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Steven J. Vaughan-Nichols

Flash is dead. Long live HTML5.

By | November 9, 2011, 7:29am PST

Summary: It’s official, Adobe is putting its future mobile video efforts behind HTML5. So, do you really think that desktop Flash will survive for long?

Good-bye Adobe Flash. It was nice to have known you.

Good-bye Adobe Flash. It was nice to have known you.

Adobe’s love affair with its Flash format has come to an end. Oh sure, Adobe said they were just killing development on mobile browser Flash in favor of HTML5, but seriously, do you think, that they’ll keep working on Flash on the desktop for much longer? If you do, I have a nice, lightly-used bridge in Brooklyn I’d like to sell you. No, the end of Flash is in sight and HTML5 is now the one true future for Internet video.

In Adobe’s official announcement, Danny Winokur, Adobe’s VP and general manager of interactive development, wrote, “HTML5 is now universally supported on major mobile devices, in some cases exclusively. This makes HTML5 the best solution for creating and deploying content in the browser across mobile platforms. We are excited about this, and will continue our work with key players in the HTML community, including Google, Apple, Microsoft and RIM, to drive HTML5 innovation they can use to advance their mobile browsers.”

Notice the second company there? Apple. With this move, Adobe has conceded that Flash was never going to make it to iPads or iPhones. Now, Adobe developers and independent software vendors (ISV)s can work on delivering the goods for Apple’s family of devices.

Of course, Adobe isn’t just saying forget about Flash. Adobe wants to bring all the Flash goodness it can to HTML5.

In speaking about the desktop, Winokur said, “We will continue to leverage our experience with Flash to accelerate our work with the W3C and WebKit to bring similar capabilities to HTML5 as quickly as possible, just as we have done with CSS Shaders. And, we will design new features in Flash for a smooth transition to HTML5 as the standards evolve so developers can confidently invest knowing their skills will continue to be leveraged.”

The writing is on the wall. While Adobe programmers will be able to use their same Adobe software development tools, the end-product is clearly going to be HTML5 video. Flash is now a legacy format.

Silverlight? Microsoft’s one time rival to Flash? It’s toast. Even before this news, it wasn’t a sure thing we’d even see another version of Silverlight. The day of non-standard video formats seems to be coming to and end.

This won’t mean the end of the Web video wars. HTML5 currently supports no fewer than three formats for its video element. These are Ogg files with the Theora video codec and Vorbis audio codec; MPEG4 files with the H.264 video codec and AAC audio codec; and Google’s WebM files with VP8 video codec and Vorbis audio codec. So, we can expect video format battles to continue. But, it does mean that HTML5’s video chief rival, Adobe Flash, is throwing in the towel.

By this time next year, I expect Adobe will have announced that, except for legacy support, all Flash development will have come to an end.

Flash is dead. Long live HTML5.

Related Stories:

Exclusive: Adobe ceases development on mobile browser Flash, refocuses efforts on HTML5 (UPDATED)

Killing Flash for mobile is best thing for Android

Adobe cuts 750 jobs; reaffirms Q4 revenue target

Will there be a Silverlight 6 (and does it matter)?

Native apps could be temporary option until HTML5 improves, panel says

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Topics

Steven J. Vaughan-Nichols, aka sjvn, has been writing about technology and the business of technology since CP/M-80 was the cutting edge, PC operating system

Disclosure

Steven J. Vaughan-Nichols

Steven J. Vaughan-Nichols is a freelance writer. He does not own stocks or other investments in any technology company.

Biography

Steven J. Vaughan-Nichols

Steven J. Vaughan-Nichols, aka sjvn, has been writing about technology and the business of technology since CP/M-80 was the cutting edge, PC operating system; 300bps was a fast Internet connection; WordStar was the state of the art word processor; and we liked it.

His work has been published in everything from highly technical publications (IEEE Computer, ACM NetWorker, Byte) to business publications (eWEEK, InformationWeek, ZDNet) to popular technology (Computer Shopper, PC Magazine, PC World) to the mainstream press (Washington Post, San Francisco Chronicle, BusinessWeek).

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oh no...
HerrH 10th May
Established:
HTML: _____1992
JavaScript: _1995
CSS: ______1996
Flash: _____1997

So FLASH is old? And what about updates?

