BlackBerry still number one, but there's a new number two

BlackBerry still number one, but there's a new number two

Summary: NPD says Android now number two, with iPhone number three. Not surprisingly, BlackBerry hangs onto number one.

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Lately I've been seeing a lot more people using Android-based devices. It goes without saying that the BlackBerry is everywhere, but Android was always playing catch-up to iPhone, which of course, is everywhere. Granted, this is a United States-based perspective, but I was waiting for some true evidence that Android had made some gains.

Yesterday The NPD Group released its Mobile Phone Track, and with it came the evidence I have been seeking. According to the report, Android now has a 28 percent share of the smartphone OS market, with the iPhone coming in at 21 percent. Of course, neither operating systems are touching RIM's BlackBerry, but they're definitely getting closer.

According to Larry Dignan, Ross Rubin from NPD is citing Verizon Wireless's expansion of its buy-one-get-one offer to include Android as the reason. I would venture to say that it could also be people not wanting to switch to AT&T, now that Android phones are become easier to use.

Of course, NPD is just one of many firms that reports numbers, so just because NPD found that Android was number two doesn't mean that Gartner and others will. For now, though, rejoice in knowing that RIM is still number one, and iPhone is playing catch-up.

I should also mention that if Android took the lead it calls into question Apple's AT&T's exclusivity deal. If Android can gain across all carriers and surpass iPhone, it seems that maybe people are tired of switching to AT&T? Either that or Android is getting much easier to use so there's not as much of a need to switch to AT&T to get an iPhone.

Topics: Smartphones, Android, Google, Hardware, iPhone, Mobility, BlackBerry, AT&T

Joel Evans

About Joel Evans

With more than 15 years of mobile, Internet and wireless experience, Joel specializes in taking existing brands and technologies into the mobile and wireless space. Joel is currently the VP of Strategy Integration for Mobiquity, an enterprise-class mobile solutions provider.

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36 comments
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  • That seems so unlikely

    I see so many people with iPhones. I don't get it. Where are these numbers coming from? I'm no fanboi. I have a storm. I simply see everybody with iPhones.
    bmonster
    • RE: BlackBerry still number one, but there's a new number two

      @bmonster I see more Androids popping up every day. People who got original iPhones are getting fed up with AT&T and with iPhone's terrible hardware profile and pixelated screens for something better.
      Droid101
      • RE: BlackBerry still number one, but there's a new number two

        @Droid101,
        I'm not arguing whether iPhone is better than Android or visa versa. I just don't see that many Androids the justify the numbers.
        bmonster
  • NPD reported not sales, but SURVEY results, and it excluded corp sales

    The subject.
    DDERSSS
    • And it ***contradicts*** to IDC/Dataquest (etc) data on AndroidOS share

      The subject.
      DDERSSS
    • right

      @denisrs
      and yet all the bloggers consistently refuse to point out the obvious fact: these are not sales numbers.

      only an online survey and no corporate customers asked (still the majority of smartphone customers). this is the most useless "data" i have seen in a long time.
      banned from zdnet
  • RE: BlackBerry still number one, but there's a new number two

    @Droid101: You seem to be an Android fanboy (just looking your name). And I really don't understand your "iPhone's terrible hardware profile and pixelated screens". I have an iPhone, I have no problem with the hardware, and I find the screen very good.

    Which is not saying that Android phones can not be good smartphones too.
    atari_z
    • RE: BlackBerry still number one, but there's a new number two

      @atari_z
      iPhone has one of the [b]worst[/b] resolutions out there. Everything looks [b]terribly[/b] pixelated on the iPhone after you've looked at a phone with a good resolution. No one can go back to 480*320 after experiencing something better. :)
      NonZealot
      • pixelated

        @NonZealot
        this is one of the most ridiculous claims about the iphone i have heard in a long time. pixelated? you should see a doctor.
        banned from zdnet
      • RE: BlackBerry still number one, but there's a new number two

        @NonZealot And this is from someone who claims the iPhone is "barely portable"... Thought I had forgotten than one didn't ya? I'll grant that the latest smartphones out there might have better screen resolutions but that's comparing last year's model iPhone with the smartphones that just came out... let's wait and see what iPhone 4 has in store as far as hardware specs.
        athynz
      • @banned: and you should see a phone with a good resolution

        Well, maybe you shouldn't. You'll never be able to look at an iPhone again. :)
        NonZealot
      • @athynz: I'm comparing iPhone with my 1.5 year old HTC Touch Diamond

