This year's Windows 7 slates: Not under my Christmas tree

By | October 5, 2010, 12:55pm PDT

Microsoft CEO Steve Ballmer is on a European tour this week, and a number of news outlets are reporting that Ballmer has said again — for at least the third time this year — that there will be Windows 7 slates out in time for holiday 2010.

Most of the reports I’ve read today seem to have forgotten about Ballmer’s summer speeches where he promised the same. At the company’s annual Worldwide Partner Conference, Ballmer showed a slide listing more than 20 vendors that were on the Windows tablet/slate bandwagon. (Ballmer didn’t distinguish between slates running Windows 7 vs. slates running Windows Embedded Compact 7 — which are two quite different things.)

If Microsoft does end up showing off any of this year’s Windows slates at its October 11 Consumer Open House events in New York and London, where it will be launching Windows Phone 7, I’d bet they’ll be models we’ve seen demonstrated earlier this year at Computex or other Microsoft conferences. I’m doubtful they’ll be much to write home about.

Most of today’s reports about Ballmer’s slate commitments also are failing to mention his July remarks regarding their limitations. Ballmer admitted this summer that the real iPad competitors from Microsoft’s partners — which will still be running Windows 7 — won’t be out till later in 2011, some time after Intel ships its Oak Trail processors.

This year’s Windows 7 slates are unlikely to have very good battery life; a standard, touch-centric interface; or anything like the Apple iTunes store. These are all things consumers are coming to expect when they’re in the market for slates.

Microsoft is planning to make Windows 8 optimized to run on slates from the get-go and is expected to work with OEMs to launch app stores when Windows 8 is released (supposedly 2012). That’s one heck of a head start for Apple and Android/Google OS slates….

I know I wouldn’t want one of this year’s Windows 7 slates under my Christmas tree. The 2011 crop of Windows slates should be better. If I were Ballmer, I’d stop crowing about Generation 1 of the Windows 7 slates and wait for something more credible to trumpet….

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Mary Jo has covered the tech industry for more than 25 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

Disclosure

Mary-Jo Foley

Freelance journalist/blogger Mary Jo Foley has nothing to disclose. WYSIWYG (what you see is what you get). I do not own Microsoft stock or stock in any of its partners or competitors. I have no business ventures that are sponsored by/funded by Microsoft or any of its partners or competitors.

Biography

Mary-Jo Foley

Mary Jo Foley has covered the tech industry for 25 years for a variety of publications, including ZDNet, eWeek and Baseline. She has kept close tabs on Microsoft strategy, products and technologies for the past 10 years. In the late 1990s, she penned the award-winning "At The Evil Empire" column for ZDNet, and more recently the Microsoft Watch blog for Ziff Davis.

Got a tip? Send her an email with your rants, rumors, tips and tattles. Confidentiality guaranteed.

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RE: This year's Windows 7 slates: Not under my Christmas tree
makrejktt1501-24353656047939533060703815469009 10th Nov
drefwd,good post!
...or just buy a convertible tablet PC with a full keyboard and full Windows 7 right now, like the HP TM2, Lenovo X200t, or Asus EEE PC T101MT.
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I have the T101MT right now
Cylon Centurion 5th Oct 2010
@angarita calvo

And love it. I'm typing on it right now...
@angarita calvo

That is exactly what I want to say. I bring one these days everywhere. who needs ipad when he has a convertible?

These bloggers just have no clue...
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Or get and Android tablet for under $200
Android Hype - Anrdoid Tablet Reviews and More 6th Oct 2010
@angarita calvo

Or go to http://www.androidgold.com and get their Android tablet (that also comes with an attachable keyboard/case specifically built for this Android tablet).
For under $200 you'll be hard pressed to find anything better (and they're upgrading to 2.2 very soon).
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Convertible tablets
croberts 6th Oct 2010
@angarita calvo

I don't know about anyone else, but NOTHING turns me off more than a convertible tablet. A laptop and tablet are two different use-cases... obviously the market has shown that tablets are primarily about information consumption where weight, battery life, and ease of use are paramount.