Last Update / Current Version:
HTML: ________2009 / 5 (but not really... it??s Working Draft)
JavaScript: ____2008 / 1.8
CSS: _________2011 / 2.1 (3 is in progress since 2000)
Flash (Player): _2012 / 11.2...

I really don??t understand how someone could seriously consider Flash an old and outdated technology...
0 Votes
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HTML5 is not ready until 2014-2015 so there is no reasons to claim Flash is dead.

Microsoft is trying to push own technologies for that purpose so it is more and more important that developers focus to HTML5 and site designers takes HTML5 in use when it is ready.

It is clear that on mobile devices flash (and silverlight) is terrible choice for customer for content.
-1 Votes
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@Fri13
>>Microsoft is trying to push own technologies for that purpose
What own technologies? please be specific. Last time when I checked Microsoft is also pushing HTML5. HTML 5 and JavaScript are first class languages on Windows Runtime in Win8 along with C# and VB.NET. We know you have issues with Microsoft, but learn the facts first and then comment.
1 Vote
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RE: Flash is dead. Long live HTML5.
cryptikonline 9th Nov
@Rama.NET Microsoft Silverlight is probably what @Fri13 is referring to.
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RE: Flash is dead. Long live HTML5.
The Danger is Microsoft 10th Nov
@Rama.NET - So nice to see Apple vindicated. Even nicer to see Microsoft flounder in yet another attempt to take over.
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@Fri13
what are you talking about? Do you even know microsoft is holding free htlm5 workshops for the past few months? Are you even aware of the work they are doing with the jquery folks all of which is more than a minor thing in the mobile space? Microsoft likes to support a broad range of technology because they are smart enough to know they need to be in every technology that may become the successful one rather than just bet on one.
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RE: Flash is dead. Long live HTML5.
john_gillespie@... 9th Nov
@rengek You are correct ... Microsoft is directionless. They get into everything so that they can decide what the trends will be and see what they can copy or embrace/modify/proprietise. Remember what they did to Java back in the late nineties?
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@Fri13
Does that mean Html5 is suddenly going to become horribly broken with gaping security flaws that need a new patch every month? Can't Adobe stick to Flash and just keep stuffing that up instead?
Regards from
Tom happy
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Good One
CFWhitman 9th Nov
@Tom6
You made me laugh.
0 Votes
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Here today
Richard Flude 9th Nov
@Fri13 we've already migrated our entire reporting platform to HTML5. Can't wait for IE support so using the chrome plugin for now.

Chrome, Firefox and Safari HTML5 support extensive enough to support business line applications today.
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RE: Flash is dead. Long live HTML5.
PatrickBay.ca Updated - 9th Nov
@Fri13 "It is clear that on mobile devices flash (and silverlight) is terrible choice for customer for content."
That's the Jobs line, yeah. Where's the proof? Who has done testing? Sure as hell wasn't anyone with iOS devices because they can't run Flash, so there's no way for them to determine if Flash is or isn't good. And based on my own Android tests, HTML 5 apps take more processor time and battery life than Flash. Okay, not a scientific evaluation, but it's a whole lot more proof than the constant "Flash is a resource hog" nonsense which has absolutely no evidence behind it at all. You, like all mind-numbed Applites, just repeat this line like it's anything other than a statement. No fact, no proof, no evidence, no studies, no research, literally NOTHING to prove the statement correct or incorrect.
And no, sorry, Steve Jobs' rants don't count as evidence.
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RE: Flash is dead. Long live HTML5.
john_gillespie@... 9th Nov
@PatrickBay.ca Sounds like you need a diaper change! Thanks for challenging Fri13's lack of proof with your lack of proof. Very humorous!
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RE: Flash is dead. Long live HTML5.
michaelalaggia 9th Nov
@PatrickBay.ca You're partially correct Patrick. Most people posting here do not understand what they are talking about and can't make the distinction between Flash Player and Flash nor Flash Player and Adobe Air. I am a Flash and HTML5 developer and know the code behind it and many of the limitations of HTML5. You can't honestly compare Flash and HTML5. For video and animation HTML5 is dwarfed by Flash. So for many HTML5 handles a lot of the mobile needs. But a replacement for Flash???? LOL. Not a chance. So this argument that Flash is dead is dead wrong and a stupid ignorant statement. Flash Player for mobiles? Yes that's dead. Flash for mobiles? Very much alive through Adobe Air.
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RE: Flash is dead. Long live HTML5.
kevindarling Updated - 10th Nov
@PatrickBay.ca - I also have done testing and you're right: HTML5 can be as battery intensive or more so than Flash. And there's no comparison when it comes to animations. While HTML5 (or any HTML) is fine for mostly static business apps, I also doubt seriously that sites like Moshi Monsters are going to drop Flash anytime soon.

