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Jason Perlow and Scott Raymond

Japan quake and tsunami puts Apple iPad in perspective

By | March 12, 2011, 12:18pm PST

Summary: The ensuing destruction wreaked by the tsunami that hit coastal areas of Japan on Friday caused by a 9.0 magnitude earthquake puts life in perspective, particularly for those of us obsessed with expensive tech toys.

The ensuing destruction wreaked by the tsunami that hit coastal areas of Japan on Friday caused by a 9.0 maginitude earthquake puts life in perspective, particularly for those of us obsessed with expensive tech toys. (Photo: CBS News)

Sometimes it takes a disaster for reality orientation and life’s priorities to set in.

This week, at least for those of us reporting in the New Media and other technical publications that cover computers and the consumer electronics industry, all eyes were on Friday, the 11th of March, 2011. The day that the iPad 2 went on sale.

Some of us became completely obsessed with the notion of buying an iPad 2 and wrote about the anticipation and lengths one would go through in order to obtain it.

I include myself in this shameless group — I woke up that Friday morning to find out there was now a 2 or 3 week shipping lag instead of a 2 or 3 day estimated time until I’d receive one if I placed an order with Apple’s web site that day.

Massive lines at the local Apple stores in Northern New Jersey and New York City were forming as early as 9 or 10am, seven hours before they were supposed to go on sale. My chances of getting one on launch day or even in the next week were pretty much shot.

I was disappointed that I wouldn’t be able to test it out and write up my impressions of it for the following week on ZDNet. I recall I may have even cursed and yelled at my computer screen a few times, feeling sorry for myself that I wasn’t one of the selected few technology journalists who had earlier access to the device for review.

That disappointment and my own personal selfishness ended a whole five minutes later, when I received a shower of incoming Twitter messages alerting me to current events in Japan.

I turned on the TV to watch the morning news, where my screen was filled with images of destruction the likes of which we haven’t seen since Christmas of 2004, when an destructive tsunami originating in the Indian Ocean from a massive earthquake killed hundreds of thousands of people in Indonesia, Sri Lanka, India and in other countries within reach of the wave.

Indeed, Hurricane Katrina which followed in our own country in August of 2005 caused untold billions of dollars of damage and displaced the lives of hundreds of thousands of people in New Orleans and all over the Gulf states, but the loss of life, while tragic, paled in comparison to the Indian Ocean tsunami.

We hoped we’d never see anything like those two disasters ever again.

At 2:46PM local time, Friday March 11, when many of us had just gone to bed on the West Coast of the United States, history repeated itself. A massive earthquake, caused by a tectonic megahthrust confirmed by the USGS to be 9.0 on the the moment magnitude scale, struck 81 miles off the coast of Japan’s Tōhoku region.

The resulting tsunami wave created by that earthquake has now caused vast and untold amounts of destruction in the Japanese city of Sendai, and has displaced at least 200,000 people now living in temporary shelters, with a death toll that is already estimated to be in the thousands.

The number of dead will likely rise very sharply over the next several weeks once the full extent of the damage from this event has been completely assessed. Many thousands of people are also reported as missing.

On top of this natural tragedy, the specter of a nuclear disaster has also emerged. Three of Japan’s reactors, located in the prefecture of Fukushima, have been heavily damaged and are leaking radiation.

Three other reactors in the same prefecture are apparently experiencing problems with failed emergency cooling systems.

Eleven of the country’s fifty-five nuclear plants were completely shut down on Friday, leaving many areas without power and working telecommunications infrastructure.

The three severely damaged reactors are located Fukushima #1 (Dai-Ichi) at part of a complex of six reactors, which began construction in 1966 and was opened by Tokyo Electric in 1971.

A second nuclear power plant, Fukushima #2 (Dai-Ni) which is in a nearby a complex of four reactors, is also experiencing problems.

[Next: the possible implications of full or partial meltdowns]»

Topics

Jason Perlow, Sr. Technology Editor at ZDNet, is a technologist with over two decades of experience integrating large heterogeneous multi-vendor computing environments in Fortune 500 companies.

