsoft's Windows 8 and the 'I' word (Immersive)
DeusXMachina Updated - 8th Apr 2011
@CFWhitman
"Almost everything that Apple has done is a copy of technology developed elsewhere, just like every other developer of computer software and hardware. Only a very small percentage of any successful company's or developer's work is likely to be original."

It is all well and good to make blanket generic statements, but I believe I was asking about specifics.

"It doesn't really matter how Apple obtained the ideas for a graphical user interface that SRI and Xerox developed before them, they still were aware of those ideas, and still did copy them. Of course, they weren't the only ones that did so. The Mac came out in 1984, the W Window System (X Window was based on this) in 1983, the Amiga with Workbench in 1985, Windows 1.0 in 1985, GEOS in 1986. Clearly these systems were all based more on what came before them than on each other. None were particularly original compared to the basic ideas developed by SRI and, later, Xerox."

What you conveniently neglect in your little faux history is that only one of the companies who developed the systems you mentioned were both invited by PARC to see the facilities, but also PAID for the privilege. Sam Tramiel didn't. Bill Gates certainly didn't. More importantly, Apple HIRED the key engineers to continue THEIR work at Apple. With XEROX's complicity. SO, are you suggesting that these engineers were copying themselves?

"The other key thing that was good about the iPod was its control scheme/user interface. That may be one of Apple's more original ideas. Usually it's things like this that have made Apple products successful: a small but key element of product design - not necessarily original in itself, but put together in a way not quite done before."

And?
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@zndac

They will still need WP7 for a while. It won't be long before a stripped down Windows can run handily enough on ipadish hardware with decent battery life, but we are still a ways off from the time that it is practical for a phone.

I would actually call the pace of WP7 pretty frantic if you look at how far it has come from scratch vs how long the competition took. Updates getting to users once available on the other hand, yeah slow.

Also on the plus side, development for WP7 should be trivially easy to port over to W8 so hardly any developer investment isn't wasted in the transition.
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Why do you persist on telling lies, zndac
Mister Spock 4th Apr 2011
@zndac
I would imagine that many here are insulted by the fact that you believe them all so gullible as to believe that which you posts.

If that is true, I belive the correct human expression would be "The joke is on you".
plain
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...pretending to be an alien space creature?

Is being 'human' not good enough for you?
@Mister Spock

Not Spock; Spock can Spell.
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@Mister Spock

And while you are pondering that, please list the actual lies.
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@zndac Microsoft is currently working on the "Apollo" update aka Windows Phone 8. They are not abandoning the Windows Phone platform and it's developers. Microsoft seems to be very proud of the number of developers they've attracted to WP7, so they will not walk away from them.

Windows Phone and Windows are on two separate tracks. As we've seen from Android and iOS, smartphone apps are of little value to big screen tablets and require their own independent app stores. There is little reason for Microsoft to try to unify their mobile OS and desktop OS if completely new apps need to be written for tablets anyway.
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@cool8man

Wow, talk about total failure to even RTFA!
First your main contention, that "Windows Phone and Windows are on two separate tracks.... There is little reason for Microsoft to try to unify their mobile OS and desktop OS if completely new apps need to be written for tablets anyway," is EXACTLY the opposite of what the article is saying. In fact, right or wrong, MS sees terrific value in merging the two, once the hardware catches up.
Second, we have seen nothing of the kind. iOS has had no problem with smartphone apps on larger screens, and Android is getting by as well. There is likewise no systemic requirement for a separate app store. It exists for end user convenience.
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@cool8man

Microsoft has walked away from platforms and technologies that it's been "very proud of" before. Most recently, Kin.

That said, I think that walking away from Windows Phone 7 would be a mistake. It's interesting from a UI and an underlying technology perspective. But... The only thing as powerful as Microsoft's ability to print money with Windows/Office licenses is it's ability to shoot itself in the foot.
@cool8man You're confused. Tablets, smartphones, and modern PDAs are all the same kind of thing. I buy apps for my 10" Android tablet from exactly the same stores that serve my smartphone. Sure, apps adjust for large vs smaller screens. But they do on Windows, too.. you don't work the same way on a 10" netbook as a desktop with dual 24" screens.

Although the iPhone apps are limited on an iPad, not an Android limit. And even on iOS, iPhone 4 "HD" apps are included in the count of tablet-specific apps. The iPhone and iPad even share the same CPU/SOC.

