Shortcovers partners with Borders, changes name to Kobo

Shortcovers partners with Borders, changes name to Kobo

Summary: I've been enjoying Shortcovers for a few months on my Google Android and iPhone devices and loved that the books were easy to access on multiple platforms. I actually just included some good info on using Shortcovers content on my new B&N nook thanks to their EPUB format. We now hear that Shortcovers has been rebranded as Kobo with their major financing coming from Borders. You should still be able to access purchased content from Kobo on the nook due to the Adobe Digital Editions support and cross platform titles. There are now mobile clients for BlackBerry, Palm WebOS, iPhone, and Android smartphones as well as ereaders like the nook and Sony Reader.

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I've been enjoying Shortcovers for a few months on my Google Android and iPhone devices and loved that the books were easy to access on multiple platforms. I actually just included some good info on using Shortcovers content on my new B&N nook thanks to their EPUB format. We now hear that Shortcovers has been rebranded as Kobo with their major financing coming from Borders. You should still be able to access purchased content from Kobo on the nook due to the Adobe Digital Editions support and cross platform titles. There are now mobile clients for BlackBerry, Palm WebOS, iPhone, and Android smartphones as well as ereaders like the nook and Sony Reader.

According to Borders Group Chief Executive Officer Ron Marshall:

Our vision for a digital strategy that’s right for Borders is taking shape today through our investment in Kobo. Powered by Kobo, we’ll launch a new eBook store on Borders.com and make Borders-branded mobile applications available to our customers, including our 35 million Borders Rewards loyalty program members. Borders shares Kobo’s vision to provide any eBook on any device and we look forward to working closely with Kobo on content and distribution.

I understand Kobo's digital catalog gives users access to over two million books, with bestsellers starting at $9.99. I like that their goal is to be as open as possible with their content so if your device supports Adobe Digital Editions then you should be able to buy and access that content on your device. Borders will also be launching a Kobo-powered store in 2010 so the ebook market will definitely be heating up next year.

Topics: Smartphones, Hardware, Mobility

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