        Compared to my phone (which came out 1.5 years ago), the iPhone [b]is[/b] barely portable and [b]does[/b] have a lousy resolution (half the resolution in fact). If you can live with it, good for you! Millions of people also think McDonalds burgers are good and McDonalds is a multi-national, multi-billion $$$/year mega-corporate. Just like Apple! :)
        NonZealot
      • RE: BlackBerry still number one, but there's a new number two

        @NonZealot I am NOT a fan of Apple or the iPod. However, my speculation is that the next iPhone will match the iPad resolution and cpu, both of which are fairly ahead of most smart phone hardware. The reason I think this is because that will reduce the divergence of their platform, give their users a better phone, and reduce costs by reducing parts. The iPhone spec for spec is one of the cheapest pieces of smart phone hardware you can buy. Android hardware is generally a 3rd more. This is due to the market pressures and indicates that the iPhone userbase is maxing out. If you look at numbers instead of percents, most studies indicate that the iPhone market is still growing (though the growth is slowing), the smartphone market is growing (more people are buying smartphones) and the android market is growing. Users are not jumping ship from iPhone as mush as more new smartphone users are going with Android.
        shadfurman
      • RE: BlackBerry still number one, but there's a new number two

        @NonZealot
        Guess you found yet another place to vent your personal vendetta against Apple. BTW still have your Mac hardware?
        geoff.schardein@...
      • RE: BlackBerry still number one, but there's a new number two

        @NonZealot Yeah I'm with ya on the McD's burgers... the nuggets have gotten better but I digress.

        I recall the "barely portable" argument several months ago - I'm [i]still[/i] not seeing how a quarter inch difference (if that) in dimensions and about an ounce and a half difference make my iPhone barely portable and your device perfectly portable... even in the Otterbox Defender (the case one can throw against a wall without ANY damage to the enclosed device, yeah, that one) my iPhone carries quite easily - jailbreaking not required.

        As for the screen - I'm good watching movies, video podcasts, reading e-books, etc. on the screen... in broad daylight it does suck but so does my Blackberry Curve and several other smartphones as far as daylight visibility goes.
        athynz
  • RE: RE: BlackBerry still number one, but there's a new number two

    You mean RIM is still number one because of how many models? Android is number two because of how many companies and models? Apple has but one phone. Btw, I don't believe NPD. NPD = Neanderthal Polling Dummies.
    Arm A. Geddon
    • That's easy to fix!!!

      @Arm A. Geddon
      [i]Apple has but one phone.[/i]

      All Apple needs to do then is create 20 models and they'll instantly sell 20 times more phones!!!

      Or not.
      NonZealot
    • Exactly.

      1 Phone 1 Carrier Vs. Many Phones Multiple Carriers. Android OS is actually death for proprietary Linux based phones made by different carriers and manufacturers previously. Funny thing nobody is realizing who is benefiting from Android, it is not Google, it is in fact QualComm. <br><br>If Android becomes #1 in future, Google will face monopoly, <img border="0" src="http://www.cnet.com/i/mb/emoticons/happy.gif" alt="happy">, and may have to incorporate a survey screen when the user activates the phone that asks which Ad Network user have to select and which search engine. <img border="0" src="http://www.cnet.com/i/mb/emoticons/happy.gif" alt="happy">. <br>--Ram--
      Ram U
    • RE: BlackBerry still number one, but there's a new number two

      @Arm A. Geddon Exactly! It takes almost 30 different Android-based devices to beat Apple's 2 iPhone-based devices... along with those 30 devices being on all the major carriers and Apple being on one. And don't forget about VZW's "buy one, get one free" offers with BB and Android devices. I'm not saying Android isn't all that but claiming victory with 15x the number of devices and 4x the carriers seems kinda lame IMHO.
      athynz
    • @athynz: hilarious

      Lame? Why does it seem lame? So let's take away the cheaper prices and better selection. While we are at it, let's take away the touch screen. And we'll make it weigh 30lbs. And we'll give it a 10 minute battery. Ha, then I bet Android wouldn't be able to compete!!!<br><br>Face it, Android has a business model. It is a business model that is currently putting more units into the hands of users than Apple's business model. Is it making HTC, Motorola, or Google more money than Apple? Probably not. So why are you so threatened by this? The <b>fact</b> is that Android is outselling iPhone. Get over it. It really isn't the end of the world.
      NonZealot