To tablet or not to tablet: The no-win position of RIM

To tablet or not to tablet: The no-win position of RIM

Summary: Rumors claim the next PlayBook tablet by RIM to be canceled. RIM is in a no-win situation, and is going to get bashed in the media for not launching the tablet, and equally bashed if it does.

SHARE:

You have probably seen the "news", meaning rumors, that RIM has internally canceled work on the 10-inch version of the PlayBook tablet. This was to be the second tablet in RIM's PlayBook line, due out late this year. That's not going to happen now according to "those in a position to know", meaning nobody in particular.

RIM has painted itself into a corner with missed opportunities, lack of innovation and most recently the lackadaisical reception of the PlayBook tablet. It is in such a no-win situation that it is going to get bashed in the media for not launching the 10-inch tablet, and equally bashed if it does.

The reports of dismal sales of the 7-inch PlayBook since its launch present a reason good enough to justify postponement, if not outright cancelation, of the next model. The company is not in a solid position in general, and it doesn't make a lot of business sense to keep rolling out products with a poor future. Those of us who cover these things should probably applaud if RIM actually has the guts to officially cancel the 10-inch model, rather than blast them.

One thing is certain, if they proceed as planned and launch the 10-inch PlayBook model, the coverage will be merciless for moving ahead anyway. RIM will get slapped around by the press for ignoring the way things are, and throwing good money after bad. It is a no-win situation for RIM, especially where tablets are concerned.

Topics: Tablets, Hardware, Laptops, Mobility, BlackBerry

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

21 comments
Log in or register to join the discussion
  • Message has been deleted.

    woulddie4apple
    • RE: To tablet or not to tablet: The no-win position of RIM

      @woulddie4apple

      Just because Apple has a headstart in the tablet market, does not mean it has won... RIM and Nokia are perfect examples of this; both were on top of the game, and are now nearing the bottom.

      Apple can easily be underswipped by cheaper Android tablets, or even the Windows Tablet... But to say that Apple wins, is making a fairly large assumption. They are winning though, yes.

      And RIM is smart to concentrate on getting their QNX phones out, which could very much save the company. I just hope they up the hardware specs...
      5FingerDiscount
      • RE: To tablet or not to tablet: The no-win position of RIM

        @5FingerDiscount
        Apple created the market... reason why you have all this talk about tablets..
        Hasam1991
      • RE: To tablet or not to tablet: The no-win position of RIM

        <ul><i>Apple can easily be underswipped by cheaper Android tablets</i></ul><p>If it was easy, somebody would have done it. Instead we've seen what happens when guys who are forecasting sales of a million units go out to buy parts while competing with a guy who plans to build 30 million. It's not easy at all to meet that guy's manufacturing cost, and it's absolutely impossible to even come close to his per-unit marketing cost.

        This is why we've seen a parade of Android tablets that are either the same price at Apple's, or so close that it doesn't persuade anyone to buy one.

        What we're seeing is a market that is bifurcating into one segment that consists of "quality" devices that are all about the same price, and a sub-market of no-name cheapies at the $200-and-less level with specs that are well below what's considered acceptable quality by the brand name vendors.
        Robert Hahn
      • RE: To tablet or not to tablet: The no-win position of RIM

        @5FingerDiscount
        Sure. Apple took a real beating from cheaper MP3 players.
        dhmccoy
    • RE: To tablet or not to tablet: The no-win position of RIM

      @woulddie4apple

      Nothing lasts forever.
      josh92
    • RE: To tablet or not to tablet: The no-win position of RIM

      @woulddie4apple

      The <b>only</b> thing Apple has going for itself is basically one line of products, all slight variations of the same thing: iPhone, iPad, iPod Touch, and the associated software iTunes. That is it. Are you really that confident in your belief that Apple is so infallible that something else can't possibly come along and displace this single line of Apple products? Android is already more popular than iPhone, so think carefully before you answer...

      Unless of course you think OS X is some sort of "success", especially when you look at the following link:

      http://marketshare.hitslink.com/os-market-share.aspx?qprid=9&qpct=2

      [Oh and please do tell us you think OS X is successful - that should be good for a laugh...]
      Qbt
      • RE: To tablet or not to tablet: The no-win position of RIM

        @Qbt
        Android is free and on many different devices, not a single one of those devices has beat the iPhone..
        Hasam1991
      • RE: To tablet or not to tablet: The no-win position of RIM

        @Qbt You are comparing ONE phone (iPhone) to hundreds of COMBINED models running Android. What do you think, Android will show a huge advantage. Now one phone that has the market share of iPhone compared to an entire industry, that is quite an accomplishment.
        johnsuarez10
      • RE: To tablet or not to tablet: The no-win position of RIM

