DROID aims to make Apple iAnnoyed

DROID aims to make Apple iAnnoyed

Summary: As Wuher the scowling bartender said in Star Wars, AT&T Wireless and Apple doesn't "serve their kind in here", but the DROIDs are coming, like it or not.Verizon recently launched its DROID Does web and TV campaign which is a preview of their upcoming Motorola DROID, their long-awaited iPhone-killer running Google's Android 2.

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As Wuher the scowling bartender said in Star Wars, AT&T Wireless and Apple doesn't "serve their kind in here", but the DROIDs are coming, like it or not.

Verizon recently launched its DROID Does web and TV campaign which is a preview of their upcoming Motorola DROID, their long-awaited iPhone-killer running Google's Android 2.0 smartphone operating system.

Many carriers and device manufacturers have claimed to have iPhone-killers. They tried and failed to unseat the giant, which has a huge following of users and a massive application store. But right now, at least in the United States, iPhone is tied to AT&T Wireless, which has been riddled with 3G coverage problems, much to the frustration of the company's subscribers. And if Verizon's recent actions are any indication, iPhone is likely to stay where it is.

Click on the "Read the rest of this entry" link below for more.

Verizon has recently capitalized on AT&T's coverage issues with their "There's a map for that" TV campaign, which is a reference to Apple's "There's an App for that" series of advertisements that demonstrate the versatility of the iPhone with it's App Store. Now Verizon has upped the ante with their "DROID DOES" commercial, which is a 400mm cannon volley right across the bow of the land of happy music and white earbuds.

The 30-second long commercial -- which doesn't even show the new smartphone, the previously code-named Motorola Sholes/Tao -- puts it quite simply:

"We have a physical keyboard, we have multitasking, we can take 5 Megapixel photos with flash, our users can customize the UI, our development is Open Source, and our battery is replaceable. iPhone doesn't do any of this."

Whether this message and others which are sure to follow are enough to attract customers to the new DROID in droves remains to be seen, but honestly, I'm pretty psyched, and I'm probably going to buy one in November, the tentative launch timeframe for the new phone.

Since de-activating my BlackBerry only a few weeks ago I've been waiting to see what Verizon was going to come up with in terms of its smartphone strategy for 2010, with the hopes of signing up with them shortly.

The Verizon DROID, previously codenamed the Motorola Sholes.

I didn't want another BlackBerry, I wasn't signing up again with AT&T, and I definitely wasn't going to go the T-Mobile route with Mytouch 3G because its coverage in my area of Northern New Jersey is absolutely abyssmal, as friends with T-Mobile phones that visit my house can't get a single bar of reception and complain about coverage in Bergen County in general.

While indeed impressive from a pure software and technology perspective, I'm not interested in a Palm Pre because it's currently running on Sprint, the smallest of the national 3G networks (Verizon is anticipating launching its own version in early 2010) and the hardware build quality of the device leaves much to be desired. And Windows Mobile 6.5? It just doesn't do it for me.

Also Read: Verizon unveils 30-second ad for Droid Android phone; slams iPhone (Andrew Nusca)

I'm really looking forward to seeing what the DROID will offer in terms of its Google integration, corporate email sync capabilities, native Android applications as well as its overall performance. With its launch on Verizon, Google's Android OS is about to be put to the test to see if it is now ready for prime time.

Do you think the DROID will make Apple very annoyed? Talk Back and Let Me Know.

Topics: Verizon, AT&T, Telcos, Smartphones, BlackBerry, Mobile OS, iPhone, Google, Apple, Android

About

Jason Perlow, Sr. Technology Editor at ZDNet, is a technologist with over two decades of experience integrating large heterogeneous multi-vendor computing environments in Fortune 500 companies. Jason is currently a Partner Technology Strategist with Microsoft Corp. His expressed views do not necessarily represent those of his employer.

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201 comments
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  • What a dumb ad

    Anybody who would think that this ad is a good way of advertising a product is a total idiot.

    So instead of hyping the features of your product, you advertise the don'ts for another product? If anything, you are telling people that the other product is better (because it works without the extra stuff) and yours will probably suck with them.

    Hype the competitor's product ... yep that is the best way to advertise your product. NOT!!

    I'm not trying to defend the iPhone .... in fact it would be nice to have other options in the market .... because competition makes better products.

    But the fact is that the ad failed miserably at making me curious about the DROID. If anything it made me more curious about the iPhone. Why it is so popular even without the alleged missing features?
    wackoae
    • apple...

      ...did the same thing for their commercials as well. they all imply that the competition cant do any of the 'awesome' features their products have (be it windows, non-ipods, phones, etc).

      privatejarhead
      • I know.

        I wish there was an App store for Android :)
        John Zern
        • I'm pretty sure you will get one soon

          The only problem you could find is apps that only work with one provider due to locked features.
          wackoae
          • Great Ad! I Droid Apple is IDont

            Apple fans are screaming.. this is good.
            Uralbas
          • No, Apple fans...

            are laughing hysterically!
            arminw
          • Moto's Have Been My Fav Phones!

            Going all the way back to the roots of Cell Phone Technology (hell back to car phones). Motorola has ruled. It's always been well built and their support always superb. From their iconic first flip phone (couldn't kill it even w/ broken antennas) to Razor.

