Tech Broiler

Jason Perlow and Scott Raymond

Chrome OS? Sign me up. ChromeBook? Not so much.

By | May 11, 2011, 7:07pm PDT

Summary: Why pay a premium for Google’s Chrome OS on a $350 or $430 notebook if you can install it yourself?

Why pay a premium for Google’s Chrome OS on a $350 or $430 notebook if you can install it yourself?

Today, at the Google IO conference in San Francisco, Google announced the pending avaliablity of the first commercial offerings based on Chrome OS, a pair of notebook computers by Samsung and Acer.

Now, I’ve been playing with Chrome OS for quite a few months, ever since I brought a colleague’s loaner CR-48 on Christmas vacation as my primary computer and after Google sent me a device to permanently play with. I like Chrome OS. A lot.

Also Read: A Very Chrome-y Christmas

There’s just one problem with it: I don’t really want to have to pay Acer or Samsung $350.00-$430 for about $200.00-$250.00 worth of hardware for the privilege of running it. And even if I were a student, I certainly don’t want to pay a $20 monthly rental on hardware that would amortize itself in less than a year.

You’d have to be out of your mind to keep it any longer than that. No, scratch that, you’d be out of your mind to agree to do it in the first place.

Read my colleague Ed Bott’s analysis, I think he’s dead on. Google and its partners are crazy to sell the device that high, given the limited functionality of the product.

I mean heck, I could go out right now and buy a refurb Asus Eee PC from TigerDirect with roughly the same hardware specs and spend $250.00. Or if I wanted another Acer, I could get a full-blown AMD dual-core laptop for the same $350 as their ChromeBook.

It was thought that during the CR-48’s launch that these Intel Atom-based Chrome notebooks would eventually go for about $250.00-$300.00 or so, less than what an entry-level notebook computer should cost because it’s missing a hard disk and only needs about 1GB of RAM, with a low-range integrated Intel GPU.

Heck, the thing is basically just a web browser sitting on top of a kernel. It doesn’t need a full-blown notebook’s worth of hardware. The BOM on the thing just shouldn’t be this high to justify what they are charging.

The way I see it, these initial product offerings are at least $100.00 overpriced.

But never mind the cost, for a moment. There’s also the issue of flexibility.

If I want to run the official Google version of Chrome OS, I have to buy one of these new notebooks. Well, hypothetically, what if I don’t want to run it on a notebook? What if my vision is impaired, and I want to use it on a much larger screen?

Say on an entry-level desktop PC? Or on a older computer I’d like to give to my children, or my father-in-law? Or if I was a cash-strapped educator in a third-world country or an inner-city school and I wanted to get an entire classroom on the Internet, cheaply?

You can’t. Because while Google has opened the source code for Chrome OS, there’s no official Google “distribution”, like an Ubuntu, which you can just grab and toss on any old computer.

Indeed, there are hard-working rogue programmers out there, like as Liam Mcloughlin, aka “Hexxeh” who is diligently making nightly builds of Chromium OS and is providing VM images and even a USB stick that allows you to install the software on a certain subset of notebook and PC hardware.

But at best this is a resourceful and very smart college kid that is doing this as a best-effort. It’s not a well-funded project like Ubuntu or even something like MeeGo or most similarly, Jolicloud OS (which is one of the coolest micro-distros I’ve played with lately)

If Google really wants people to be able to get a taste of what Chrome OS can do, then it has to do more than throw the Chromium OS source code out on a public CVS tree and say “good luck.”

Google needs to fund it as a full-blown Linux distribution that anyone can install, on any hardware that a typical distribution would support, which would also include hardware-accelerated virtual machines.

Not only would this spread the platform out to all sorts of developers and potential systems integrators that can expand the ecosystem for this new OS, but it’s just plain smart because it’s viral marketing.

Sure, I think it’s great we can buy Chrome OS pre-loaded on hardware. Some people will undoubtedly pay for the premium. But for crying out loud, don’t make it the only way for non-developers to get access to this OS.

Should Google make Chrome OS into a “distribution” like Ubuntu or MeeGo? Talk Back and Let Me Know.

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Jason Perlow, Sr. Technology Editor at ZDNet, is a technologist with over two decades of experience integrating large heterogeneous multi-vendor computing environments in Fortune 500 companies.

Disclosure

Jason Perlow

My Full-Time Employer is IBM. I write as a freelancer for ZDNet.

