Tech Broiler

Jason Perlow and Scott Raymond

I've Seen the Future of Computing: It's a Screen.

By | February 17, 2009, 8:55pm PST

Summary: In the not so far off future, computing for most of us will be reduced to remotely delivered subscriber services, running on cheap, commodity high-definition display units. The last few weeks have been a rush of virtualization and cloud-based announcements. In December, IBM announced a partnership with Canonical to deliver virtualized Ubuntu Linux desktops for enterprises. Earlier [...]

In the not so far off future, computing for most of us will be reduced to remotely delivered subscriber services, running on cheap, commodity high-definition display units.

The last few weeks have been a rush of virtualization and cloud-based announcements. In December, IBM announced a partnership with Canonical to deliver virtualized Ubuntu Linux desktops for enterprises.

Earlier this month VMWare followed with the availability of open source code for a virtual remote desktop viewer client, and HP countered IBM’s virtual desktops with a virtual desktop blade solution with Citrix.

In the last few days, we’ve heard about IBM and Amazon cloud partnerships and Red Hat and Microsoft agreeing to certify each other’s operating systems on their respective hypervisor platforms, Hyper-V and oVirt/KVM.

This is just the beginning of a huge rush of virtualization and clouded services announcements to come this year. On the heels of VMWare’s VMWorld Europe event next week, Citrix is expected to announce that their upcoming XenServer 5 Enterprise bare-metal hypervisor will be released for free, which was previously a commercial product that used to sell for $900 per copy, and includes resource pooling/clustering and live migration capabilities which is competitive with VMWare’s ESX 3.5 and VI3 stack that sells for several thousand dollars per license.

Click on the “Read the rest of this entry” link below for more.

What does all this virtual and cloud stuff mean? Why is this all happening in a rush now? It could be that a economic scarcity is acting like a catalyst — tough times are forcing the movement to virtualization and virtual desktops in the enterprise, and it’s being pushed out into the cloud, and eventually to consumers and end-users.

If we project this sort of technological change several years into the future, it might very well look something like what I wrote about during last summer.

Josef Konsumer’s 2016 HD-connected “ThinTerm” may sound like science fiction, but it’s really not that far-fetched. If we can look and see where we are heading with embedding Internet-enabled chipsets into Digital TV’s for multimedia content streaming (such as with devices like the Roku) as well as other projects such as Ndiyo to embed thin client chips into commodity monitors, we start to see an emerging trend.

What we are seeing is the advancement of low-power high performance embedded systems for sophisticated next generation Linux based set-top devices as well as an upsurge in popularity of MIDs and Netbooks where the balance of the user experience is Internet-delivered. The future is not the “Desktop Computer” or even the “Notebook”, or even today’s “Netbook” or “Smartphone”. The future is The Screen.

The Screen is what I believe the future end-state for personal computing will eventually become, likely within the next 10 years, or possibly even less, due to the commoditization of hypervisor virtualization technology combined with a renaissance of the centralized computing paradigm (the mainframe never died folks, he was just sleeping and waiting for this moment to arrive) and a maturation in virtual infrastructure management platforms.

These otherwise enterprise-targeted technologies will will trickle down to the end-user via the standardization of rich desktop delivery thin-client protocols (such as Novell’s Compiz-enabled NOMAD for Linux RDP or Red Hat’s SPICE), low-power device chipsets, broadband and high-speed wireless deployments, and adoption of High Definition/Digital TV.

Okay, forget the buzzword bingo for a minute. What is The Screen? I don’t think it has been well defined what the interface or the experience really is going to look like, but I have a very good idea.

Certainly, I’m not expecting anything along the lines of Minority Report or even something like Microsoft’s “Surface”, although it’s certainly possible that some day, people might use UIs like that for certain niche applications. Initially, early versions of The Screen will almost certainly look very much like the platforms you use now — Windows, Mac, and definitely Linux.

The only difference is you won’t own the computing hardware it runs on — all you’ll really need is a screen (an HDTV with HDMI inputs) mouse, keyboard and broadband, and you’ll be buying your computing services like a utility, just like you pay your electric or Cable TV bill today. And like your Cable TV bill, you’ll subscribe to computing “Channels”, complete with applications and hosted data, with balls to the wall clouded backup services to match.

Someday, all these capabilities will be built into every HDTV unit, but the initial Screen will likely be deployed using some sort of carrier-provided thin client box, perhaps based on a low-power Linux device running on something like a BeagleBoard with an Android-based session manager UI with some basic local applications for cached data use or direct content streaming (a la Roku) and costing less than $100 to manufacture.

