Apple mindshare explodes

Apple mindshare explodes

Summary: Latest BT Trax mindshare figures show that, in the last month, Apple's share of total news stories read by ZDNet users in the desktop category skyrocketed from3 to over 70 percent(BT Trax constantly analyzes our IT content to determine which stories are associated with a technology or company and then tallies the number of times those stories are read by ZDNet users). The heightened buzzcan be pinpointed toApple's announcement of a low cost Mac PC last week at its MacWorld conference.


TraxLatest BT Trax mindshare figures show that, in the last month, Apple's share of total news stories read by ZDNet users in the desktop category skyrocketed from3 to over 70 percent(BT Trax constantly analyzes our IT content to determine which stories are associated with a technology or company and then tallies the number of times those stories are read by ZDNet users). The heightened buzzcan be pinpointed toApple's announcement of a low cost Mac PC last week at its MacWorld conference.That quickly diminished the usually high standings of top PC vendors Dell, HP, and IBM, which currently have desktop mindshare figures at just7,4, andless thanonepercent, respectively.

Topic: BT

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  • Innovative Commodity

    As pc price keeps falling and CPU speed starts going backward, PC industry is becoming a commodity industry. Apple is probably the only PC manufacturer who can still innovate. The rest of manufacturers are simply faceless Walmart brands...keep the heat up, Steve!!
    • No innovation

      What is Apple innovating? Nothing at all.

      So now they have a smaller PC. My friends have been building PC mini-PCs for several years now. Nothing new about that.

      All Apple has is slightly better industrial design that they offer for a premium price. That's it.

      Apple is irrelevant.
      • What?

        What planet have you been living on? Apple has been innovation from day one. Heard of Windows? Well, before that it was called Mac OS. Use a mouse? (apple) Plug and play? (apple) Handheld computing? (apple-the newton) Drop the floppy drive? (apple) iLife suite of software? (apple)

        Remember the original iMac? Remember what happened to the ENTIRE home electronics and appliance market after that? I do, they all copied the theme and feel of the five color iMacs. Everything from toasters to boom boxes to hairbrushes to other computers to devices of every kind were iMac-design inspired.

        I can go on (and I will)....

        The first color display (apple)
        The first integrated networking built in (apple)
        The first user-friendly robust OS built on unix? (apple)
        The first major computer to switch from the old 5.25" floppy to the now-standard 3.5" floppy (but now obsolete)? (apple)
        The first laser printer for the personal computer market? (apple-the laserwriter)
        The first mp3 player to get it right (with the right design and firewire for fast transfers and seamless coordination with iTunes)? (apple-the ipod)
        The first digital music store to get all the major labels involved and with reasonable user restrictions? (apple-iTunes Music Store)
        The first WiFi targeted at the consumer market? (apple-the airport)
        First computer to popularize usb? (apple)

        Is that enough?

        Apple is irrelevant? To who? Mongolians living in huts?

        Your friends have been building PCs huh? Gee, I'm sorry. Are you sure they know what they are building? I bet if you look closer you might find that they are actually building worm and virus farms.

        Enjoy the harvest!
  • < Mindshare = < Marketshare

    The reported statistics only reflect the level of interest in the
    new Paradigm for Apple - going for the 95% of computer users
    using Wintel clone computers and their dissatisfaction with the
    whole Windows experience.

    By releasing the first low cost Macintosh computer in the
    company's long history, as well as the iPod Shuffle, aimed at the
    only portion (29%) of the MP3 player market that they don't own,
    Apple is under going Paradigm Shift of epic proportions.

    We have reached a tipping point in the personal computing
    landscape, and the Microsoft hegemony on the desktop is finally
    being challenged by a low cost alternative.

    It started with a trickle as the Christmas quarter showed the
    beginnings of a halo effect with sales Apple computers
    advancing at double the rate of the rest of the PC industry.

    Today's sell out of the Mac mini at Apple Stores around the
    country will indicate even to the Dullest observers that the
    trickle has become a rushing stream, As production ramps up,
    the stream will become a river.

    A flood of Apple sales are about to happen as a result of people
    wanting to get off of the spyware, adware, trojan, virus and
    worm infested platform that Windows has become.
  • It's about time

    We users have been waiting for Apple to become more mainstream - something the company has repeatedly said it doesn't want to become - so that more people can experience what a seamless and usable computer should be. Hopefully the MacMini will put some of the 'Apple is too expensive' perceptions aside to allow them to try. Apple is the only computer company still innovating in a world where computers are boring, boring, boring with the same form factor and same crappy Windows OS. Apple is needed to remind everyone what the promise of computers for the rest of us truly means so we can get down to enjoying and being productive, creative etc. without the computer getting in the way.

    As a person responsible for purchasing IT in the corporate world I will be very closely monitoring and trialling the MacMini as a corporate desktop for the masses - and as Apple correctly assumed, we already have the monitor, keyboard, mouse etc.

    I hope they hit a home run and at the very least put a rocket up the existing PC manufacturers and remind them that innovation and end user experience is important and can be profitable and not DULL (DELL?)
  • The iPod got their attention

    There are a lot of PC users with an iPod. The iPod gave them
    insight into Apple's design quality, iTunes gave them insight into
    Mac software and the Mac mini is catching their attention
    because of this insight.

    Probably the most important factor of the Mac mini is that it
    follows Apple's tradition of innovative and exciting design.
    These PC users are going to hold a mini in their hands and they
    are gong to want one. It has the Apple look and feel - just like
    the iPod. Add to that the low entry level price and a purchase
    decision will be easy for many - it is very close to iPod pricing
    and that was acceptable for them.