Disclosure

Jason Perlow

My Full-Time Employer is IBM. I write as a freelancer for ZDNet.

Disclaimer: The postings and opinions on this blog are my own and don't necessarily represent IBM's positions, strategies or opinions.

I own no investments or direct financial instruments in the companies I write about.

Biography

Jason Perlow

Jason Perlow, Sr. Technology Editor at ZDNet is a technologist with over two decades of experience with integrating large heterogeneous multi-vendor computing environments in Fortune 500 companies. A long-time computer enthusiast starting the age of 13 with his first Apple ][ personal computer, he began his freelance writing career starting at ZD Sm@rt Reseller in 1996 and has since authored numerous guest columns for ZDNet Enterprise and Ziff-Davis Internet. Jason was previously Senior Technology Editor for Linux Magazine, where he wrote about Open Source issues from 1999 to 2008.

In his spare time, Jason is an avid amateur chef and food writer, where his work reviewing New Jersey restaurants has appeared in The New York Times. He is also the founder of the popular food web site eGullet and blogs about restaurants and cooking at OffTheBroiler.com.

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RE: Japan quake and tsunami puts Apple iPad in perspective
FAULKNE 13th Oct
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Don't see how this tragedy has anything to do with the iPad. If you want to write about the iPad, write about the iPad, but don't drag these unfortunate people in your gadget obsession.
@tatiGmail You really don't see the connection? Could you please elaborate on your statement?
@aprilkay86: I mean, obviously, nothing concerned to gadgets comes anything close to that kind of tragedies in terms of overall importance.

iPad 2 (or whatever) is separate thing. People of the world did not stop needing electronic devices after the tragedy (hence, ZDNet, a technology site, continues to write about such devices). And the tragedy does not become any less tragedy because of iPad 2 (or whatever else).
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@aprilkay86 No I don't see the connection either, no more than any other high tech electronic device. This is cynical exploitation of the situation in Japan for page views.
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iRepent
nicholas22 Updated - 14th Mar 2011
I see the connection and I know a lot of people who think the same way as the author. It just shows that being so materialistic as to buy all the latest crap is irrelevant in the long run.
yeah.show it happy
www.awwgame.com
@Chipesh Amen
@dheady@...

Who is deleting messages and why ?
@tatiGmail
Talk about missing the point, you really haven't got a clue about what's important in life, have you?

I won't elaborate other than "stony ground" and the "Parable of the Sower" come to mind.
@tatiGmail you obviously have no respect for human life.
@tatiGmail He's basically saying that he was busy being a consumer-***** and noticed what he was doing when the quake hit. The same could be said for any new tech device. But that's what the point is.
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I guess you didn't read it then?
Cayble 14th Mar 2011
@tatiGmail

This tragedy doesn't have anything specific to do with the iPad, other then its time relation to going on sale as opposed to the time of the tragedy itself. The story isn't trying to say that the iPad is somehow intrinsically linked to the earthquake. That wasn't the point.

The title of the story tells you the point and its a simple and valid point:

"Japan quake and tsunami puts Apple iPad in perspective"

The story is simply pointing out, that for all those out there who have their knickers in a bunch because they just cant wait to get their hot little hands on an iPad and they are ticked about waiting times etc., well they should just take a pill and relax because they need to get a little perspective on their source of concern.

All the story is saying, you can get up any day of the week with something on your mind that seems so important when suddenly something half way around the world happens that can make your concerns seem petty in comparison.
@Cayble
Thank you. You explained the point very well. For all of us: Mea Culpa.
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Black Friday
foudordi 14th Mar 2011
@tatiGmail
I think what Jason is trying to say is :
Deaths by trampling on an average US Black friday : 10
context : store opening.
Deaths by trampling on a Japan black Friday : 0
context : incoming 35ft wave
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That's really a heartless attitude
vulpine@... Updated - 14th Mar 2011
@tatiGmail: The perspective he's talking about is the difference in global impact between a deadly earthquake/tsunami/nuclear incident vs the almost-simultaneous release of an immensely-popular device that, in the author's case, displayed the enormity of the disaster. While the iPad still rocked the tech world on its heels, the earthquake quite literally rocked the world itself on its heels, shifting the tilt by approximately 10 inches and sending the eastern shore of Japan almost 15 feet to the east and creating a wave that had damaging effects as far away as 5,000 miles from its origin.