You cannot take a laptop and screw on a flippable screen and be taken seriously by the iPad crowd.

Memo to Steve Balmer.... either do it right by developing your own hardware brand like you did with Xbox, or pack up and go home. Window 7 can make a very slick touch OS, but so far the hardware platforms have been pathetic.

Not on my xmas list.
@croberts If you actually read the site the keyboard connects with a USB dongle - which may be problematic as another part of the site indicates the USB2 reliability is problematic. this looks like an alpha version of a product in developement.
Why would anyone consider buying such a piece of junk?
@mb01915@... for the same reason people buy the piece of junk called iPad
@nomorebs You really think the 4.5 million people who bought an iPad are going to buy a windows 7 slate with a slow operating system, poor battery life, no apps or app store and nothing to entice buyers?
@mb01915 No. But they will buy it for the same reason so many people bought the iPad - i used to have a button that said:

"My two favourite colours are 'Ooh!' and 'Shiny!'..."
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No Apps
x I'm tc 6th Oct 2010
@mb01915

Did you just say that Windows 7 has //no apps//?!?!
@nomorebs yes you right that many people but ipad for i thing reason for button. custom book report | buy Admission essay | buy thesis
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They have potential...
Cylon Centurion Updated - 5th Oct 2010
Knowing most OEM's, though... They'll screw it up.

Most likely, they'll be loaded to Hell and back with garbageware.

But like I said, they have potential. Touch apps are already starting to find their way into Windows if you know where to look: Office, and Firefox 4 are big ones (Why not WLE W4 Microsoft?), now if someone could harass Google into supporting Windows touch on Google Earth and Chrome, there would be two other big ones as well.

Also, services need turned off. If Microsoft can refine how many services run on the tablet, that will increase battery life on these devices. I for one have Gadgets, print services, IE, Media Center, etc... All turned off.

Windows by itself isn't all that bad when it comes to touch. If people would give it the time of day, they know what an nice tool a Windows slate will make. I certainly love mine.
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You should get one anyway.
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You've become so boring that...
OS Reload 5th Oct 2010
... not even the damage you are causing to Microsoft's image can compensate the pain of having you around.
@OS Reload Yes,

The first sign of intelligence is to attack someone personally when you have nothing of relevance to say.

We await your next syllable with baited breath.......

Rick
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I'll Take Goldman Sachs View
Alan Smithie 6th Oct 2010
@Loverock Davidson

Downgrade to sell
@Loverock Davidson
Lemme think about that for a second... nope.
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slates/tablets are worthless (NA)
RickB9 6th Oct 2010
@Loverock Davidson
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But then, Ballmer is NOT you, MJ
OS Reload Updated - 5th Oct 2010
Unlike you, Ballmer has never felt a need to wait for something credible to trumpet, he just uses what he has at hand and hopes for the best. Microsoft has a long tradition of announcing first and start copying next.

"If I were Ballmer, I'd stop crowing about Generation 1 of the Windows 7 slates and wait for something more credible to trumpet"
@OS Reload



It's part of their success ~ what I call Huey, Dewey, and Louie: Marketing, PR, and Sales. [2] No matter how a product sucks[1], those three have been able to bail them out. This also includes what I call, "pass the hat" versions. With Windows proper, it was 98 SE and ME, and Vista. Too much time betwixt releases? Offer a placeholder.


[1] as the old adage goes, "the day Microsoft makes something which doesn't suck is the day they start making vacuum cleaners".

[2] I've wondered why there isn't another C*O: CVO: Chief Visibility Officer to deal with the three ducks. It forces the CFO to focus with financial matters and lets those three spread their wings. (sorry, I couldn't resist)
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iPad 2.0...Just In Time For Spring
cyberslammer 5th Oct 2010
Ballmer is quaking already because iPad 1.0 is selling at a rate of 4.5 MILLION per quarter..he knows he can't compete with that figure...and he's sweating already because he knows Windows 7 Phone isn't going to cut it either...with iPhone 5 gearing up for a June 2011 launch, Microsoft has been just plain slam-dunked in the mobile market and Ballmer is furious that Jobs has the upper hand and shows no sign of giving it up anytime soon.
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Six months to iPhone 5
Stark_Industries 5th Oct 2010
@cyberslammer
MS has 6 months to sell WP7 before iPhone 5 is announced. That's enough time to get a foothold.

