Nielsen: Apple dominates U. S. smartphones, Android too

Nielsen: Apple dominates U. S. smartphones, Android too

Summary: Nielsen has released its June figures breaking down the U. S. smartphone segment, and as expected Apple is still the number 1 maker of smartphones with a 28 percent market share.

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Nielsen has released its June figures breaking down the U. S. smartphone segment, and as expected Apple is still the number 1 maker of smartphones with a 28 percent market share. Even though iOS is doing well, the Android platform has a 39 percent share making it the top smartphone OS in the U. S. That Android share is divvied up largely among HTC, Motorola, and Samsung with 14, 11, and 8 percent respectively.

Apple's number one phone maker spot is impressive given it just has the iPhone, compared to Android's dozens of handsets. It is worth noting that Apple currently has litigation against both HTC and Samsung that have both companies scrambling to prevent injunctions blocking sales of their Android phones in the U. S.

RIM's BlackBerry market share is continuing to drop, but still has 20 percent of the U. S. market. It is amazing how many Curves have been sold, and in a palette of colors. When the next generation of BlackBerry phones hit the market it will be interesting to see how RIM's share is impacted.

HTC is also the kingpin in the Windows Phone world, with three times the market share as number two Samsung. The total market share for Microsoft mobile OSes is 9 percent, but that includes all of the old Windows Mobile phones still in the market as well as the newer Windows Phone 7 devices.

Nokia's Symbian has never been a big player in the U. S., and the 2 percent share reflects nothing has changed. It is worth watching Nokia to see how its upcoming Windows Phone devices affect that platform. HP/Palm's webOS has 2 percent of the smartphone market share, and while not much it is already as big as giant Nokia in the U. S.

Topics: Android, Apple, Google, Hardware, Mobility, Smartphones

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28 comments
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  • RE: Nielsen: Apple dominates U. S. smartphones, Android too

    Where's Windows Phone? How many copies of Windows Phone did Microsoft sell? I remember when Microsoft was about to release their new WP OS, they were taking iPhone as a coffin but seems like they are in their own coffin...It's a battle they will never win
    shellcodes_coder
    • RE: Nielsen: Apple dominates U. S. smartphones, Android too

      @shellcodes_coder
      In the end it's all about money and that's where Apple is going to win... they make the hardware and the software and there's only 1 iPhone. Remember most surveys show people want the iPhone 5, not Mango...
      Hasam1991
      • RE: Nielsen: Apple dominates U. S. smartphones, Android too

        @Hasam1991 Apple does not make the hardware. Everyone else does and Apple puts it together. Name one thing Apple made themselves? and when Apple customers see Apple losing a certain race they always resort to "it's about money. Apple make more of a profit then anyone" okay now you sound silly because Apple is taking your money for dated inferior products and you're happy about it. Stockholm
        Guyver21
    • RE: Nielsen: Apple dominates U. S. smartphones, Android too

      @shellcodes_coder

      Yeah, that coffin bit was just embarrassing for Microsoft. Such celebrations were obviously premature. Further, I never understood why they were targeting Apple anyway. Maybe they perceived Apple to be the leader, but Microsoft's biggest opponent is Google. It is Google that replaced MS with the various handset makers.
      techconc
    • RE: Nielsen: Apple dominates U. S. smartphones, Android too

      @shellcodes_coder
      And ironically iOS5 now looks like WP7.
      LoverockDavidson
      • RE: Nielsen: Apple dominates U. S. smartphones, Android too

        @LoverockDavidson No they don't use giant ugly tiles... wp7 looks weird, it's like a phone for 5 years olds lol
        Hasam1991
      • RE: Nielsen: Apple dominates U. S. smartphones, Android too

        @Hasam1991
        Please check http://www.prnewswire.com/news-releases/thirty-five-percent-of-consumers-will-purchase-iphone-5-following-its-release-according-to-pricegrabber-survey-126109483.html, actually Android is losing users interest and WP7 is gaining after iOS. And if you look into user satisfaction, WP7 tops.
        Ram U
      • WP7 gaining over iOS ..... now that is funny

