Latest Android figures paint dismal tablet picture

By | January 4, 2012, 2:17pm PST

Summary: Only 3.3% of all Android devices are Honeycomb tablets, which is not a lot of sales in 2011.

Android continues its assault on the mobile space based on statistics from Google, but those figures paint a dismal picture for tablet sales. While most analysts are focused on the percentage of Android devices running the latest version 4.x, the Honeycomb numbers aren’t very good.

The figures just released show that of all Android devices activated to date, only 3.3% of them run Android 3.x, aka Honeycomb. Honeycomb only runs on tablets, so the numbers paint an accurate picture of just how few Android tablets have been activated. If we use Andy Rubin’s latest tweet claiming 200 million devices have been activated to date, that 3.3% running Honeycomb only represents 6.6 million Android tablets.

The first Honeycomb tablet appeared on the market a year ago, so that’s not a lot of Android tablets activated in 2011. That covers all of the major tablets released by Motorola, Samsung, ASUS, Lenovo, and all others. That’s a lot of tablet models sharing the 6.6 million in sales, so no one is making a lot of sales on Android so far.

Even more telling, these numbers from Google show that of the Honeycomb tablets activated, only half of them are running the most stable version 3.2. The other half is still running Android 3.1, and a few the totally unreliable version 3.0. It’s a concise picture of the fragmentation issue that is Android, straight from Google.

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James Kendrick has been using mobile devices since they weighed 30 pounds, and has been sharing his insights on mobile technology for almost that long.

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James Kendrick

James Kendrick has no affiliations or relationships that need to be disclosed.

Biography

James Kendrick

James Kendrick has been using mobile devices since they weighed 30 pounds, and has been sharing his insights on mobile technology for almost that long. Prior to joining ZDNet, James was the Founding Editor of jkOnTheRun, a CNET Top 100 Tech Blog that was acquired by GigaOM in 2008 and is now part of that prestigious tech network. James' writing has appeared in many print publications: Smartphone and Pocket PC Magazine, Information Week and Laptop Magazine to name a few. James' coverage of the mobile technology sector has regularly appeared in the New York Times, Salon.com and CNN/ Fortune online. Not just a writer, James has filmed numerous video reviews and how-tos that have garnered well over a million viewers. He has appeared on local news segments and been interviewed by the Associated Press on mobile technology topics. Additionally, James has been podcasting about mobile technology for years.

Talkback Most Recent of 34 Talkback(s)

  • RE: Latest Android figures paint dismal tablet picture
    Guess it's time for Google to start enforcing updates? I understand Android is supposed to be an open platform, but there's no denying the fragmentation issues won't go away barring some revolutionary change by Google.
    ZDNet Gravatar
    zeth06
    4th Jan
  • RE: Latest Android figures paint dismal tablet picture
    @zeth06 Every fragment is a glittering gem, uniquely suited to a specific set of owner needs.

    The Android Tablet market is fine, with 40 percent of the tablet market overall even stacked against the iPad. More Android tablets were sold in 2011 than Windows tablets since 1995 total. It's picking up steam, too.

    Personally I'm glad there are Android tablets in their myriad variety to compete against the iPad. It's not like anybody else was going to step up and provide the necessary competition.
    ZDNet Gravatar
    symbolset
    4th Jan
  • 40% SHIPPED..
    @symbolset market share is only those shipped and they've shipped a lot.. These numbers show they just haven't sold that much to consumers.. All that 40% marketshare number means is that there are a tonne of android tablets out there on store shelves and in warehouses collecting dust..
    ZDNet Gravatar
    theFunkDoctorSpoc
    4th Jan
  • You are comparing shipped to sold.
    @symbolset

    Don't worry. Gartner and IDC do as well. If we assume 38 million iPads sold for 2011, 40% of that is 15.2 million Android tablets shipped with 6.6 million sold. (NOTE: perhaps only 4 million are in active use based on the lack of 3.2 updates available to all the major Android tablets running 3.0 and 3.1) This leaves 8.6 million Android tablets waiting for a home. Or another way: there is 16 months of channel inventory sitting on shelves and warehouse.

    Sadly, this is not competition.
    ZDNet Gravatar
    Bruizer
    4th Jan
  • Bruizer: Sadly, you are right
    "Sadly, this is not competition."

    I've been saying this for a long time now.

    The market is sick. We all lose.
    ZDNet Gravatar
    toddybottom
    5th Jan
  • RE: Latest Android figures paint dismal tablet picture
    @toddybottom

    Unfortunately, this is true. There is too much that can be done with a slate like device, no need to copycat the iPad (and fail miserably). Amazon has recently demonstrated how.

    I would guess there are a lot more Android devices, no one has heard of, especially Google. They are successful, because do not carry the label "Android". And of course, people do not really care.
    ZDNet Gravatar
    danbi
    6th Jan
  • RE: Latest Android figures paint dismal tablet picture
    @zeth06 Ever notice how when they are talking about Microsoft OS they never single out manufacturers? They total the sales across the entire platform. But, for Android they break it down to make Apple look superior instead of justing totaling the entire OS. There are still users of Microsoft using XP, Vista and Windows 7 with or without support with no problem.

