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Topic: Hardware

New Apple TV to be iTV running iOSTV?

Summary: The latest rumors are putting a refreshed Apple TV on the market for under $99 in September. Will you pick one up?

Joel Evans

By for The Mobile Gadgeteer |

If you believe the latest rumors, there's a new set-top box coming to town next month. The box, the iTV, will come from Apple and will finally be a refresh of the Apple TV.

So far the iTV sounds like it's going to deliver everything that people have been waiting for, complete with the ability to use iOS apps, since it will run Apple's iOS. The highlights include what's being dubbed as iOS TV applications, which will be apps specifically designed for use on the TV, a la carte stations, picture and video sharing via MobileMe, and more. The kicker is that the iTV will sell for around $99.

Kevin Rose is the man behind many Apple rumors, and this one definitely does seem to be credible. You can read more about it in his blog entry.

If the iTV does in fact become a reality you can count me in for buying the first generation. For starters, I have two MacBooks in the house, iPhones, iPod touches, an iPad--basically, I'm an i-Geek! Seriously though, the iTV, as rumored, will finally unify all of the things that I do on my phone, iPad and computer, and for a great price, too. I own an Apple TV and even with Boxee, it just didn't do what I wanted. The iTV does seem like it will finally deliver everything, including the kitchen sink.

Is the rumored iTV on your buy list?

Topics: Hardware, Apple, Mobility

About

With more than 15 years of mobile, Internet and wireless experience, Joel specializes in taking existing brands and technologies into the mobile and wireless space. Joel is currently the VP of Strategy Integration for Mobiquity, an enterprise-class mobile solutions provider.

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Talkback

28 comments
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  • Again?

    Well here's to hoping the rumor is true because it's gotten rather stale. I'll definitely be buying one.
    oncall
    Reply Vote

  • Everything about this rumored device makes a lot of sense

    Except the price. It's just not credible for an Apple product.
    Mac Hosehead
    Reply Vote

    • You're right

      @Mac Hosehead

      It does have that "It sounds to cheap to be true" ring to it.
      oncall
      Reply Vote

  • RE: New Apple TV to be iTV running iOSTV?

    Why not just hook a computer up to your TV? I don't get this at all.
    Droid101
    Reply Vote

  • No, would not walk across the street to see it.

    My Satelitte TV works just fine.
    NoAxToGrind
    Reply Vote

  • Why doesn't Apple just give up?

    With the utter and abject failure that is AppleTV, why doesn't Apple just give up already?

    Cue the double standards...
    NonZealot
    Reply Vote

    • RE: New Apple TV to be iTV running iOSTV?

      @NonZealot
      Where's the double standard? I don't see one.
      A Grain of Salt
      Reply Vote

    • RE: New Apple TV to be iTV running iOSTV?

      @NonZealot
      For the same reason MS refuses to abandon Zune. But there is one major difference. Instead of following a familiar pattern, Apple will reinvent the Apple TV into "something else". We will need to wait to see what that will be (this consumer included) but it seems a safe bet that the "new Apple TV" will bear as much a resemblance to that first generation product as the iPad bore to the Newton.

      Let's hope MS still has a few creative persons left to enhance the Zune hardware and the Zune's music delivery concept.
      kenosha77a
      Reply Vote

      • That's his point

        I believe he is saying that people repeatedly say MS should give up on Zune, Bing, WP7, etc because of past failures. Apple shouldn't give up on iTV if they think it's a viable market anymore than MS should give up on Bing. Long term the stakes could be too high to not keep trying.
        LiquidLearner
        Reply Vote

    • Not sure what you mean.. Par for the course with you:P

      @NonZealot
      If you mean to compare it with say the Zune I'd say that I'm not familiar with MS's margins on the Zune and what kind of money it is making on said? However I'm fairly certain that Apple makes good solid money with every Apple TV sold to date and yes the Apple TV has not been the success of the iPod or iPad nor the iPhone but I'm not certain it is a failure even in the area of sales numbers. If you have any facts to point to that Apple TV sales numbers mark it as a fail please present them.

      Now talking about double standards how many versions of Windows have you given MS compared to what 3 versions of the Apple TV to date? I think there was a Windows 1.0,, I actually saw a shrink wrapped version of Windows 2.1 so I assume there was a Windows 2.0. I remember there being a Windows 3.0 followed by 3.1 and eventually what I would call the first workable Windows 95.

      Pagan jim
      James Quinn
      Reply Vote

    • What is this double standard you refer to here?

      @NonZealot Seriously what IS the double standard here?
      athynz
      Reply Vote

  • omega watches

    I hope you have a nice day! Very good article, well written and very thought out. I am looking forward to reading more of your posts in the future.
    lpca520
    Reply Vote

  • RE: New Apple TV to be iTV running iOSTV?

    Great article, Attractive enough for me, thanks for your kind writing. Of course, want to own.
    tomorrowark
    Reply Vote

  • Let me guess...

    If I watch a show that Apple doesn't approve of, will they brick my device?
    itpro_z
    Reply Vote

    • Does this mean you are actually considering it?

      @itpro_z
      My how you've grown:P

      Pagan jim
      James Quinn
      Reply Vote

      • You're kidding, right?

        @James Quinn

        I already have a Media Player device, connected to the server in my basement and every PC in my house as well as the internet. I completely despise iTunes, so any iTV would hold little interest for me.

        Besides, any company that feels they have the right to brick hardware for any "unapproved" activity is beneath contempt in my book.
        itpro_z
        Reply Vote

  • RE: New Apple TV to be iTV running iOSTV?

    Just again the Itouch in a tv when will apple really think of something new. I mean it is ok to piggyback on a good product but soon the masses will realize there is nothing new in these devices. soon everyone should see the smoke and mirrors and get beyond the great marketing that is the real trademark for Apple.
    peerys@...
    Reply Vote

    • betting you said the same thing about the iPad:P

      @peerys@...
      How'd that work out for ya?

      Pagan jim
      James Quinn
      Reply Vote

  • RE: New Apple TV to be iTV running iOSTV?

    so how really will it compete with slingbox too now there is something revolutionary!
    peerys@...
    Reply Vote

    • And over the years I've heard the same old story time

      @peerys@...
      and again. MP3 player X is sooo much better than the iPod. Smartphone Y is superior to the iPhone. And so it goes.

      Pagan jim
      James Quinn
      Reply Vote
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