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The personal nature of mobile tech: Why I will not recommend any gadget

By | August 8, 2011, 4:33am PDT

Summary: I get at least a dozen requests a day to recommend one gadget or another to someone. My response is always the same — I do not make gadget recommendations.

Having covered mobile technology for years, I am often asked by readers to recommend (or not) a particular gadget. The dozen or so folks asking me to make such a recommendation daily are usually surprised to hear that I don’t do that. I don’t refuse to do so because I am not a nice guy, there are valid reasons behind my refusal.

Mobile technology is so personal in nature that no one gadget is the right one for everyone. There are simply too many factors that enter into the equation to determine if a very personal device by design is right for any one individual. There will never be the “perfect” gadget because we are all different, and it’s also why there is no such thing as the “iPad killer” or “Android killer”. What is right for one person can fall short in some areas for others.

The gadget that is special in most areas may fall short in the one area of utmost importance to an individual that disqualifies it from consideration. It doesn’t matter how good a gadget or platform may be if it can’t do the function that a person needs the most, and in the way that is required. The function is not always obvious, some folks don’t realize a device doesn’t work until they actually try it.

A gadget can be disqualified by one person for something as simple as a pet peeve. I recently spoke to a person who couldn’t stand tablets that had a bezel bigger than a certain size. The pet peeve was so strong that this person couldn’t fathom owning a tablet with a bezel that is too big. If I was making a recommendation for a tablet that served this person’s needs perfectly but had a bezel that violated his feelings I would be in error and this user would be unhappy with my choice.

Not only does the type of work to be performed with a gadget factor into which one may be acceptable, how and where the work must be done is also significant. A device that seems perfect for an individual is inappropriate if size or sometimes even shape makes it less than ideal for how it might be used.

There are too many criteria factoring into an individual’s needs for a gadget for me to ever hit a home run with a recommendation. I am not trying to avoid being wrong to protect my ego, I want to make sure that folks don’t spend hard-earned money on a solution that is not adequate for their needs. This is why I prefer to cover devices from a hands-on perspective, explaining how I use them and how well they perform under defined conditions. The reader can hopefully make an informed decision whether the gadget being covered is appropriate for them given their unique situation, or if it falls short.

Mobile gadgets are personal on many levels, and each individual must determine if each one meets all of his/her needs, and in the way that it will be used. The user must be comfortable with a device on every level, and only he/she can know that. It would be presumptuous of me to step in and say that only gadget X meets those needs.

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James Kendrick has been using mobile devices since they weighed 30 pounds, and has been sharing his insights on mobile technology for almost that long.

Disclosure

James Kendrick

James Kendrick has no affiliations or relationships that need to be disclosed.

Biography

James Kendrick

James Kendrick has been using mobile devices since they weighed 30 pounds, and has been sharing his insights on mobile technology for almost that long. Prior to joining ZDNet, James was the Founding Editor of jkOnTheRun, a CNET Top 100 Tech Blog that was acquired by GigaOM in 2008 and is now part of that prestigious tech network. James' writing has appeared in many print publications: Smartphone and Pocket PC Magazine, Information Week and Laptop Magazine to name a few. James' coverage of the mobile technology sector has regularly appeared in the New York Times, Salon.com and CNN/ Fortune online. Not just a writer, James has filmed numerous video reviews and how-tos that have garnered well over a million viewers. He has appeared on local news segments and been interviewed by the Associated Press on mobile technology topics. Additionally, James has been podcasting about mobile technology for years.

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Building on top of what you've laid out here, it seems that users are often blinded from what they actually need or would enjoy by what they think they need or would not enjoy.

I am an android phone user and have been primarily because I thought I couldn't stand to be part of such a controlled environment as apples app store. But I decided to get an iPad 2 because I could clearly see the devices superiority to the Xoom, the only other worthwhile tablet at the time. I then realized that the quality achieved by apples methods far outweighed the feel-good nature of androids lawless app store.

Corresponingly, this person who says they can't stand a large bezel will probably end up using a product that is truly deficient to their purpose because of a silly cosmetic hang up. All of this makes suggesting technology to people nearly impossible because not only do you not know what they want, but very commonly we don't know what we want.
@Jhsizemore Agreed. I have also heard from folks (plural) that can't stand black tablets. It's white or nothing for these folks, a real limiter IMHO.
@JamesKendrick