Disclaimer: The postings and opinions on this blog are my own and don't necessarily represent IBM's positions, strategies or opinions.

I own no investments or direct financial instruments in the companies I write about.

Biography

Jason Perlow

Jason Perlow, Sr. Technology Editor at ZDNet is a technologist with over two decades of experience with integrating large heterogeneous multi-vendor computing environments in Fortune 500 companies. A long-time computer enthusiast starting the age of 13 with his first Apple ][ personal computer, he began his freelance writing career starting at ZD Sm@rt Reseller in 1996 and has since authored numerous guest columns for ZDNet Enterprise and Ziff-Davis Internet. Jason was previously Senior Technology Editor for Linux Magazine, where he wrote about Open Source issues from 1999 to 2008.

In his spare time, Jason is an avid amateur chef and food writer, where his work reviewing New Jersey restaurants has appeared in The New York Times. He is also the founder of the popular food web site eGullet and blogs about restaurants and cooking at OffTheBroiler.com.

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RE: Chrome OS? Sign me up. ChromeBook? Not so much.
FAULKNE 13th Oct
Good day to confirm this comment I would appreciate T h e b e s t o f Z D N e t d e l i v e r e d your website very nice to everyone Yes, Oracle is the only one with shared-disk architecture, but that is there advantage. It means you can add or remove nodes and the database lives on. In a shared nothing architecture, if you lose a node, you lose the system. I'm sure Oracle appreciates EMC highlighting their advantage.I also desire to signal in your RSS feeds. Thank you as soon as once again and maintain up the great operate Awesome post! Thank you very much || thanks for nice content this is really benefit to me.
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It is not $400 it is more.
wackoae 11th May 2011
With a 3 year contract at $28 a month, that is grand total of $1,008 for a $200 netbook and on top of that with an OS that provide less functionality than the cheap netbook.
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Contributr
@wackoae The Wi-Fi versions are $350 and $430 respectively if you buy them straight out. However I agree, the wireless contract makes no sense at all.
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RE: Chrome OS? Sign me up. ChromeBook? Not so much.
tonymcs@... Updated - 11th May 2011
@jperlow

As a WoW player I'm used to it from other players as I figure they're 12 and never paid attention in school.

That's ROGUE not ROUGE
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Contributr
@tonymcs thanks for pointing out the typo. Although if you play WoW, chances are you -are- not much older than 12.
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@wackoae
And they used to say tablets were too expensive. But with Google Chrome OS, your critical data is safe in the cloud .. free of viruses, malware and data loss .. with 100 percent online uptime.
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Safe in the cloud?
wright_is 12th May 2011
@kenosha7777 Like Amazon, oh, wait, they had an outage and lost some of their customers' data...

Good, then like Sony, oops, no, wait, that wasn't good either...
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RE: Chrome OS? Sign me up. ChromeBook? Not so much.
global.philosopher 12th May 2011
@kenosha7777
Can Google guarantee 100% uptime between the end user and their cloud services. Do they have some say in ISP SLA's?
@wackoae: Good point but they over charge with mobile tariffs and we pay.
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CR-48 experience?
suirauqa 11th May 2011
Jason, I am curious. What exactly did you think of CR-48 after using it? I have been using it for months, but haven't been able to transition it from a "play" computer (email, browsing, social networking, online games) to a "work" computer (serious work). The current offerings for web-based Office programs are woefully inadequate for any serious use. How about your experience?
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Contributr
@suirauqa I like it for doing web browsing stuff, for using GMail, FaceBook, typical end-user stuff that you mention. It's definitely not for serious work. Not yet.
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numbers don't add up
scds@... 11th May 2011
I'm a school tech director who was looking forward to inexpensive Chrome/OS machines, but $240/yr for a rental doesn't make sense - it's more like Microsoft pricing.

