Nokia: Transition to Windows Phone to take about two years

By | March 11, 2011, 9:11am PST

Nokia filed on March 11 a form 20-F with the Securities and Exchange Commission which mentions a number of new tidbits about Nokia’s smartphone-centric partnership with Microsoft.

(A PDF of the nearly 200-page document is available on the Web, which I found via a link on GigaOm’s JKontheRun blog. If you have problems viewing that one, here’s another download link.)

The document confirms that Microsoft and Nokia still haven’t finalized the deal, announced in February, noting the pair has “entered into a non­binding term sheet… (while) the planned partnership with Microsoft remains subject to negotiation and execution of definitive agreements by the parties.”

There’s been some debate as to whether Nokia will be fielding its first Windows Phone 7 devices in 2011 or 2012. (The last “official” word from Nokia was the company expected to start selling WP7 phones in volume in 2012.)

But in the 20-F, Nokia officials said the transition to Windows Phone as its “primary smartphone platform” will take “about two years.”

Nokia officials called out 2011 and 2012 as “transition years,” during which the company will be moving to Windows Phone and investing “in building a new ecosystem with Microsoft.” The ultimate goal is to try to “retain and transition the installed base of approximately 200 million Symbian owners to Nokia Windows Phone smartphones over time,” the document said.

What else does the 20-F reveal? I did a quick search through the document and found 101 mentions of “Microsoft.” Here are some of the particulars I noticed when looking through those references:

* Unsurprisingly, Office will be part of the new deal: “Another area of focus is our strategic alliance with Microsoft to design and market a suite of productivity applications for Nokia smartphones. During 2010, we made available Microsoft Communicator Mobile, the first application developed as part of this alliance, which gives employees direct access to corporate instant messaging through their Nokia smartphone.”

* There will be a distinct division of labor with Microsoft: “Nokia would bring assets such as its brand, hardware, productization, global reach, application store, operator billing support, maps and location­-based assets to the partnership. Microsoft would bring their next generation smartphone platform with Windows Phone, as well as search, broader advertising, ecommerce, gaming and productivity assets such as Bing, AdCenter, Xbox Live and Office.”

* Silverlight is the primary developer story for the coming Windows Phones, but Java’s not totally going away: “For developers, we believe that we can create new and highly attractive monetization opportunities. By leveraging Microsoft’s proven developer tools and support, based on Silverlight, with our operator billing, merchandising and global application store, we intend to offer new monetization mechanisms for developers while providing access to Nokia’s global scale. We will continue to promote Qt as the sole application development framework for our Symbian smartphone platform on which we expect to sell approximately 150 million more devices in the years to come. For our Series 40­based feature phones, we will continue to support a Java-­based development environment.”

* Nokia will have a new operational and reporting structure in place, as of April 1, 2011: “(W)e will have a new operational structure, which features two distinct business units in Devices & Services business: Smart Devices and Mobile Phones. They will focus on our key business areas: smartphones and mass­market mobile phones. Each unit will have profit ­and ­loss responsibility and end ­to ­end accountability for the full consumer experience, including produc development, product management and product marketing.”

* Even if he wasn’t a Trojan Horse, CEO Stephen Elop made out OK after leaving Microsoft for Nokia: In the filing, Nokia said that it paid Elop a salary of 280,303 euro with a bonus of 440,137 euro. Including stock options and awards, Elop made 6.66 million euro. That’s the equivalent to $9.17 million. Elop was paid 2.3 million euros as a one-time payment for lost income for leaving Microsoft and another 3 million euro in October 2011 for fees he was obligated to repay Microsoft, legal expenses related to his move to Nokia and monies for medical/dental, a driver and a mobile phone.

To me, Microsoft’s partnership with Nokia is a lot like the one it finally forged with Yahoo. While neither deal resulted in Microsoft purchasing another company, Microsoft is getting most, if not all, of the things it wanted from each of those partners without actually having to pay for the entire company and then integrate it into the mothership.

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Mary Jo has covered the tech industry for more than 25 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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Mary-Jo Foley

Freelance journalist/blogger Mary Jo Foley has nothing to disclose. WYSIWYG (what you see is what you get). I do not own Microsoft stock or stock in any of its partners or competitors. I have no business ventures that are sponsored by/funded by Microsoft or any of its partners or competitors.