        @Qbt
        Apple owns 91% of the 1k+ PC market. They grew market share while PCs have fallen. They make more profit on PCs than anyone else.
        By any reasonable standard, that is successful.
        dhmccoy
    • Even a broken clock is right twice a day

      and today was NonZealot's day to be almost right. The fact is, this product niche didn't exist before the iPad. People's mindset is: I want to buy an iPad; not "I want to buy a media consumption light web browsing device, let's go see what's out there." And it will stay that way until someone comes along with something that isn't "look, I'm like an iPad, only made of cheap plastic for the same price."
      fr_gough
  • Can someone confirm if the PlayBook's screen layers are glued together?

    You know, to avoid parasitic light losses? I hear that this is extremely important and that any tablet that doesn't have this special glue is an instant fail.
    woulddie4apple
    • RE: To tablet or not to tablet: The no-win position of RIM

      @woulddie4apple

      I don't think the average customer is going to be asking this question/cares.
      5FingerDiscount
      • Nope, what the average customer will do is pick up an

        iPad, then a competitor, and say: Wow, this screen sucks compared to the iPad. Then they'll put it back, because why would you pay the same price for a crappy screen and cheap plastic case?
        fr_gough
  • RE: To tablet or not to tablet: The no-win position of RIM

    You only say all this because you assume the 10 inch Playbook will be a failure. But life is not predictable. The 10 inch Playbook could be a big hit, we just don't know. And if it is then someone's gonna look pretty silly predicting RIM's early demise. (I'm not a RIM fan, I'm just saying, there shouldn't be an assumption that the 10 inch Playbook will fail (should it come out) ).
    josh92
  • RE: To tablet or not to tablet: The no-win position of RIM

    DOA RIM 1 RIM 2 aborted there really is no competition for the ipad so far. RIM better hope to save the farm!
    smarticus
  • RE: To tablet or not to tablet: The no-win position of RIM

    The problem with the original Playbook was that RIM made BB smartphone integration a REQUIREMENT for the full-use experience. What they should have done was include PIM functionality as STANDARD, with the ability to sync a BB device as purely AN OPTION.

    Yes, RIM will continue to get bashed if they produce yet another "dumb" tablet. Given the negative feedback around the Playbook, I would hope the management has learned their lesson.

    With regards to video streaming apps, you'll need to get Hulu and Netflix on board first - it's not a device issue.
    lgpOnTheMove
  • Typical RIM

    RIM has made a benchmark for stubborness and bad business decision. Sure, if the tablet market is small these days and Apple dominates it, doesn't mean it will always remain that way. The company is going to the gutters!
    http://tablettechtoday.com/blogposts/the-rumor-dies-down-%E2%80%93-rim-sticks-to-an-alternative-plan
    WillFinney
  • RE: To tablet or not to tablet: The no-win position of RIM

    <a href="http://kursun-bilal.blogcu.com" title="kursun bilal" target="_blank">kursun bilal</a>
    <a href="http://kursun-bilal.blogcu.com" title="kursun bilal izle" target="_blank">kursun bilal izle</a>
    <a href="http://filmvarmi.blogcu.com" title="film izle" target="_blank">film izle</a>
    <a href="http://filmvarmi.blogcu.com" title="sinema izle" target="_blank">sinema izle</a>
    <a href="http://sohbetnumaralari.blogcu.com" title="sohbet numaralari" target="_blank">sohbet numaralari</a>
    <a href="http://telefonsohbet.blogcu.com" title="Telefon sohbet" target="_blank">telefon sohbet</a>
    <a href="http://sohbetnumaralari.blogcu.com" title="canl? sohbet hatti" target="_blank">canl? sohbet hatti</a>
    <a href="http://telefonsohbet.blogcu.com" title="Telefonsohbet" target="_blank">telefonsohbet</a>
    <a href="http://sohbetnumaralari.blogcu.com" title="sohbetnumaralari" target="_blank">sohbetnumaralari</a>
    <a href="http://sngt.blogcu.com" title="sngt" target="_blank">sngt.blogcu.com</a>
    <a href="http://narini.blogcu.com" title="narini" target="_blank">narini.blogcu.com</a>
    http://kursun-bilal.blogcu.com
    http://filmvarmi.blogcu.com
    http://sohbetnumaralari.blogcu.com
    http://telefonsohbet.blogcu.com
    http://sngt.blogcu.com
    http://narini.blogcu.com
    zafer12
  • Louis Vuitton Outlet store