I suspect that Linux will finally make significant desktop inroads when it can be spoon-fed to consumers as “Basic Screen”, much like you have your Basic Cable now. The Open Source and Free nature of Linux desktops such as Ubuntu along with Open Source desktop applications will be a compelling basic offering for Screen service providers because of the fact that they won’t have to buy nearly as many software licenses to host them — they’ll develop them and tweak them in-house.

Frankly, so much of your typical desktop experience will be Web-based, so there will be little cost justification for paying extra for Windows or Mac on a subscriber channel.

Compared to the ever present Linux hardware/software compatibility issues we have today, things will “Just Work” because the provider will be able to completely tweak the environment for their subscribers. As a result of Screen deployments, today’s Linux desktop migration issues will no longer exist.

However, some of you will inevitably opt to pay premium money for the Microsoft Channel or the Apple Channel, and some of you might even buy Premium Screens from Apple or another vendor that provides enhanced multimedia capabilities or some other feature that Basic Screen doesn’t have.

The Playstations and XBOXen of the future will be nothing more than high-powered Screen servers for those people that want to play games — and yet, I suspect that even those specialized functions are likely to be commoditized as integrated chip sets get more and more sophisticated. The focus will be buying on-line content from Microsoft and SONY, not the game units themselves.

And of course, in addition to our home Screens, we’ll have Mobile Screens — things like MIDs and Netbooks, as well as Smartphones. The difference between the Mobile and Netbook/MID devices of the future as opposed to what exists now is that they’ll exist to connect you to your Computing Channels that you subscribe to, or to present data and services from clouded applications that you access frequently, such as what Amazon or Google is trying to create.

Local data? Sure, perhaps you’ll sync up emails,  and other recent data for store and forward purposes if you get knocked of the Net (a la Google Gears) but all your important data will be in the Cloud. Ubiquitous 5G/6G/nG high speed wireless access will be everywhere, so the notion of “What if I can’t get on” will be as anachronistic as we view manual typewriters or rotary phones today.

Before you say, “Stop dreaming, Perlow” I acknowledge that yes, some people will still require dedicated PCs — like my younger brother who does 3D modeling for Hollywood movies or people who do sophisticated video editing. But most of us won’t need or even want them anymore.

Why worry about maintaining systems or installing apps when we can have it spoon fed to us? Every application, game and service we could ever possibly want will be completely on-demand.

February 17, 2009 was a major step in the progression towards The Screen in that the first of the major barriers came down, which was the initial demolition of this country’s analog broadcast TV infrastructure.

There will be a great many holdouts to move toward broadband-delivered digital content, particularly from the older generation, but even they won’t be able to stop the march of technology towards the digital world. Eventually, when they see the benefits that The Screen brings, and how it will liberate them from the Personal Computer which has become too cumbersome and too complex to own and maintain on their own, they too will relent.

Are you waiting for The Screen? Will it happen in 5, 10, or 20 years? Talk Back and Let Me Know.

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Topics

Jason Perlow, Sr. Technology Editor at ZDNet, is a technologist with over two decades of experience integrating large heterogeneous multi-vendor computing environments in Fortune 500 companies.

Disclosure

Jason Perlow

My Full-Time Employer is IBM. I write as a freelancer for ZDNet.

Disclaimer: The postings and opinions on this blog are my own and don't necessarily represent IBM's positions, strategies or opinions.

I own no investments or direct financial instruments in the companies I write about.

Biography

Jason Perlow

Jason Perlow, Sr. Technology Editor at ZDNet is a technologist with over two decades of experience with integrating large heterogeneous multi-vendor computing environments in Fortune 500 companies. A long-time computer enthusiast starting the age of 13 with his first Apple ][ personal computer, he began his freelance writing career starting at ZD Sm@rt Reseller in 1996 and has since authored numerous guest columns for ZDNet Enterprise and Ziff-Davis Internet. Jason was previously Senior Technology Editor for Linux Magazine, where he wrote about Open Source issues from 1999 to 2008.

In his spare time, Jason is an avid amateur chef and food writer, where his work reviewing New Jersey restaurants has appeared in The New York Times. He is also the founder of the popular food web site eGullet and blogs about restaurants and cooking at OffTheBroiler.com.

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0 Votes
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cloud?
Dennis.Keeling@... 17th Feb 2009
So does this mean that I will be able to run my Access 97 databases from the 'cloud', what about all the 100mb photos I have in PSD format, or how about the music files I'm working on on my mac using Logic Express?

Where is all the versions of Access to be installed?, lets see, version 2, 97, 2000, XP(2002), 2003, etc
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Obsessed by the cloud, aren't you ?
timiteh 18th Feb 2009

Are you waiting for The Screen? Will it happen in 5, 10, or 20 years?