"I like white tablets. White tablets are cool." Doctor Who
@Jhsizemore And see, I'm the other way around. I started with some iOS devices and thought they were the bee's knees. Then I grabbed an Android phone (as I already had an iPod Touch and iPad 2) and can't imagine how I ever liked the Apple stuff.
@Aerowind To each their own. There are going to be people moving from each to the other. The good thing is that we have choices.
@Jhsizemore
I've been recommending gadgets or computers to friends, neighbors, and acquaintances for many years. What I usually do is explain the advantages of three fairly different but top-rated products and let them make the final choice. That gets me off the hook for what they actually choose and by recommending the best three, I'm making sure they are choosing from the least disappointing devices.
@Jhsizemore
I couldn't stand to be part of such a controlled environment as apples app store?? WHAT exactly are you missing out on???
@Hasam1991 I could be mistaken, but I don't think he stated that to be challenged for it. Get over it...
James you should consider it a compliment to be asked! Your "real world" working out in the field with your tech is so important in making a choice. Choosing the "right" device is so hard today, your readers (including me) are looking for all the help they can get.
Having said that, I agree with your position.
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Yeah...what HE said...
JonathanPDX 8th Aug
So nice to hear someone say something that makes sense instead of the constant "iPhone Killer" or "Android Killer" falderal. No device is perfect for everyone, and it's so much nicer to have personal opinions left out in favor of real specifications and pros/cons.

Thanks, James!
Too bad that you can't rent one for a week or two! You wouldn't buy a pair of shoes without trying them on, would you??
@glen@...

In California you have 30 days to return a cell phone for a full refund. It's pretty sweet. However, we have to put up with roads in disrepair, terrible public schools, and a huge state budget deficit, but I guess you can't have it all!
Here Here! IMHO, form must follow the function(s) desired and/or required by the user. This may explain why RIM devices are still relevant for many of us that need reliable voice, text and email.
Well said. Since I am in the tech industry and so many of my friends are not, they ask me what gadgets, computers, phones, etc that I recommend. I always tell them that they first need to sit down and seriously think about what they want to do with that tool. Unfortunately, most non-technical people I know seem to concentrate on the cool things they might be able to do, rather than the critical things they actually WILL do and end up getting something that does not best satisfy their needs.
Sensible, very sensible. To each his own tech gadget.

My wife bought me an iPad for my birthday, and I love it to death and wouldn't be without it. My friend Julie has a cheap Windows 7 tablet, and loves that to death. I've tried her tablet and hate it with a deep and visceral loathing. She has tried mine, and clearly says it is not for her. So am I wrong? Is she wrong? Are we both wrong for not going for an Android tablet? Should we both have got a laptop instead? NO. We are both right, because we have the device that suits US. End of.
...oh, and I've got this great cover for it. It has the advantage of being slightly cheaper than anything fron the Applestore and has "Don't Panic" printed on the front in big friendly letters.
@bargeemike Oooooooooh, I love it! Where can I get one?
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Apple essentially gives you nothing for an OS. Its a bunch of squares. Other than a few email groupings (which they wouldn't have if it wasn't so populr with Android), there is nothing complicated about the system. It does nothing. Therefore, there is nothing to complain about. It doesn't do anything bad because it just runs other people's programs. Got a problem with a program? That's not the IPad's fault. So the less-is-more works. That should give every product designer a big clue. If you want to make a generation 1 of anything, make it do almost nothing and hype it to the world. I'm not critical of this technique, it works, and its the truth. If you promise or deliver too much, there will be more to complain about. Also, don't say anything about the product until a few deays before launch, so people won't have time to realize what they don't get. Its marketing genius.
@A Gray
Say what you want but the iPad is perfect, Apple got it right... and the squares you're thinking of is WP7... Yup ugly lol
@A Gray A very open minded article about one size (device) doesn't fit all and personal preferences are the key yet you have to post your small minded drivel, nice job sad
Sort of a copout article, really. In effect, the position stated is "I'll analyze the gadget, you analyze what I've written - and then place your bets. Ultimately, it's up to you."

If you are going to bother to create a generic placeholder stating "Don't ask, I won't tell," you should at least probe the topic as if it were a gadget. I assume there are fundamentally deeper issues, such as:

- If providing a helpful response via an email, or in any transmittable way, that nod - even if tailored to the unique circumstances of one user - risks being taken out of context via email, social media or even by the manufacturer or a retailer as an endorsement.

- There are specific performance issues to every gadget - great data/browser speeds, but only if you live in an area with advanced coverage. Or the camera/video has the right specs, but performance is sluggish or buggy. Or the right device/wrong network.

- Planned obsolescence. The gadget game changes rapidly, and by the time the advance reviews are out - well in advance of the actual device release date - there will be the newer new next "perfect" thing.

