Takeaway from the iPhone event: Solid phones, end of an era

Takeaway from the iPhone event: Solid phones, end of an era

Summary: The new iPhone 4S was announced today, and while a proper evolution of the smartphone from Apple, the event marked the end of an era.

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The big Apple iPhone event went down in a lower key than usual, with new iPhones announced and Tim Cook taking over as Apple's public front man. The presentation, which by all accounts was rather low-key, went off without a hitch as Cook ushered in both the next iPhone and a new era at Apple.

While the new iPhone line will surely set new sales records, the event was clearly the end of the era of exciting Steve Jobs presentations. It was an event that captivated millions as Apple launches tend to do, but with a very sad undertone that made it feel underwhelming at times, knowing that Jobs has for the most part left the building.

Folks are already bemoaning the new iPhone 4S as a disappointment, with little reason. While many hoped for a phone with a larger display, the fact is the current iPhone is the number one selling smartphone in the world. For Apple to greatly change it was not needed, instead an evolution of the iPhone was the proper avenue.

Sure there is a faster processor and better camera to update the technical specs of the iPhone 4S, but iPhone owners have never cared about that. They want the iPhone to do what they want nicely, and no doubt the iPhone 4S will serve their needs, better than the earlier model.

A bigger story on the iPhone line is the cheaper models that will appeal to new buyers. A $99 iPhone 4 is a big deal, and a free (on contract) iPhone 3G is huge. While Apple has enjoyed good sales numbers in the past, that will continue and likely grow given these cheap iPhones. The new iPhone 4S will do fine, and these older models will grab market share being vacated by RIM.

Another big story coming out of today's event is the Siri software, the speech recognition technology that is integrated in the new iPhone. Featuring natural speech recognition, Siri is designed to make interaction with the iPhone 4S as easy as talking to the phone. While it remains to be seen how well this works in the real world, it has made the iPhone 4S the best handicapped-accessible smartphone on the planet. While the iPhone was already the best phone for the blind, the iPhone 4S just made the phone even better for them. This will revolutionize usage for the visually impaired, and in a big way.

The coming weeks will show how well Apple has nailed the market with these cheap iPhones and the new 4S. While some may bemoan the incremental update to the line, if it's not broke don't fix it. Expect to see iPhones flying off shelves as fast as ever, and probably in markets previously not substantial. Apple will continue to dominate the smartphone space for the foreseeable future, you can safely bet.

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Topics: Apple, Hardware, Mobility, Smartphones

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43 comments
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  • RE: Takeaway from the iPhone event: Solid phones, end of an era

    The Amazon fire has stolen the iPad's thunder from below. The Samsung Galaxy S IIs are stealing the iPhone thunder from above. Apple better up its game.
    chapelhillice
    • RE: Takeaway from the iPhone event: Solid phones, end of an era

      @chapelhillice Man you guys just spit it out. SG II does not have have iPhone sales. Fire hasn't been sold. I would like to see were you get hour number from. If you think apple will not sellypur sadly mistaken. Cheaper iPhone alone is going to put them so far ahead especially with the china mobile deal
      illwill112
    • RE: Takeaway from the iPhone event: Solid phones, end of an era

      @chapelhillice And the Kal-El phones aren't even here yet!
      timspublic1@...
    • RE: Takeaway from the iPhone event: Solid phones, end of an era

      @chapelhillice
      You're talking Apples and oranges. iPhone is a phone and you are comparing to tablets...
      prof123
    • RE: Takeaway from the iPhone event: Solid phones, end of an era

      @chapelhillice Spoken like a true fandroid. BUT the Fire is not even in the wild yet and The Galaxy S II is stealing iPhone 4's thunder not iPhone 4S's... but don't let the facts spoil your attempt at FUD.
      athynz
      • Fire is a personal checkout register for AMZN content

        @Pete "athynz" Athens ... I'm certainly not interested in that.

        I am interested in iPhones and iPads
        HollywoodDog
  • RE: Takeaway from the iPhone event: Solid phones, end of an era

    My takeaway was that was one boring event. A bunch of fudged numbers being thrown around and a disappointment of a new phone.
    LoverockDavidson_-24231404894599612871915491754222
    • RE: Takeaway from the iPhone event: Solid phones, end of an era

      @LoverockDavidson_ I will agree that the event was boring overall but the iPhone 4 and Siri feature are super cool.

      I know many people are disappointed because it wasn't re-designed but I love the horsepower underneath the phone.
      smulji
    • RE: Takeaway from the iPhone event: Solid phones, end of an era

      @LoverockDavidson_
      Point out and counter 1 fudged number.
      gtvr
    • RE: Takeaway from the iPhone event: Solid phones, end of an era

      @LoverockDavidson_ Yet even as a hater you watched it... Says something about where Apple is, doesn't it?
      Jeremy-UK
  • RE: Takeaway from the iPhone event: Solid phones, end of an era

    Windows Phone domination will start in 2012...
    owlnet
    • RE: Takeaway from the iPhone event: Solid phones, end of an era

      @owlnet
      It does seem that Apple has upped their game, especially hardware-wise in exactly (one of?) the core area(s) where Nokia shines - the camera. I'll be interested to see how Sea Ray's photos compare to the new iPhone's.
      WebSiteManager
    • RE: Takeaway from the iPhone event: Solid phones, end of an era

      @owlnet

      Yep already has more integrated functions than Apple could dream of. Speech already works fine.
      tonymcs@...
  • RE: Takeaway from the iPhone event: Solid phones, end of an era

    @chapelhillice
    I was just checking out a Galaxy S II, What's so special about it? The screen is bigger and colors are over-saturated.. looks nice, but not much else.
    GSavage777
    • SGS2 is twice slowe in graphics, many times slower in vector floating point

      @GSavage777: ... applications, has low resolution (yes, oversaturated, though bigger contrast due to SAMOLED+) display, worse, slower camera, lower battery life, less applications, no Siri, no Airplay, no iCloud; and it is plasticky.
      DDERSSS
      • RE: Takeaway from the iPhone event: Solid phones, end of an era

        @DeRSSS


        I have to hand it to you ... you are one consistent cheerleader even if awfully transparent. A lot like Loverock but on the other side
        whatagenda
      • RE: Takeaway from the iPhone event: Solid phones, end of an era

        @DeRSSS
        First, I'm no Apple hater. I have a Macbook Air and an iMac. But I also have the Galaxy S II, and it's an awesome phone. I'm sure the new iPhone will be as well, but for screen size, battery life, speed, and--yes--voice commands, I'll take the S II.
        gmich
    • RE: Takeaway from the iPhone event: Solid phones, end of an era

      About the "over-saturated" colors...you do know that there is a simple way to adjust that, don't you?
      NTrain
    • RE: Takeaway from the iPhone event: Solid phones, end of an era

      @GSavage777
      The Galaxy S 2 is a Tamagotchi. It drives you insane.
      http://www.mobilespoon.net/2011/08/android-is-just-like-tamagotchi.html
      MobileSpoon
  • Resting on laurels...

    <i>the fact is the current iPhone is the number one selling smartphone in the world. For Apple to greatly change it was not needed, instead an evolution of the iPhone was the proper avenue.</i>

    Here's an exercise for you: Change the date on your computer back to 2006, and re-write that same paragraph using "Blackberry" in place of "iPhone".

    Then sit back and watch history repeat itself.
    daftkey