What about not in a foreseeable future ?
I will never understand why some are so egearly waiting that all the computing come from the cloud and that all ,if not most of, computers become glorified thin clients.
That smartphones, netbooks and tablets become mostly thin clients could be interesting.However assuming that smartphones are also becoming powerful handheld multimedia powerhouse, it doesn't seem that they will only be glorified thin clients.
That desktops,laptops or even game consoles become just glorified thin clients would be a fantastic regression and make people too dependent of internet and of networks. In a country such as mine this is not even thinkable and would not be even in the context of an enterprise for a very long time.
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Let me try to explain...
914four 18th Feb 2009
I live outside of town and there is no bus/train service to my home.

I have an old Porsche 911 which I love and will keep until it breaks in half. I enjoy this car because it has no ABS, no airbags, really not much except that it goes from zero to what seems to be the problem officer in a few seconds and it makes me smile like little else. It is loud, and scary fast, and if you disrespect it's abilities it will make you suffer for it. I enjoy doing things like changing the oil and regular maintenance myself. I will never get rid of this car short of a major catastrophe. Think of this car as my PC.

I also drive a brand new Jetta 4 door. It's peppy, with A/C for the summer and heated seats for the winter it's comfortable, it's well behaved on the road and, well, it's utilitarian. I use this car to go to work, to carry clients, in the snow or on rainy days. I would never consider changing the oil on this car myself, however. It's a car; it's transportation, and gets me where I need to go in comfort. I still have to add fuel and wiper fluid however, so there's still maintenance. Think of this as a thin client like a Netbook.

Then there's the bus. It's not as much fun as the Porsche nor as flexible as the Jetta, but it's a whole lot cheaper than either and for someone who lives and works downtown it's probably a better solution. And just because you own a car doesn't mean you won't ever take the bus.

The point is that most people's "need" for their own PC is an emotional thing. People that aren't passionate about their PC's most likely won't miss them. You'd be surprised how many people, if offered not to have to worry about their antivirus etc would be willing to give up their PC's. Imagine never having to change your oil or add gas ever again.

One last thing. Cloud Computing does not have to be public. There is nothing preventing a corporation from creating it's own secure cloud and giving access to it's employees through the internet. Google and Amazon are not the only providers...
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not just your country
WookieFan 18th Feb 2009
Let's just bring this home to everyone. I was one of those lucky ones who lost
power for more than four days, in an ice storm this winter (not-so-upstate NY).
Four days to replace downed cabling for half a million customers.

When my user-base has a "large" outage of service, as many as 3% will be
completely out service until I resolve the issue. Maybe it's social engineering
malware or a power outage for their switch. Whatever. We lose some
productivity.

Now image a thin client outage. Network problems. Uh-oh. 100% productivity
loss. Nice. Now let's expand that to the screen. Maybe that level of loss
reaches whole regions.

What company or goverment can afford that? Our own government can't
evacuate one small city from hurricane flooding and we're going to one day trust
all of our personaland business info to screens and clouds? Get real.
0 Votes
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A good point, but...
914four 18th Feb 2009
...the issue with the power grid is that it is not redundant, therefor when it goes down everything on the grid goes down. Some power companies have redundancy in some of their larger segments but few have two circuits into their homes or businesses. Some businesses will have redundant power circuits, and diesel generators, etc. I was without power for 7 days in Southern Quebec during the Great Ice Storm ten years ago. I used my cell phone but never my laptop computer during the outage, and the house phone was out for about three days as well.
The point is that there is a lot more redundancy built into the Internet than there is in the power grid. If your land line dies, you can use a cell. If your internet provider goes down, you can use WiMax (802.16n) or some other method. The fact is that a properly developed cloud can be much more reliable than a wired office with PCs because the Cloud can be hosted anywhere, be it New York or San Francisco, and the method to reach it can be one of many as well. If your office is hit by a bad virus and you don't have a back up datacenter you are toast.
No, I'm afraid that that old argument is quickly losing it's relevance my friend.
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Agreed, in part.
WookieFan 19th Feb 2009
Still, the immediate assumption made is that in your argument is that broadband internet service fail-over (to smart phones or vice versa) would become ubiquitous. You must agree that not even dependable broadband has reached that ubiquity, much less the capability of fail-over mechanics.

I understand and hope for your argument to win out, but truthfully? I don't see it happening any time in the next century.

