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The Mobile Gadgeteer

Matthew Miller & Joel Evans

New Apple TV to be iTV running iOSTV?

By | August 24, 2010, 3:15pm PDT

Summary: The latest rumors are putting a refreshed Apple TV on the market for under $99 in September. Will you pick one up?

If you believe the latest rumors, there’s a new set-top box coming to town next month. The box, the iTV, will come from Apple and will finally be a refresh of the Apple TV.

So far the iTV sounds like it’s going to deliver everything that people have been waiting for, complete with the ability to use iOS apps, since it will run Apple’s iOS. The highlights include what’s being dubbed as iOS TV applications, which will be apps specifically designed for use on the TV, a la carte stations, picture and video sharing via MobileMe, and more. The kicker is that the iTV will sell for around $99.

Kevin Rose is the man behind many Apple rumors, and this one definitely does seem to be credible. You can read more about it in his blog entry.

If the iTV does in fact become a reality you can count me in for buying the first generation. For starters, I have two MacBooks in the house, iPhones, iPod touches, an iPad–basically, I’m an i-Geek! Seriously though, the iTV, as rumored, will finally unify all of the things that I do on my phone, iPad and computer, and for a great price, too. I own an Apple TV and even with Boxee, it just didn’t do what I wanted. The iTV does seem like it will finally deliver everything, including the kitchen sink.

Is the rumored iTV on your buy list?

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With more than a decade of mobile, Internet and wireless experience, Joel specializes in taking existing brands and technologies into the mobile and wireless space.

Disclosure

Joel Evans

Joel is a serial entrepreneur with his most recent business, CronkSoftware (cronksoftware.com), focusing on consulting and building games and applications for mobile devices. Joel has consulted for Microsoft’s Windows Mobile division and advises other companies on how to incorporate mobile into their existing brands and products. Joel purchases many of his devices and others are sent for review on a 30-day loaner basis and then returned to the supplier. If any devices are provided as “keeper” Joel will clearly disclose this in his reviews.

Biography

Joel Evans

With more than a decade of mobile, Internet and wireless experience, Joel specializes in taking existing brands, technologies and services into the mobile and wireless space. Joel is currently serving as the Managing Director of Cronk Software, Inc., a company he founded to offer full-service, end-to-end mobile strategy, design and development services.

Joel is the former founder and "Chief Geek" of Geek.com, a website praised by The New York Times, The Wall Street Journal, The Economist, and others as one of world's best sources of information for technology professionals and enthusiasts.

Joel also serves as a technology expert for a number of well-known publications and regularly advises corporations, analysts, journalists and bloggers on what the future of technology will bring. He brings decades of relationships with leading game publishers, online communities and publishers, along with both hardware and software product management and delivery expertise. Joel can be found online as "JoelGeek" and you can follow him on Twitter @JoelGeek.

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RE: New Apple TV to be iTV running iOSTV?
FAULKNE 13th Oct
Good day to confirm this comment I would appreciate T h e b e s t o f Z D N e t d e l i v e r e d your website very nice to everyone Yes, Oracle is the only one with shared-disk architecture, but that is there advantage. It means you can add or remove nodes and the database lives on. In a shared nothing architecture, if you lose a node, you lose the system. I'm sure Oracle appreciates EMC highlighting their advantage.I also desire to signal in your RSS feeds. Thank you as soon as once again and maintain up the great operate Awesome post! Thank you very much || thanks for nice content this is really benefit to me.
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Again?
oncall 24th Aug 2010
Well here's to hoping the rumor is true because it's gotten rather stale. I'll definitely be buying one.
Except the price. It's just not credible for an Apple product.
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You're right
oncall 24th Aug 2010
@Mac Hosehead

It does have that "It sounds to cheap to be true" ring to it.
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Why not just hook a computer up to your TV? I don't get this at all.
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My Satelitte TV works just fine.
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Why doesn't Apple just give up?
NonZealot 24th Aug 2010
With the utter and abject failure that is AppleTV, why doesn't Apple just give up already?

