New Windows 8 logo: It's a window, not a flag

New Windows 8 logo: It's a window, not a flag

Summary: Here's the new Windows 8 logo. The Metro-inspired image actually looks like a window, not a flag.

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It looks like recently leaked new images of the Windows 8 logo were on the money.

Microsoft officials shared the new "reimagined" Windows 8 logo on February 17. And the final image looks almost identical to the leaked ones.

Unsurprisingly, the new logo, which Microsoft worked with Pentagram to design, is meant to maintain consistency with the Metro design language/style that Microsoft introduced with Windows Phone (and even Media Center before that). The image that is part of the logo looks more like a window than a flag, unlike previous Windows logo images.

According to today's post about the new logo on the Windows Team blog, Microsoft's goals with the Windows 8 logo were to make it both modern and classic; use "bold flat colors and clean lines and shapes": and meant to align with the fast-and-fluid Windows 8 catch words.

When users change their background color, the logo will change color, too, according to the post.

Update: As several folks on Twitter have noted, it would seem that the existence of an official logo calling the product "Windows 8" would imply that Windows 8 isn't just a codename, but also is the final name of the next Windows client release -- something many of us have expected for years.

Microsoft officials have been quick to note that Windows 8 was only a codename, at least up until today. I've asked to see if we can get an official confirmation that the final name of the product will be "Windows 8." I'm doubtful I'll get such a definitive statement, given the "no comment" policy of the Windows team on even the most seemingly mundane matters.  If I do get a response, I'll add it to this post.

Update No. 2: Microsoft officials are not commenting on whether or not today's logo means Windows 8 will be the final product name for x86/x64 and ARM/SoC versions of what is still being called officially the product codenamed "Windows 8."

Topics: Software, Microsoft, Operating Systems, Windows

About

Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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51 comments
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  • RE: New Windows 8 logo: It's a window, not a flag

    meh. I think the old one looks better but who buys windows because of how the logo looks.
    neonspark
    • RE: New Windows 8 logo: It's a window, not a flag

      @neonspark The old one actually looks better though but silly Google messed it up. Look at the Google colour and the "old" Windows colour. I would say people who look at colours to identify things would mix Microsoft and Google up.

      I would've loved if Google changed their meh logo, Microsoft picked those colours first.
      danol007
  • Which logo do you prefer, Mary Jo?

    Personally, I like shades of green better and a more 3D effect. But I have no objection to MS adopting this as their new Windows Logo.
    kenosha77a
  • Eww (nt)

    .
    x21x
  • RE: New Windows 8 logo: It's a window, not a flag

    Can't believe a team of people got paid to design that.
    Socratesfoot
    • RE: New Windows 8 logo: It's a window, not a flag

      @Socratesfoot What I can't believe is that bloggers are reporting on this as if it was such a big deal. It's not. Not even a little bit. Must be a slow day at ZDnet...
      BR999
      • RE: New Windows 8 logo: It's a window, not a flag

        @BR999 Agreed.
        RF68
    • All the good logos are taken

      Not just to design it. They also have to make sure that there's no one out there -- worldwide -- that isn't already using something just like it. At least, no one who can't be bought off or beaten into submission.
      Robert Hahn
      • Apple already mastered those tactics

        @Robert Hahn
        maybe MS should start copying Apple more closely?
        William Farrel
      • MS is already copying Apple

        Besides, where are all the widdle lilacs & daffodils at? To make it purdy.
        ScorpioBlack
    • RE: New Windows 8 logo: It's a window, not a flag

      @Socratesfoot : Hopefully they didn't spend million on this logo. This one could rank up there as one of the most boring/dull/useless logos ever.
      Gisabun
  • RE: New Windows 8 logo: It's a window, not a flag

    Ironic how they now have a "real" window as a logo when that new version of Windows is actually dropping the window concept for only full screen apps (in Metro that is, which is the big focus for this version)!
    lepoete73
    • RE: New Windows 8 logo: It's a window, not a flag

      @lepoete73 ... not entirely. There are still tiled "panes" for side-by-side viewing.
      GoodThings2Life
  • RE: New Windows 8 logo: It's a window, not a flag

    Looks good to me, keep it simple. Clearly states Microsoft's product and what it represents with clean design.
    Loverock Davidson-
    • RE: New Windows 8 logo: It's a window, not a flag

      @Loverock Davidson- Agreed, but like the new home screen, I'd have personally liked to see more color. :)
      GoodThings2Life
  • Trademarked the Swedish Flag

    Hey, how'd they pull off trademarking the Swedish flag? (yes I know the window pane color doesn't match; but crickies, it's awfully close).
    mightythorton
    • RE: New Windows 8 logo: It's a window, not a flag

      @mightythorton ... let's face it though, who among the Swedes would actually complain?
      GoodThings2Life
    • RE: New Windows 8 logo: It's a window, not a flag

      @mightythorton No, this is NOT the Swedish flag. It is however the Greek flag. This is how things are shaping up for Win8 ???
      mytake4this
      • RE: New Windows 8 logo: It's a window, not a flag

        @mytake4this
        No, this is NOT the Greek flag.

        This is the Greek flag:
        http://www.bing.com/images/search?q=greece+flag&qs=n&form=QBLH&filt=all&pq=greece%2520flag&sc=1-11&sp=-1&sk=
        jaykayess
  • It fits...

    ...the Start Screen flyout 3D animation for when you launch an app on WP7 as presented here: http://www.youtube.com/watch?v=W7-H-OVt9VY&feature=pyv&ad=10821065862

    W8DP doesn't display like this. The screen tiles are a bit big to do something like that though.
    Joe_Raby