Biography

Mary-Jo Foley

Mary Jo Foley has covered the tech industry for 25 years for a variety of publications, including ZDNet, eWeek and Baseline. She has kept close tabs on Microsoft strategy, products and technologies for the past 10 years. In the late 1990s, she penned the award-winning "At The Evil Empire" column for ZDNet, and more recently the Microsoft Watch blog for Ziff Davis.

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RE: Nokia: Transition to Windows Phone to take about two years
tomlin21-24319035676893835085146735905770 11th Oct
I've bookmarked, Dugg, and I joined the RSS subscription. mulberry bag Many thanks!
I'm excited to see what this means for when Microsoft integrates all platforms into one OS... Please realize that WP7 is still in its early stages, and that taking two years to convert completely to Windows Phone does not mean they'll take two years to get a WP7 device out. It means that they'll finally be all Windows Phone in 2013, right around the time that Microsoft should be dropping or majorly implementing Windows 8.
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Me too.
jk_10 Updated - 11th Mar 2011
@Marine_01 Other than Intel CEO and Microsoft CEO, I see very few people really meantioned Windows 8 on the phone. If you watched CES 2011 keynote, notice a thumb lengthed mother board will run Win8. Not necessarily ARM system. Just plain SoC of any kind (it was shown beside Intel system). Anyone tell me what can that be?
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@jk_10 - the whole point of SOC's is that they embed almost everything other than RAM and secondary IO bus lanes into the package - usually on the same die as the CPU.

This results in you being able to - quite literally - take a SOC, slap it on a board, interface some memory and IO physical interfaces and you have a full-blown computer.

I believe that the credit-card sized motherboard was a prototype Moorestown SOC board, but could easily have been an ARM board.

Here's an example of GHI's Fez Domino SOC prototyping board with a full ARM 32-bit SOC. Practically all the componentry on the board other than the SOC is IO connectors and the necessary electrical components (power regulators, resistors, capacitors, etc).

Windows 8 on SOC's like ARM and, potentially, Moorestown is, in my view, one of the most exciting things to happen in the Windows world for several years.
@Marine_01
2 YEARS IS A LONG TIME, by then something new and cool will be out with MSFT catching up again..
@Hasam1991

By then, Microsoft will have shifted to a different strategy... rumors about Windows 8 are already indicating that. Don't be surprised if Windows 8 is the last "Desktop-only" version of Windows.
@Hasam1991

Also, I would like to agree with you... two years is a long time. However, people seem to disregard that when comparing WP7's market share to the other platforms... look at Android. Two years ago, it was just getting its start.
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You have a lot of catching up to do too!
Will Farrell 11th Mar 2011
@Hasam1991

You haven't said an original thing since you've been here.
Catch up, or be left behind. again.
@Hasam1991 - they state that it'll take 2 years to fully transition to exclusively run WinPhone on all their devices. Nokia plan on starting to release WinPhone devices late 2011 and then begin mass device deployments in 2012.

Considering that Nokia sells more phones world-wide than anyone else, and more than several vendors combined, the massive market share growth that WinPhone will be seeing in the next 18-24 months will completely change the phone landscape.
@Hasam1991

I agree. Two calendar years is about 20 smartphone market years. The market will charge ahead (smartphone sales increased %70 last year alone), while Nokia is working to get its act together and gets left behind.
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i should say nokia is expensive for his new arrival then ,but like it also www.awwgame.com
@Marine_01 What this means is that Nokia is dead.
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TWO YEARS?!?!?!?
Brick Tamland. 11th Mar 2011
By then WP7 will be gone and a memory, just like the Kin.
@Brick Tamland.
Yes then there'll be WP8
@g@...

Yes then there will be Android 5.0 and iOS 6.0, how the world keeps turning.
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..
@Brick Tamland.
I'm sure you won't let anyone forget the Kin...
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And just like you.
Will Farrell 11th Mar 2011
@Brick Tamland.
Won't be long before this personal of cyberslammer will be gone, and a distant memory.
The partnership with Nokia is much bigger in scale than the Yahoo one. If they pull it off this could be huge for both companies; not just for Microsoft. Note that Nokia is just hanging in there in the smartphone market ,give it two years and if they don't do anything they'll crumble under android pressure.
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The result or fruit of the Microsoft and Yahoo partnership is starting to materialize. Bing is getting bigger by everyday. The success of it did not come overnight.

http://www.wpcentral.com/qxljlchh

The impact of the Microsoft and Nokia will be more visible to consumers and come to think of it...
Bing = Microsoft + Yahoo
Windows Phone 7 = Microsoft + Nokia ( + Bing)
the bigger success formula is getting more apparrent.
In war, you need alliance.
It is allied forces against the tyranny of Apple.