Looking at some of the responses to your post, it's plain to see that people who don't know what they're talking about, continue to resort to childish insults.
0 Votes
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Steve Jobs was right again...
prof123 Updated - 9th Nov
@Fri13
Steve Jobs always said that flash is not a good platform for mobile devices. This is what he said in Apr 2010:

Flash was created during the PC era for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards all areas where Flash falls short.
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@Fri13 HTML5 is now universally supported on major mobile devices, in some cases exclusively. Flash is dead on mobile devices and the writing is on the wall for the rest of it.

http://www.html5blog.org/2011/08/04/flash-is-dead/
0 Votes
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The entire purpose of this outrageous title is to drive traffic to this article. And the truth is, the conclusion is completely ridiculous.

First of all, the only thing this Adobe announcement means, is the fact that they won't be updating flash player after version 11 only for mobile browsers, instead, Flash will be exporting content to HTML5 instead of swf! Plus, they are directly advertising Flash and Air as full fledged platforms for creating Apps for all mobile devices, including apple's iDevices, adding even another way of distributing flash content (an idea which Steve Jobs fought against very ferociously and resorted to imposing herculian laws to try and prevent that from happening)!

Supporting more industry standard & open source platforms like HTML5 doesn't kill platforms, it only makes them stronger and more versatile!
Flash isn't dead, and it won't be anytime soon.

I'm not sure why the writer jumped to this ridiculous conclusion, I only see flash as getting stronger with this announcement, getting even more popular, and now that Flash supports Hardware Accelerated 3D and 2D graphics, I can see that they are targeting much bigger fish: Desktop, Mobile and Console Gaming (I'm not making this up, Adobe announced their full intentoion to compete in this field through the Flash platform). It might not happen in the next release, or the one after that, but there is no doubt this is where they have their sights set for the future of the platform!

The writer seems to completely ignore that flash still has the the most advanced and most feature packed framework for desktop multimedia and browser based multimedia & interactivity development in use today. I used both technologies for years, and HTML5 is lagging behind Flash so much, there is no basis for comparison! HTML5 was touted for years as a replacement for Flash's video delivery platform, but as a replacement for developing full fledged interactive, animated, 3D & 2D hardware accelerated content?? Not likely, and not anytime soon either. No framework for HTML5 has been developed so far that can remotely match that of Flash's Animation and Design oriented Framework's capabilities.
Most online games are programmed in actionscript 3.0, not to even mention the amount of desktop applications that are created on the platform!

So, Flash is dead?? FAAAAR from it.
-1 Votes
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HTML5 = Back to boring, static web sites
Razorz1 Updated - 9th Nov
Without Flash, HTML5 proponents will find out how difficult producing a multimedia experience in hampered jQuery & CSS will truly be.