Cue the double standards...
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RE: New Apple TV to be iTV running iOSTV?
A Grain of Salt 24th Aug 2010
@NonZealot
Where's the double standard? I don't see one.
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@NonZealot
For the same reason MS refuses to abandon Zune. But there is one major difference. Instead of following a familiar pattern, Apple will reinvent the Apple TV into "something else". We will need to wait to see what that will be (this consumer included) but it seems a safe bet that the "new Apple TV" will bear as much a resemblance to that first generation product as the iPad bore to the Newton.

Let's hope MS still has a few creative persons left to enhance the Zune hardware and the Zune's music delivery concept.
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That's his point
LiquidLearner 24th Aug 2010
I believe he is saying that people repeatedly say MS should give up on Zune, Bing, WP7, etc because of past failures. Apple shouldn't give up on iTV if they think it's a viable market anymore than MS should give up on Bing. Long term the stakes could be too high to not keep trying.
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@NonZealot
If you mean to compare it with say the Zune I'd say that I'm not familiar with MS's margins on the Zune and what kind of money it is making on said? However I'm fairly certain that Apple makes good solid money with every Apple TV sold to date and yes the Apple TV has not been the success of the iPod or iPad nor the iPhone but I'm not certain it is a failure even in the area of sales numbers. If you have any facts to point to that Apple TV sales numbers mark it as a fail please present them.

Now talking about double standards how many versions of Windows have you given MS compared to what 3 versions of the Apple TV to date? I think there was a Windows 1.0,, I actually saw a shrink wrapped version of Windows 2.1 so I assume there was a Windows 2.0. I remember there being a Windows 3.0 followed by 3.1 and eventually what I would call the first workable Windows 95.

Pagan jim
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What is this double standard you refer to here?
Pete "athynz" Athens 25th Aug 2010
@NonZealot Seriously what IS the double standard here?
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omega watches
lpca520 24th Aug 2010
I hope you have a nice day! Very good article, well written and very thought out. I am looking forward to reading more of your posts in the future.
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RE: New Apple TV to be iTV running iOSTV?
tomorrowark 24th Aug 2010
Great article, Attractive enough for me, thanks for your kind writing. Of course, want to own.
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Let me guess...
itpro_z 24th Aug 2010
If I watch a show that Apple doesn't approve of, will they brick my device?
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@itpro_z
My how you've grown:P

Pagan jim
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You're kidding, right?
itpro_z 25th Aug 2010
@James Quinn

I already have a Media Player device, connected to the server in my basement and every PC in my house as well as the internet. I completely despise iTunes, so any iTV would hold little interest for me.

Besides, any company that feels they have the right to brick hardware for any "unapproved" activity is beneath contempt in my book.
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Just again the Itouch in a tv when will apple really think of something new. I mean it is ok to piggyback on a good product but soon the masses will realize there is nothing new in these devices. soon everyone should see the smoke and mirrors and get beyond the great marketing that is the real trademark for Apple.
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@peerys@...
How'd that work out for ya?

Pagan jim
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so how really will it compete with slingbox too now there is something revolutionary!
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@peerys@...
and again. MP3 player X is sooo much better than the iPod. Smartphone Y is superior to the iPhone. And so it goes.

Pagan jim
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RE: New Apple TV to be iTV running iOSTV?
Pete "athynz" Athens 25th Aug 2010
I'll believe the price when I see it at an Apple Store or online... until then they may be revamping it but I doubt they'll sell it for anything less than $200 bucks... of course if it IS only $99 bucks then I'll seriously consider it.
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ITV wont like it!
ben.rattigan 3rd Sep 2010
I hope they are dropping the iTV name/brand for the UK and Ireland market otherwise they are gonna end up with some size legal battle with ITV plc who hold the rights to the name and brand in the UK/Ireland.

ITV has been around in the UK for over 50 years and has its own platforms on freeview and the internet and dominates the UK commercial TV market.
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ITV wont like it!
ben.rattigan 3rd Sep 2010
www.itv.com
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