You eminently prove that perspective is in the eye of the beholder.
@tatiGmail Dude, you come close to replacing Merriam-Webster's definition of obtuse.
@tatiGmail v
It doesn't make sense, there is no reason why Apple be affected in the recent Japan tragedy. Maybe they are only concerned about there sales because Japanese are one of the many consumers that Apple are targeting in to.

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...to the rest of us, their just electronic devices, now objects of lust and desire (there's the opposite sex for that!)
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@mailcentre2@... LOL - very true!
Tokyo (CNN) -- A meltdown may be under way at one of Fukushima Daiichi's nuclear power reactors in northern Japan, an official with Japan's Nuclear and Industrial Safety Agency told CNN Sunday.

http://www.cnn.com/2011/WORLD/asiapcf/03/12/japan.quake.nuclear.failure/index.html?hpt=T1&iref=BN1
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9.1 ?
ronnie bell 12th Mar 2011
It was 8.5 something you have doubled the size of the quake almost. Has the size been updated ? or if you mention Apple does it mean you exaggerate everything. Pray for the dead, ipads be damed!
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I think one of the points Jason was trying to make...
UrNotPayingAttention 12th Mar 2011
@ronnie bell

was that there is a whole lot more important things in life than arcane, insignificant details like technology products, ...or the actual magnitude measurement of an earthquake.

it doesn't matter if it was a 8.5 or 9.1 or 11.0.6 w/ SP2... what matters is there was a catastrophic event that caused massive loss of life.

quibbling about details of magnitude, tech products, or their significance is, on this day, very insignificant and stupid.
@chmod 777

Nicely put.
@ronnie bell according to the news, it was 8.9
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Contributr
@ronnie bell I've corrected the article to reflect the current Moment Magnitude Scale measurement that is currently being used as opposed to the Richter Scale which it supersedes, which is 9.0.

USGS is currently calling the earthquake an 8.9, NOAA's Pacific Tsunami Warning Center had upgraded it to a 9.1.

When you get into earthquakes this powerful, measurement can be extremely difficult and we might not know the exact figures for weeks.
@jperlow They kind of measure different things. The MMS measures total energy as a "moment" by measuring the amount of offset along a fault. The Richter scale is meant to measure peak energy intensity by measuring the amplitude of seismic waves on a seismometer. The Richter scale is generally used for the "An earthquake of magnitude X Just happened here 5 minutes ago" reports because you can calculate the magnitude on the Richter scale within minutes, whereas MMS requires more time to calculate because actual field measurements need to be made.
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RE: Japan quake and tsunami puts Apple iPad in perspective
Lester Young Updated - 14th Mar 2011
@jperlow

Moment magnitude = f(fault area x displacement). Richter magnitude = f(trace amplitude of a calibrated seismometer a specified distance from the epicenter).

Just a quick note on comparisons between Fukushima and Chernobyl. The ultimate bummer that happened at Chernobyl was the containment breach and ignition of the graphite neutron moderating medium that preceded the actual meltdown and worsened its consequences. The cause of the breach was buildup of hydrogen within the containment during emergency cooling procedures. The hydrogen gas is being vented at Fukushima to prevent just such an explosion within the containment. The hydrogen explosion at Fukushima was inconsequential to the release of radiation. If a complete core meltdown does occur at Fukushima, it will be within an intact containment structure. The radioactive cesium and iodine isotopes (short half-life uranium fission by-products) would continue to be released, as they are now, until the venting system is closed. In short, a disaster on the scale of Chernobyl is not in the cards at Fukushima.