Also, I just don't see people becoming productive with their smartphones where replacement of the "Screen" is concerned. Is it really possible, even on an ergonomic level? MMmmm. I think not.
But all joking aside, it's really just a matter of time. My first modem was a 300 baud accoustic, then I had a 1200, a 2400, a 9600, 14400, 28800, and then a 56k baud oh joy of joys! Then I discovered DSL, cable, WiMax (802.16n), and each time I thought "wow, this is pretty fast". I think it's just a matter of time. As to the smartphone, there's no need for the display to be limited to a 2x3" LCD. Back in the early 90ies I was on a concall with a bunch of HP engineers, and one of them said that in the future we would wear glasses with a 3D display built in and type on a flat piece of plastic. While not mainstream, this technology exists today. Who knows what will happen even 5 years from now. It was only 10 years ago that it was still claimed impossible to get a computer virus through email unless you opened the attachment. Remember that? As to ergonomics, do you really need to type? Voice Recognition may have a new lease on life.
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Cable?
daengbo 20th Feb 2009
Do you have cable? How often does it go down? What if your computer usage were delivered over cable by the same company? Would you really have a problem?

If there's a hurricane or major disaster, your computer isn't going to be usable, and your data is going to be a lot safer with an enterprise, off-site backup system (the company's) than using DVDs in your house (if you actually DO that).

I'll paraphrase Google in their Apps, Education Edition promo: "Not a hundred years ago, power was considered an on-site service and no university would have considered allowing an outside company to supply something that important. Who will take that same stance now?"
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@914four

Internet redundancy is a long way from being nearly as wide spread as you seem to imply.

Your just talking plain foolish right now. For starters, there are numerous internet breakdowns resulting right on sight at location that have nothing to do with the provider and whatever redundancy the provider has built in. You have to grow a brain because there are endless permutations where internet can breakdown leaving any fool who decided to rely completely on all computer related tasks to being supplied by a provider swinging in the breeze as far as productivity goes.

Its one bad thing to loose your internet connection and not be able to connect with customers, email etc. It simply adds insult to injury when you cannot even produce a simple document.

We are not there yet and will not for many many years.

I just don't get what the huge interest in cloud computing is if your not a content/software creator that is terrified of piracy. Who cares about cloud computing? Seriously, it has to be one of the worlds biggest solutions looking for a problem to solve.
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you mean cloud9
NERDY1 19th Feb 2009
thout that was illegal
0 Votes
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RE: I
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0 Votes
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@timiteh
Do you ever wonder how many beers it takes before someone can write an article like this?

Sheesh.
0 Votes
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Time for the LED Disco Ball
jwspicer 18th Feb 2009
This is SO back to the '70s. And not surprising who is one of the driving forces - IBM. There are probably former employees of their VDT unit with big smiles on their faces thinking that darned PC that took away their job is finally done. And old mainframe guys saying 'told you so'.

But you know what, someone will want to have personal control and possession of their data again and freedom to work independently and guess what will be (re)invented...

The PC. We are good at repeating history. Nos for some Jonas (Osmond) Brothers and a dance music comeback.
0 Votes
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disco ball
NERDY1 19th Feb 2009
ya how about bring back logans run or dynomyte or good times
@jwspicer

This whole cloud computing "for the world" is a joke. We already see the endless privacy complaints about a relatively simple website like Facebook, but then we have some kooks on here suggesting that the very thing thats in our future is to have every single solitary keystroke we make on our computer traveling right through the entrails of some service provider.

What a ridiculous joke. No thanks and no thanks from pretty much every single person who I have ever had a conversation about this with.
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Tomorrow is good for me
johnfenjackson@... 18th Feb 2009
I share your vision insofar as the technology goes.

There are several global corporations who do not:

- media rights holders for all content
- ISP's
- M$$$$$$$$, A????

Once they share the vision, and realise that the Internet means they are going to be dinosaurs unless they change their cost model and revenue expectations, then we might get somewhere.

Until then ... C'est la guerre!
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Great article!
pjotr123 18th Feb 2009
A provocative, challenging and well documented view into the future. And you may be right.

However, if all this would come to pass, I think 20 years is the better bet. Don't underestimate the power of traditions.

My personal hope is that, one day, *all* hardware drivers will be present in the BIOS of a motherboard. So that operating systems won't have to bother with them anymore. Of course, this would require a higher frequency of BIOS flashing by the users and of support by the motherboard makers.