My kids have put JoliCloud/OS on 4 old PCs and we love it!
@scds@... '
That price includes 24/7 support and management software.
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@daengbo
as a School Tech Director as well I agree the price comes out too high for the hardware alone, but I have one tech who works for me. The two of us support the whole district. In the younger grades most of what is being done is word processing and internet access. If for that $20/month I have no hard drives to replace, no software to install, defective hardware is replaced (You have to figure a 3 year warranty in to the cost of those netbooks) No images to re-install, it may start to seem a reasonable cost. Not for all uses, autocad just isn't going to cut it here, but for a large number of them perhaps. I am not ready to jump on board yet (I am somewhat skeptical of googles support) but I would not dismiss it out of hand.
Chrome/OS is a JOKE! "But with Google Chrome OS, your critical data is safe in the cloud .. free of viruses, malware and data loss. " They can't even keep it off the android phones! I have used chrome os and I just have to say it is garbage!
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If you install Chrome OS on a regular old PC, you miss out on the instant-on features and verified boot, which are deeply integrated into the firmware. If you're going to skip those features, why not just run the Chrome browser on your favorite desktop OS?
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Contributr
@md1032 Because not everyone wants the whole OS. Some people don't require full-blown Linux or Windows.

The other features of the Chromebooks are nice, but they are value adds, not core functionality. Certainly not worth a 100 dollar premium over a cheap notebook.
@md1032 This is likely what I'm going to do with an old laptop just to play around with it a bit.

However, I'd love to be able to make an install of the "official" ChromeOS and install it on my own old PC hardware and run it just like I would with Ubuntu. I won't hold Google to having to support every single iteration out there for hardware, but I would suspect that they can hit the majority of stuff from within the last 5 years either as a default or with 3rd party support just like most of Linux does now.

Honestly I think Google releasing it like that would be a great way to get people to try it out and then get them to just buy the full fledged "Google Experience" with an official netbook.

But I think the hardware vendors have likely asked Google to not do this, and also Google is likely worried about fragmentation in ChromeOS if they release it in a similar manner to Android.

But time will tell....
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Absolutely must make it a Distro. Agreed.
Dietrich T. Schmitz --- Your Linux Advocate 12th May 2011
Spent last weekend looking at the latest and greatest iteration of Meego on my AOD260 and will say this:

Intel means business. But the Netbook UX has a way to go.
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RE: Chrome OS? Sign me up. ChromeBook? Not so much.
patrick.moorhead@... 12th May 2011
Here is what 100MB per month data looks like: http://www.att.com/standalone/data-calculator/
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Contributr
@patrick.moorhead Yes, it's ridiculous.
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@patrick.moorhead@... wow...
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Great points, Jason. Not that I would ever use ChromeOS myself, but we are constantly being told that linux is free and all you need to do is pay for the hardware. Google is marking these products up quite a bit. I don't like the idea of a subscription fee to use the hardware as many others don't either.
ChromeOS distribution, I don't see the point. Your $100 overpriced hardware is $100 worth of headaches I don't have to worry about if the performance is adaquate -- the key question!

But Google packaging it as an "appliance" Virtual Machine in the format that both VMware and VirtualBox supports (I forget what its called) might be the safest way to use the web!
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Contributr
@wkulecz Yep. If you read my "Browser deflector shield" article I talk about this in detail.

http://www.zdnet.com/blog/perlow/browser-protection-the-next-generation/12790
When Google first introduced the Chrome OS project years ago, the advantages of inexpensive computer hardware, virus and malware free operation, nearly "instant on" capability and cloud based software and data advantages were herald as paradigm shifts intended to, eventually, obsolete traditional desktop and laptop OS computer models.

As Talkback readers wright_is and imsimsj have pointed out, those goals have come across recent examples where reality has defeated those ideals. (See Amazon, Sony and yes, even Google, for recent examples of Cloud Based system failures.

Jason cites Ed Bott's recent FUD based web blog that paints Chrome OS as, at best, an optional computer model rather than as a dominate future paradigm. (To be fair to Ed, there are two reality extremes that FUD lies between: The Highly Plausible and the Totally indefensible. Ed's talking points are much closer to the "Highly Plausible" arguments rather than the rants of the "Totally indefensible."

IMO, Chrome OS software and hardware embodies the belief that the "Web is the only App a computer user will need" approach. (But the hardware still needs USB, cursor control devices and physical keyboards apparently to accomplish Google's future vision of computer/human interactions.)

And that's where I see the main counter point argument for that vision. The hardware and software counter points to Google's vision is tablets and lightweight (but highly capable) mobile computer platforms.

As most ZDNet regular readers know by now, I currently support the Apple vision of a consumer computer ecosystem. But for the purposes of this blog comment, that experience is really secondary to the points that I will make.