HTML5 purists are mostly composed of basic programmers and Mac designers who never had the chops to code in Flash anyway.
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@Razorz1
Flash chops? Now that is funny!
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@dhmccoy +1... Flash chops LOL. Now, this one made my day
What, you don't think that writing to a class library that doesn't behave the way it's documented requires "chops"? Collecting chops is the only way to achieve the Zen of Flash.
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@Razorz1
I prefer my flash chops with a light raspberry glaze, and a side of whipped potatoes.
0 Votes
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@eodkev
You kiddin' me? It's flash chops & applesauce all the way . . .
0 Votes
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RE: Flash is dead. Long live HTML5.
Pete "athynz" Athens 9th Nov
@eodkev I like my flash chops with some shake and bake... with some twice baked potatoes and broccoli.
@Razorz1 It will be ever so boring not to have a flash security hole of the week followed by the flash patch of the week to deal with. We will think back on the good old days when the security auditors were doing random checks of our desktops to make sure we had the latest flash updates. Luckily for us, we still have Acrobat to give us our "patch of the week" fix. Otherwise we would have nothing to do!
@cornpie Wow! And you think JavaScript is NOT a security problem? It doesn't sound like you've had any real programming experience at all, because many of known security exploits use JavaScript code to perform security breaches on networks and computers. Here's a little challenge for you smarty: turn off the JavaScript checkbox in your browser and then see how many so-called HTML5 sites cease to function. JavaScript has always been a prime security risk and is a plug-in like any other that can easily be turned OFF!
0 Votes
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RE: Flash is dead. Long live HTML5.
PatrickBay.ca Updated - 9th Nov
@cornpie Numbers don't lie. Apple does. Here's the proof.

I searched Secunia with combined browser-specific names and "javascript" or "html", then added the totals together to see the aggregated issues. That is, this is a list of total problems for each browser. I used combination browser names of "internet explorer", "firefox", "chrome", "safari", and "opera" combining them with "javascript" and "html" to get specific security problems in these browsers. I then took an average for the whole sample to see how it compares against Adobe's Flash player.

The results:

IE + JavaScript = 46
IE + HTML = 260
Total = 306
FireFox + JavaScript = 68
FireFox + HTML = 317
Total=385
Chrome + JavaScript = 50
Chrome + HTML = 109
Total=159
Safari + JavaScript = 28
Safari + HTML = 75
Total = 103
Opera + JavaScript = 26
Opera + HTML = 208
Total = 234

Grand total HTML = 969
Grand total JavaScript = 218
Total bugs across all browsers=1187
Average bugs per browser = 237.4

Many of the "flash" bugs on Secunia aren't actually Adobe Flash. They're simply products with "Flash" in the name that don't have anything to do with the plugin, so I searched for "adobe flash". This came up with 96 vulnerabilities.
Compare this to an average of 237 HTML or JavaScript-based vulnerabilities per browser. Even Safari, which is touted as being "most secure" has a combination of 103 problems between HTML and JavaScript vulnerabilities.

To re-iterate:

Adobe Flash security issues: 96
Average browser security issues: 237
Lowest browser security issues (Safari): 103
Contrary to the rhetoric and ongoing lies, Flash is the SAFEST web runtime. HTML and JavaScript in browsers are considerably less safe. Look it up yourself, and then please do everyone a favour and STOP REPEATING THE LIES!
0 Votes
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RE: Flash is dead. Long live HTML5.
tim.hawkins@... 9th Nov
@Patrickbay

LOL you have just provided the very best reason for NOT using flash

When viewing flash content in an average browser you are exposing the user to an additional 96 vulnerabilities over the top of the ones already present in their browser. So to minimize the number of vulnerabilities that the user is exposed to .. DONT USE FLASH happy
0 Votes
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@Razorz1

Wait...first you say doing multimedia without Flash will prove to be difficult...then you say those folks don't have the chops to do Flash, meaning Flash isn't for the beginning developer?!