Why don't you think WP7 will sell? Most people that have actually used it think it's pretty decent, even without cut and paste etc.
@Stark_Industries Pretty decent...yeah...pretty decent has done a lot in tech history hasn't it...
@Stark_Industries
I think WP7 devices are credible and will be a good choice for some consumers. Here's where it may not do well:

1) Carriers only advertise it to the degree Microsoft ponies up co-op money. The more profitable phone will be pushed by the carriers and manufacturers.

2) Two year contracts and early term fees are a limiting factor to consumers moving immediately to the latest and greatest.

3) It looks like in the US the same people who would not move to ATT&T for the iPhone will not move to AT&T for WP7. (If there's a Verizon iPhone, that will take some wind out of WP7's sales until it gets onto Verizon.)

4) Microsoft blows the marketing by not explaining credibly why their interface flavor is compelling. Or Microsoft over-estimates the Word/Windows sync halo effect.

5) WP7 will be nice, have its adherents (with independent manufacturers, you can be sure it will not be Zune redux), but may not be so compelling as to cause people to abandon their Androids and iPhones. Let's assume that smartphone users have brand loyalty to the degree that car manufacturers see, i.e., they'll change brands without too much thought. Apps, though, are sticky. Any one who perceives they have gotten the apps they like will balk at changing phones and re-acquiring the apps. Regarding my first assumption, aren't we talking about Apple, to some degree here, and we all know that they are blindingly supported by dumb fanboys who will flock to that logo. I jest a bit, as an Apple customer, but if one uses that line of argument than one would be challenged as to provide a scenario where a follower into an Apple stronghold breaks in.
@Stark_Industries So WP7 is equivalent to iPhone 1 and you think this will sell. Android is outselling everything and it is a giveaway by Google. Why would any phone manufacturer pay for WP7 when they can get a better quality OS for free? What parallel universe do you live in?
@mb01915@...

Because Micros~1 will make the manufacturers pay anyway. See MSFT vs. USA re the proliferation of Windows, the 'licensing' agreement with HTC and the lawsuit against Motorola.
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More garbage.
Cylon Centurion 5th Oct 2010
@cyberslammer

If WP7 wasn't going to cut it, why do you think they would release it?

Take a look around and you will see folks are actually excited about the OS.
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@Cylon Centurion 0005 While I do not have the hatred for MS that cyberslammer appears to it was also said that KIN wasn't going to cut it, it was released anyhow, and it lasted 2 months maybe?

I'm not saying he's right but I'm not saying he's wrong either.
@Cylon Centurion 0005

One word: Desperation
@cyberslammer,

I disagree. Again look around and you will see people are excited about what is coming. Just because they are "late", doesn't mean they will fail out of desperation.

WP7 is certainly not a result of being desperate.
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RE: More Garbage
symbolset 5th Oct 2010
@Cylon Centurion 0005

They released the KIN.
are filled with it.

Why is it that it bothers you so that you feel compelled to come here day after day to comment on something you claim is of no interest to you?

It would be in line with that of a desparate person.
plain
@Cylon Centurion 0005 Well they released the Kin !!!!
@Cylon Centurion 0005 Other than Festus and his family who is excited?
@Cylon Centurion 0005 Why don't you answer the question Cylon..if it was going to be such a flop, why did Microsoft release the Kin???

Can't answer that can you??
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The only excited people I can see...
webmaster@... 7th Oct 2010
@Cylon Centurion 0005

are the nerds and geeks that post here. It's just rabid Micros~1 fanboys, and the usual shills that are talking this device up. It has to compete with two significantly better OS's, that are also in a development cycle. So while Micros~1 are working on copy-and-paste and/or multitasking, their competition are working on new things. Flashy interface animations and frankly bad typography* do not make an overnight success or an Android/iOS/Blackberry killer.

