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Seven new things to know about Windows Phone 7

By | October 12, 2010, 4:10am PDT

October 11 was the official Microsoft launch of Windows Phone 7. I asked readers what they wanted to know and have gotten a number of questions about Microsoft’s strategy, the products and the future. Here are the answers I’ve been able to get (so far).

1. When can I buy a Windows Phone 7 in the U.S.?

A: One model — the Samsung Focus on AT&T, will be available on November 8. “A few weeks” later, expect the LG Quantum and HTC Surround (both on AT&T). T-mobile officials said the HTC HD7 will be available in “mid-November.” There will be nine WP7 models available in the U.S. by November, Microsoft officials said. No word yet on availability of unlocked WP7 phones (and how much those might cost.) Update: Amazon is listing unlocked HTC handsets for the European market ranging in the $685 (U.S.) to $800-plus range, as Engadget is reporting.

2. Is Verizon on board with Windows 7 for sure?

A: Yes (in spite of the Kin debaucle). Verizon and Sprint are both on tap to offer Windows Phone 7 devices some time in 2011, according to a brief mention in Microsoft’s press release. No word if this means early, mid-, or late-2011. The first Windows Phone 7 devices are GSM-only, as Microsoft officials previously admitted; CDMA support is a next-year thing.

3. Who is the target audience for these phones?

A: While Microsoft would undoubtedly love to sway iPhone, Droid, RIM and other smartphone users to WP7, the main target is the feature phone user. There are a lot more of those folks out there who aren’t wedded to a particular smartphone platform/carrier yet. The question is — as it was with the discontinued Kin — will these users be willing to pay $200-plus for a smartphone. (That’s the price AT&T has said it will charge for its first three Windows Phone 7 phones.) Microsoft’s first WP7 ads are emphasizing the devices’ simpler, less cluttered, and (supposedly) more intuitive interface as a selling point.

4. If I already subsubscribe to ZunePass, do I need to buy another subscription for my Windows Phone 7 device?

A: No. The same ZunePass subscription, activated by the same Windows Live ID, that works on your media player or Xbox will work on Windows Phone 7. (It must be the same Live ID, however; if you have more than one connected to various accounts, only the one used for ZunePass will work on the phone.) If you don’t want to subscribe to the $15-per-month ZunePass, you’ll still be able to buy individual songs, movies and TV shows for your phone via ZunePass. You also will be able to get music/video content from third-party providers, including Netflix, YouTube, Slacker, Spotify and more on Windows Phone 7s. You also can play iTunes-purchased music/movies on WP7  if the content is MP3. If it is Apple-DRM’d content, it won’t work on WP7.

5. Can I get turn-by-turn directions on Windows Phone 7?

A: Windows Phone 7 does not offer voice-cued turn-by-turn navigation out of the box. However, it may be available as an additional service through Windows Phone Marketplace or our mobile operator partners, according to the Softies. No further details at this point. Update: MSP System architect Andrew Willett says Orange will be providing turn-by-turn via Orange Maps. And AT&T has its own turn-by-turn map capability which may be part of some WP7 phones.

6. What’s really there for business users in version one of the phones?

A: The Office hub is the synchronization point for business users who want to review (and do some light edits) to documents. Office Mobile — a version of Microsoft’s core Office apps for WP7 is the centerpiece. OneNote is the primary/default app for the hub and it may be pinned to a user’s interface as a Tile. SharePoint synchronization is built into the Office Hub release, allowing users to read (but not check out) documents stored on their SharePoint servers at the office. There is some Office Web Apps integration built into the Office hub, but it sounds like seamless integration between SkyDrive and the phones won’t be coming until a future release.

7. What’s next? When’s Windows Phone 8 coming?

A: Microsoft officials said today there will be an update coming to Windows Phone 7 users in “early 2011″ that will provide copy-and-paste functionality. Updates will be delivered directly to phones (with carriers being able to put fewer holds/delays on them) when they are ready. Updates will be pushed via the Zune PC client for operating-system, app and game updates. Regarding Windows Phone 8, Microsoft execs aren’t talking. But I’m wagering “Stella” may be a possibility, named for Stella Pizza, a secret meeting spot close to the phone launch site.

