New members join the APML Workgroup

New members join the APML Workgroup

Summary: Chris Saad pinged me the other to make the announcement that a number of new contributors have joined the APML Workgroup to assist in developing a standard for Attention data. As Chris wrote in his message, there is a undeniable need for a standard framework that gives us ownership and control over our Attention data. APML (Attention Profile Markup Language) is a significant undertaking to develop that framework.

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TOPICS: Telcos
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Chris Saad pinged me the other to make the announcement that a number of new contributors have joined the APML Workgroup to assist in developing a standard for Attention data. As Chris wrote in his message, there is a undeniable need for a standard framework that gives us ownership and control over our Attention data. APML (Attention Profile Markup Language) is a significant undertaking to develop that framework.

In a world where our online footprints (Attention Data) are measured, dissected, analyzed and used to better target us with content and advertising, APML represents a way for users to take back control of their own Attention Profile.

In order for the study of 'Attention' to evolve into the Attention Economy we must have a way to export, own, trade and assign value to our own Attention Profiles. APML promises to become an important part of the solution and we believe this announcement is a significant milestone in it's development. Attention Profiles will become our digital fingerprints and will eventually have implications for all aspects of our lives including Media, Business and Lifestyle. Stay tuned... Attention Economy we must have a way to export, own, trade and assign value to our own Attention Profiles. APML promises to become an important part of the solution and we believe this announcement is a significant milestone in it's development.

Attention Profiles will become our digital fingerprints and will eventually have implications for all aspects of our lives including Media, Business and Lifestyle.

The new participants are:

  • Sam Sethi (Vecosys)
  • Daniel Winterstein (ThinkTank Maths)
  • Steve Williams (Programmer, Digg)
  • David Cancel (Co-Founder, Compete.com)
  • Richard Giles/Graeme Sutherland (Co-Founders, Scouta.com)
  • Elias Bizannes (PricewaterhouseCoopers)


They join the existing group:

  • Chris Saad/Ashley Angell (Co-Founders, Faraday Media/ Touchstone)
  • Paul Jones (Senior Architect, Faraday Media/ Touchstone)
  • Mitch Ratcliffe (Co-Founder, Buzzlogic)
  • Chris Messina (Citizen Agency)
  • Daniela Barbosa (Solutions Architect, Dow Jones
  • Ben Metcalfe (Orange/France Telecom)
  • Daniela Barbosa (Solutions Architect, Dow Jones)
  • Phil Morle (VP Attention, Yoick)
  • Ben Metcalfe (Orange/France Telecom)

The APML Workgroup is tasked with converting the current specification into an agreed standard.

It has already started its work with a revised spec. More information can be found on the APML website at www.apml.org

We invite all the players in or around the Attention Economy to join us in refining, implementing and evangelizing APML. To join the Workgroup please contact us with your qualifications.

Members of the general public are invited to join the mailing list via the APML.org website, forums or blog to provide feedback.

I believe this is critical infrastructure work that needs to be supported. Having spent many years working in the info security world for an organization deeply immersed in standards development through the agency of the IETF (Internet Engineering Task Force) working groups, I can attest to the benefits for end users and developers alike when open standards are developed and adopted to promote interoperability. We're all leaving these digital footprints and they quite obviously have value to companies that wish to track and target us. APML is an effort to put ownership and control of that data where it belongs.

Update: Cleaned up some seriously bad formatting. Sorry! 

Topic: Telcos

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  • For a minute I was confused...

    It looked like you were blogging about one of my projects, the ADML (Attention [i]Deficit[/i] Markup Language) workgroup.

    I know, you probably haven't heard much about it. That's because the focus group is anything but. Half the group is on drugs and the other half is like a herd of cats. Don't look for a press release anytime soon.
    dave.leigh@...