This is just getting better.
Do not be impatient.
Domination needs more time.
Microsoft FTW!!!
@iluvmsft
Yes it sounds good on paper. But most of us are still uncertain whether Microsoft & Nokia could pull something massive off . Excuse me for saying this but MS & Nokia are proven slowpokes in the consumer market,they don't respond well to change.
@iluvmsft

You mean that products can't overtake a highly-competitive, oligopoly-like market in only six months? You mean that it will take more than six months to judge whether or not Windows Phone 7 has been successful?

That's crazy talk.

Remember how everyone called Android a failure in its first six months? Yeah, me neither.
@Marine_01 Remember how Ballmer laughed at iPhone and iPad?

He's not laughing now.
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@Brick Tamland what's your point? That anything coming from MS is and will be a failure? OK, everybody got already what you have to say. Every post you make is full of the same. If you are so happy with Apple products what are you doing on a post about MS? What are you trying to gain? Yep, you can keep coming and posting your tired comments over and over again, I just don't see the point.
@iluvmsft
It is allied forces against the tyranny of Apple.

So the tyranny of Microsoft is better? Which company abused a monopoly position in Operating systems to harm their ?partners?? That would be the same Microsoft that you religiously champion. The same company that uses proxies to harm the competition. THe same company that claims it respects IP, yet has a 30 + year history of stealing other companies? IP and dragging the lawsuits out till the other company goes bankrupt. The only company that?s motto is One world, One company, One OS.. Does that sound familiar?
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@Rick_K : get over your hate already. You own apple stock? Fine, you are happy with apple products? fine. What are you doing here? Are your apple products so lame and pathetic that you feel the need to reply to every single post about MS? You are a retard, really. Go play with your apple toys, stupid.
  • Flagged
@nomorebs
get over your hate already. You own apple stock? Fine, you are happy with apple products? fine. What are you doing here? Are your apple products so lame and pathetic that you feel the need to reply to every single post about MS? You are a retard, really. Go play with your apple toys, stupid

So pointing out facts must be a sign of a hater? Do you complain to these haters when they post lies on Apple related blogs? I am not mentally challenged, can you say the same? I do not own any Apple ?toys?. I do have a MacBook Pro (which is not a toy) and an iPod, which is not really a toy, but will play games. But your attempts to disparage the messenger, when you do not like the message is a sign of your lack of intellectual prowess.
@Rick_K :

So pointing out facts must be a sign of a hater?

Pointing out "facts" you say? So, the "tyranny of MS" is a "fact". Yeah

Do you complain to these haters when they post lies on Apple related blogs?

I can do it, no problem, but what does that have do with this post?

I am not mentally challenged, can you say the same?

No, I cannot say you are not mentally challenged.

I do not own any Apple ?toys?. I do have a MacBook Pro (which is not a toy) and an iPod, which is not really a toy, but will play games.

Well, it all depends on what you use it for. If you just use it for playing or spreading non-sense it looks like a toy.

But your attempts to disparage the messenger, when you do not like the message is a sign of your lack of intellectual prowess

There is nothing wrong in disparaging the messenger of B.S. Calling out your B.S. is a very smart to do, actually.
@iluvmsft
"In war, you need alliance."
Kinda like the Open Handset Alliance for Android?
@iluvmsft but Android is the biggest selling phone in the world now... Apple have been toppled in that respect.
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This Year
5ri 11th Mar 2011
Nokia phones with WP7(mango) will start shipping around September 2011, in europe. At least that is the current plan and Nokia is doing everything they can to meet these dates.
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Two years?
TripleII-21189418044173169409978279405827 11th Mar 2011
To me this indicates that Nokia is not serious and don't want to put all their eggs in one basket. If they were serious about tying their entire destiny to WP7, 6 months max for 1/2 their lineup to be running WP7 and 1 year (max) to transition completely.

Nokia, are you serious or not? Two years from now you will be so late to the party and so far behind iOS (likely OS-X by then, or a completely compatible subset) and Android 5.0 (similarly a seamless and completely compatible subset of the Android 5.0 Desktop) that you will likely never recover.

So are you serious or not?