Which is it? Is Flash an advanced skill set? Or is it easier, allowing more devs to use it? You can't have it both ways!!
0 Votes
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RE: Flash is dead. Long live HTML5.
Razorz1 Updated - 9th Nov
@techboy_z Right now you can't produce a multimedia site like Flash in HTML5. Can't be done in CSS and JavaScript because the language is too limiting. HTML5, CSS, and jQuery are easier to code in... but at the price of giving up rich development and extensibility! I've been programming in JavaScript for almost 12 years now. I know how limited it is compared to Flash/Actionscript. We are just going backwards in time with HTML5.
0 Votes
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RE: Flash is dead. Long live HTML5.
PatrickBay.ca 9th Nov
@techboy_z With Flash, you can! It's only your love for Apple and Steve Jobs behind that you can't see both possibilities. Flash is easy for the beginner, visual for the intermediate developer, and for serious code heads there's Flash Builder. Three options when you previously could barely imagine only one.
0 Votes
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@Razorz1 Chop! Chop! Chop!
0 Votes
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RE: Flash is dead. Long live HTML5.
Carrie Johnson 9th Nov
@Razorz1 As a Mac sort who has written AS code for years, I rather than exception to that. happy
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RE: Flash is dead. Long live HTML5.
PatrickBay.ca 9th Nov
@Razorz1 Yeah, a real object-oriented language has tended to scare web "developers". Even a number of fellow Flash developers couldn't get past their 1970's procedural programming thinking in ActionScript. And JavaScript prototypes compared to actual ActionScript objects is like a pamphlet compared to War and Peace.
I'm glad that you brought up jQuery and CSS -- the HTML 5 hysteria often neglects to mention that HTML isn't a programming language (many articles actually do!), or how spotty HTML 5 support is, or how even spottier JavaScript support is. And my favourite has to be the "Flash is closed and proprietary" argument, as though Safari or FireFox or IE aren't closed and proprietary too (I would argue much more so, in fact). This all comes from a basic lack of understanding of all these subjects. All the scarier to keep reading articles about it that are pushing such vast and egregious misinformation.
0 Votes
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@PatrickBay.ca People say HTML5 when they really mean CSS + jQuery but don't know it. Right now HTML5 is primarily a video tag that doesn't work without the aid of JavaScript. Remember the old DHTML craze? Everything keeps going back to JavaScript. Why oh why oh why! happy
0 Votes
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@PatrickBay.ca

So, how is Firefox closed? Proprietary maybe, but closed? I fail to see it. Or do you mean their method of governance, or how they interact with the community? You should be clearer when making such accusations.
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RE: Flash is dead. Long live HTML5.
michaelalaggia 9th Nov
@Razorz1 absolutely correct
0 Votes
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@Razorz1 I can make a multimedia experience with html5 and javascript (assuming you're talking about one of those Flash only sites, but there's lots more you can do besides that)

Take a video element, use CSS to set it's z-index to behind the rest of the content, and the width and height of the page. Use whatever method you prefer to position the content within the page (jQuery, tables, divs, whatever), and events to modify the page depending on how the user interacts with it (user moves the mouse over this div, swap the movie for something appropriate, or start another movie in a separate video element). Then, have some fun with CSS transforms and/or javascript, for some spice.

After a bit of searching, I found a couple good example sites (not as over-the-top as what I describe above, but if you wanted that you could easily find it with a quick search on your own):
http://clearideaz.com/
http://www.toyotapriusprojects.com/
http://eyestylesllc.com/

Of course there's a place for Flash (particularly when interacting with a remote server or recording video), but that doesn't mean you can't do much of the same stuff without it (and recently there's been work on methods to use webcams and microphones with JS and html). JS will never be as powerful as binaries with (virtual) system access, but you might be surprised at just how powerful it's become.
0 Votes
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RE: Flash is dead. Long live HTML5.
Razorz1 Updated - 9th Nov
@Nobu_z Well it appears your definition of a multimedia site is far from what most developers mean. The sites you listed are not true multimedia and/or fully interactive sites. A jQuery slide pull is a super basic animation that Flash could do almost 14 years ago! Here is just a minute fraction of some full multimedia sites done in Flash that cannot be currently done with HTML5 limitations:

http://www.wechoosethemoon.org
http://www.embraceyourelement.com
http://www.ecodazoo.com
http://www.shanemielke.com/projects/oakley-legion/

I really shouldn't have to be posting up sites to prove the problems that HTML5 is going to struggle with in its limited ability to reproduce Flash multimedia/interactive sites since the coding challenge is already well known.

The other massive hurdle for HTML5 is dealing with 3D. Right now Stage3D in Flash is very high-end (refer to Unity and Unreal exports to Flash) and there is no viable solution yet in site for HTML5 in the 3D realm. They have been kicking around WebGL, but some (including Microsoft) don't want to play ball, so the tug-a-war for 3D in HTML continues on just like it has been for years now.