What else do you still want to know about Windows Phone 7?

More Windows Phone 7 launch coverage:

Hands-on review: T-Mobile’s HTC HD7 with Windows Phone 7

Gallery Tour: A first look at the Windows Phone 7 line-up

For Windows Phone 7, all of Microsoft comes to play

Microsoft’s goal with Windows Phone 7: Disrupt the category

Topic center: Windows Phone 7

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Mary Jo has covered the tech industry for more than 25 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

Disclosure

Mary-Jo Foley

Freelance journalist/blogger Mary Jo Foley has nothing to disclose. WYSIWYG (what you see is what you get). I do not own Microsoft stock or stock in any of its partners or competitors. I have no business ventures that are sponsored by/funded by Microsoft or any of its partners or competitors.

Biography

Mary-Jo Foley

Mary Jo Foley has covered the tech industry for 25 years for a variety of publications, including ZDNet, eWeek and Baseline. She has kept close tabs on Microsoft strategy, products and technologies for the past 10 years. In the late 1990s, she penned the award-winning "At The Evil Empire" column for ZDNet, and more recently the Microsoft Watch blog for Ziff Davis.

Got a tip? Send her an email with your rants, rumors, tips and tattles. Confidentiality guaranteed.

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RE: Seven new things to know about Windows Phone 7
dfwekrwe1101-24353652615775224194447765996912 10th Nov
sjkenx,good post!
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Youtube Application on WP7?
Does WP7 import Twitter contact as well in the people hub if downloaded from marketplace?
h t t p : / / 0 8 4 5 . c o m / I n r


I tide fashion
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@pradeepviswav
Yes, there's a Youtube application that integrate with the Music + Video Hub

Twitter is a seperate application not part of the people hub
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Where's the beef?
cross@... 12th Oct 2010
I mean where's the apps?
Seems to me phone are really "app-delivery" systems.

Cheers, TC
@cross@... 2000 apps will be available at launch.
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@cross@...

No. You mean "where are the apps?". Or, you mean "where's the beef?"
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Will WM7 address Androids biggest weaknesses for business users specifically - voice dialing via Bluetooth and intrinsic remote wipe?
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@florida_rob

MS has had voice dialing in the past, I suspect it is in WM7, if not it will be most definately added soon after launch. It already does built-in voice searching.

Also, you can go to a website and manage your device, including remotely calling and wiping the phone in case it is lost.
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@florida_rob I believe there's voice dialling. I'm not sure if it works via bluetooth though. Here's a demo of what the voice recognition can do:
http://www.youtube.com/watch?v=jY6QfxmMAII&feature=player_embedded

hope this helps
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@florida_rob
Voice dialing via Bluetooth has already been shown off.
Remote wipe is available free via Find My Phone service.
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What else do you still want to know?
YukioCowboy 12th Oct 2010
More details on security features please, such as:

No IPSec?
Remote wipe via what tool?
How is storage encrypted?
SSL VPN to non-UAG gateways?
.NET Framework security levels?
Anti-virus vendors?
Managed through SCMDM?
Active Directory integration?
Kereberos authentication?
S/MIME support?
Certificate sync with computer?
User certificate authentication?
GPS locate lost or stolen phones?
Built-in firewall?
Security logging capabilities?
Can send security alerts?
Biometric phone unlock?

Any other RIM/Blackberry enterprise management or security features?

Thank You!
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@JFDude
IPSec is part and parcel with ipv6
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And what carrier is using IPv6? (nt)
Richard Flude 13th Oct 2010
nt
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Contributr
working on your list
Mary Jo Foley 13th Oct 2010
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Google Earth
Cylon Centurion Updated - 12th Oct 2010
Has Microsoft announced anything about a Google Earth app? Or a Bing maps export to KML feature?
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Answers
dennisbeatty@... 12th Oct 2010
Pradeepviswav,

Yes, there is youtube available on Windows Phone 7, the link to the app was shown during the launch event while demonstrating the phone.

As for Twitter, I believe that it does, but we won't now 'for sure' until they become available.

cross@...,

Everyone wants to talk about the iPhone and Andriod concerning apps, tell me, how many did those phones have AT LAUNCH? Microsoft will have several thousand at launch (they are starting to populate the marketplace now and you can see them with your updated zune software) and as was reported, over 20,000 developers have downloaded the apps.

