Microsoft builds $300M cathedral to Bill Gates, hires Jerry Seinfeld as Pope

Microsoft builds $300M cathedral to Bill Gates, hires Jerry Seinfeld as Pope

Summary: I'm just having a little fun.... I don't get the Seinfeld commercial.


I'm just having a little fun.... I don't get the Seinfeld commercial. They are selling Bill, not Windows. What's with that? Bill retired in July.

This just in from Adweek's commercials critic, Barbara Lippert:

The Future. Delicious" is the sign-off, but I am permanently grossed out by the vision of Gates' ass wink.

Also, why would they want to use the word "Delicious," when it is a brand of apple? Altogether, beyond bizarre.

There's an iconic moment, Bill's "ass wink." Up there with the Win95 launch (with Ferris wheel), Microsoft BOB (with Scuzz the rat) and the IE launch in Microsoft lore.

Topics: Operating Systems, Microsoft, Software, Windows

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  • That's what I thought

    The ad was about nothing except of course Bill. It is unclear why this ad was made.
    • Meet my friend, Ray Ozzie

      It would have been funny if Bill had brushed Jerry off, saying
      he was retired and "Meet my friend, Ray Ozzie" who would
      then take Jerry on a magical mystery tour of Startup Labs.

      But, yes, the ad is seriously ungettable except as a fun thing
      for Bill to do now that he's retired.
      Mitch Ratcliffe
  • Who in the world is this "journalist"?
    • What, no sense of humor?

      Dude, this is a blog.
      Mitch Ratcliffe
    • Let me be deleted, but don't take my porn bio!

      Oh, wait, I don't have a porn bio on Wikipedia. The world is
      full of too much stuff that takes itself too seriously. Rules for
      porn bios on Wikipedia, but I get deleted? Geez, the irony.
      Mitch Ratcliffe
      • Beg your pardon?!

        Just FYI. The person who fixed your Wikipedia profile, (Wikipedia admin is, incidentally a Windows Vista user. Your profile had been considered for deletion by, just a few hours ago, now it's not. Your views are as volatile as your Wikipedia profile.
        • Way to go Davodd

          He worked for me at ON24. It's good to know former
          colleagues back me up.

          But, as for my views being volatile, you're the critic and I
          defer to your opinion, because I can only change it by
          continuing to do what I do.
          Mitch Ratcliffe
      • "takes itself too seriously"

        You've got to be kidding. With this being blogged to death, and now you are "seriously" zeroing in on the "ass wink" just like the several bloggers before you, as though he dropped his pants and reached around and manipulated his ass cheeks like Jim Carrey or whatever, and now you are lining it up along side all the other MS things you find repulsive. <br><br>
        To even coin that as something lewd as "ass wink" implies, tells a lot about you personally dude, i didn't see an "ass wink" anywhere in that commercial. You obviously have a very special kind of eye for things like that i guess.
        • That was what Adweek wrote....

          and it seems like you were the one who got graphic.
          Seriously, this is not a serious posting.
          Mitch Ratcliffe
  • RE: Microsoft builds $300M cathedral to Bill Gates, hires Jerry Seinfeld as

    ZDNet should do another article about how its bloggers
    don't understand the Microsoft/Jerry Seinfeld
    commercial because the last 5 weren't enough.

    What is not to get? The shoe store, its a metaphor if
    the shoe fits then wear it. Microsoft Windows fits so
    use it. The commercial is a series, this one leaves
    you in suspense at the end waiting to see what the
    future of Microsoft will hold. Plus Jerry Seinfeld is
    great, he can make anything funny. It gets you to
    think about Microsoft, and so far its been working
    very effectively given all the press it is getting.
    Loverock Davidson
    • Wow, that's the metaphor?

      Over at AdWeek, where people who understand
      advertising, they are saying the same thing. The ad doesn't
      work. But, really, "if the shoe fits, wear it"? That's like the
      "don't change horses in mid-stream" argument for a
      president in war time. It's a little desperate.

      Also, bloggers at ZD Net are an uncoordinated lot -- we
      pick what we want to write about rather than being told to
      cover things, so don't knock ZD Net, knock me.

      I really suggest you get out more if the end of that
      commercial held you "in suspense."
      Mitch Ratcliffe
      • Who cares what AdWeek says?

        Screw AdWeek, they are trying to live up to certain
        expectations. I thought the message was very obvious
        but apparently if your a zdnet blogger you are
        required "not to get it."

        As for zdnet bloggers, someone needs to take charge
        and get what used to be a decent site back into shape.
        Seriously, we do not need 5+ stories on the same
        subject. I remember a time when zdnet used to be
        good. Then they did this redesign, scrapped real news
        stories and went 100% full blog, jumped the bandwagon
        and now look where they are.

        I get out plenty, but the commercial does leave you
        hanging for more for the next one to appear.
        Loverock Davidson
        • Wow, relax

          Did I offend your god? No, I made fun of an ad being made
          fun of everywhere. Everywhere.

          Perhaps the fact that five bloggers on one site feel essentially
          the same way, that the commercial makes no sense, is a
          better barometer than your Windows fanboy view of this.
          Mitch Ratcliffe
      • Who created the Ads?

        You point out that [i]Over at AdWeek, where people who understand advertising[/i] as if it where Gospel, yet the ads had to be created by some ad agency, my guess is that being an ad agency, they understand advertising themselves.

        So who is "right" here
        John Zern
        • How about everyone has their own opinion?

          Really, Gospel? I just quoted an industry publication. Relax,
          differences of opinions are what make a market.
          Mitch Ratcliffe
          • I wouldn't say you took it as gospel, Mitch

            but you have refered to Adweek in quite a few responses here.

            What do some of the other ad watching orginizations think about it?
          • Adweek is the one I subscribe to

            but I mentioned it in the comments, because the previous
            commenters were attributing it to me.

            Generally, my readings of marketers on the ad are similar to
            everyone else: The ad is not about Windows; it's funny, but it
            isn't on any message.
            Mitch Ratcliffe
    • Really?

      I thought the shoe store said: for people on a budget,
      unable to discern quality should buy windows.

      The photo was a reminder of MS legal troubles.

      Using Bill and Seinfeld was to show MS is yesterdays
      company, as was the poor production value. The interest in
      the shoes rather than the personalities by the other
      shoppers highlighted this.

      The ass wiggle was a recognition of the long time MS
      message of hinting and rumours, before ultimately
      delivering nothing.
      Richard Flude
      • That's a viable theme

        "I thought the shoe store said: for people on a budget,
        unable to discern quality should buy windows."

        I think that sounds more viable as a theme the producer
        was aiming for, but your conclusion about promises and
        what is delivered is brilliant.

        For what it's worth, the ad is also a close copy of Seinfeld's
        old American Express commercials (remember the one
        about Superman?). He apparently doesn't have a lot of
        ideas for ad plots.
        Mitch Ratcliffe
      • Really!

        Take off your blinders once in a while and you will see what the real purpose of the commercial was. You must have those zdnet goggles on that the rest of these clueless bloggers have.
        Loverock Davidson