Kindle Cloud Reader: You cannot keep Amazon from its buyers

Kindle Cloud Reader: You cannot keep Amazon from its buyers

Summary: The introduction of the Kindle Cloud Reader has proven not even Apple can keep Amazon from its buyers.


Apple ruffled quite a few feathers when it changed the rules for app publishers with in-app purchasing enabled. App developers had to make a decision if their business would support Apple's royalties on products purchased on the iPhone/iPad through apps. The ebook sector reacted understandably about these new rules as prices do not allow any room for Apple's royalties on sales. Amazon took matters in its own hands and just days after altering the Kindle app on iOS to remove access to Amazon's store, it released the Kindle Cloud Reader for the iPad to bypass Apple's conditions for apps. The Kindle Cloud Reader is based on HTML5 and as a web-based solution it is not subject to Apple's rules as they apply to apps.

The new reader seems to be a solid alternative to the iOS Kindle app that is still available, according to colleagues Matt Miller and Adrian Kingsley-Hughes. Amazon has created a compelling alternative to the native Kindle app that integrates seamlessly with Amazon's Kindle bookstore.

Android enthusiasts are already complaining that Amazon has ignored its own platform with the Cloud Reader by only offering desktop and iPad versions. It sounds like an error on Amazon's part but the fact is no Android (nor webOS) version is needed. Both Android and webOS have good Kindle apps that are nicely integrated with the Kindle bookstore, and believe me that is the only purpose behind the Cloud Reader. Amazon may eventually replace all of these mobile Kindle apps with the universal HTML5 version to keep support and development simple, but for now these mobile apps already exist and work just fine.

Many iPad owners will probably keep using the "restricted" Kindle app without direct access to the Kindle bookstore. The Cloud Reader is just another thing to keep track of for them and since it's not in the App Store they may choose to ignore it. If that's the case then Amazon hasn't accomplished much with introducing this clever end-around Apple's rules for apps.

Topics: Mobility, Amazon, Apple, Mobile OS

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  • RE: Kindle Cloud Reader: You cannot keep Amazon from its buyers

    Apple will change the rules and the faithful will applaud the decision while freedoms are taken away.
  • I tried this, it is very nice

    The interesting thing to me is that when I've read reviews comparing this to the iBooks app, the reviewers slam the Kindle Cloud Reader because it doesn't have animated page turns. I think that is more of a compliment to Amazon than an insult considering this is the best that the pro-Apple media can come up with.
    • RE: Kindle Cloud Reader: You cannot keep Amazon from its buyers

      [b]+1[/b] ;)

      For me the "animate" feature was a waste.
  • Maybe not

    Trying out the Cloud Reader....
    Lie I am dumping the app reader version. The Cloud version has more features and works off line very well.
    Kind of like having a stripped vs full featured car; why do I want the stripped model?

    I don't.

    btw: suspect here soon we will see other web apps outside of publishing... ;)
    • RE: Kindle Cloud Reader: You cannot keep Amazon from its buyers

      $150 buys you the Kindle...
  • RE: Kindle Cloud Reader: You cannot keep Amazon from its buyers

    Seriously this makes no sense, I own an iPad, I own iPhone but I also own a kindle!! and yes I buy iBooks and Kindle books... reading will always be better on the KINDLE, I see no revenue hit to Apple, most Amazon users like me have been downloading on Kindle...
  • A solid first version web app

    And I say: finally. IMHO universal web apps are where content distributers like Amazon should have been from day one.
  • RE: Kindle Cloud Reader: You cannot keep Amazon from its buyers

    This works well on my Blackberry Playbook. Slowly this device becomes more useful.
  • RE: Kindle Cloud Reader: You cannot keep Amazon from its buyers

    I can only speculate that folks that think the Kindle Cloud Reader is better than the Kindle App on the iPad don't have a very extensive collection of Kindle ebooks.

    When presented with a new Kindle "application" I go straight to two of my ebooks: String Theory for Dummies and Rose's Heavenly Cakes. These two books sort things out rather rapidly.

    String Theory nails the HP TouchPad's Kindle "application", it can't really present it correctly due to various bugs. This is my example of the highly technical books I need to digest.

    The Cloud Reader at least can format String Theory but doesn't allow zooming and then panning the diagrams. When using this kind of highly technical book much of the content is in the diagrams and being able to zoom in to view all that content you paid $$$ for is critical.

    The Kindle app on t he iPad lets you zoom and pan the diagrams.

    Rose's Heavenly Cakes is one of those enhanced Kindle books. It has videos that are much like the diagrams in the technical books: a large chunk of the value of the book is in the videos. In this case Rose taught me how to really sift and measure flour in one of the videos at the front of this wonderful book. However, the Kindle Cloud Reader doesn't even acknowledge that there are videos in the book.

    In addition?

    Where is the dictionary?
    Where is the in-book full text search?
    Where is the collection search?
    Why is the scrolling through my 2102 volume book collection so slow and clunky?
    Where is the read aloud support?

    You give up quite a bit for that store button in the upper right.

    Me, I'll be using the real Kindle app and hitting up the Amazon store via Safari. It's really not that big of a deal.
  • RE: Kindle Cloud Reader: You cannot keep Amazon from its buyers

    Where are the "real page numbers"? Amazon made quite a deal out of adding this to the Kindle Readers and the iPad app but the Cloud Reader doesn't show the page you are on in the real printed book.

    For people that need to create citations this is a major loss.