Does Amazon's Tablet Future Lie With Microsoft?

Does Amazon's Tablet Future Lie With Microsoft?

Summary: Today, Amazon's Kindle reader uses the Open Source Linux OS, but could its future lie in Windows?


Last week, Amazon and Microsoft signed a patent cross-licensing deal which raised the eyebrows of the Open Source community. Today, Amazon's Kindle reader uses the Open Source Linux OS, but could its future lie in Windows? (Concept design by Spidermonkey)

There was a great deal of hubbub in the Open Source and Free Software community last week caused by the recently sealed agreement between Amazon and Microsoft to cross-license patents related to Amazon's use of Linux in its Kindle device as well as the servers that run the Internet retailer's server and software infrastructure. The deal was for an undisclosed amount and the exact details of what it covers remains completely secret.

My Frugal Networker friend and colleague Ken Hess, who writes at Linux Magazine and DaniWeb, has come to an interesting conclusion -- that this "Linux" intellectual property licensing deal is in fact a smokescreen. According to Ken, the real deal behind the deal is in fact the beginning of Amazon's transition from Linux to Microsoft's OS in its devices and possibly even in its server infrastructure.

Click on the "Read the rest of this entry" link below for more.

Let us examine the pickle that Amazon is in today, and bring it to its logical conclusion.

Amazon is currently the US market leader in electronic books with its $259.00 dedicated and proprietary Kindle 2 and $389.00 Kindle DX ebook readers, which are the most recent iterations of the product that has been shipping for just over two years. To date, Amazon has not disclosed sales figures for the devices, but have claimed high volume shipments of the unit as well as ebook sales which were significant in contributing to Amazon's bottom line in book sales during 2009.

All of this is about to be threatened by Apple's iPad, which is expected to be available for sale in major retail outlets and direct from Apple's web site during the 2nd quarter of 2010. Like $489.00 Kindle DX, which has a similar 9.7-inch screen form factor, the 10.1-inch $499.00 iPad in its basic configuration will also have its own instant gratification e-book store with titles from major publishing houses.

However, although the two devices are priced similarly, the iPad will have the distinction of having a color IPS LCD touchscreen (the Kindle uses Vizplex e-Ink, a grayscreen technology with slow refresh rates but very power efficient) a powerful general-purpose processor, multimedia capabilities, roughly 5x the amount of user storage, true PC-class web browsing, high speed Wireless-N networking and access to all of the 140,000+ iPhone applications residing on Apple's App Store, along with all the software developers to go with it.

Amazon has only recently began fielding initial developers for the Kindle, which uses a proprietary application architecture running on a underpowered embedded Linux OS using Java. The Kindle's design is more similar to that of a micro controller whereas the iPad is a full blown general-purpose computer with many times the horsepower, so the applications for it would only be very limited in capability by comparison.

What is Amazon to do in order to compete with the iPad? Well, there are several possible paths. One would be to create a much more powerful, next-generation Kindle device using available technologies such as transflective screens and more powerful embedded CPUs such as the Qualcomm Snapdragon or Texas Instruments OMAP 36xx series, the very same type of chips used in today's most powerful smartphones. However, it would still require a sophisticated OS at the core of such a device.

To compete with the rich applications and content on the iPad, Amazon's custom Linux and Java UI implementation won't cut it. Amazon is a wealthy company but it doesn't have the programming resources of a Google which can build something as sophisticated as Android, which runs on the Nexus One and Verizon Droid smartphones, as well as on Barnes & Noble's Nook ebook reader unit.

Amazon could indeed have pursued an Android-based iPad competitor such as with the upcoming Dell Mini 5. However, if the company really wanted to go the Open Source route with its products and open its kimono and use a system like Android, it would have already done so. Linux on the Kindle was simply a means to an end to launch an initial product, and not a long-term strategy.

Without Android and without the ability to build a compelling OS for developers to build applications for, there's very little else out there that can stave away the Cupertino giant. Oh sure, there's stuff out there like MeeGo for Netbooks and other devices that is trying to get off the ground in terms of market share, but there's no point in buying into something that when Android is already going to control the balance of the Linux device marketplace.

Amazon is not going to participate in the Open Source community and is the antithesis of Google. It wants something closed but with a rich application environment. It wants its cake and to be able to eat it. Just like Apple.

That application environment is the recently announced Windows 7 Phone Series, known previously as Windows CE and Windows Mobile. And it's already got the mobile world buzzing for its compelling UI and fresh take on mobile applications.

Imagine a Windows 7 Phone Series device scaled up to a 10.1 inch screen, with Wireless-N networking, Microsoft's Zune/Amazon MP3 music service, Kindle's e-book store and the Microsoft's developer base behind it. A synthesis of the world's largest Internet retailer, ebook reseller and the world's largest software company.

Back in May of 2009 I called this theoretical device the ZuneBook. I'm now going to call it the "Kindle TNG, powered by Windows 7 Mobile".

In addition to moving Kindle to Windows in a strategic partnership with Microsoft, there is also the issue of Amazon's cloud initiative. Right now, Amazon uses the Open Source Xen hypervisor on Linux to run its EC2 infrastructure.

Only recently has Amazon been able to provide support for Windows guests on that infrastructure. However, the ideal hypervisor and rapid provisioning required at the scale Amazon is going to deploy Windows on for their cloud hosting customers given any strategic relationship with Microsoft would have to be Hyper-V, using Microsoft's System Center Virtual Machine Manager or Citrix's Essentials for Hyper-V.