Virtualization on a much smaller and much more limited scale..... happy
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Not so far away...
914four 18th Feb 2009
Sun's CMT series servers already have a hypervisor built into the firmware. These are based on multicore CPUs that allow individual cores to be isolated, so it only makes sense. Imagine your own copy of Vista available only to you, running on a server in a secure room somewhere and accessible to you anywhere there is "a Screen". You can do this today, except the screen will be called a SunRay.
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Sounds good
pjotr123 19th Feb 2009
Except for the Vista bit... Yikes. happy

Maybe the current economical crisis will speed up this development further, because it allows for cost savings on the hardware. We live in interesting times.
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Everything old is new again?
JonathonDoe 18th Feb 2009
This whole thin-client and cloud business is just a return to the massive centralized computing model ... which, interestingly, failed to meet the general user's needs.

This type of centralized system is ideal for the administrator, and it has a pace in certain types of corporate environment where draconian controls are necessary, but it doesn't fit into the real world where use is driven by personal micro-projects and unstructured data.

Why would I trust a central authority with *my* files: family pictures, music collection, medical information, or family financial data?

Look at the security issues around financial at organizations like TJ Max and the failing grades assessed against the government's critical (and supposedly secure) systems by *their own agencies*.

No, neither a government "Omnivac" nor an ASP's cloud is safe ... and won't be for the foreseeable future.

Utility computing has it's place, within corps and govts perhaps, but it won't be acceptable for the general user who has (at long last) escaped the tyrannical stranglehold of the glass-room sys-admin dictators.

Seriously, why would *anyone* want to go back to that horror-show?

As always, this is just my $0.02 USD based on 30+ years in the business.

Regards,
Jon
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Larry at Oracle would be proud
steve@... 18th Feb 2009
Thin computing = network computing. Larry Elison promoted nearly
identical ideas in the 90s. Today's "dumb terminals" are often more
powerful than the main frames that were to make it all possible in the
previous decade. As you say, stick around long enough and the old will
be new again.
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I was thinking the same thing.
stan@... 18th Feb 2009
The personal computer revolution was started by people who weren't happy with the mainframe - dumb terminal model. Cloud computing is just an updated version of that.
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It's not though...
914four 18th Feb 2009
That's the biggest hurdle Cloud Computing is going to have, the idea that's it's just a 21st Century mainframe. It's a lot more than that. Imagine your own personal desktop anywhere.
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Yeah, just imagine that...
moviedemon 18th Feb 2009
...all my personal info, out there, anywhere. No thanks!

And I would reiterate from a previous post: the Cloud concept really only offers something to people who actually NEED to be able to access their computer from anywhere. Most of us simply do not have that need.

Most people never travel for their work, or even telecommute. Cloud computing, like a lot of other "next big thing" technology, fulfills a need that doesn't exist for 90% of the population.
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I disagree...
914four 18th Feb 2009
I think that you are equating Cloud computing with a GUI based mainframe. It's not, it's a lot more than that. I am one of those people who has a large collection of CD's and DVDs because I like to be able to watch what I want when I want. If I could type a few keys on my TV set and watch whatever movie I wanted, whenever I wanted, and do everything I do with my DVD player, I would probably get rid of all of them. Since my wife bought me an IPod and I've started converting my CDs I rarely listen to CDs despite having an extensive collection. The point is that the Cloud is a better solution for 90% of the population; maybe not tomorrow, but not that far away. Listen, I was upset at having to get rid of my BetaMax too, I feel your struggle. But while you may not like it, your kids will wonder why you are clinging to outdated ideas. It's time to give up that old rotary phone...
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So what you're saying is ...
RealPauper 19th Feb 2009
... That you know what is best for us whether we like it or not.
Well, Zig Heil Adolph !!!
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That was not my intent...
914four 19th Feb 2009
...and I apologize if that's the way it sounded. I'm not saying that the Cloud is the way I want to go, I am passionate about my systems and maintain the lovingly. On the other hand, I've been in this business long enough to realize when it's time to sell my stock in the buggy whip corporation and invest in something more forward thinking.
My point was that the Pareto principle most likely applies to Cloud computing, and that even though I don't like it I'm afraid I won't be asked my opinion when it arrives like a freight train...

"For a successful technology, reality must take precedence over public relations, for nature cannot be fooled." - R. P. Feynman
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And I have had for the last decade. Its called Remote Desktop.

But I still know where my data is, how many copies there are, and who has access to them. I control what software is updated and when.
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Bravo !!!
RealPauper 19th Feb 2009
Well Said ... my point exactly !!!
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The point is, you are thinking of the Cloud as Google, where you sign away the rights to privacy. Of course, Google is free, and it is only one version of a Cloud. If you could get secure Cloud Computing from Lloyds of London, where they would guarantee availability and privacy, does your argument still stand? The idea behind Cloud computing is an evolution of the computing platform, the best of both worlds, not socialization of your private data store.