HTML5 purists now have their wish, but they will find out over time how difficult or nearly impossible it will be to reproduce engaging multimedia sites filled with animation, games, sound, video, 3D, and overall interactivity that Flash currently can do with ease. The problem is not in desire, creativity, or willpower. The problem lies in working with a very limited and antiquated scripting toolset, which is HTML5 + CSS + jQuery (JavaScript).
0 Votes
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@Razorz1

wechoosethemoon: intro can be done with a short looping video. Audio can be played in the background. You can sync changes in the page by keeping track of the current position of audio playback (if you wanted). Likewise for video. This page could be done with as few as three main containers (the top links, the main video area, and the footer).

embraceyourelement could be done with a video, and a separate audio element for the bg sounds. All the sliding elements can be done with CSS (assign a transition and change it's position with javascript). The scrolling text can be done with a marquee or by changing the padding with overflow:hidden, and moving the containing span or div.

ecodazoo: Would obviously take more work, as it's 3d and not just video. It'd help to have a development kit for 3d projects (and, as you said, better browser support), but for now Flash is certainly in a better position. (I'm sure there are some such kits, but I wouldn't be surprised if they aren't very polished yet) If you wanted to do it, it'd come down to a video (in the background) and a canvas over it (easy), and some JavaScript (the rough part) for defining/animating the 3d objects in the canvas.

The last one would be the easier of the two sites that would need a canvas, because most of the elements are 2d in a 3d environment. If it wasn't for all the effects, it probably wouldn't be all that demanding on the CPU, either.

Another benefit of not using Flash is you (can) get better accessibility for people who need screen-readers or other accessibility devices.

P.S.: I guess you've seen these already:
http://www.chromeexperiments.com/
https://developer.mozilla.org/en-US/demos/tag/tech:html5/?sort=likes
0 Votes
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You mean like...
ReadWryt (error) 10th Nov
@Razorz1

...the wretched web experience people endure on iOS devices, which made the iPhone one of the most popular mobile devices on the planet...you mean THAT Flashless web experience?
0 Votes
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Flash for MOBILE not Flash for desktop
0 Votes
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@pepe-el-Toro

For now
0 Votes
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@PatrickBay.ca

Because the functionality that the tech provided has been replaced by an open standard that has buy in from the major players.

I don't think your OS analogy works.
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@pepe-el-Toro
Exactly but zdnet will turn this into the end of entire platform. They love rumours.
0 Votes
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Hehe..true!
wizard57m@... 9th Nov
@devudesign
I'm surprised that SJVN didn't proclaim that Adobe was now
going broke since they were ceasing mobile Flash development!
0 Votes
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I think Flash will still be around for several years. It may never go away 100%. It's just too embedded. It's market share will increasingly decline (is that a paradox?).
0 Votes
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Likely True
rhonin 9th Nov
@shawn@...
Personally I think Flash will be like ie6 or ff2.x....
It will be around and take a looong time to go away.

Besides the "normal" use, think of all the games that are done via Flash. Not a quick think.

For ZDNet in general - nice article, just a couple years too early.

Flash Chops - Shake and Bake and a fully loaded twice baked potato!!!!
Yumm!!!! grin
0 Votes
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Golden dollar retired; coins dead
Robert Hahn 9th Nov
I sit here reading this stuff about how the transition from one output format to another means that "Flash is dead," and I wonder how the authors keep their jobs as supposedly tech-savvy people.

I guarantee you that not one person who is actually competent at creating content in Flash Professional or Flex worries about what happens to the Flash runtime, which is apparently the only part of Flash some people are familiar with.

The runtime is not where Adobe makes it money. In fact, for Adobe it's a money sink they're happy to be rid of. They can't wait for HTML5 to reach maturity so they can stop wasting money on a 15-year-old solution to the problem of doing animation on dial-up Internet.
0 Votes
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ditto--well said
rkarel@... 9th Nov
@Robert Hahn
0 Votes
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RE: Flash is dead. Long live HTML5.
Livestrong2109@... 9th Nov
@Robert Hahn Best comment on this page Rob..!
0 Votes
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oh no...
HerrH 10th May
Established:
HTML: _____1992
JavaScript: _1995
CSS: ______1996
Flash: _____1997

So FLASH is old? And what about updates?

Last Update / Current Version:
HTML: ________2009 / 5 (but not really... it??s Working Draft)
JavaScript: ____2008 / 1.8
CSS: _________2011 / 2.1 (3 is in progress since 2000)
Flash (Player): _2012 / 11.2...

I really don??t understand how someone could seriously consider Flash an old and outdated technology...

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