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The Mobile Gadgeteer

Matthew Miller & Joel Evans

How the bumper saved my iPhone 4 from a crash and splashdown

By | August 11, 2010, 5:46pm PDT

Summary: Thanks to a positive experience, I would now pay the original $29 asking price for the iPhone 4 bumper.

When I first got my hands on the iPhone 4, I didn’t hook it up because of all of the known issues. Then Apple offered a free bumper or other case, and a new release (4.0.1), and all was forgiven.

I was pretty reluctant to put my iPhone 4 in a bumper, but I was more concerned about not dropping calls then the prettiness of my iPhone. As a result, when the bumper arrived I threw the iPhone 4 into it and dealt with the consequences.

The first day that I used the bumper I noticed a lot less dropped calls. As a matter of fact, I now only drop a call when my face accidentally hangs up the call–proximity sensor fix coming soon? So, it’s clear that the bumper is needed, but how does it work as a protector of the iPhone itself? I had my doubts, given its construction and even mentioned many times to friends that the bumper probably cost about $1 to make. Well, even if it does cost a dollar, the other day it saved me about $300. Here’s what happened:

After completing a call, I put the iPhone 4 back into my pocket. Later, the phone rang and without thinking about it, I pulled the phone out of my pocket and the force of the pull also caused it to go flying in the air. In super slow motion the iPhone 4 was headed towards my dog’s water dish. With only seconds to spare, I found myself instinctively kicking it out of the way. You would have thought that I had just kicked the winning field goal because the iPhone 4 soared high and far. Long story short, it landed with a muffled thud, without any issues. No scratches, no dents, just a safe and secure iPhone 4 in a bumper.

Unfortunately, while the bumper did save my phone, it does provide daily aggravation. First off, I can’t seem to get some of my iPhone / iPad sync cables to fit. Second, pretty much none of my third party cables will fit the iPhone while it’s in the bumper. Of course, I could get my dremel–next on my list–and widen the hole, but why did Apple make it so narrow to begin with? Third, it’s just ugly.

At any rate, this whole experience has me re-thinking the PR nightmare that fell on Apple when the iPhone 4 was released. For example, if Apple had shipped the bumper with the iPhone 4 to begin with, would people have come down so hard about the dropped calls? I’m sure they would have, but Apple’s silly statement of “you’re not holding it right”, if that was indeed Apple–we still don’t know–would have been replaced with, “how about using that case to protect your iPhone 4?” then Gizmodo, Engadget, and others would have said, “better calls with bumper” instead of “iPhone 4 has flawed antenna”. I guess it’s all in how you look at it. In my case, I now look at the bumper in a whole new way.

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Topics

With more than a decade of mobile, Internet and wireless experience, Joel specializes in taking existing brands and technologies into the mobile and wireless space.

Disclosure

Joel Evans

Joel is a serial entrepreneur with his most recent business, CronkSoftware (cronksoftware.com), focusing on consulting and building games and applications for mobile devices. Joel has consulted for Microsoft’s Windows Mobile division and advises other companies on how to incorporate mobile into their existing brands and products. Joel purchases many of his devices and others are sent for review on a 30-day loaner basis and then returned to the supplier. If any devices are provided as “keeper” Joel will clearly disclose this in his reviews.

Biography

Joel Evans

With more than a decade of mobile, Internet and wireless experience, Joel specializes in taking existing brands, technologies and services into the mobile and wireless space. Joel is currently serving as the Managing Director of Cronk Software, Inc., a company he founded to offer full-service, end-to-end mobile strategy, design and development services.

Joel is the former founder and "Chief Geek" of Geek.com, a website praised by The New York Times, The Wall Street Journal, The Economist, and others as one of world's best sources of information for technology professionals and enthusiasts.

Joel also serves as a technology expert for a number of well-known publications and regularly advises corporations, analysts, journalists and bloggers on what the future of technology will bring. He brings decades of relationships with leading game publishers, online communities and publishers, along with both hardware and software product management and delivery expertise. Joel can be found online as "JoelGeek" and you can follow him on Twitter @JoelGeek.

