The bustling, boring world of smartphones
Summary: The regular appearance of new smartphones has become rather boring, and that is evident in the scrambling we see OEMs doing to set their products apart from the crowd.
Smartphones are like opinions, everybody has one. That's the way it seems anyway with touch screens being tapped everywhere you look. The adoption of the smartphone has been happening at a rapid pace as they have hit the market by the gross over the past few years. The activity in the smartphone world has been hectic, with new phones being released seemingly every week. All of this movement drove the adoption of the smartphone to high levels, but it's having another effect. The smartphone world has become boring of late.
I love smartphones, don't get me wrong. Different platforms are vying for market share with different looks on the home screen, and a lot of companies are pushing really good phones at consumers. The problem is they are all basically the same. Nice displays, fast processors, and lots of apps. Smartphone makers have apparently hit the wall of design innovation, and phones for the most part look the same and do the same things, in the same way. It's boring.
Take the Android smartphone space, there are still lots of models being released all the time, but nothing to set any of them apart from the others. They are all great phones with a phenomenal amount of computing power inside, but even the OEMs have trouble convincing us that individual handsets can stand apart from the crowd.
You know companies are having a hard time making their latest and greatest phone stand out when one of the biggest players releases something like the Galaxy Note. Samsung produces a lot of Android phones, all more or less the same, and it took building a massive smartphone to stand apart. The Galaxy Note has been termed the "phablet", or cross between phone and tablet, due to the giant 5-inch screen. Samsung even threw in a stylus to try and set the Note apart from the field. It smacks of Samsung realizing how boring the space has become, thus the need to shake things up.
I'm not singling Android out here, just laying blame for the boredom at its feet. It seems like hundreds of Android phones have been released the past few years, thus the desensitizing of us to them. Now a new release seems like just another phone as we're a bit numb to the process.
This malaise may be hurting Microsoft's efforts with Windows Phone. While the platform is nice and much different from Android and iOS, the hardware is roughly the same as all the other handsets. That boredom is preventing consumers from taking a serious look at Windows Phone because there just doesn't seem to be anything special setting them apart from the crowd. And a big crowd of smartphones it is.
Hopefully some company will come along and produce something to catch us by surprise. Something radically different from all the other phones that rekindles the excitement we all felt about smartphones not that long ago. It's not clear what that might be, but a giant 5-inch phone doesn't seem to be it.
Of interest:
- TechRepublic: Android 4.0: Eight new features that actually matter
- CNET Asia’s review of Samsung Galaxy Nexus and top five features
- CNET’s first impressions
- Top 10 features in Android 4.0 (Ice Cream Sandwich)
- Android 4.0 Ice Cream Sandwich is enchanting, easy, and makes you feel special
- Unwrapping Google Ice Cream Sandwich 4.0 (photos)
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Talkback
RE: The bustling, boring world of smartphones
I can dream, can't I?
RE: The bustling, boring world of smartphones
RE: The bustling, boring world of smartphones
No, actually most smartphones being released now have multiband radios that can do both GSM and CDMA.
as an owner of the galaxy note ...
RE: The bustling, boring world of smartphones
tradeoffs
besides, if i want to carry a phone in my front pocket i just slip the sim card in my hp veer and take that. doesn't happen often but i like the best of both worlds.
RE: The bustling, boring world of smartphones
Galaxy Note Pocket Test:
http://www.youtube.com/results?search_query=galaxy+note+jeans+pocket&oq=galaxy+note+jeans+pocket
RE: The bustling, boring world of smartphones
And maybe, just maybe, the Android OEMs could get updates out the door in a more timely manner if they weren't devoting all their time and energy to releasing a new model every week. You can only differentiate your product so much via hardware and skins (and crapware nobody wants in the first place). There's a real opportunity for an Android OEM who takes on the view that we're not going to focus so much on the next sale as we are about the sales we made yesterday. By providing support and customer service for existing customers, the next sale will take care of itself.
What a concept!
(It'll never catch on...)
Agreed. Non-Apple smartphones are boring
Going out on a limb here; the next phase in mobile computing will be driven by Apple.
RE: The bustling, boring world of smartphones
Agreed, it seems Apple is the only one that really gets it. All the non-Apple gear that's out on the market is either a copy or some weird twist on what Apple does, which to me, never quite feels or operates quite right or as expected. Plus the cool factor, with things like Siri.
RE: The bustling, boring world of smartphones
RE: The bustling, boring world of smartphones
Someone had to say it.
RE: The bustling, boring world of smartphones
[i]This malaise may be hurting Microsoft???s efforts with Windows Phone. While the platform is nice and much different from Android and iOS, the hardware is roughly the same as all the other handsets. That boredom is preventing consumers from taking a serious look at Windows Phone because there just doesn???t seem to be anything special setting them apart from the crowd. And a big crowd of smartphones it is.[/i]
Did you really say that with a straight face? For Microsoft Windows Phone 7 it isn't so much about the hardware as it is about the user experience with the OS. That is what separates it from every other phone. Its been proven to get tasks done more quickly than the others. Tiles and integrated services make it what it is and why people want it.
Too passive
It's becoming sad and pathetic to watch Microsoft employees come on to the forums and act like beaming chipmunks about how everyone wants Windows Phone, when all available evidence is that the customers -- remember them? -- don't like it for some reason. I don't know why they don't like it, I only know that after a year in the field, the product is doing poorly. MSFT's annual report tells us that Ballmer forfeited half his bonus because of poor performance in penetrating the mobile market.
I'd like to think there is an advertising and promotion strategy behind this product that is more advanced than laying off half the marketing staff and then sending guys into the forums to pretend everything is wonderful. Microsoft is a big company with a lot of money. They say Windows Phone is a great product. When do they put their money where their mouth is?
A bit over the top
I also agree about putting their money where their mouth is. I have twice heard that MS was putting lots of money behind WP7, but I have yet to see where any of that money is going. I don't see many ads for WP7. I don't see them being promoted in the Phone Carrier stores. And don't anyone say that is up to the carriers. MS used to spend money to ensure that Windows and Office dominated store shelves at places like CompUSA (remember them?). They could buy display space in carrier stores. They could devote some of those dollars to a commission bonus paid to salesmen who sell Windows Phone. I don't even see any promotions for Windows Phone on the carrier's websites, though I have to admit that $29.99 for the HTC Trophy is a pretty sweet deal on a smartphone. I paid more than that for mine.
Well
Btw if Nokia manages to build a 7" tablet with the E7 design it would greatly interested me even though Tablets are not really appealing to me.
RE: The bustling, boring world of smartphones
RE: The bustling, boring world of smartphones