http://theenergycollective.com/barrybrook/53461/fukushima-nuclear-accident-simple-and-accurate-explanation
@ronnie bell It was an 8.9
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Right on, Jason. Thanks.
UrNotPayingAttention 12th Mar 2011
#1 for the donation leads

#2 reiterating that there are more important things in this life than just possesions. Godspeed to those in Japan and surrounding areas affected by this tragedy.
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Wrong example
HollywoodDog 14th Mar 2011
@chmod 777 ... he should have stressed how we need to temper our enthusiasm for Windows Phone 7 in light of the Japan tragedy.

iPod 1 came out right around 9/11. That didn't stop it from becoming a great product line.

Jason Perlow hates Apple products in particular, and somewhat irrationally. It's a bit unfair to single out Apple.
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Contributr
@HollywoodDog How, exactly, do I HATE the PRODUCT? I mean, I've bought the last two iPads and used them constantly.
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@jperlow
I wouldn't worry, he was an abused child....
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Do you recall writing this?
HollywoodDog 14th Mar 2011
@HollywoodDog ...
"Apple Faithful: Arrogance Is Not a Virtue, and Why I Will Never Buy a Mac
By Jason Perlow | June 2, 2009"

"Andrew, I love you man, but you are responsible for creating the master template for my complete distaste for Mac Fanboyism and my eventual disassociation from *anything Apple*. Sorry."

Perhaps it was one of your other personalities, or The Evil Jason Perlow.
@HollywoodDog : Apple must have done something really amazing to convert Jason, eh?

Personally, I don't care what he said in the past, it's how he feels about a product now that's important.
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Contributr
@HollywoodDog "Perhaps it was one of your other personalities, or The Evil Jason Perlow."

No, It's the same one that wrote this article.

There is a difference between:

1) Having a distaste for fanboys, which I still do.

2) Having a long-term disassociation with Apple products. I wrote that article about not owning a Mac. I still do not own a Mac. I also wrote in that article that I do not use a Mac because it does not serve the functionality for which I need a desktop PC system for.

At the time, the iPad did not exist. It is not the same product as a Mac. It serves an entirely different purpose, and it happens to currently be the best product in its class for what -I- need it for. That I still have issues with the way Apple operates its developer ecosystem and makes certain choices regarding engineering standards, et cetera, is completely separate.
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This is a new low, even for you.
Lester Young 14th Mar 2011
@HollywoodDog

Your pettiness is just amazing. The earthquake coincided with the iPad 2 release date, which is the only reason the two events are linked. The link to WP7 exists only in your twisted little mind.
@chmod 777 The term "Godspeed" is an expression of a wish for a prosperous journey. I think you probably meant something else.
@chmod 777 Bullshi?tspeed?
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There are thousands of children dying every day from malnutrion, thousands of women being raped, thousands of people being tortured, year after year. So why no guilt post on them? Not trendy I guess.
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@keel because you dont hear about them as often, not as big events. it takes big events for people to realize the insignificance of human life. how one quake in 4 min killed thousands
http://www.zdnet.com/blog/perlow/apple-faithful-arrogance-is-not-a-virtue-and-why-i-will-never-buy-a-mac/10209

How times (and dignity) change.

Still, I have to compliment you on not only managing to tie the iPad 2 to one of the worst distasters in Japan in 100 years... WHILE bemoaning the crassness of the VERY thing you're doing. Excellent hypocrisy there.

I even have to compliment you on assuaging your guilt by getting your wife to stand in line for you. As long as you get your Apple product.

But the best part is how you justify all this by using your new iPad 2 to read about the Japan situation.

Dude - you've become the very thing you were criticising just two years ago. Awesome example of the RDF in action.

Still, it's not nearly as crass as this little gem...

http://www.zdnet.com/blog/apple/how-will-japan-earthquake-affect-apples-ipad-supply-chain/9763

Because you know - it's DAMN inconsiderate of them foreigners to mess up Apple's production chain by having an earthquake.
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@TheWerewolf

+1
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Contributr
@TheWerewolf I'm not sure how this is relevant to THIS article, but I still do not own a Mac, and I still have the same opinion of Apple and Steve Jobs as I did when I wrote that piece.