        @Rama.NET Windows Mobile (WM/CE and WP7) lost about 50% of the market they had and somehow according to you WP7 is "gaining" market share over iOS (which is actually growing).
        wackoae
    • RE: Nielsen: Apple dominates U. S. smartphones, Android too

      @shellcodes_coder @shellcodes_coder wp7 is growing at the rate that the IDC has predicted, just a month ago it was at 6%, now with windows mobile fading away its abovious the jump is from wp7 the phone is becoming more popular because it is an awesome Os and as more and more people try it you will see the marketshare increase from month to month. wp7 rocks
      bxbbrian
      • The entire Windows Mobile (WM/CE and WP7) don't even have 2%

        @bxbbrian So how is WP7 in the 6% level? Maybe 6% of that 2%?
        wackoae
  • 9% for WM/WP is good, just look at webOS and Symbian

    I have a strong feeling when Mango is released and Nokia Windows Phone devices are launched we are going to see WP7 move into 3rd place in the US smartphone market share and pass up RIM BlackBerry.
    palmsolo (aka Matthew Miller)
    • RE: Nielsen: Apple dominates U. S. smartphones, Android too

      @palmsolo (aka Matthew Miller)

      I was a little surprised at that 9% for WM/WP. I would have expected it closer to 5% or 6%.

      May be that WP7 is finally starting to get a little traction.
      SlithyTove
    • RE: Nielsen: Apple dominates U. S. smartphones, Android too

      @palmsolo (aka Matthew Miller) YES but one really wants Microsoft phones... they want iPhones or AnDroids, people aren't interested in wp7...
      Hasam1991
      • RE: Nielsen: Apple dominates U. S. smartphones, Android too

        @Hasam1991
        Nope people are not interested in Android, they are forced by Carriers. Until recently iPhone never showed up on Verizon and is still missing on Sprint and T-Mobile. So where is the choice. Until those two also get iPhones, I don't consider people are interested in Android. And as for Windows Phone 7, your rants are premature and may embarrass you once Mango gets good sales like the funeral procession that Microsoft did last year.
        Ram U
    • RE: Nielsen: Apple dominates U. S. smartphones, Android too

      @palmsolo (aka Matthew Miller)

      Your prediction is certainly possible. Though, if WP7 does move into 3rd place, it's more likely that it happens due to RIM's current path of self-destruction rather than the influence from Nokia. Surely, both are factors, but RIM is doing a good job of making this happen all by themselves, without any help from Microsoft / Nokia.
      techconc
      • Completely agree

        @techconc Oh I agree, if RIM pulled their head out then they could be in a position to stay in a solid 3rd or do better. However, I think their self-destructive lack of action is why I am saying that a highly motivated Microsoft has the potential to move into 3rd.
        palmsolo (aka Matthew Miller)
    • 9% is just a guess

      @palmsolo (aka Matthew Miller)
      nielsen has a history of favouring pc centric companies (their main clients), especially microsoft. these wm/wp7 numbers are just baseless guesses because neither microsoft nor the handset makers give any numbers how much wm/wp7 units they have sold.

      and the big question is, why is that...
      bannedfromzdnetagainandagain
  • RE: Nielsen: Apple dominates U. S. smartphones, Android too

    The growth rate of WP7 is incredible. When two events happen you will see WP7 quadruple in share over the next 2 years. That is release of Mango and Nokia phones.
    LoverockDavidson
    • RE: Nielsen: Apple dominates U. S. smartphones, Android too

      @LoverockDavidson Not counting Apple which has a strong following with users who will probably not go with MSFT, you then have Android as the leader and then that leaves Blackberry AND HP... Hard to see wp7 move to 3rd.
      Hasam1991
      • RE: Nielsen: Apple dominates U. S. smartphones, Android too

        @Hasam1991
        Everyone you just listed will be jumping ship to WP7.
        LoverockDavidson