"A positive attitude may not solve all your problems, but it will annoy enough people to make it worth the effort." - Herm Allbright (1876-1944)
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In your previous example you noted the potential for Cloud computing in entertainment delivery - and that's great. I think everybody's with you - hell, with the way Netflix is going, we're halfway there. But all you did was pick the one aspect of Cloud computing that no one really CARES about.

That's not even where the author was going with the article! The point of contention for most people, myself included, is when the author states that the future of computing is a dumb screen where we subscribe to, and pay for, computing services just like cable or phone.

In that model, my personal files get stored elsewhere, I can only get the apps my provider wants to offer, and if my broadband connection goes down or slows to a crawl because of all the traffic, I'm dead in the water - and I get the privilege of paying a monthly fee for it!

Basically, what this does is take everything that people HATE about their cell phone provider and their cable company and apply it to their computer!

And let me tell you something- Lloyd's of London isn't going to guarantee the security of my data because they're not that stupid! Nobody would make that guarantee.

At least if I keep my data on my machine, I can be responsible for it and take what precautions I deem necessary. I don't have to worry about some third party that I have no control over, and wonder whether they're doing what they're supposed to.
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So what you are saying...
914four 19th Feb 2009
...is that my money is safer under my mattress than in the bank.
My point was that for Cloud computing to work , some things have to change. On the other hand it is just a matter of time before Lloyds does begin guaranteeing data integrity. They already insure peoples legs, eyes and breasts, it is just a matter of time. Case in point, I designed a cluster for a customer, a customs broker, about 4 years ago and tried to convince them to stretch it across two building since their main building was a wooden structure built before fire suppression systems. They told me that they didn't need that, that all they needed was for the cluster to keep operations going in case of a hardware glitch and their backups to be stored offsite. If there was a fire, they had additional data insurance which would cover the loss of customer data for the period since the last backup as well as rebuild the datacenter.

The fact is that your data is safer with a properly set up provider than it is in your home (and I do keep offsite backups for my home data). The challenge is finding the properly set up provider. As to the bandwidth issue, it's just a matter of time my friend. Remember when cable TV was 57 channels? (apologies to Bruce Springsteen)
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hope did't spend all $$$
NERDY1 19th Feb 2009
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Nope
moviedemon 19th Feb 2009
"So what you're saying is that my money is safer under my mattress than in the bank."

Not at all. What I'm saying is that I wouldn't go investing in Cloud computing. Even Chrysler might be a safer bet.

"it is just a matter of time before Lloyds does begin guaranteeing data integrity."

Maybe you're right. The thing about Lloyds is that they will insure just about any thing, no matter how stupid or risky, as long as you're willing to pay a sufficient amount of money to offset their risk. However, since we're talking about Cloud computing as a mass market concept, this is irrelevant.

"The fact is that your data is safer with a properly set up provider than it is in your home."

Maybe so, although you'd have a hard time convincing people of that when they read daily about how some bank or online retailer just had their database compromised and millions of credit card numbers stolen.

Regardless, you conveniently ignored the rest of my post - so I'll reiterate.

Aside from entertainment delivery (which was the only example you provided) I have a hard time believing that people are going to buy into Cloud computing in the way the author of the article describes.

Again- a 'dumb' screen where you have to subscribe to your computing services. Where you can only use the apps that your provider offers, and where, when service is disrupted or lags, you can't do anything.


AND AGAIN- this takes everything that people hate about their cell phone providers and cable companies and applies it to home computing.

Think about it - would a computer services provider charge a couple dollars for each app you use? (They'll have to, because the software companies will still need to make money off the apps they develop.) Well, I have probably 10 apps that I use all the time, and another 30 that I use often. That becomes a hefty bill, when I'm already paying for cable, phone, etc.

So let's say they bundle apps, just like cell phone companies bundle services, and cable companies bundle channels. Of course, just like the cable companies, I'm sure they'll bundle apps in such a way that I have to subscribe to four different bundles just to get the 10 apps I need.

And what does the Cloud computing model do to independent software developers? Think about all the cool niche applications out there - all the open source and shareware stuff. Maybe my computer service provider will let me install a certain number of "custom" apps on their server? I wonder how much they'll charge for that service.

Subscription services like cable and cell phone companies receive more consumer complaints than just about any other industry. People hate a lack of control, they hate a lack of choice, and they hate dropped calls and service outages.

