Special Offers Kindle could be Amazon's Groupon competitor

Special Offers Kindle could be Amazon's Groupon competitor

Summary: So far the offers have served me well

TOPICS: Amazon

I previously mentioned that I had placed an order for the Special Offers Kindle. I have now been playing with it on and off for a week and have to say that it's a solid experience.

If you're not familiar with the Special Offers Kindle, Amazon released a cheaper Kindle that offers the same user experience, with the addition of advertising. Thankfully, the advertising doesn't get in the way of the experience, too much, and in some cases I've actually welcomed it. For example, you can read a book that you downloaded without having to see any advertising, but when you go into the menu, you see a small advertisement on the bottom of the page (see below). You are also treated to ads when you put the Kindle in standby, and you can jump to all available ads and "special offers" by accessing a new page thru the menu system.

The "special offers" page is actually the one that I welcome. As you can see from the picture below, the first offer was a $20 Amazon gift card for $10. I, of course, clicked to take advantage of that one. I have since been treated to an offer for an album on the Amazon MP3 store for just $1.

What has surprised me so far, though, is the lack of targeted ads. I would have expected Amazon to deliver relevant ads to me, based on the fact that I'm a prime member and based on my purchasing habits. I know that they possess the ability to deliver targeted advertising so perhaps they're holding off to avoid any fallout that may come from it at this stage of release.

So far I'm a big fan of the Special Offers Kindle. I initially was hoping for an even cheaper strike price, but with the special offers actually delivering value, I think it has already almost paid for itself.

As for the Groupon reference in the title of this article, I think that if Amazon truly taps into what it knows about its customer and delivers targeted ads and "impulse buy" type ads, the Special Offers Kindle and all Kindles, for that matter, will be an amazing new conduit for Amazon to offer up Groupon-like deals to its customers.

Topic: Amazon

Joel Evans

About Joel Evans

With more than 15 years of mobile, Internet and wireless experience, Joel specializes in taking existing brands and technologies into the mobile and wireless space. Joel is currently the VP of Strategy Integration for Mobiquity, an enterprise-class mobile solutions provider.

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  • RE: Special Offers Kindle could be Amazon's Groupon competitor

    Look, I don't want ads - ANYWHERE - on my electronic devices. The Internet was developed for quick transportation of data. Not "Lets see how many ads we can fit on here".
    The one and only, Cylon Centurion
    • Prepared to pay?

      @Cylon Centurion 0005<br><br>Per search, for instance.<br><br>A LOT of services are free or cheaper because they are ad supported, directly or indirectly, like the Superbowl being broadcast to your electronic device (TV) for free.<br><br>I doubt you have thought this one through very well, not unlike I might add, a lot of other posts you make here.

      Edit: And last, but not least, THIS SITE, which you use, and do not pay for.
      • RE: Special Offers Kindle could be Amazon's Groupon competitor

        @Economister <br><br>Maybe so, but I would rather pay an extra few dollars for a Kindle with NO ads whatsoever. Nor would I pay for e-books filled with ads. <br><br>I use Adblock Plus, also, for a reason. I'm tired of underlined hidden ads, and browsing content that that is ever increasingly loosing screen space, because the owners feel they need more ads displayed. <br><br>Ads destroy anything they touch. There is an excellent article Ed Bott linked to in his Twitter which describes this situation pretty well. "The best minds of my generation are thinking about how to make people click ads. That sucks. Tech bubbles happen, but we usually gain from the innovation left behind. This one, driven by social networking, could leave us empty-handed." You should give it a read:<br><br>h t t p : / / w w w .businessweek.com/magazine/content/11_17/b4225060960537.htm<br><br>This ad driven tech bubble is destroying the tech industry. Ads are NOT what is needed to advance technology. I'm leading a charge to take back our content.
        The one and only, Cylon Centurion
      • I will give you ....

        @Cylon Centurion 0005

        that ideally, you should have a choice. Pay for your access/services and face no advertising at all, or cheap/free services with advertising. How practical and cost effective that would be is another question however.

        My main point was however (and which I believe you agree with) was that we get a lot more in exchange for the ads than most of us seem to realize. I probably do not like the ads any more than you do, but I recognize how the system works. This is one reason I am not too hard on Google. As I have said before, they have yet to ask me for a dime, and still they let me search and use their mail system as much as I want to. They have to pay their bills somehow, and "spying" and advertising is how they do it. We cannot have it both ways.
  • RE: Special Offers Kindle could be Amazon's Groupon competitor

    At first I thought the Special Offers Kindle was a bad idea, but now I'm kind of intrigued. Especially if it offers ways to save money on things I'm already using, since I already buy from Amazon one or two times each week.

    However, I think that the real reason behind it is that this model Kindle is on the way out and Amazon is trying to get rid of the inventory. This is further supported by all the Mother's Day deals where you could buy a regular Wi-Fi or 3G Kindle and get a $25 gift card.