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Linux and Open Source

Steven J. Vaughan-Nichols & Paula Rooney

Attachmate reveals Novell, SUSE, & Linux Plans

By | April 29, 2011, 8:25am PDT

Summary: In an interview, Attachmate CEO Jeff Hawn discusses his plans for Novell, SUSE and Linux.

Now that Attachmate owns Novell, what does the formerly obscure company plan to do with its $2.2-billion operating system and networking prize? I interviewed Attachmate via e-mail CEO Jeff Hawn and this is what he told me.

Before launching into the interview, I’ll note that most of Novell’s senior executive staff won’t be hanging around. Ron Hovsepian; President and CEO; Dana Russell, CFO; John Dragoon,  CMO; and Markus Rex, SVP and General Manager of open platforms and long time SUSE leader have all left. So it is that Attachmate is starting with a clean management slate.

SJVN: What’s the plan for Novell’s offerings?

JH: Business will operate as usual at Novell. We intend to operate the company as an individual business unit, meaning that there is a direct line of sight between sales, marketing, technical and professional services, product management and engineering. Novell will operate autonomously and now has the ability to focus and dedicate resources on the needs of their customers.

Current Novell and SUSE product roadmaps will remain in place. The Attachmate Group does not end-of-life products and we do not force customers to move to/from any products - we are focused on meeting the needs of our customers and that is our first priority.

SJVN: What’s the plan for SUSE’s offering?

JH: We are bringing together the products and people associated with the Novell OPS [Open Platform Solutions] business and forming a new dedicated business unit under the SUSE brand. The fundamentals remain the same: a passionate commitment to quality engineering and excellent customer service. But, this new BU structure will enable the focus, agility and adaptability required to aggressively pursue the rapidly growing enterprise Linux market opportunity. Customers, service providers and industry partners are ready for the technical performance, business value and world-class service SUSE can offer as a focused business unit.

SJVN: Why split Novell and SUSE?

JH: SUSE was acquired by Novell some time ago, and we see tremendous potential in this technology. Our hope is to bring prominence to it by giving it individual branding as a separate business unit. By separating both Novell and SUSE, we can give each of these brands the focus they need to meet the needs of their specific customers and ensure that they are successful.

SJVN: Who will manage them? I’m presuming they’ll have separate management teams? Will SUSE be headed out of Germany again?

JH: Novell and SUSE will each be run by a President and General Manager, and both ultimately report to me. Novell will be headquartered in Provo, Utah and managed by President and General manager Bob Flynn. SUSE will be headquartered in Nuremburg, Germany and will be run by Nils Brauckmann, President and General Manager.

SJVN: What plans does Attachmate for Novell/SUSE’s open-source offerings? E.g. openSUSE and Mono.

JH: SUSE sponsorship and participation in key open-source projects is a fundamental element of the business. This commitment is driven by a desire to contribute to and collaborate with the community in a way that fosters the success of open source technologies overall and creates the greatest value for our customers. The openSUSE project is a great example of vibrant and healthy collaboration. SUSE sponsorship and participation in projects like openSUSE creates great value for the community and also for SUSE customers who benefit from the innovations and advancements we create together.

SJVN: What will Attachmate’s acquisition mean for Novell/SUSE’s partnerships with Microsoft? With its VARs?

JH: Microsoft and our partners will continue to play an important role for all of The Attachmate Group business units. There are no changes to our existing partners and channels.

SJVN: Will Novell/SUSE continue its membership with the Open Invention Network [an open-source patent protection group]? The Linux Foundation?

JH:: We will continue our membership in the Open Invention Network as well as The Linux Foundation.

So, what does all this mean? Well, for customers, partners and developers it sounds like business as usual. Still, with such a clean management slate we’re going to have to wait and see how things really come out in the next few months. For the moment, if I were working with Novell I’d be cautiously optimistic.