TripleII
@TripleII

Two years is actually pretty aggressive to be COMPLETELY transitioned. There are an enormous number of moving parts here. You also want to give your big customers time to be able to think-through and manage this transition and be able to support them in the meantime.

What this probably does mean though is that all of their "new-build" energy is going to be headed for WP7 while they put their other phone ecosystems on legacy support mode. No reason they can't keep building copies of their existing phones while driving hard towards WP7.
@SlithyTove
And forcing your customers to use something they went out of their way to avoid, sounds like a real smart business plan. Nokiasoft (Then Nokia division of Microsoft) is going to have a hard time retaining 1/3 of their customers. People had a choice between Nokia/Symbian, and Someone else/Windows mobile. They chose Nokia/Symbian for a reason. Now to expect them to become mindless Windows fanbois, is asking a bit much. I would think that Apple, and the Android makers are going to see even more customers coming their way over the next two years.

Sure there are those that will buy any piece of junk Microsoft puts out (Bob, Spot, Zune, Kin) without thinking twice. But to expect 200 million users to drop what they are comfortable with and do it the backwards Microsoft way is not going to go over too well.
@Rick_K

And forcing your customers to use something they went out of their way to avoid, sounds like a real smart business plan. Nokiasoft (Then Nokia division of Microsoft) is going to have a hard time retaining 1/3 of their customers.

Oh, no doubt. I expect Nokia to see some sales pressure around the change. But, given the trends, they were going to lose a lot (eventually all?) of their customers if they stuck with Symbian as well. Hello rock, hello hard place. It was time for a wild dangerous throw.

Now to expect them to become mindless Windows fanbois, is asking a bit much.

No, they are asking them to become users, there's a difference. wink That will certainly nettle some buyers. But it's also true that in many ways WP7 makes Symbian look rather stone-age. Since they can customize WP7 to some degree they also have some capacity to add in user-retaining features from Symbian. How well they do this is probably central to their ultimate fate.

Sure there are those that will buy any piece of junk Microsoft puts out (Bob, Spot, Zune, Kin) without thinking twice.

The "MS fanboy" is sort of a myth, like bigfoot as near as I can tell. Nothing like what Apple has built up. You find some among the developer community, but not among Joe-User. You find fans of specific products (like Xbox) but not MS as a whole. The label Microsoft is about as exciting as a bag of potatoes to most people and the product has to stand on it's own merits. I'm a W7 fan for example but the label Windows conjures up a whole history including the good (W2000), the bad (Vista), and the ugly (ME). I'd never buy something because it has the Windows branding on it without research first.
@TripleII

They're taking two years to convert to Windows Phone... not specifically WP7. I'd be surprised to be WP7 as we know it now (even with the planned updates) around as Microsoft's main offering in two years. Nokia may be on board for the one after 7 as well.
@TripleII Absolutely serious. Stephen Elop has brought a lot of new energy, new perspectives and new people to Nokia. We're on a new course and you can expect a new company structure to be in place by April 1 that will be ready to move quickly not only on smartphones, but mass market devices for the next billion consumers and disruptive new technologies.
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Nokia are in Special-Ed
guihombre 11th Mar 2011
So basically Nokia are now in Special-Ed, put back two years and progressing slower than the rest?

Everyone in the Helsinki factory, get your circles of paper out and start drawing your designs using the provided crayons. Principal Elop has a great plan for getting you ahead!
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Ok, So Let's Do The Math
Brick Tamland. 11th Mar 2011
So in two years, which is March 2013....

iPhone 5 (June 2011) - iPhone 3GS customers will be ending their two year contracts with AT&T and jumping to Verizon especially if the new iPhone supports dual phone/data at the same time
iPhone 6 (June 2012) - iPhone 4 customers will be ending their contracts with AT&T, possibly jumping to Verizon if things aren't improved by then
iPhone 7 will be on the table for June 2013 launch

iPad 2 (already launched)
iPad 3 (March 2012)
iPad 4 (March 2013)

Does Microsoft really think it can stay competitive with this kind of timeline????
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@Brick Tamland. have you heard of Apple IV?
@jk_10
have you heard of Apple IV?
But there was an Apple PowerMac G5 (as well as the G4). So that kind os shoots your theory down right there.
@jk_10 there will be...it's foolish to assume there won't be one.
@Brick Tamland ... talking about foolish ...

You should re-read the article - Nokia is saying that they'll be FULLY transitioned to WinPhone in about 2 years. That means that they'll start deploying 2011 and will start delivering substantial numbers of devices on the market in 2012.