This whole "Windows on tablet" seems political more than anything. "Windows" has been MS's answer to every question. If they answer differently for anything that could be a functional PC replacement, they essentially bless iOS, Android, WebOS, or any similar OS.. and MS has to play catchup.
Let's see...take a full blown OS that you can scale to various platforms, i.e., PC, slate, phone by simply changing the top UI layers allowing a shift from mouse/keyboard based OS to a gesture/touch based OS. Unify under the hood and make the experience seamless.
Sounds to me like Microsoft has once again swiped a page from Apple's playbook, and once again done it a couple of years late and no doubtedly a few dollars short. This is Apple's unified OS X system, nut for bolt. It never ceases to amaze me how a company that probably has a tenth the engineering talent of a giant like Microsoft can, with such elan, dance around the stumbling giant as Microsoft fumbles about in the dark only able to discern, however faintly, Apple's vision and plan.
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Wrong assumptions
MSFTWorshipper 5th Apr 2011
@dheady@... Maybe Apple has more engineering talent then MSFT...
@dheady@...
Yeah, maybe if they'd based their whole OS on BSD and stuck a skin on it....

OSX is not comparable to Windows in any way whatsoever. It just doesn't have half the features required, nor does Apple know how to implement them. Apple is almost purely a consumer gadget manufacturer, that likes to brag a lot. Microsoft plays in the Enterprise and STILL holds 90% of desktops at home or at work.

I think other OS's are actually getting there now, but if there is a threat to MS from any OS, it is not OS X.
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@zndac

Anytime you release a new OS youre faced with challenges. It's been that way with each OS release to date. This isn't just a MS issues it's an issue for everyone....hence the need for updates.
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Message has been deleted.
itguy08 Updated - 6th Apr 2011
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lol...
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@itguy08 Really now? Are you a design GUI master too as well as being a lazy IT Administrator?
@itguy08
Yeah but you will never know what it means to be smart even if all human are supposed to be smart in a way or another. In which way you are supposed to be smart again ? And please change your name as it is an insult to true IT people.
@itguy08 Leys face it. Microsoft took the concept directly from the iOS. But when Microsoft says "immersive", what they mean is "immersed in Windows".
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Yawn! Same old Microsoft.
camcost@... Updated - 5th Apr 2011
@itguy08
I got an iPad last week.
I LOVE it!!! It's truly an awesome device.
What's this got to do with anything?
Well... I've owned three Windows tablets... three!
And??
I haven't loved any of them. They're nothing more than a laptop which you can interface with the screen.
So, Microsoft's Windows 8 news doesn't excite me.
Same old, same old.
must be fun (not) scraping the bottom of the proverbial barrel for what else can be done with a desktop style GUI interface to make us "more productive" or "immersed". They should just focus on refining what they've got.
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Are you joking?
panic man 4th Apr 2011
This sounds exactly like what Apple is doing with Lion and it will be out this summer... not to mention many apps the the Mac apps store behave like this already. This article has to be a joke.
@panic man,

Not sure I would say exactly, but it does sound very similar.
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Yes, but MS is the truly innovational company. They just invented the letter 'I' !
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Interesting technology coming out of Microsoft. I like the sound of it. Its stuff like this that will keep Microsoft at the forefront of technology for years to come. Waiting to hear more about Microsoft Windows 8 and everything its capable of doing.
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@Loverock Davidson
Can't wait for the kinnect interface on win8, like the faux Gmail Motion. Little did Google know MS is really working on that. Then we can get some excercise. That should help ballmer's CEO satisfaction ranking to rise above 40%.
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@Loverock Davidson Did you type that before or after you swallowed SonofaSailor?
Loverock gets wet just thinking about the next Microsoft Powerpoint presentation deck.
Sounds like a pre-beta release of the marketing.
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Jump back 20 years
terry flores 4th Apr 2011
"An immersive app is one where the navigational elements of the operating system take a back seat to the application itself."

You just described the behavior of most fullscreen apps on MS-DOS. Or for that matter, every console game currently available. This is progress?
@terry flores Ha! That's a good point. Console games move the OS entirely out of the picture for the most part.
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cheapholidaysinspain.net
cheapspaincity 14th May
Well written article, well researched and useful for me in the future.I am so happy you took the time and effort to make this article. Very nice post
Cheap holidays to Spain

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