    To carry on a<b> <a href="http://www.chanelhandbagsshop.net/" title="Chanel Handbags">Chanel Handbags</a></b>in hand would be undoable to assure that high status that you appear, it is the excellent design in styles and materials that applied which make the bags excellent. Go right down to own yourself one<b> <a href="http://www.chanelhandbagsshop.net/" title="Chanel bags">Chanel bags</a></b>, and you would can used for quite many years without out of fashion. <b><a href="http://www.chanelhandbagsshop.net/" title="Chanel Outlet">Chanel Outlet</a></b> series would be a great choice. </p>

    <p>
    Lately there appear a fact to design handbags for kids. Including the great brand<b> <a href="http://www.guccistoresonline.com" title="Gucci Handbags">Gucci Handbags</a></b>line. Such design which definitely is a marketplace, people all would like to pay for the money to purchase the designer<b> <a href="http://www.guccistoresonline.com" title="Gucci bags">Gucci bags</a></b> brand bags for their children. We are a great bags online shop for you to pick from, the<b> <a href="http://www.guccistoresonline.com" title="gucci outlet">gucci outlet</a></b> has earn high reputation among the market.</p>

    <p>
    In our<b><a href="http://www.hervelegerdresssales.net/" title="herve leger dress">herve leger dress</a></b> online, all the dresses that are designed with no strap, more fashion, no simple, more elegant. The excellent styles that are the selling point. The sexy style of the <b><a href="http://www.hervelegerdresssales.net/" title="herve leger bandage">herve leger bandage</a></b> which lead the fashion line, so that you can find the dress that is fashion for a long time. What???s more, the elegant design which definitely can show your personality when attending some important parties. <b><a href="http://www.hervelegerdresssales.net/" title="Herve Leger Sale">Herve Leger Sale</a></b>is famous all around the world for its delicate design and excellent workmanship.</p>

    <p>
    <b><a href="http://www.guccisales.net" title="Gucci handbags">Gucci handbags</a></b> have designed its presence felt among ladies specifically using the stylish dark color that arrives with interlocking method leather-based instructor handbags. Based on the research you can find the<a href="http://www.guccisales.net" title="Gucci bags"> <b>Gucci bags</b></a>which sold quite well recently due to he fashion-forward design. <b><a href="http://www.guccisales.net" title="Gucci Store">Gucci Store</a></b> online which on sale all new design for 2011 series, the best service we also can supply you in our<b> <a href="http://www.guccisales.net" title="Gucci Outlet">Gucci Outlet</a></b>.

    <p>
    <b><a href="http://www.louisvuittonhandbags-mall.com/" title="Louis Vuitton bags">Louis Vuitton bags</a></b>tend to be among the worldwide manufacturers associated with custom bags. All these designer handbags are the high quality ones, so that people would like to look for he <b><a href="http://www.louisvuittonhandbags-mall.com/" title="louis vuitton handbags">louis vuitton handbags</a></b>. Such bags are sold online<b><a href="http://www.louisvuittonhandbags-mall.com/" title="louis vuitton outlet">louis vuitton outlet</a></b>popular nowadays. Would you like also to own one for yourself? Here just for. </p>

    <p>
    It is said that the most of ladies among the worldwide that carry the<b><a href="http://www.louisvuittonbags-malls.com/" title="louis vuitton handbags">louis vuitton handbags</a></b> in hand. Such bags that are high quality designed as well as the most fashion trend that follow, what???s more, the colorful design for different people. All women would like to own the practical<b> <a href="http://www.louisvuittonbags-malls.com/" title="louis vuitton bags">louis vuitton bags</a></b> in shelf. Online shopping now become a fashion and we are a great<a href="http://www.louisvuittonbags-malls.com/" title="Louis Vuitton Outlet"> <b>Louis Vuitton Outlet</b></a>online for you to purchase from, great surprise are waiting for you. </p>

    </p>
    One way for some people to get duped into buying <b><a href="http://www.guccibagshot.com">Gucci handbags</a></b> is when they hear about and come to bargained items sales, midnight markets, and the like. You'll find there, amasingly low priced, products of all kinds, but rarely will the actual items there be the real thing. Bargains aren't bad on their own, but if you're looking for the real Gucci bags, it's best to find trusted stores. The <b><a href="http://www.guccibagshot.com">Gucci outlet store</a></b> can point you to stores in your vicinity.
    </p>

    <b><a href="http://www.louisvuittonbagshot.com">Louis Vuitton outlet</a></b> store as one of the most luxurious brand in the world, is famous for leather goods loved by so many enthusiasts, which brings a huge business opportunity for market. We are professional trader for wholesale <b><a href="http://www.louisvuittonbagshot.com">Louis Vuitton handbags</a></b>, aiming at filling large demands as well as leading fashion trends.123
    danshengbojue