As far as tablets are concerned, I have recently spent some time with RIM's Playbook. (Not nearly as much as ZDNet Bloggers Jason Perlow, Matthew Miller and James Kendrick but enough to appreciate the capabilities of this first generational RIM tablet.) IMO, it out "Honeycombs" Android tablets and presents a viable alternative to the Chrome OS netbook model. I suspect WebOS tablets will provide the same alternative with the addition of a more integrated computer ecosystem capability.

As for ultra capable lightweight mobile laptops, Apple's next line of "Thunder Bolt" equipped Mac Book Airs with Sandy bridge (or better) CPUs and enhanced SSD capabilities will raise the bar for mobile devices and provide the "expensive" hardware counter to Google's "low cost" Chrome OS hardware models.

Finally, the Chrome OS Model is built upon that foundation of "The Web is All You Will Ever Need" and that belief simply will never be true.
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@kenosha7777

Nice post.

"When Google first introduced the Chrome OS project years ago, the advantages of inexpensive computer hardware, virus and malware free operation, nearly "instant on" capability and cloud based software and data advantages were herald as paradigm shifts intended to, eventually, obsolete traditional desktop and laptop OS computer models."

The competition doesn't sit still.

Things like Chromebooks, Music Beta, and Google TV demonstrate Google's lack of a cohesive strategy.

Look at it this way, Chromebooks are an anti-differentiator. What do you get? A laptop that can ONLY connect to the web. If you bought OSX or Windows you get their differentiators (whatever those may be) PLUS the ability to connect to the web. It's shocking that this lack of functionality doesn't even come with a decent price break.

What the eff, Google?
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I think the value in the rental/lease arrangement is: 1. The convenience of either a Wifi or 3G agreement, 2. The replacement of the hardware, either on a three year basis or upon failure of the device, and overall, the convenience and modest monthly expense.

It's a lot like monthly payments on any PC. Compare those schemes to paying cash, and you are paying quite a bit, more, in fact, than taking out a loan to purchase equipment and repaying the loan. But some people, and many businesses, do just that; it's a cash flow thing, not a total cost thing. Look at it strictly from a total cost perspective and it makes no sense at all. But look at all the leases and financing deals out there, and you see an awful lot of people who go for them, even though the total and eventual cost is much more than the product itself.

As far as the equipment itself goes, I'd sure love to see more systems and devices that use SSD, and maybe even skip the BIOS, trading off less flexibility in hardware for a great increase in speed. I think there is, and will be more of, a market for such things.

Whether these particular systems are the answer, probably not in the long run, but they may further demonstrate the potential. Put together some more powerful hardware coupled with low energy consumption and fast non volatile storage and that may be a great combination.

Don't completely write off this cloud notion either. I've seen several network based storage solutions that could be quite useful. Ink some corporate deals with service level agreements, and you could equip a mobile workforce with a future generation of this technology and really do something with it.
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ChromeBook? Just the OS, Please
Olderdan 12th May 2011
I heartily agree (for once!). forcing me to buy some hardware to get ChromeOS is like Apple forcing me to buy some hardware to get... oh. Wait. It's JUST like that.

I have a couple of older laptops and a netbook which I would love to load up with ChromeOS if for no other reason than long term testing. I do NOT plan to spend hundreds of dollars for the privilege.
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RE: Chrome OS? Sign me up. ChromeBook? Not so much.
mark.bohlmann@... 12th May 2011
right on or maybe not... until they target non-business interests... like christmas time woujldbe nice for that.
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Yeah...
Naryan 12th May 2011
Yeah I think they should have done what you mentioned, it would have been a really great kick start to have that ability right out of the gate, but I'm sure they have their reasons not to. I think later they will do that and they will be able to use all that web presence to push it whenever they want anyway.
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"Heck, the thing is basically just a web browser sitting on top of a kernel. "

What I've been saying for some time now... it's a "dumb internet terminal".
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It's the security
drorharari 12th May 2011
The main reason why Google is not likely to bless a standalone software version of the ChormeOS is the security guarantees it wishes to give with the system.

By allowing it to be easily virtualized (and I am sure someone would find a way to do it sooner or later), one is risking the security of the user data temporarily stored on the virtual machine. Google wants users to know that they can login to a ChromeBook without having to worry about the environment - whether the hosting OS has a key logger or screen grabber active.