That Apple can be highly successful in making an excellent product which I want to own, while at the same time I can have serious misgivings on how the company and its general fanbase operates are not at all mutually exclusive.

I have written no less than a dozen articles about the iPad and the reasons why I like it DESPITE having serious issues with Apple.

The iPad is the best tool for the job and the best product in its class. Until a better alternative comes along, it's what I choose to use.
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@jperlow Now you're just digging - he's called you, you're busted. No amount of spin is going to convince anyone.

Accept this article was at best "ill judged", learn from it.
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No principles?
Economister Updated - 14th Mar 2011
@jperlow

I do not like the way Apple does business and therefore do not own ANY of their products. It is both hypocritical and unprincipled to criticize a company and then go out and vote for them with your $$, which are really your only and ultimate weapons. Would it pain you too much to direct your consumer $ in a less selfish and more socially responsible direction?

That, in essence, is one of the biggest problems with modern consumerism. The consumers act like a bunch of wh0res, with no guiding principles as to with whom they do business. As a result, companies can get away with some rather undesirable conduct. As long as teh consumer can buy their new, shiny toys, they do not seem to care much.

Quite despicable really, and count me out.

Maybe you need to spend some MORE time reflecting......
@TheWerewolf hahahaha! Awesome!!!
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@TheWerewolf Exactly, the only difference between the two is Jason was sneaky how he did it. He said all the right things, but still linked two things that don't naturally link to each other (the worst disaster to afflict the people of Japan since WWII, and Apple's new wonder gadget) and all for page views.

No matter what you think about Apple in general or the iPad 2 in particular this is exploitation of the deaths of 10,000's of people for page views.

ZDNet's general tone has hit a new low. While I'm sure nobody in Japan will give a damn, everyone associated with ZDNet needs to take a hard look at themselves and figure out where their humanity went. The vast majority of commentators are sickened by their actions.

They need us FAR MORE than we need them... They'd do well to remember that.

Jason, imagine life without your wife and family for a few minutes, then go give her a kiss and think yourself blessed that you're not one of the many living through this in Japan.

Now honestly, don't you regret using this in such a cynical way?

We the readership expect better, sometimes writing nothing is a bettor policy.

If you want to write about what's happened, what is happening, and the challenges for the future of Japan; that's one thing. But trying to pretend that this needs "iPad" or "Apple" in the title, that's hypocritical, cynical, and manipulative.
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Message has been deleted.
Lester Young Updated - 16th Mar 2011
  • Flagged
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Good lord...
Snark Shark 14th Mar 2011
@jeremychappell It must be really unpleasant walking through life, having to take the time out of your busy schedule to slag on someone in the middle of a global tragedy.

The article is a "color" piece talking about his reactions to the disaster, true, but it is ALSO tossing in a lot of hard info. To cast that in the light you have, that there was NO intention to inform people, and no legitimate point of view being expressed, says more about you than the author. It was jam packed full of facts and hard information, aside from the "editorial" stance on the iPad obsession, and as long as media are using their power to inform people... than "drawing views"... what you are implying is some kind of high crime... is a SERVICE, not opportunism. That one link alone, to the MIT scientist explaining the disaster ("Why I am not worried about Japan?s nuclear reactors."), is worth the price of admission, and the fact that people were informed by that must really chap your butt, since your main intention seems to be to troll in the midst of all of this.
Good day to confirm this comment I would appreciate T h e b e s t o f Z D N e t d e l i v e r e d your website very nice to everyone Yes, Oracle is the only one with shared-disk architecture, but that is there advantage. It means you can add or remove nodes and the database lives on. In a shared nothing architecture, if you lose a node, you lose the system. I'm sure Oracle appreciates EMC highlighting their advantage.I also desire to signal in your RSS feeds. Thank you as soon as once again and maintain up the great operate Awesome post! Thank you very much || thanks for nice content this is really benefit to me.

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