I'm sorry, but there is simply no argument you can present that supports this business model in the foreseeable future. So like I said - hold off on buying that stock...
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...I simply ran out of time to respond.
The point again is that there is still some development before Cloud computing is mainstream, however it is not that far away. The reason the banks are being hacked is because they are trying to save money by moving client facing apps off of secure platforms like IBM zOS and HP NonStop onto mainstream platforms like Windows. Many banks have re-evaluated this strategy and are revisiting their customer facing systems to make them more secure.

Since you wanted another example, here is one. Imagine if you couldn't retrieve your phone messages with your cell phone and had to go home to access your voice mail. That would make your cell phone and voice mail a lot less useful, would it not? The point behind the Cloud is that your information follows you around because you can access it from anywhere. The hurdles are still the security aspect, but there are ways around that.

Let's say for example that you could use something like a SecureID card or a Sun JAVA Smart card and plug it into any public terminal, knowing it was a secure connection. Or it could be a portable device that works via cell, satellite or WiMax.

The hosting service would have a VM of your system which it could load in seconds, and you would have access to all your apps and data. You could load whatever you wanted and it would be sandboxed so you couldn't influence other customers. This is one scenario.

The next is that you have a common image that includes all the apps you've subscribed to but only your data. You can log in using the same methods and have access to all your photographs (which are stored in at least two different datacenters on RAID protected storage arrays and backup up continuously using CDP) and stuff and only you have access to it, like a safety deposit box. If the apps are Open Source there is no need to purchase them, the provider (lets call them an ICP, or Independent Cloud Provider) develops and supports them or outsources that responsibility to an ISD.

The idea is that one size will not fit all, there are always going to be people who need their own machine (musicians, video editors, graphics designers, etc) and as long as ISPs are not behaving like the banks and building a solid infrastructure this is all just discussion. But if someone with a lot of cash and a need for a new business direction (say, Microsoft for example) wanted to invest and build it right it could be a lot closer than you think. Remember when people thought cell phones were just a fad?

Oh, as to the business model, it already exists. If you buy from a vendor through Amazon, you are already using the Cloud, as these vendor's businesses are all hosted by Amazon (for a fee). There is also a large corporation (which I can't name because of NDA) that currently offers virtual server hosting to some of it's customers. You basically do a VMWare PtoV on some (or all) of your servers, ship the DVDs to them and they bring up your datacenter in a "cloud". Right now this is offered as "virtual DR" but they have at least one customer wanting to get rid of their datacenter and host everything with them.

I'm afraid we will have to agree to disagree. You may not be a candidate for Cloud computing but there are most likely over a billion candidates out there...

"There is nothing either good or bad, but thinking makes it so." - William Shakespeare

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So what's the advantage?
stan@... 19th Feb 2009
I have secure availability now. On my own equipment. What is the advantage to paying for what I now have free? What's the advantage to having a lot less control over my own data?

I frequently travel to both the east and west coast, and from customer sites, hotel rooms, etc. use my own network near Chicago to develop and test software and everything else that I use my computer for. I have all my data, tools, etc. available in a known configuration.

If you have one computer running XP pro and an internet connection you have everything necessary to access your computer from anywhere in the world.

Tell me why the cloud is better?
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Exactly!
moviedemon 19th Feb 2009
Yeah - I don't see it either.

Below are the only 'pro' arguments I can come up with, but each is pretty weak:

1) "You can rent expensive apps cheaper than you can buy."

Maybe, maybe not. It would depend on the pricing schemes that "computing services providers" came up with. Not to mention the fact that there are a lot of open source counterparts to some of the more expensive commercial software (and hasn't there been a lot of talk about open source being the "future of computing?")

2) "I can access my own personal desktop from anywhere?"

So what? How many people actually ever need to do that? Most people don't travel for their work, so I don't see a need being fulfilled here.

3) "A 'dumb' screen is cheaper than a computer."

Not if you have to pay a monthly subscription fee to use it. Computers are so cheap right now, it wouldn't take too many months of subscription service fees before you could buy a full blown PC.
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If you travel as much as I do...
914four Updated - 19th Feb 2009
... then you've lived with the frustration of carrying a laptop around with you, running for a plane, having to secure it in the hotel safe or your room with a Kensington lock if you were visiting site where you can't bring it in (I also Kensington my laptop in the trunk of my car, I can't tell you how many people I know who have lost their laptops stolen from their rental car.)

Imagine working on a presentation at a "screen" in the airport lounge, then getting on the plane with no carry on, sitting at your seat and accessing the same presentation instantly (no need to download it, it's hosted elsewhere you just see the display), making a few changes, landing, going to the client and showing the presentation from their "screen", then heading to your hotel and adapting your presentation to the next days' customer. Imagine not having to turn on your computer for security, fighting to fit it on your tray table while the person in front of you has her seat reclined all the way, not having to worry about forgetting your power cord, etc.