*look fanboys, Micros~1 track record on this is very bad. Nothing they do can forgive the travesty that is Comic Sans...
@cyberslammer

What was Microsoft Courier supposed to be?

Why did they kill it?
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You tell 'em!
trickytom3 6th Oct 2010
@cyberslammer

When you roll over at night, do you land on a Steve Jobs blow-up doll?
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Mary Jo, of course they will have access to the iTunes store.

Apple (unfortunately) makes a Windows version of iTunes. No matter how good the Slate/Tablet is, load that POS and the device is hosed.
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iTunes
Cylon Centurion Updated - 5th Oct 2010
@Stark_Industries

The sole reason I do not have an iDevice. Gave em up.
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@Stark_Industries And how do you figure that? I have an iPhone 3G that is over 2 years old and I've used iTunes on my Windows 7-based Dell XPS and I have not had any issues with iTunes at all other than a bad install with iTunes 10 - which I then uninstalled and reinstalled with no issues. And my iPhone was never "hosed"...

I'm not saying others have not had issues although I am saying that not everyone has.
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All MS has to do ...
P. Douglas Updated - 5th Oct 2010
... is create some kind of touch UI shell for Windows 7, that has about the same functionality as the iPad's UI. The shell doesn't even have to provide access to the file system. It just has to provide access to the settings most people care about. And then MS can scramble together a app store for mostly Silverlight apps. Just give customers a decent UI and app store, that can tie them over until Windows 8 arrives. Man, things are not looking good for MS.
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I'm sure you will see a few under Christmas trees...
OS Reload Updated - 5th Oct 2010
...in January, on the street.

The unsold ones will be next to the Kin and WP7 phones in the bargains bin ready to be picked up for next to nothing.

My advice: Don't get one before January.
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RE: This year's Windows 7 slates: Not under my Christmas tree
ItsTheBottomLine Updated - 6th Oct 2010
@OS Reload Well that is now recorded...it will be interesting accurate or your more typical a feast of crow.
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It is rather unfortunate that MS does not have a Windows 7 based tablet PC available... with the iPad and the latest Android based offerings I have a strong feeling MS will do as poorly in the tablet PC market as they are doing in the smartphone market... And I say unfortunate because Windows 7 is a really killer OS - and this is coming from a die hard fan of XP and someone who hated Vista with a passion.

And it's not the tech that makes me say that MS is doing poorly, it's the whole "head in the sand" approach that MS has been taking with the smartphone and tablet PC markets... IF Ballmer had been paying attention rather than calling the iPhone and Android fads MS would be in a much better position now in the smartphone market and likely in a similar position with the tablet PC market.
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Would I buy one?
itpro_z 5th Oct 2010
Probably not. Anything that I might want to do that would require a real OS would also require a keyboard and a pointing device more precise than a touchscreen, but that's just me.

The real Windows tablets or slates or pads or whatever we are going to call them will be runnng some form of Windows embedded or WP7, not the full blown OS. Some of us will buy those, because they will not require iTunes, or come loaded with Google spyware.

Apps, you say? Isn't that what Flash, and Silverlight, and HTML5 are for? If I want real, local apps I will get a real computer. All the slate needs is a browser and a media player, or at least that is what all of you people with your heads in the clouds keep telling me.
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Or a Photo Gallery type app
Cylon Centurion 5th Oct 2010
@itpro_z

For storing pictures. No way in Hell, I would even consider uploading private photos to the cloud. If I want to share them, you will find them on Facebook. Otherwise, they remain offline.
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Aren't photos media?
itpro_z 5th Oct 2010
@Cylon Centurion 0005, any decent media player should include a basic photo gallery.
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RE: This year's Windows 7 slates: Not under my Christmas tree
makrejktt1501-24353656047939533060703815469009 10th Nov
drefwd,good post!

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