Roku becomes cloud-enabled with new Roku Channel Store and Developer SDK

Roku becomes cloud-enabled with new Roku Channel Store and Developer SDK

Summary: The new Roku Channel Store, which is being rolled out to all Roku devices, will greatly expand the capabilities of the $99 set-top on-demand streaming device.Late Sunday night, Roku announced that its players would now have a "Channel Store", much like the "App Store" on other popular Internet-enabled devices such as the iPhone and Android-based phones.

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TOPICS: Data Centers, Cloud
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The new Roku Channel Store, which is being rolled out to all Roku devices, will greatly expand the capabilities of the $99 set-top on-demand streaming device.

Late Sunday night, Roku announced that its players would now have a "Channel Store", much like the "App Store" on other popular Internet-enabled devices such as the iPhone and Android-based phones.

Roku, Inc., maker of the popular and award-winning family of Roku players, announced today the Roku Channel Store and the first 10 free channels for Roku customers to enjoy on their TVs. From internet radio to video podcasts, professional web content to photo sharing and personal videos, the Roku Channel Store provides an open platform for delivering quality content to the TV. New channels now available for customers to add today to their Roku experience via the Roku Channel Store include: Pandora, Facebook Photos, Revision3, Mediafly, TWiT, blip.tv, Flickr, FrameChannel, Motionbox and MobileTribe. For the complete list of channels, specific channel descriptions and features please go to http://www.roku.com/roku-channel-store

These first 10 channels are just the beginning for Roku. Many other developers are working on Roku Channels now, and Roku expects additional developers to adopt the Roku platform over time. New channels will appear in the Roku Channel Store automatically as they become available.

The Roku Channel Store represents an opportunity for content owners and publishers to reach an already large and growing audience of Roku customers. By creating an open platform for delivery to the television over the Internet, Roku has leveled the playing field for content owners.

Roku had previously remote updated its players for Netflix HDTV 720p on-demand video as well as the ability to rent movies on demand from Amazon.com. With the introduction of its new "Channel Store" the Roku moves towards becoming more of a cloud-enabled content viewing device. Having the ability to stream music from Pandora or being able to view my Flickr stream on my HD set is pretty neat.

Also Read: At $99, Roku Rulez with Incredible Future Potential

All current Roku players, including the Roku SD, the Roku HD and Roku-HR are compatible with the Channel Store, which will be automatically available on all registered devices over the coming weeks. To create a channel for the Roku Channel Store, a developer creates an application using Roku’s free software developer kit. This SDK is available free upon request by emailing partners@roku.com
What applications would you like to see for Roku's "Channel Store"? Twitter? Hulu? Full FaceBook stream updates? YouTube? Vimeo? Video Podcast feeds? Talk Back and Let Me Know.

Topics: Data Centers, Cloud

About

Jason Perlow, Sr. Technology Editor at ZDNet, is a technologist with over two decades of experience integrating large heterogeneous multi-vendor computing environments in Fortune 500 companies. Jason is currently a Partner Technology Strategist with Microsoft Corp. His expressed views do not necessarily represent those of his employer.

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