Amazon drops Kindle price to $189, down from $259

Amazon drops Kindle price to $189, down from $259

Summary: eReader prices continue to fall. Now the big guys are cheap enough to keep out most of the competition.


Earlier today we saw the official announcement of the WiFi only Nook and the price drop of the existing Nook to $199. Now Amazon is announcing that its own Kindle is dropping, too. This drop is a bit more substantial, down from $259 to $189. Amazon isn't saying what sparked the price drop, but we can only assume it has to do with increased competition, especially the Nook's latest moves.

I have to say that at $189 for the Kindle and $199 for the Nook, there's really no reason to look at competitors right now. The closest competitor in the space is probably the new WiFi Nook for $149, but that still keeps it in the B&N family.

The biggest barrier to entry is still consumer adoption. Do consumers feel a need to buy into the eBook concept? For $149 for the hardware and a solid eBook store, the barrier just became a lot easier to overcome.

Matthew's opinion: I just wanted to chime in with my 2 cents regarding these two devices that are now extremely well priced. I dropped my Kindle for the Nook for a couple of reasons that I think make the Nook more compelling than the Kindle and wanted to share these with you all. The $199 Nook gives you both 3G and WiFi connectivity, allows you to side load EPUB books purchased from other online stores (Kobo, Fictionwise, Sony Store, etc.) via Adobe Digital Editions, allows you to check out public library books for free and load them with ADE, gives you lots of free content and special offers in physical Barnes & Noble stores, and has a better contrast eInk display for the BEST eInk reading experience.

I rarely use the 3G connectivity myself and think the WiFi Nook is the way to go for most people who want to read ebooks on a dedicated reader and Kobo may have to think about dropping the price for their device with no wireless connectivity to compete with this offering.

Topics: Amazon, Hardware, Mobility, Networking, Wi-Fi

Joel Evans

About Joel Evans

With more than 15 years of mobile, Internet and wireless experience, Joel specializes in taking existing brands and technologies into the mobile and wireless space. Joel is currently the VP of Strategy Integration for Mobiquity, an enterprise-class mobile solutions provider.

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  • RE: Amazon drops Kindle price to $189, down from $259

    It's definitely more tempting to get a Kindle now with the price drop but I plan on doing some serious research on them all... so far I'm liking the price of the wifi Nook reader.
  • RE: Amazon drops Kindle price to $189, down from $259

    Kindle value proposition getting competitively squeezed by iPad from the top and Nook from the bottom.Amazon which was riding high with the success of its e-Book Reader Kindle less than a year ago is now fighting to save its blockbuster product from irrelevance
  • RE: Amazon drops Kindle price to $189, down from $259

    I'm sure one of the reasons for the price drop had to do with the newer thinner Kindle to be released in August. There most always seems to be a price drop of this sort on the older existing model to thin out inventories and make room for the newer model. I bet the new Kindle is priced right around $259 or close to it.
  • Low-balling the eBook Reader market

    Yes, you say "keep out the competition". Make that "drive out the competition. Several are gone already. Is this good?

    Most innovation and real changes in any industry come from the new and small/medium players. Also, this competition keeps the prices down. Amazon and B&N are selling for far under their cost to manufacture. That is illegal and it is low-balling. With no competition, these two giants can set any price they want. Do you really think they are doing this to help the end users?