Further explanation, since I think I know where you are headed with this... It is a MILLION times easier to write an application for Windows Phone 7 than either Android or Apple. With the addition of Visual Basic as a supported language in the very near future, that will be an even bigger deal. In addition, there are already tutorials on how to take an existing iPhone app and make it work on Windows Phone 7, the fact that Apple has been screwing over their developers for years will ensure that a large percentage, if not nearly all, will at least recompile their apps to run on Microsoft's system.

And that is the real key here... Microsoft has already beaten Apple in the app game on the OS space. They got 'lazy' with their phone system (remember, they developed and owned the space while Apple was trying to keep from going bankrupt) and Apple pulled ahead of them with a great product, but in the end, the same problems that Apple has in the marketplace will come and bite them on the rear. Microsoft understands apps, getting developers to write for your system and using that relationship to bury their competition who doesn't get it. And trust me, in that area, Apple and Google still don't 'get it'.

IMO, the fact that Android was able to displace the iPhone in less than 1 year blows away the nonsense that you have to have the largest number of apps available or be first to market or that no one can come in now and own the space within 2 years time. Anyone thinking like that, especially Apple and Google, are going to be in for a shock trying to figure out why they are losing ground in a year or two...
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Market Share
HollywoodDog 12th Oct 2010
@dennisbeatty@... The undisputed king of smartphone market share is Symbian at 41%. Androids gains appear to have come mostly at the expense of Linux, Symbian and previous Windows Phone versions. Is there evidence of people trading in their iPhones for Android? So what did you mean by "displace"?

I'm also curious if any market research exists detailing how much is spent on apps by the average iPhone customer v the average Android customer. The profit margins are in sold apps, right?
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@HollywoodDog "Is there evidence of people trading in their iPhones for Android?" Yes, there is. Most of it anectodal, but nearly everyone I know is dropping their iPhone and going with the Droid X...

BTW, It is going to be interesting to see the reaction to the Windows Phone 7's having no call issues on AT&T while the iPhones users continue suffering through dropped calls and network performance and Apple is no longer able to blame the 'carrier' for their badly implemented phone functionality that they added to their music device...
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dennisbeatty@,

Droid X rocks happy
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So, Mister Senior Microsoft Engineer, how exactly does Microsoft "understand apps," and "get developers to write" and "use that relationship to bury their competition ..... Apple and Google .... "?

If the apps are simply better, then that is surely good for everyone. If not, what do you mean by "using that relationship to bury their competition"? Does that refer to how Windows became successful?
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@Andrew Sheppard

Microsoft spends a lot of time and effort working with developers to provide tools to write applications that are easy and powerful to use. Evidence the Visual Studio product and other programs before. They listen to their developer's needs. Apple is at best beligerent to their developer's needs, and always have been, because their view is that they are the better arbiter of what apps running on their system should look and act like.

Take a good look at the history of the OS and how Microsoft ensured that the better and more sought after apps were available on DOS and Windows while Apple antagonized developers so that they didn't feel the desire to write for the Mac OSs...
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How well do you think it will do?
HollywoodDog 12th Oct 2010
@Andrew Sheppard ... perhaps you'd like to go on record with your prediction of sales, market share, and number of apps sold, along with the times when you think it will happen?
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@Andrew Sheppard

It's easy. Actually use Visual Studio and its frameworks. If you are a developer, that's how MS attracts them, by having the best development systems.
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Did not Apple change the rules midgame
Mister Spock 12th Oct 2010
Mr. Sheppard, in regards t writing Applications for the iPhone?

No cross scripting solftware, and the requirement that you must purchase an Apple computer to write one? I can see the latter as a way to sell more Mac computers, but is it not a hefty price to ask someone to chose between one platform, or all three?
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@dennisbeatty@...
As much as I hate this expression: you've really drunk the koolaid, haven't you?
I don't doubt Microsoft has some great development tools, but one thing I do know is that great apps are hard to write - no matter which tools you have.
In other words - the jury is still out... let's see what happens.
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Except...
Qbt Updated - 12th Oct 2010
@rossdav@...