This is only a small sample of the issues which would have been more useful in this article.
Just for the record, the bezel should be no more than 8.5mm to be considered functional.
I prefer to lay out some pros and cons of each device to an individual and let them make the final call. I don't just leave them high and dry. That's not very nice.
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You're kidding, right?
Lucky2BHere 8th Aug
I've been in the tech biz since 1980. I recommend all the time. Ask a few questions, get some direction from them. Tell them the many options *you* are aware of and have them decide, ultimately. All of the stuff out there isn't good for everyone, that is clear. But, you can at least narrow it down with some guidance. How long did you say you were doing this? This *is* your business. If you don't have recommendations - even based on gathering some small bits of personal preference info - what do you absorb during the day?
@Lucky2BHere
I have been in the "tech biz" since 1964 -- I think his business may be to research and report in articles to us unwashed masses -- i.e. to help as many people as possible with the information he gains. His business is not to answer every call from soneone to recommend which Pad device (or whatever) should that someone use. He writes articles telling us all what he absorbs during the day. Would you feel the same way if you received hundreds of requests for device help every day? When would you do your real job?
@Lucky2BHere I agree to an extent - I am certainly not afraid to recommend, and I do it as you suggest by taking the lead from the end user and asking them lot's of questions about what they want to do with the device and what interface preferences they have. Infact they usually start to get frustrated with all the questions I ask, at that point I tell them what I think, but qualify my recommendation with a statement to the effect that they should try before they buy as much as possible because only they can make the final decision on what suits them best.
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Best tool for the job
sysop-dr 8th Aug
or in this case person. I am a gadget junkie. But what works for me doesn't work for my wife or kids. Which is good because with different devices you get diversity of manufacturing, service providers and so if one hasn't got an option or say one service provider/technology has an issue the others are more likely to still work.
And if we all used the same thing it would get really boring.
So when people do ask me for advice I usually give multiple suggestions and encourage diversity.
Hope this helps,
Most everybody that has responded is more or less correct. If you havea one or two requests for help per year, you can take a bit of time to ask what they intend to do and give them some options -- not a single options but a selection. If you get potentially hundreds at a time, you can't do this. A single off-the-top answer is a disservice to the questioner and ultimately help very little. It is not rude to say, "I don't know what might be best for you." It would be wrong to recommend a cherry picker to someone who owns only an apple orchard. It is no help to that person and makes you look dumb besides. If I can help someone, I will -- but not by recommending any single device, but by giving the high points of as many as I know of that might fit the desired use and ending with the admonition that there may be others out there that suit you better. Hey, it sounds wishy-washy, but it is the truth.
Your article reminds me of something my favorite handicapping author, Dick Mitchell, wrote: "The most frequently asked question at a racetrack is, 'Who do ya like?' Do you realize that it's a lose-lose proposition to answer this question? If you're correct and somebody bets on your choice, he wins the money and basks in the glory of *his* victory. If you are wrong, you are a bum."
Finally, someone is talking sense. Months, and months, even years of "My gadget is better than your gadget," all ignoring one key factor ... "right for whom!?" Thanks James. A great breath of fresh air.
Whew! finally an article that is NOT firmly based in the Apple camp but based in reality (as is most ZDnet articles)

I'm in the tech industry also and I get asked all the time what is better and I always say the better question is "What is best for you?" "What would you like device X to do for you?"

I don't own a tablet doubt if I will because frankly I don't really have a use for one. I don't play on line games, don't need to check my facebook page every min of every day. I prefer to watch movies on larger screens.

I do see that in the medical field iPads have a real use, and perhaps in a small amount of industries, but over all the device is just too small (lost, stolen, dropped). I tend to see iPads as a toy rather then a real working world device.
But that is just me
Tech reviewers don't HAVE to say anything - the fact that they own/use a particular device in their day-to-day work is for many readers the ultimate recommendation right there!

That being said, there's absolutely nothing wrong in making recommendations. I do it all the time, except I don't get paid to write "favorable" reviews or ignore product flaws! Spreading wisdom should be encouraged, and the folks that do so commended.

The problem with some writers is that they will express opinion as fact, inject speculation into their writing and/or fail to address the "truth" in their articles/reviews. The trick is to be critical and unbiased in your approach, relying on hands-on experience to provide an honest opinion. If you cannot do that, then maybe it is better to just not say anything.
Completely agree with James. However, when asked, i always try to help my friends or clients through the decision process that taylor to what they need. That includes usage pattern, apps needed, personal taste all into consideration. And sometime, multiple devices might be needed too!
I do make recommendations but I always ask what do you want to do with it. I got my only Blackberry product the Playbook. I love it, its just right for what I want to do with it. So is my Dell net book. My LG phone and my Ipod. And my custom made 6core desktop. But each was acquired for the purpose I use them for. Sadly too many the writers here spout complete drivel about anything and everything poisoning the general public to what they really need. That does make it hard to recommend anything. I applaud your stance!! Bravo!
hail their is one good man! peace dude.
Absolutely agree. I don't care what brand or model you want to play with, I care about what you want to do with it. For business owners and small businesses especially, let's discuss how it's going to benefit your business and not just be an excuse to play Angry Birds. But you can do that too.
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