Trust me, there are people who would pay for this.

As to why the cloud is better, well, I once drove three hours on a December 23rd to a customer site to demonstrate a system that was running in our office. I had spent 2 days setting up the demo and had everything running in the lab. When I got to the client's site, I tried to log in via VPN to do the demo and I couldn't get in. I called but it was a half day at our firm and since it was the afternoon there was no one in the office with access to the lab. It turned out that someone had shut down the demo servers before going home for the holidays (I guess the "Demo in Progress" sign was knocked over or something) and left me SOL. The customer needed to spend their money before December 31st and they chose someone else.

I'm not saying this couldn't have happened in a Cloud, but a well designed one would have prevented it. I would have uploaded my demo with it's OS in a VM and could have restarted it remotely. Can you say that your home system has been 100% reliable? If you were working on a deal worth $600k, would you take the chance?

Edited to add a response to moviedemon: True you can buy a PC for $300, but if you want one in the kitchen for recipes and one in the TV room so you can browse at halftime you are still looking at $900. Now the average life of a PC these days is about 3 years, assuming you have no hardware issues or upgrades. Assuming you are spending $25 a month on cloud computing, you would break even. Except, the time and effort you put into deploying the new machines, the cost of antivirus and antimalware software, the space they take in your home, disposing of the old ones (many places charge for this now), etc. "The screen" should never have to be replaced until it fails, sort of how you would replace your TV set. Heck, it could be your TV set. Imagine not having to worry about your computer ever again.
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Re: Everything old is new again?
I12BPhil 15th Mar 2010
How dare you! You have informed the IT priesthood of something it did not wish to be informed of! That the personal computer is personal! The penalty for you is to be forever shunned!

SHUUUUUUUUUUUNNED!!
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Contributr
Same thing
jperlow 18th Feb 2009
just a different manifestation of form factor. We'll see devices like this as well as webpads, netbooks, MIDs, set tops, all sorts of things.
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Safe bet
Christopher McLendon Updated - 19th Feb 2009
10 year bets are like cups with holes--they don't hold water. There's a reason screens have gotten bigger and not smaller.

I agree that we will have a multitude of form factors, but I believe they will compliment each other and not replace.

I have my netbook, but also have my desktop with two screens.
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Every post from you...
wolf_z 18th Feb 2009
...convinces me you're just a cloud-cuckoo lander.

http://tvtropes.org/pmwiki/pmwiki.php/Main/CloudCuckooLander
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The "cloud" is a pipe dream
No_Ax_to_Grind 18th Feb 2009
and a waste of time. Hey, I lived with centralized computing with a "screen". No thanks.
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Half n half
mikefarinha 18th Feb 2009
I don't think the 'cloud' is a pipe dream however I do believe that 'everything in the cloud' is a pipe dream. High performance computers have become too much of a public commodity to be so easily replaced by dumb terminals.
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Well...
storm14k 18th Feb 2009
...low performance computers seem to be the thing now. And the real question is just how many consumers are actually using the horsepower of these machines to do work...
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Underestimate...
moviedemon 18th Feb 2009
I think you (and the author) may be underestimating what the "average user" does on their computers.

I see more and more people doing photo and video editing. I went to my Mom's house the other day and she was touching up some photos for her Etsy store and working on a website. She's 64 years old. As those kinds of apps have become easier to use, a lot more people are taking advantage of them.
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You don't understand
GoPower 18th Feb 2009
You won't know the difference with virtualization, and you'll be able to bring up your own desktop from virtually anywhere.
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BUT WHY????
moviedemon 19th Feb 2009
Yeah, but why? Why do I need to bring up my personal desktop from anywhere?

Do I bring it up at work? Well, I should be working, shouldn't I?

Do I bring it up in my car? Well, that doesn't sound very safe, does it?

Do I bring it up at a friend's house? Well, I suppose I could, but that seems kind of rude. (I mean, I should be playing Pictionary like everybody else in the room, shouldn't I?)

I do go on vacation once or twice a year, so that might be a possibility - but then shifting the whole personal computing paradigm just so I can see my own desktop wallpaper when I check my Gmail seems a little extreme, doesn't it?

I think I'll just buy a laptop... oh wait, I already have one of those...
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Shhh - let them dream...
TheBottomLineIsAllThatMatters 18th Feb 2009
Remember the cloud is the Saviour of computing.
Eventually - maybe when I can have a 24X7 highspeed access anywhere anytime, stable reliable and mother nature / jackass terrorist proof ...then you have something.

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