Microsoft's Windows consumer marketing chief jumps to Juniper

Microsoft's Windows consumer marketing chief jumps to Juniper

Summary: Brad Brooks, the Corporate Vice President of Consumer Marketing for Windows, has jumped to Juniper Networks.


Brad Brooks, the Corporate Vice President of Consumer Marketing for Windows, has jumped to Juniper Networks.

Juniper announced on January 19 that Brooks will be the Juniper Vice President of Worldwide Enterprise Marketing and Solutions.

As Windows watchers may recall, Brooks isn't the first Microsoft exec to jump to Juniper. Kevin Johnson, the former head of Microsoft's Platforms and Services business, quit Microsoft in 2008  and became the Juniper CEO. After Johnson's departure, Microsoft CEO Steve Ballmer split Platforms and Services into two, creating the Windows/Windows Live and Online Systems Divisions.

Brooks joined Microsoft in 2002, to work on the initial business development and marketing of Windows XP Media Center Edition.

I've asked Microsoft about its replacement plans for Brooks. No word back so far. Microsoft officials declined to comment as to what the company plans to do next, in terms of a replacement.

Microsoft is continuing to push Windows 7 as the company works on developing the next version of Windows, known as Windows 8.

Microsoft officials have not been willing to talk about the planned Windows 8 delivery date, but have said the next version of Windows will be out 24 to 36 months after Windows 7 -- which could mean anywhere from this year to 2012, depending on how Microsoft is calculating. (This year, however, the most that us company watchers are expecting is a beta of Windows 8.)

Microsoft officials have said the next Windows will run on x86, as well as systems-on-a-chip architectures from ARM, Intel and AMD, making the operating system able to run on smaller devices using less power.

Update: Reader Romit Mehta reminded me that Microsoft Group Product Manager for Web Platform, Lauren Cooney, also recently jumped to Juniper Networks. She is now Director of Developer Evangelism there.

Update No. 2 (January 21): President of Microsoft Asia Pacific Emilio Umeoka also is going to Juniper, where he will become worldwide channel chief, CRN reported.

Topics: Operating Systems, Microsoft, Software, Windows


Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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  • Get while the gettin's good

    Good time to work somewhere else!!
  • I assume

    by consumer, MS means people like me. Well, if that's the case, MS needs to send the whole department packing. I tend to hate all things Apple, including their brain-dead users and Steve Jobs jock sniffers, but Apple's marketing is nothing short of brilliant.
    • The problem for Microsoft is not at this level of management.

      Now, Apple is hitting on all cylinders, and, Apple users are some of the most creative people on the planet.
  • Just fired the whole department

    Good, Microsoft should fire the whole marketing department.<br><br>Microsoft = good software, horrible marketing

    I don't know what is it about Steve Jobs, but he can sell Apple branded toilet paper.
    • The problem is the upper management at Microsoft and what they are asking

      the employees to do. Steve Jobs is good, but, also Apple products are very, very good. It is the combination of the two.
    • RE: Microsoft's Windows consumer marketing chief jumps to Juniper

      @day2die Completely agree.

      in 95 Microsoft's Marketing was what Apple's is today. Microsoft's marketing is horrible and needs replaced.
    • RE: Microsoft's Windows consumer marketing chief jumps to Juniper

      @day2die The problem is that in addition to horrible marketing, Microsoft software has not really been all that good either lately, largely because MS marketing has had too much involvement in how and when the software is released. While the developers still have good concepts that demo well, and look good at a glance. There are too many, "this would be really great if they had just..." moments that then become features I have to buy/download as Add-in's later. Too many holes being created in secure software to allow MS marketing to get their extra ad revenue and data mining in over and above the considerable money I'm paying just for the right to use their stuff, not even the actual software.
    • RE: Microsoft's Windows consumer marketing chief jumps to Juniper

      Its software is not that good. MS built it self up on average software with great marketing and business backing. Apple never caught on in Corporate American for various reasons.

      Now that MS marketing is in the tank and the CEO is running MS like a rudderless ship their average software is not enough to fend off creative companies like Apple.

      Look at their last big release:
      Zune - iPod knock off with no advantages and sales.
      W7 Mobile - iPhone knock off, too little too late.
      W7 - What Vista should have been, only choice for corporate America so it wins by defualt. Market share is down.
      W7 Tablets - DOA, MS doesn't get the Tablet.