I don't think you realize the enormity of Nokia's market and scope - worldwide, they sell more cellphones than ANYONE else. Period. More than Apple. More than Samsung. More than Motorola. More than LG. Etc.

By the end of 2011, MS will have released WinPhone 7.5 ("Mango"). Mid-2012 I'll expect well start to see builds of WinPhone 8 (and Win8) emerge. By that time, Nokia should be in full-swing.

Make no mistake - the growth of WinPhone will be explosive in 2012.
@ bitcrazed

I think you're right, provided Nokia can execute quickly and smoothly. There's a lot of noise about Android, but in the last quarter, it looks like the major cause of its growth in Europe was just Android smartphones replacing old feature phones from the same brands. Sony-Ericsson, for example, saw an explosion in their (Android) smartphone share, but a larger percentage drop in overall market share than even Nokia. It seems that they replaced a lot of their feature phones with Android smartphones, but lost some customers in the process. Samsung also saw a decline in overall market share.

The biggest market share winners were actually Rim (top) and iPhone (just behind). This, I think, is promising for Nokia, because it indicates an interest in non-Android platforms. If most Android buyers are just former feature phone owners upgrading without changing handset brands, then this implies that it's the handset brand that matters most to customers buying Android, and not Android or its apps. This bodes well for Nokia in the interim in which they're stuck with Symbian.

Of course, some customers have been deserting their old brands, but they seem to be going mostly to Rim and Apple, with a few going to HTC as well. Moreover, since this is happening to all the established feature phone brands, and not just to Nokia, Nokia may even be able to weather the storm as well as brands that have already adopted a commoditised Android. If Nokia's Windows Phone 7 handsets are then competitive with Rim and Apple at the upper end of the market, and Android at the lower end, adoption in 2012 could indeed be very good, with a large number of Nokia feature phone users moving to Nokia Windows Phones, and maybe others defecting from Android, Rim and Apple.
@bitcrazed
I really cannot see how MS/Nokia can be "explosive" except maybe bombing out. Apple has a huge advantage as it stockpiled tons of RAM and touch screens. This means Nokia cannot compete on price.
The app store will probably have 400K apps by the time these guys are ready. I would not hold my breath (and I didn't even mention Android).
To all M$ fans here trying to fix this story, sorry for you, 2 years is way too far. By then Android devices will be more polished and entrenched, while IOS devices will be more polished too. Now I see that the "probable" distant third mobile OS in the race could be WebOS or a RIM OS.
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The transition in question is away from Symbian and to WP7. Slides at the time of the original announcement said this might take about 2 to 3 years. So, 2 years actually represents a significant speed-up compared to the original announcement. Some folks here seem to be misinterpreting it to mean 2 years before Nokia comes out with anything WP7-related.
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If they manage...
Rick_K 11th Mar 2011
The ultimate goal is to try to ?retain and transition the installed base of approximately 200 million Symbian owners to Nokia Windows Phone smartphones over time,? the document said.

To keep 1/4 to 1/3 of Nokia?s current customers, they should consider themselves lucky. Windows phone 7 series phones have had tepid sales (May be due to average at best hardware, coupled with a botched update), and I do not think that people that went out other way to avoid windows mobile are suddenly jump on the Microsoft only bandwagon.
@Rick_K
To say that customer bought Nokia just to stay away from Microsoft sounds a bit silly. You could substitute Apple or Google or RIM or Samsung for Microsoft with that same logic.

Plus even if there were a few that decided to use Symbian instead of Windows Mobile, Windows Phone 7 is a completely different OS, more different from Windows Mobile than Android is.

The goal of getting 200M WP7 users on Nokia alone certainly does sound like an unrealistic goal but Big Bold Goals have value. With a 50% success rate at 100M users, I would see this as an amazing success. Especially since that would likely mean there were at least another 50M WP7 users from about 8 other OEMs by then.

I do not predict this level of success but it is possible. I have huge respect for Apple and Googles and RIM's offerings too but I really like Windows Phone 7. My experience has been great, other than the fact that my kids are demanding that they must have one too and their contracts are not expired yet.
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RE: Nokia: Transition to Windows Phone to take about two years
tomlin21-24319035676893835085146735905770 11th Oct
I've bookmarked, Dugg, and I joined the RSS subscription. mulberry bag Many thanks!

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