    These alphabet net sites sole objective is to keep Android in a negative light but it is not working. Look at the Nielsen report for 2011 and the Comscore it is blowing iOS out of the water.
    ZDNet Gravatar
    techenduser
    12th Jan
  • RE: Latest Android figures paint dismal tablet picture
    so if on average Google activates 3.7 devices for every iOS device (these were 3rd quarter numbers, not sure about 4th) then that 3.3% could be a good many tablets couldn't it?

    As for your outlook, as usual it is extremely short sighted! Where is the standard going for the Android Phones?

    720P Screens running ICS with a 3:2 Aspect Ratio Right?

    What were the specs for those Tablets again?

    720P Screens running ICS with a 3:2 Aspect Ratio Right?

    In Essence, both the Tablets and the Software will be optimized for the Same Applications and then you'll see the Android Tablets Leap Frog the iPad in Optimized Apps.

    Of course that is just one area, the other areas are going to be just as effective, like compliant standards with current Multimedia Technology, not just making their own system (like Apple TV) and support for Amazon Video On Demand as well as Amazon Music make movies and music just as capable on the Android Platform.

    Finally, the Price is what will drive these Tablets home.

    Bottom Line James! You were probably one of the guys bashing Android in its first year out on the phones as well.
    ZDNet Gravatar
    Peter Perry
    4th Jan
  • RE: Latest Android figures paint dismal tablet picture
    @Peter Perry And unicorns f*rting rainbows will make Android sell tablets.
    ZDNet Gravatar
    dheady@...
    4th Jan
  • More lies Peter?
    @Peter Perry

    "so if on average Google activates 3.7 devices for every iOS device (these were 3rd quarter numbers, not sure about 4th) then that 3.3% could be a good many tablets couldn't it?"

    Only if you are comparing 3rd quater iOS 2010 numbers to 3rd quater Android 2011 numbers. Do you really think Android was selling at 1.4 million units/day in the 3rd quarter. I mean, that is half a billion units per year. Better yet, than how do you explain the plummeting Android sales rate to only 700,000/day 3 months later?

    "As for your outlook, as usual it is extremely short sighted! Where is the standard going for the Android Phones?

    720P Screens running ICS with a 3:2 Aspect Ratio Right?

    What were the specs for those Tablets again?

    720P Screens running ICS with a 3:2 Aspect Ratio Right?"

    Once again you show you are don't understand the point of optimization. The optimization revolves more around the screen size than it does resolution.
    I know you hate all things Apple and worship Google to no end, but such fabrication of numbers is even worse than normal.
    ZDNet Gravatar
    Bruizer
    4th Jan
  • RE: Latest Android figures paint dismal tablet picture
    @Peter Perry "on average Google activates 3.7 devices for every iOS device"

    True, but then Android doesn't offer the kind of consistent updates that iOS users get so Android users have to buy new hardware more often to keep up. It's planned obsolescence and it appears to be working out well for Google and their marketing dept (AKA Andy Rubin's Twitter page.) I suspect Android sales figures are inflated because users have to buy more frequently to get updates. It's double-dipping, so to speak. They're not expanding their user base at the rate those activation numbers would suggest.
    ZDNet Gravatar
    Andre Richards
    11th Jan
  • RE: Latest Android figures paint dismal tablet picture
    The distinction between 2.x and 3.x doesn't say much at this point in the Android tablet market because you had a significant number of Android tablets released under 2.x and not Honeycomb. The original Galaxy Tab 7" released in late 2010 had 2.x on it. There were more than a million sold of those, at least.

    The Xoom was the first to be released with 3.x and that was late February/early March. Galaxy Tab 10" in March, Transformer in April, and Thrive in June.

    It's not a coincidence that Apple released the iPad 2 in the middle and late March even though it was a minimal upgrade. Apple saw the writing on the wall. Had Apple waited until the real iPad 2 was ready, aka iPad 3, they would have lost even more market share than they already have. Same resolution, cheap cameras and minimal changes was a joke on the "iPad 2."
    ZDNet Gravatar
    mrxxxman
    4th Jan
  • RE: Latest Android figures paint dismal tablet picture
    @mrxxxman

    It is said that Samsung only sold 20,000 original Galaxy Tabs, out of 1m shipped.
    ZDNet Gravatar
    dave95.
    5th Jan
  • RE: Latest Android figures paint dismal tablet picture
    @dave95.

    Yeah right, Apple wouldn't be on the warpath like it is trying to get the Galaxy Tab banned worldwide if it presented no threat.
    ZDNet Gravatar
    Doctor Demento
    5th Jan
  • RE: Latest Android figures paint dismal tablet picture
    @dave95. A friend of mine is one of the managers at a local Costco where a large kiosk was set up for the Galaxy Tab to catch holiday shoppers. He told me privately that they barely sold any.

    @Doctor Demento: it doesn't present a threat yet, but Apple knows that if Android ever fully catches up with iOS, a device stealing their design would be bad news. They're just heading off that possibility and good for them. Who wouldn't?
    ZDNet Gravatar
    Andre Richards
    11th Jan

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