I would certainly appreciate being able to log-in to my ChromeOS on the ether from any place I surf the web, but it is rather clear that security wise this will be a bad move.

/d
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While the price might be higher than a barebones netbook, my understanding is that Chromebook hardware is better, across the line: a) Screen size/resolution, b) keyboard size, c) CPU (dual core), d) RAM, etc.

As far as the concept of having a chromebook goes, I love it. I've been using my Cr-48 since December and, other than its lag (which is a combination of cheap hardware and pre-release softare), I live on it.

I'm greatly amused with all the self-proclaimed techies who chafe at the thought of having, gasp, "just a browser!" Guys, this is the whole point. Boot time, wake-up time, portability, update hassles, viruses, spyware, malware, system warnings, registry tweaks -- Chromebooks are about cutting out this layer of headaches and getting straight to what most of us (75%, according to Google) are doing, already: Living in the cloud. I've been sold on the concept since 2009. Or is the problem that Chromebooks cut out most of the hassles that we geeks like to concern ourselves with?

Moreover, what "serious" work out there can be done only on a traditional OS? Office? Photoshop? I submit there are either already cloud or vmware solutions to these hurdles.

According to Jason, I must be out of my mind, because I'm keeping my fingers crossed that my school hooks me up with a $20/month option, because I'll take it in a heartbeat.

If I have to go the consumer route, I might wait a bit longer for the price to come down a notch. When it comes down to it, I'm ready to go out of my mind. Heck, since my Cr-48 is my primary device, I suppose I'm already out of my mind. (Please refrain from calling the authorities, I have a wife and daughter. Thanks.)
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@myself. After reading this article a bit closer, http://www.engadget.com/2011/05/11/editorial-google-clarifies-chromebook-subscriptions-might-have/, I believe the hardware updates are only every three years, so $720 for the life of the device.

Now I can see why these packages are targeted specifically at organizations, rather than individual students/employees: Economies of scale and maintenance headaches.

I still stand by my approval of the device and will be purchasing one, eventually.
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I've played with Jolicloud on an Eee PC 1005HA, and am currently running Chrome 12 beta on my PC. I would love to load a distribution of the Chrome OS onto a small ChromeBox like PC with HDMI output(s). I like the idea of Cloud based data that I can access anywhere.
Why do you buy ready meals, or not brew your own beer.

Convinience, and lazyness.

Now if the $28/m came with an unlimited 3G wireless data contract...............akin to the 3G you get with a Kindle (though obviously used much less)
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Contributr
@neilpost Unlimited would be a totally different story. But it's not, it's 100 meg, which is nothing.
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@jperlow

+1

Uh. yeah. If it was unlimited it would be a game changer. I might get two.
How is $20 a month bad value for money? Agreed the wholesale price is a rip off though. Also agreed we should be able to download it. Get the word out there.

Why would you wan to run Chrome OS on a desktop though?
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Contributr
@bradavon not a full blown desktop. Thin client. They sell quite a few thin PCs and low power devices with x86 Atom chips or Cyrix in them. WYSE makes a few, as do a number of other companies.
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For me the problems are similar as described by @daengbo in that I manage a large number of old computers that are really only used for web browsing. I can do without all the maintanence of the current Windows XP OS which is slow on the current hardware. I'd rather install Chrome OS than buy new RAM etc. even if I don't get instant-on features. It would be nice if I could install Chrome OS on the current hard drives instead of investing in dozens of 2MB USD drives that could be lost or stolen.
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for one am an individual, not part of a group; this cloud reliance makes you reliant upon Google's servers. If they go down (which Google is NOT known for)everyone is screwed, whereas if Playstation Network goes down (down for weeks now) you can still play your games offline and not against players worldwide but you can play games offline. With this machine you can't even do that. Will Google be able to 'unplug' users who don't conform to certain rules and instead try to 'mod' the machine or tinker with the OS? http://bitly.com/ltZWiQ
Like MS had to do

And how to get around "free software" sell it as "hardware".
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You didn't understand the deal!
ambujl 22nd May 2011
Chromebook charges 20$/user etc.. may look similar to a windows pc but you are forgetting the key component : software. in a company of 100, you don't have to buy 100 windows licenses thereby automatically making a substantial difference in bottom line. And if you want to use office..all you gotta do is buy 1 and install it on your server accessible by all instead of buying a copy/user.

Don't compare just the hardware costs..compare the total expenses.
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