Except that "great apps" are easier to write if you have great development tools. I'm still surprised just how outdated and last-century the iPhone development environment is. On the surface, the iPhone apps all look nice and shiny, but underneath it is stuck using Objective-C, a language that's still trying to solve object oriented problems that modern languages have solved a long time ago. I mean, it doesn't even have namspaces!

So yes, no-one said good apps are easy to write, but if you have good development tools, then is becomes easier, and you can spend more time on polishing your app than struggling with a verbose and outdated development language. But hey it does have garbage collection and closures tacked on as an afterthought, so I guess that makes it "modern" (Oh I forgot - garbage collection isn't available on the iPhone - score another point for last-century languages...)
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RE: Seven new things to know about Windows Phone 7
dennisbeatty@... Updated - 12th Oct 2010
@rossdav@... "you've really drunk the koolaid, haven't you?"

I don't think I'm the one drinking anything atm, I'm giving you information, you can choose to accept it or not, but we've seen this play out before in the early 1990s when Microsoft rolled over Apple on the OS space and they've never really recovered very well from that... Macs were doing pretty well too, at the time.

And if you don't want to see anything other than the iPhone is great and Apple is great, we'll just have to wait and see how it all plays out...

Just remember, it wasn't Steve Jobs going crazy on a stage screaming "developers, developers, developers..." and putting on developer's conferences and giving developers information about upcoming products/updates to their systems so that they can better manage their customer's expectations...

The WM7 phone will have thousands of more apps, at launch, than the Apple iPhone did, because they have included developers in with the building of the product and thought about them as it was being developed, not put it together in secret and tossed some crappy development tools out to people and say 'good luck' while blocking the results of hard work on applications from their store on petulant whims...

The apps on the iPhone are good DESPITE the hard work of Apple to punish anyone wanting to develop on them, Microsoft won't treat those who develop on their platforms like leeches and bums...
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Nonsense
HollywoodDog 12th Oct 2010
@rossdav@... Dennisbeatty writes "when Microsoft rolled over Apple on the OS space".

Apple has never been "in the OS space." Apple sells computers, not OS's.
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@rossdav@...

Obviously not a developer rossdav. Jsut use them and all the ideology falls by the wayside. MS development systems are just that good.
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RE: Seven new things to know about Windows Phone 7
dave95. Updated - 12th Oct 2010
@dennisbeatty@...

I remembered such MS cheerleading in the MP3 space with PlaysForSure, that MS with 'partners' was going to dominate that market also. And then again with Zune.

Regarding apps, many of what I am seeing for WP7 are ports from the popular iPhone. For such a great platform to develop for (and I'm sure it is), you would think there would be much more unique games and apps being developed for the platform than just iPhone ports.
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@dave95.
Plenty games ported from XBox Live.
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Twitter was there.
Cylon Centurion 12th Oct 2010
It was shown off as well.
@dennisbeatty@...

You are the only one I find in this stupid world who has some intelligence.

Look at those stupid comments around here. I rather die than living in stupid world like this.
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@jk_10 So, die already.
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@dennisbeatty@...

MS really don't understand the business model do they?

Oh, and that MS dev guy up here claiming "Android was able to displace the iPhone in less than 1 year", show us the figures.

Some people really do make themselves look utterly ridiculous sometimes.

Android will peak and destroy itself from the inside out within 12 months. It's extremely badly conceived, executed even worse, and totally unsustainable as a business model.

MS phone 7 or whatever it's called could only hope to achieve that level of market share in double the timeframe.
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@Graham Ellison

you are wrong dude.
android will not destroy it self in 12 months. The regular masses don't know all this stuff that people like you and others on zdnet know about. they think android is cool and will continue buying into it like crazy because of the droid "eye" commercials.

if MS wises up and does better commercials they could become a big player in the next 9-12 months. Seriously, look at their commericals, they don't even show the xbox stuff that could appeal to users and that is a huge mistake
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RE: Seven new things to know about Windows Phone 7
prof123 Updated - 12th Oct 2010
@dennisbeatty@...

What nonsense. If MS has such great tools how come their applications are crap? Consumer apps are require ease of use which is the exact opposite of MS bloatware.

So they create tiles... big deal.