Talkback Most Recent of 13 Talkback(s)

  • RE: How the bumper saved my iPhone 4 from a crash and splashdown
    Lucky for apple because there's a lot like you. Now apple can just take their sweet time if ever to fix the issues because they know that the followers will forgive them over and over again just to get the "call-less" shiny phone.
    ZDNet Gravatar
    epgomez@...
    11th Aug 2010
  • Thats still no excuse to charge $29 for a $1 bumper, especially that doesnt
    fit the apple sync cables. And I bet $1 is a huge stretch, it's probably closer to 6 cents or something. only an itard could pay so much for so little and be so happy about it. Lucky for you their known prior to ship but still not disclosed to you prior to purchase antenna problem caused such bad PR that you got it for free. enjoy it now, im sure they'll change the form factor in order to bend you over for $29 more when they bend you over for an iphone5 in a few months...
    ZDNet Gravatar
    Johnny Vegas
    11th Aug 2010
  • RE: How the bumper saved my iPhone 4 from a crash and splashdown
    @Johnny Vegas - Actually I believe it to be a clever ploy by Apple to sell "new and improved" cables for the iPhone 4 with bumper. I'm just waiting for the announcement to come out advertising them.
    ZDNet Gravatar
    PollyProteus
    12th Aug 2010
  • RE: How the bumper saved my iPhone 4 from a crash and splashdown
    @PollyProteus Current cables work fine. I've had trouble only with my older ones (the ones with buttons on the side to release the cable from the docking connector).
    ZDNet Gravatar
    vulcan666
    12th Aug 2010
  • RE: How the bumper saved my iPhone 4 from a crash and splashdown
    @Johnny Vegas known prior to ship but still not disclosed to you prior to purchase antenna problem And you know Apple knew this prior to shipment how exactly?
    ZDNet Gravatar
    Pete "athynz" Athens
    12th Aug 2010
  • RE: How the bumper saved my iPhone 4 from a crash and splashdown
    @athynz

    Well if they didn't know it proves that Apple don't test their products properly, possibly because secrecy is more important than quality..

    I'm sure they knew, but only when they were so far down the development/manufacturing process that it was too late to change without taking a serious financial hit (and maybe delay launch). Instead they chose to rely on their customers being convinced that even the most crappy product is the best in the world because it is shiny....

    I've had an iPhone 3G for a couple of years, and I love it. It's the best phone I've ever had, but I think I'll pass on the iFlop 4..
    ZDNet Gravatar
    thorkild.thorkildsen
    14th Aug 2010
  • $29 for a piece of rubber?
    Was there a typo? it's $0.29 right? If it's really $29 then I think the iPhone antenna issue is a coup of genius. The next iPhone must be designed like a cactus. When people buy, some will probably realize that it stings a little bit. Then they will buy some BS trademarked pads to cover the sharp spines. At $5 a piece, they would be happy to spend another $200 to buy 40 pads so they can use their beloved phone. Marketing is really simple with a certain category of customers.
    ZDNet Gravatar
    RelaxWalk
    11th Aug 2010
  • RE: How the bumper saved my iPhone 4 from a crash and splashdown
    @RelaxWalk
    And what category would that be? You don't even have the courage to place your ignorant ad hominem out in the open.
    ZDNet Gravatar
    DeusXMachina
    12th Aug 2010
  • Phone in breast pocket
    I always carry my phone in my shirt's breast pocket with a chord around my neck.
    ZDNet Gravatar
    Daniel Breslauer
    12th Aug 2010
  • RE: How the bumper saved my iPhone 4 from a crash and splashdown
    @Daniel575
    "I always carry my phone in my shirt's breast pocket with a chord around my neck"

    And I was worried about how to spot geeks now that pocket protectors are extinct.
    ZDNet Gravatar
    johnnylumber
    12th Aug 2010
  • Shame on you, Joel Evans !!!
    Joel Evans, you are such a sucker! Are you President of the Apple Fan Boys club?
    A more principled journalist would take Apple to task for (yet another) such blatantly greedy and disgraceful business practices, but you ......... well, we LOVE our iPhones, no matter what; and must pay homage to the Apple gods by sticking up for the company and not being too critical.
    Shame on you!
    You are a disgrace to the profession, Joel Evans.
    ZDNet Gravatar
    bigmutt
    12th Aug 2010
  • RE: How the bumper saved my iPhone 4 from a crash and splashdown
    @bigmutt
    You might try KNOWING WHAT YOU ARE TALKING ABOUT yourself before you start disparaging others. Your previous post a case in point.
    ZDNet Gravatar
    DeusXMachina
    12th Aug 2010
  • I laughed, I cried...
    ROTFLMAO at the mental picture of kicking a field goal with an iPhone 4 (with a bumper of course)!
    ZDNet Gravatar
    njwjt684
    13th Aug 2010

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