Related Stories:

Novell Deals Done

Microsoft gets Novell’s Patents rights but must share them with Open-Source Software

OpenSUSE 11.4: SUSE Linux Revitalized

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Topics

Steven J. Vaughan-Nichols, aka sjvn, has been writing about technology and the business of technology since CP/M-80 was the cutting edge, PC operating system

Disclosure

Steven J. Vaughan-Nichols

Steven J. Vaughan-Nichols is a freelance writer. He does not own stocks or other investments in any technology company.

Biography

Steven J. Vaughan-Nichols

Steven J. Vaughan-Nichols, aka sjvn, has been writing about technology and the business of technology since CP/M-80 was the cutting edge, PC operating system; 300bps was a fast Internet connection; WordStar was the state of the art word processor; and we liked it!

His work has been published in everything from highly technical publications (IEEE Computer, ACM NetWorker, Byte) to business publications (eWEEK, InformationWeek, ZDNet) to popular technology (Computer Shopper, PC Magazine, PC World) to the mainstream press (Washington Post, San Francisco Chronicle, BusinessWeek).

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RE: Attachmate reveals Novell, SUSE, & Linux Plans
bswiss Updated - 3rd May 2011
@kyleoster
Trends in Google search terms? Are you serious? What is that supposed to prove?

But if you like that kind of game...
http://www.google.com/trends?q=ubuntu%2Clinux+desktop&ctab=0&geo=all&date=all&sort=0
or
http://www.google.com/trends?q=ubuntu%2Clinux+desktop%2C+windows+desktop&ctab=0&geo=all&date=all&sort=0
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By the looks of it, nobody seems interested in this story.
Dietrich T. Schmitz ~~ Your Linux Advocate 29th Apr 2011
I find it interesting that Attachmate chose to split out SUSE and yield management control to expertise in Germany.

We will follow closely the developments between SUSE and openSUSE...
@Dietrich T. Schmitz ~~ Your Linux Advocate

Exactly, which reflects the general public's interest in Novell and Linux.
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@aep528 - the majority of the public. Nothing wrong with niche interests...
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Contributr
@Dietrich T. Schmitz ~~ Your Linux Advocate You & me both. I hadn't expected the SUSE split and I'm still not sure what to make of it. I'll be watching this closely.

Steven
I've seen these "no change" acquisitions several times and for anyone who believes it we have the words of Nelson Muntz: "haw, haw--you fell for it."
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@Bill4 I have to agree, new owners always give the 'Steady as she goes' speech, as they don't want customers jumping ship before they can leave the customers high and dry.
Only time will tell.
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Attachmate milks the long tail
symbolset 30th Apr 2011
@anothercanuck
Attachmate has a long history of milking the long tail of technologies by nursing them along with minimal engineering investment. Their primary line of business is VT100 emulator clients for various operating systems, with a Windows and Office integration focus.

Now, you might be asking, "How do you integrate a VT100 terminal with Microsoft Office?" I've seen this beast and it's like the Grand Canyon: Words don't do it justice, nor pictures, nor video. The thing itself is beyond human ken, but even depiction fails. You have to experience this sort of thing for yourself to understand that you cannot understand it. You have to stand on the edge and have your mind reject the input of your eyes.
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SuSE was always my favourite Linux before I switched to Windows (and when I use Linux, I still choose openSUSE first). I was disappointed when SuSE were acquired by Novell, which seemed to me to be a fading vendor of obsolete networking software. I'm glad control will go back to Nuremburg (and, as small as it seems, to see 'Novell' disappear from the 'SUSE' name).
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@WilErz

I have no used Linux in a while, but it was also my favourite.
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Interesting. The split looks good.
pjotr123 Updated - 29th Apr 2011
SUSE back to it's roots in Germany, with considerable freedom of operation. This can only benefit both SUSE, openSUSE and Linux in general.

Off topic: now we have a clear distinction in national origin again, between the major Linux distributions: the American Linux (Red Hat / Fedora), the British Linux (Ubuntu, which is only South African in name!), the French Linux (Mandriva) and the German Linux (SUSE / openSUSE).
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Bury Novell Already !
jpr75_z 29th Apr 2011
Novell is synonymous with last century, out dated, antiquated software. Just bury the name already and then do whatever they plan on doing with SUSE. Gadzooks!
@jpr75_z

Don't know much about situation of Novell but what's personally important is my Open SUSE 11.4 KDE works very, very well. It's a great Linux distro indeed.
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@jpr75_z - didn't Microsoft copy Novell's directory services concept and market it as "Active Directory"?