            Google has been working with Motorolla, not only on this phone, but on Khronos Group for OpenGL along with every manufacturer. They took a special interest in this phone though. You're going to see quality hardware (minus iPhone's weak 3G chip) on a service that has no equal in America.

            Love 'em or hate 'em, Verizon always delivers the widest coverage w/ the fewest dropped calls in the contiguous American states! :D
            i2fun
      • Apple's ads were funny and people remembered

        But this ad is neither memorable or funny.

        Try to remember what the ad said without having to watch it multiple times.

        But I do agree .... I don't see people running to the Apple store to buy a Mac after they saw the one of the ads. .... but they are definitely talking about it and having fun with them.

        wackoae
        • The only thing I remember about Apple vs PC ads

          are that Apple is more secure than Windows and less likely to crash. Both of which are completely false.
          Michael Kelly
          • In what planet???

            Not that Mac's never ever crash or that they don't have holes ..... but it is very well know that ANY non-MS operating system is more secure and less likely to crash than Windows.

            MS Windows has improved over the years. But it still hasn't proven to be more secure than other OSs except for previous versions of Windows.
            wackoae
          • I think

            that if you do a bit of research you will find that when MacOS is placed under attack it falls faster than Windows. Just because no one is attacking it does not mean it is more secure. Just a false sense of security like leaving your front door open because you leave in a safe neighborhood.

            As far as "crashes" go most Windows Crashes blamed on the OS are not the fault of the OS but rather that of a third party software, driver, or hardware failure. How the OS recovers from those crashes is the important part and Windows Vista and Windows 7 have stepped it up and recover nicely. MacOS does too for the most part.
            bobiroc
          • Do your own research.

            OSX has NEVER fallen in one of these contests where macs are pitted
            against windows boxes. Never.
            You would know this if you understood anything about the field, which
            you clearly don't. Please feel free to bring up ANY P2O. It will be shooting
            fish in a barrel, but still, it'll be fun.
            SpiritusInMachina
          • This planet

            It may be "well known," but that doesn't not true. I've found Windows Vista to be more stable than the latest release of Leopard and MUCH more stable than Snow Leopard. Remember the claim that up time on Mac used to be measured in the months? Well, it's now true of Windows and Mac has become the buggy, unstable, experimental OS.

            Just in the past few weeks, I've had several kernel panics (the Mac equivalent of a BSOD) and countless numbers of application crashes. Safari 4, in particular, is prone to bringing the whole system down. While most of the Apple fantards will blame this on a faulty Adobe flash player, that's a cop out. Flash on Windows or Linux has none of the same problems. If Microsoft and the Open Source community can work with others to resolve problems, surely Apple can do the same thing.

            In fact, it might be time to refresh your technical knowledge, because you are clearly behind the curve. Simply saying, "Choose anything other than a Microsoft product" isn't going to cut it anymore.
            Rob Oakes
          • What hardware are you running on?

            If it's non Apple, are you surprised?
            UsernameRequired
          • Show some class...

            "...While most of the Apple fantards will blame this on a faulty Adobe flash player, that's a cop out..."
            "...Simply saying, "Choose anything other than a Microsoft product" isn't going to cut it anymore..." There are pros and cons on both sides of the fence, but juvenile name calling and the resulting pissing matches don't clarify the issue.
            www.dfwsupergeek.com
            unclefixer
          • So you've got two Windows fans

            saying opposite things... One says: [b]As far as "crashes" go most Windows Crashes blamed on the OS are not the fault of the OS but rather that of a third party software, driver, or hardware failure.[/b]

            and you say: [b]While most of the Apple fantards will blame this on a faulty Adobe flash player, that's a cop out.[/b]

            So what about the assertation above that the issues with MS's OS is due to a third party issue BUT you say that it's a op out when applied to the Apple OS...

            I just wanted to point out the inconsistencies here.

            athynz
          • Windows crashes...

            Are few when using code written to the platform specs, in fact rare.
            What tells me about an OS are the fixes. Apple has somewhere in the neighborhood of 15 or 20:1 ratio versus Vista and I don't feel good with an OS that is patched in 30 to 100 mega patch batches several times a year. Also, it has been proven that Vista is more secure than Leopard, where have you been? Leopard has no built in security whereas Vista has several layers of defense built into the OS.
            Times are a changin' and Apple is now lagging behind. But keep on feel more secure in obscurity if it makes you feel better.
            The bottom line is Windows is a far more robust network client and is comparable to the Mac as a home machine in all but maybe one area, but leads in many other areas.
            The Mac, as in hardware, is purchased to run Windows quite often however. Nice hardware, won't say that's not true. It's software that is not Apple's forte. Esp. when writing it for Windows or any other platform. Bloated security nightmares sums it up nicely.
            xuniL_z
          • Two word reply...

            Snow Leopard.
            dwells401
          • Windows more secure than MAC?

            http://www.tomshardware.com/news/hack-windows-security-snow-leopard,8704.html
            boeingboeing
          • It doesn't count for same reason 30% dropped calls doesn't count

            Sorry, Apple apologists are now saying that unless Apple officially states something in a press release, it doesn't count. That is how they are apologizing for the [b]fact[/b] that iPhone drops 30% of its calls.
            NonZealot