The idea that apps can be simple, intuitive and downloaded from a central store is Apple's idea, which makes them a billion dollars a year. The best MS can do is to create a lame copy of the iPhone ecosystem.

Android has the best shot to gain market share and analysts predict that Android will have 28% of the market, iPhone around 20% and WP7 maybe 3%. I think people have enough of virus infections of their PCs to port that same crap to their smart phones...
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@prof123
Troll Alert.
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Any update about availablity of Windows Phone 7 in Asia particularly in the Philippines?

Blackberry is getting hot here likely for the Curve 8520, Android has Samsung Galaxy S and the iPhone 4 just lauched recently.

A lot of us are hoping that Microsoft will also release Windows Phones here to provide more choices to consumers.
Wow, looks like its gonna be pretty amazing.

www.privacy-web.it.tc
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RE: Seven new things to know about Windows Phone 7
WindowWasher Updated - 12th Oct 2010
"Feature Phone"?

If it doesn't have GPS, maps, or navigation, just what "features" does it have? Just music? 25 apps? These are some of the primary uses of my phone. I'm not about to give them up, ever.
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The "feature" it has
HollywoodDog 12th Oct 2010
@WindowWasher ... is that it's from Microsoft. This product frees Microsoft employees and partisans from having to use the products from other vendors, and keep their jobs without any repercussions from their managers.
Now BillG can get a smartphone as well.
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I agree. Imagine working at Apple
Mister Spock 12th Oct 2010
and being instructed to either purchase an iPhone, or use what you like while seaching for employment in the unemployment line.

I imagine that the employees at Microsoft where quite happy not to have to live in that kind of fear.
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I seem to recall stories
HollywoodDog 13th Oct 2010
@HollywoodDog ... about Apple devices being banned from Microsoft's campus. The employees don't have to live in fear as long as they don't bring anything Apple with them to work.

They can live dangerously by swapping white earbuds for Zune ones, connected to something in their pockets.
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Windows Phone 7 vs Android
mpaint@... 12th Oct 2010
The development platform for Android is available for free, What does the development platform for Windows Phone cost?
Technet Subscription perhaps?
In any event, my initial impression of Phone 7 is much like my impression of earlier versions of Windows Mobile OS. Clunky, not smooth, nowhere near the visual speed and snappiness found in a Droid2. AFA all the features that were mentioned, those pretty much only apply to the Enterprise Space, and the vast majority of Business users will probably not change something that works, for something that is new and Cool.
Implementation of the finer points will take time.
But I don't get why no Voice Dialling in the premier release, as this was one of the finer points of WM6.x on my Moto Q 9c. But that phone only lasted me about a year, and was so obsolete compared to an iPhone 3 or any Android based phone, I wonder what the lifespan of the new Windows 7 Phone platform will be, I mean time will tell, either it will lift off and attain orbital velocity, or it will fall to earth and be a has been.
Unlikely it will overtake Android or Symbian, or even iOS.
@mpaint@...

Windows Phone Development Tools = Free.
To submit apps = $99 dollars a year (if you are not a student)

Your impression of not smooth or nowhere near the speed is your opinion, based off of the hands-on videos and impressions that I have read over the net during the past couple of months say otherwise. That's my opinion though.

There is voice dialing.

I'm guessing that you really haven't done any research on the Windows Phone platform.
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@mpaint@...
One question: Have you ever held one of these in your hands and try it for yourself?? I didn't think so! So, tell me, how did you come to your supposition, or, are you just shilling?? I get it! You don't like anything Microsoft. So, grow up! Have a nice day?
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@mpaint@...
You have no idea how snappy WP7 is. I have actually personally tried the prototype. I suspect you haven't haven't use it.

Windows Phone Developement Tool is free.
$99 fee to submit applications, but you get a full refund when you submit 3 applications.
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@mpaint@...

you sound like a fake and a troll (annoying)

"Droid 2"
so you have to pick a powerful android handset so that it runs smoothly right?
how does android run on the motorola backflip??
fast, smooth, and snappy?
the exact same as on the droid 2??
Yawn...
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RE: Seven new things to know about Windows Phone 7
dfwekrwe1101-24353652615775224194447765996912 10th Nov
sjkenx,good post!

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