The marketing made Novell look old. But what's life without a straw man and a few red herrings from Redmond?
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@HypnoToad72
Yes, MS copied from Novell and they in turn copied from Banyan Vines.
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RE: Attachmate reveals Novell, SUSE, & Linux Plans
riverab@... Updated - 2nd May 2011
@jpr75_z
I administred Novell servers back in the day and it may be "outdated" but NetWare is still a solid NOS. BTW the AS/400 running OS/400 is most likely antiquated by your standards, but that is probably the best engineered hardware and software I've ever worked with.

Bert
I don't see SuSE surviving at all now that Novell is divorced from it. On the enterprise front Redhat is killing everyone whilst on the desktop, openSUSE is not a robust or well supported distro for adoption. I used it for a number of years and I'm glad I dumped it in favor of both Ubuntu and Debian - both of which are well supported and have a clear direction.

Unity is another matter though - it's clunky and god-awful.
@bitrate How in the world is openSUSE not robust or supported, especially considering the openSUSE Build Service and SUSE Studio? Novell and now Attachmate sell SLED and SLES anyway, not openSUSE. Linux Action Show ran a segment about job growth in the Linux market by distro, and at the moment SUSE is the most-named distro when specific distro experience is required in job ads.

You shoot yourself in the foot with your admission about Unity - I guess that would be a clear direction toward "clunky and god-awful"?
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I have always been a SuSe fan / user .. brief excursions with RH and Fedora as well as Mandrake (Mandriva) and Ubuntu... I always go back to SuSe. As far as Novell (started with 2.2) MSFT did in a sense pirate NDS which is far Superior to ADS in my opinion
Good.
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@kyleoster
Trends in Google search terms? Are you serious? What is that supposed to prove?

But if you like that kind of game...
http://www.google.com/trends?q=ubuntu%2Clinux+desktop&ctab=0&geo=all&date=all&sort=0
or
http://www.google.com/trends?q=ubuntu%2Clinux+desktop%2C+windows+desktop&ctab=0&geo=all&date=all&sort=0
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I want my SUSE back
Manfred.Eiben 1st May 2011
SUSE was a German premium brand and then the incompetent American management ruined its reputation. And I don't mean the Microsoft deal. Their kind of locust-style management is insane. They are a force which makes business by destruction and spit on those values which made Suse a leading KDE distribution you could trust.
Attachmate was "formerly obscure" to the media because they sell unexciting legacy products. But businesses buy their products because they need them, exciting or not.

You don't hear much about terminal emulation in the media, but businesses use it. Like the man said, Attachmate does not end of life their products. They don't panic and run when a product gets old. They know how to sell their products, with or without help from the media.

It's easy for someone to say Attachmate puts "minimal engineering investment" in their products. But that's mere opinion, and people believe what appeals to them, true or not.

What I believe is, Attachmate knows how to give customers what they want. They paid $2B for Novell and took it private. Pretty impressive for a company selling unexciting legacy products.

The Novell/Suse split is good. The management team at Attachmate is smart, they know what they're doing. You'll see. You may not get very excited about it though ...
@a23d56 Now that you brought up the price tag, you're going to have the trapped-in-the-1980s conspiracy theorists who still believe the Cold War is on, the Soviet Union still exists, and Microsoft still worries about desktop Linux, come out of the woodwork and start charging that Microsoft gave Attachmate the money to buy Novell in order to destroy SUSE (and its 1% desktop market share). It's all the rage in Linux circles (except we openSUSE users, but then we're secretly controlled by Microsoft anyway and every bug in openSUSE was put there by Novell who were paid by Microsoft to do it - yes, another actual claim I read).
Attachmate makes plenty of money selling unexciting legacy products. They've done it quietly for many years. They don't need Microsoft's money, they have their own, and they know how to make it grow. Like Warren Buffet, they are smart money managers.

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