Is Apple launching a cloud music service at WWDC?

Summary: Will we soon be able to stream all of the music that we own from the web?

Apple's cloud-based music service has been a rumor for sometime now. However, based on some recent reports, the service could be launching as soon as next month.

According to a recent article by Bloomberg, Apple has now signed on three major record labels (Sony Music Entertainment, EMI, and Warner Music Group) to its soon-to-be launched cloud music service.

Apple is a little late to the game, with Google and Amazon already offering a service. However, Apple is poised to dominate for two reasons. The first reason being that Apple's service is rumored to not require the user to upload his/her music collection. Simply having an iTunes account and having those songs already purchased and on record, will give the user access to the song. Second, there are more than 200 million people who already have iTunes accounts, so simply offering another way for an account owner to access his/her music seems like a slam dunk.

I have more than 30GB of music, most of which are MP3s of CDs that I own. I'm not sure what Apple's plans would be for that. Perhaps I would run a program that scans my hard drive and then matches music I own with Apple's own library? If not, this service won't be nearly as useful to me, since I have only bought a small number of albums and songs through iTunes over the years.

I am excited about the possibilities of streaming music from the web. Either via my iPhone, Apple TV, or some other method, having it all stream through the cloud will definitely make music management a breeze in the future.

Topics: Mobility, Apple, Hardware

About

With more than 15 years of mobile, Internet and wireless experience, Joel specializes in taking existing brands and technologies into the mobile and wireless space. Joel is currently the VP of Strategy Integration for Mobiquity, an enterprise-class mobile solutions provider.

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  • RE: Is Apple launching a cloud music service at WWDC?

    Copy Cats!
    slickjim
    • Big call, even before an announcement

      Ah the MCSEs;-)
      Richard Flude
  • RE: Is Apple launching a cloud music service at WWDC?

    Well, something's happening, but I don't know what it is. Call me Mr. Jones. I can wait for the official announcement, if any.

    I would say that if WWDC is the venue, the general consumer service will have a cloud services api angle that will be of interest to developers and the interesting parts of the package will be part of OS X Lion.

    I looked at the three names in Bloomberg's report and noticed a glaring omission: Comcast/NBCU/Universal/Polygram/MCA or whatever they are calling themselves this year.

    As they are allied with Microsoft (MSNBC and for awhile there Microsoft gave Universal one dollar for every Zune sold) and rivals with Apple-allied Disney, one wonders.

    Does Apple not call them? Does Apple call them and the folks at Universal City ignore the call, run over to an Eastern window, make obscene gestures toward Burbank, and then, begrudgingly, sign up later when it becomes clear the competitors who were signed up on day 0 are making money?

    I don't know. It's amusing to see the same dynamic year after year.
    DannyO_0x98
    • I had not heard of Microsoft giving Universal a dollar

      @DannyO_0x98
      for every Zune sold, and why would MSNBC?
      Tim Cook
      • RE: Is Apple launching a cloud music service at WWDC?

        @Mister Spock

        The music companies made some kind of byzantine case that MP3 players should be *taxed* to help cover the cost of lost sales. It doesn't make a lot of sense, but MS signed up for it, probably in exchange for some other deal.
        SlithyTove
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  • RE: Is Apple launching a cloud music service at WWDC?

    I have refused to purchase any music through iTunes since Apple bought lala.com and then shut them down. They were cheaper than most on their mp3 sales so I'm not sure how that isn't seen by the government as an anti-competitive move as it definitely hurt consumers. Amazon gets my money and any new songs you buy automatically get added to your account on their cloud drive service.
    flyerbry
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