Are there clues afoot that Amazon is cozying up to Microsoft beyond just "Patent licensing?" Talk Back and Let Me Know.

Topics: Android, Amazon, Tablets, Software, Operating Systems, Open Source, Mobility, Microsoft, Linux, iPad, Hardware, Google, Windows


Jason Perlow, Sr. Technology Editor at ZDNet, is a technologist with over two decades of experience integrating large heterogeneous multi-vendor computing environments in Fortune 500 companies. Jason is currently a Partner Technology Strategist with Microsoft Corp. His expressed views do not necessarily represent those of his employer.

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  • Sounds Great!

    Sounds great when can I buy one?
    • but it won't happen

      the OSS community won't let it happen.
      Linux Geek
      • And what, precisely, is the OSS community going to do ...

        ... to force Amazon to continue to use Linux on it's eReaders?

        Like the OSS community has ANY clout. Thats a
        funny joke you made there.
        • Kindle runs on Linux

          I guess they have some clout, the Kindle runs on Linux, as will future
          Kindles...this bloggers daydream aside.
  • I don't see why MS/Amazon would want to keep such a deal secret.

    It would be good PR for both if such were the case and MS is notorious for making advance (months, years) press releases with much fanfare for non-existent applications.

    Why be secretive here?

    I don't buy it Jason.

    The technology exchange relates to Amazon providing IaaS Reserved EC2 instances for Windows, which helps their revenue stream.

    Microsoft gets the ability to build IaaS, PaaS transparently into their Azure, Sharepoint, and other initiatives.

    Microsoft Azure doesn't currently offer PaaS, but now could do easily do so with AWS providing the cloud utility grid.

    For example, they use Akamai for a lot of their back end, so too now they can opt for adding infrastructure via Amazon for their internal or external needs.
    • Because we all know why

      We both know that they're going to do exactlly what Jason says - giving up Linux and going with M$

      The ONLY reason they didn't say anything about it is that it would be like the Catholic church having a news conference saying "we decided to dump God and we're now working with satan!!
      Ron Bergundy
    • That's why Amazon is a highly successful business ...

      ... and you're a wannabe "Linux advocate".

      If Amazon do choose to go this route, it would certainly make sense from a business perspective - Amazon has some great developers, but they're dedicated to their core business and don't need to be distracted by creating YET ANOTHER Linux distro.

      If Amazon can, instead, leverage WinPhone7 and get a powerful eReader with built-in social and other features, then I believe they could offer a pretty compelling alternative to the iPod.
    • I think it would make a bigger splash once an actual device is available...

      Possiblely a blow-away splash.
      • actual device

        Like that HP mock-up tablet that Ballmer showed at CES?
        I sure MS will be able to make the MS-Kindle the number one tablet just
        like the way they made the Zune number one ... and like they made Wjn
        Mobile the number one OS for mobile devices.
  • Amazon's entire empire runs on Linux

    As you make perfectly clear in this article, Amazon
    uses Linux on both it's gigantic EC2 cloud initiative
    and phenomenally successful Kindle enterprise as well.
    Now, EC2 pretty much emerged from the fact that Amazon
    had already built this vast compute infrastructure and
    expertise to run their ginormous web emporium, decided
    to enlarge on that IT capacity and lease it out as a
    service to others. Which means that pretty much the
    entire Amazon empire runs through Linux. So the
    argument that open source doesn't fit in with their
    desire to develop, maintain, or control their own
    marketplace is pretty ludicrous.
  • No way ...

    Amazon doesn't want the mobile device market to turn into the desktop market with one closed operating system dictating to vendors. Linux suits them fine since it gives them enormous latitude in providing electronic services and devices while at the same time maximizing profit.
    • You're right!

      Its obvious to everybody what Amazon wants - you told us so in your post.

      Here's the kicker - "And it's already got the mobile world buzzing for its compelling UI and fresh take on mobile applications"

      What a load of CRAP - the mobile world's buzzing allright - buzzing about the soon to be dead WinBlobile and MS next year after the release of Chrome OS!!

      No way ANYBODY would be STUPID enough to drop Linux and go with WinBlobile and Windoze no matter HOW much money M$ is bribing their board with.
      Ron Bergundy
      • Dreams and your name implies.

        If Amazon is going to release a device with
        similar UI to the iPad it's going to need
        something besides a generic linux. I'm actually
        a little disappointed they might not go with
        Android, but I'm sure they considered it. Also,
        the nook running Android might've factored in
        if they wanted to differentiate from their
        competitor. Its a smart move, and your judging
        an OS before its release. I'm not all that
        excited about WinMo7 (I actually like CE
        variants) but if you've made up your mind about
        it then your just being prejudice.
  • you mean microsoft copying apple again?

    i see, after the ipad came out to much hate from the zndet
    geeks now microsoft should follow suite in scaling their
    phone os to a tablet?

    what happened to the windows 7 is amazing on a tablet
    • wrong - Apple copied M$

      which copied Linux. Who had the FIRST tablet?
      (here's a clue - it wasn't Apple)
      Ron Bergundy
      • first

        you mean the powerbook tablet or the newton message pad?

        long, long before there was any linux.
        • It wasn't Newton.

          I Believe the first tablet was GRiD Systems, late 1980s.
          • The GRiD Pad is correct (Radio Shack)

            Actually, GRiD was owned by Tandy, Radio Shack's parent company

            The GRiDPad was released in 1989, The year Apple started developement on the Newton.

            The first Newton was released in 1993.
          • Oops. I was wron. I found this interesting

            Tablet Timeline