Will other stores follow Apple's new iPad interactive display model?

Will other stores follow Apple's new iPad interactive display model?

Summary: Apple replaced all pricing tags and signs with iPads over the weekend

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This past weekend Apple rebooted its in-store experience with what is being dubbed "Apple Retail 2.0". If you haven't heard about this new experience, gone are the placards that used to tell you the price and specs of a device. Instead, customers are greeted with an iPad running software that allows you to review specs, pricing, and features about the product next to the iPad. You can also call a specialist directly from the iPad app.

Early reports are mixed on the enhanced iPad-enabled shopping experience. For some, including Dave Greenbaum at GigaOM, the glare on the iPads and angle that you're forced to view the displays in leaves something to be desired. For others, having a guided experience on an iPad seems to be the future of retail.

If you're wondering if you can have that same iPad experience from your home, it appears that the iPads being used in-store might be running a special version of iOS, since the home button doesn't allow you to quit the experience, like the other iPads on display.

It will definitely be interesting to see how customers interact with the iPads. For example, I'm sure that Apple has built-in push abilities into its in-store iPad, so it could now do a storewide advertisement in seconds. Also, the company is likely tracking user interaction and will make changes rather quickly, to make sure that its new Retail 2.0 experience is the best in the business.

Other stores were already using the iPad as a kiosk, but Apple is definitely the first company to use an iPad on each station, in place of the traditional paper or plastic placard, that shows the price, technical specs, and other information. Granted, Apple is also one of the few companies that can afford to put all of those iPads in one place.

If you're wondering what the new in-store iPad experience offers, check out this GigaOM video below.

Topics: Apple, iPad, Mobile OS, Mobility, Operating Systems

Joel Evans

About Joel Evans

With more than 15 years of mobile, Internet and wireless experience, Joel specializes in taking existing brands and technologies into the mobile and wireless space. Joel is currently the VP of Strategy Integration for Mobiquity, an enterprise-class mobile solutions provider.

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35 comments
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  • RE: Will other stores follow Apple's new iPad interactive display model?

    Sounds expensive for doing the same thing that a piece of paper could do. I guess the "cool" factor of the Apple Store could help sell some more product, but this just looks like inefficient use of hardware to me.
    Aerowind
    • How do you mean?

      How do you mean? Seems like a perfect use of hardware to me. You no longer have to print out new product flyers every time the specs change, or print out new price tags every time the prices change, or printer out new brochures every time the product lines change.

      Saves a lot of time for the employees, as well, as they don't have to spend an hour inserting the little sheets of paper into their holders.

      With the displays being interactive, it can also provide more useful information than a simple sheet of paper.
      olePigeon
      • RE: Will other stores follow Apple's new iPad interactive display model?

        @olePigeon

        Honestly, how often do Apple product prices or specs change? Around once a year for each product?

        instead of changing a sheet of paper once a year, you get to change a tablet every year. Sounds like great cost-efficiency right there
        chronostorm
    • But iPads sold to the store for this can now be considered a sale

      @Aerowind
      and help raise the number of iPads sold at the next quarterly earnings report.

      Pretty smart, actually.
      John Zern
      • RE: Will other stores follow Apple's new iPad interactive display model?

        @John Zern How does this help raise the number of ipads sold?
        fritzendugan@...
      • RE: Will other stores follow Apple's new iPad interactive display model?

        @John Zern

        That's thinking "way outside of the box", John. Earth to John .. please return to us. Grin!
        kenosha77a
      • RE: Will other stores follow Apple's new iPad interactive display model?

        @John Zern uh, yeah. I'm sure Apple is trying to come up with different ways to show how successful they are, because they're so desperate to sell iPads...
        Sheesh....
        T-Wrench
    • RE: Will other stores follow Apple's new iPad interactive display model?

      @Aerowind
      That's the difference between Apple and everyone else... they 'Think Different'...

      Funny to look back at Dell making fun of Apple for opening stores only to see little Dell kiosks at malls 3 years later.
      Hasam1991
    • If the cool factor sells more product, then its a very

      efficient use of hardware. But this does explain why Apple has retails stores doing a billion dollars a year in sales. And you don't.
      fr_gough
      • RE: Will other stores follow Apple's new iPad interactive display model?

        @fr_gough I wonder how many people will be using the iPad interactive display for some other Apple product and then after that experience go check out the iPad which they previously were not that interested in. Could lead to additional sales.
        non-biased
    • RE: Will other stores follow Apple's new iPad interactive display model?

      I cannot see any reason that others can follow Apple's innovations in terms of display features. Every Company has there on technology like on iPad/iPhone which is there flagship gadget in business. Others can make one but somewhat different.

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  • RE: Will other stores follow Apple's new iPad interactive display model?

    Follow? I've seen interactive touch displays at plenty of stores before the iPad was even a wet dream in Steve Jobs' engineers' heads.

    Please.
    Droid101
    • Maybe you should read the article first...

      Maybe you should read the article first, then you wouldn't sound so silly complaining about something addressed therein.
      olePigeon
    • Plenty is how much exactly? And what store chain uses it?

      @Droid101: there could be few cases where kiosks are used, but that thing scares people more than helps, so no one really uses it even if it is installed. And there is nothing "plenty" about this.

      iPads are total opposite of it, being user-friendly.
      DDERSSS
      • What? I guess you haven't got any Wawa stores in your area

        @denisrs
        everything at the counter is ordered via the Kiosk terminals.
        I even see old ladies using it. Not hard, no iPad knowledge needed.

        I guess kiosks aren't as scary as some people imagine.

        But then again, if the iPad menu for this isn't set up right, it'll be as scary as kiosks that aren't set up right menu wise.
        Will Pharaoh
      • RE: Will other stores follow Apple's new iPad interactive display model?

        @denisrs
        Same with ordering food at many places in JFK airport. Nice try.
        hoaxoner
      • What retail chains use kiosks instead of price tags?

        @hoaxoner, Will Pharaoh: none of your examples fit to what Apple did here.

        "Nice try".
        DDERSSS
      • denisrs, you may be in error here

        @denisrs
        You made the statement about kiosks [i]but that thing scares people more than helps[/i] which I believe Mr. Pharaoh had shown an example where you are incorrect, as counter to your statement they are not "scary"

        Yet you go onto claim that iPads are user friendly.

        I have seen quite a few kiosks, most all extreamly easy to use, likely more so then using an iPad as a Kiosk, which is what Apple is doing here.

        You have not seen what the iPad at the stores are set up like, so how can you make the claim that you do.

        It was not a nice try on your part.
        :|
        Tim Cook
      • RE: Will other stores follow Apple's new iPad interactive display model?

        @DeRSSS Other stores will definitely follow Ipad's designs, models and applications as it is the finest company of the world!
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    • RE: Will other stores follow Apple's new iPad interactive display model?

      @Droid101 I was wondering where you were - I hadn't seen your drive by trollings in a while. I almost missed the idiocy... almost.

      There were interactive displays at stores prior to this, however those were always at a singular display - this has taken that concept further in that the whole store is on interactive displays using the company's own products. It's much more forward thinking that you care to admit to although if they had an Android only store somewhere that did this your frilly pink knickers would be damp... but since it's Apple you indulge in your typical ABAer double standard.
      athynz