      Jobs is a good sales man with a great network of contacts but he also has the most innovative products around to sell. While MS imitates Apple pioneers and lately with great success.
  • A few years from now...

    ...MS will be THE case study for FAILURE, Corruption, and Bankruptcy.
    • RE: Microsoft's Windows consumer marketing chief jumps to Juniper

      @james347 <br><br>Define "A few years from now...". Is that less than five years? Less than ten years? Less than twenty years?<br><br>Statements like "...MS will be THE case study for FAILURE, Corruption, and Bankruptcy" make little sense. It would be tough to top GM, Worldcom, and Enron. AIG dwarfs all of them. Certainly Microsoft could fail, but they are going to have to get a heck of a lot bigger to become THE case study.<br><br>The reality is that Microsoft is facing a level of competition it has never seen before, but no, they are nowhere near failure. In fact, with Azure, Office 365, and continued dominance of Windows they could be poised for a perfect storm in the enterprise (in a good way). They could fail miserably as well, but the pieces are there.
      Rich Miles
      • RE: Microsoft's Windows consumer marketing chief jumps to Juniper

        @azzlsoft ... Though I must agree with your assessment, I question the "all in the cloud" strategy as I see how it is being deployed here:

        In fact LMAO when I viewed the photos in the above link noting that the cloud is in fact a server barn. The security questions we read about may well be valid concerns!
  • I'd say go for it!

    After a dismal CES performance. I would have to agree. Ditch Microsoft and find something else. Microsoft is floundering in itself and seems to have fallen even further behind in where Operating Systems are going. I don't believe Microsoft will just fade away. On the contrary. This is not about Windows not being on PC's in a few years. No, this is about getting a Windows based OS on other low powered devices like ARM. This is doing like Apple and creating a IOS4 out of OS X. But Microsoft, I don't believe have done this nearly fast enough.
  • Jump Ship? Think MS

    Seriously, whats with all these executives leaving left, right and center? You would expect for a company with seven business divisions with various levels of hierarchy there would be ample satisfaction amongst them all. Guess not. Microsoft seriously needs to do something about the bleeding or provide more clarity. Let the executives truthfully tell why they are leaving and just be honest and say its tough having them leave.
    Mr. Dee
    • It seems like

      people forget that the tech industry has a huge turnover, regardless of company.
      Michael Alan Goff
  • Microsoft's long-term strategy sounds great and a winner to me...

    If Microsoft can pull off the "windows everywhere and on everything" strategy, then they'll be light-years ahead of anything that Apple or Google or IBM or anybody else out there can do.<br><br>And, it doesn't matter who in the management and technology ranks comes or goes. Microsoft is much more than any one person, and that even includes Ballmer.<br><br>With Windows 8 intended to run on ARM and Intel based PCs, then there won't be any reason for anyone to use anything else if all of their hardware/software will be compatible across all form factors, including tablets, laptops/desktops, smartphones. Fragmentation is something that too many people and too many technology companies are not talking about or doing anything about. It seems to me that, whoever can tie all those systems together, will have the best of all worlds in the not too distant future, and from the sounds of it, Microsoft has the best strategy right now, although the implementation might be a year or two into the future, but that's not really that long to wait for something that can cure the incompatibilities of the fragmented hardware/software we have now in the many different forms available.
    • The end of WP7

      @adornoe@... You do realize that they've put an end to Windows Phone 7 with this announcement, right? Nobody could expect Windows Phone 7 apps to run on full Windows 8. So developers who take the trouble to skill up have a small user base and a limited window to sell their apps to recoup their investment. People who are looking to buy a phone now aren't going to be interested in a phone that's got it's dead end cast in stone soon. This is Microsoft's Commodore moment for mobile.

      Microsoft pulled off their "Windows everywhere" strategy in 1995. We're sick of it now. What we want now is stuff that works well, that works with our other stuff.

      Vizio is putting a PC in every HDTV. It won't run Windows 8. They will ship for Christmas this year. Windows 8 won't be ready even Christmas 2012 - maybe not 2013 either.

      Microsoft doesn't have a coherent strategy right now. If they had a strategy, we'd know what it was. What they're doing is thrashing about groping for an answer because they can't believe what's happening. What's happening is that the market turned years ago and they failed to notice. Now it's too late.
  • Why stop there.

    If only he would take the washed-out interface, splattered-all-over menu & more-clicks-is-better ribbon teams with him.
  • RE: Microsoft's Windows consumer marketing chief jumps to Juniper
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