    The next step will be when they start playing with iLife and find
    that they love it. Throw in the other included Apple apps and
    they are going to get very involved with the Mac. Elimination of
    problems related to malware will just be an added bonus.

    The iPod is the reason why they are looking - and buying. I
    think Apple hit a home run with the Mac mini.
  • ZD Net has been doing better Mac articles.

    Whether it's that the writers at ZD net are sick of all the Windows
    problems or the fact that Apple has suddenly become more
    popular with the millions of iPods and Apple's recent innovations
    in consumer not professional systems. I think the G5 iMac blew
    the consumer PC world away and now the Mac mini (a cube or at
    least a slice of one that's not overpriced. I knew Steve Jobs would
    bring back the Cube again in some sort fashion). Also MacWorld
    SF and the lawsuits over the information leaks. I almost think
    Apple engineered that one because it generated more publicity
    than if the whole thing had been a surprise. Traditionally Apple
    stories from ZD Net and other PC rags have been very negative
    and had a lot of Microsoft spin on them. Now, although some
    articles are still negative, many are positive or at least not
    biased. I'm not saying that the writers never attack Microsoft,
    nor am I saying that Apple doesn't deserve criticism. We Mac
    users complain more and accept less BS from Apple than
    Windows users, but we are almost always loyal to our platform.
    We have been called Kool-aid drinkers, the cult of Jobs, Mac
    zealots, etc. for years, and finally the PC press and more
    importantly people are starting to realize what we've known all
    along. Apple makes outstanding products with the user in mind.
    We sometimes pay a premium for that, but the fierce PC bottom
    line competition and cutting corners in both hardware and
    software plus the Microsoft behemoth Monopoly attitude have
    their disadvantages as well as advantages. A few years ago the
    press declared Apple dead and the bad press almost killed Apple
    even though they had much life left in them. Many people left
    the Mac platform because of fear of Apple going under. In the
    meantime thousands of tech companies went under or have
    been sold and Apple is doing well. Apple may be the presses
    darling and maybe Wallstreet's too, but I remember Apple stock
    dropping 60% in about 2 days in a tech stock panic. They could
    lose their press adoration just as quick with a major flaw or
    something. I guess I'm just a cautious Kool-aid drinker. I'm
    waiting for the smaller faster G5 chips, Tiger and a new
    superfast multiprocessor G5 design.
  • Why shouldn't they be getting all the attention?

    Who else besides Apple is truly coming out with anything
    innovative? Has anyone ever heard the word Microsoft and cool
    used in the same sentence? What new products from other
    companies should stand out that are being ignored? Apple
    makes the most elegant, solid, secure and innovative products.
    iLife, Mac mini, iPod, etc, who has even come close to competing
    with them? When's the last time you've read any positive press
    about Microsoft? All I ever read about Microsoft is new worm
    discovered, PC's vulnerable to new Trojan attack, blue screen of
    death rampant after latest SP release, etc. This is what we've
    come to expect and hear about Microsoft products. Apple, on
    the other hand, is usually about something new and or cool
    Apple has or is going to do.
  • Apple

    So far I had had 3 Mac (Classic, iMac Rev A. and PB 12" 1Ghz) considering Mac mini for my little son (last Xmas was quite tough on my wallet, so a wait is in order). Proud owner of iPod 15G.

    At Work I supported and worked with Mac, Mac 512, Mac SE and SE/30, LC, IIG... unfortunatelly to survive, I went MS-Windows way; Mac were quickly replaced, job was at risk so I keept Mac to my self. I had lot of fun working with MS OS though; all version and flavor since DOS 3.2, I even certified myself as MSCSE.

    As much as sherish Mac/Apple, I don't think Mac Mini will change the way the river flows :( Mini's will allow Apple to catch attention and probably fair reviews, but won't be dramatical tide change. After all Mac mini is an entry level PC. We'll see Mac mini effect in 2 or 3 years.
  • MS helps to fan the flames

    Perhaps I can serve as an example of a person being drawn to Apple news and you can thank Microsoft for getting me interested.

    I upgraded my Pentium III PC to an Athalon XP not because it couldn't run apps fast enough but because its performance ground to a halt as I added more scanners for spyware, antivirus and firewall protection. Windows security makes this necessary. I reloaded the entire OS recently to get rid of all of the conflicts between hardware and software, except that the problems resurfaced as everything was reinstalled and the PC picked up new problems as well.

    I found myself being drawn to Apple's flame. This began with lurking: reading Apple-related article in places such as zdnet and also on Mac web sites and forums. Now I'm blogging about it and as soon as I have the budget for a G5 I'm committed to buy into it.

    I suspect that there are a lot of people out there who are frustrated with their Windows PCs and have learned to live with broken features and declining performance. I also suspect that many of these people are responsible for the increased Apple-related traffic on zdnet. Are these people looking to make the Switch? Just look at the number of Windows users on the Mac Mini discussion forums on Apple's web site. That's what they claim to be doing.
  • MS and Apple are Both Lock-In Vendors

    Both MS and Apple try to lock you in. MS does it with their OS and the Windows monopoly. Apple does it with hardware.

    You have to buy their more expensive hardware to get their OS, and then you're locked in.

    What's so great about their hardware that it should cost more comparatively? Nothing at all, except some industrial design.

    Why should I pay $1200 for the Apple 20" monitor when Dell has it for $900?

    Why switch to Apple? They should release their OS for PCs and license that.

    They're a tiny company compared to MS. They would be a bigger company by getting out of the hardware business and focusing on software, since that's what they're good at.

    So basically, how smart is that? Staying a little company and still locking in and screwing your customers?

    And don't get me started on the IPOD. The fact that it doesn't have a removable battery is just asinine.
    • Cost isn't everything

      People don't buy Macs because they are bad at math when adding up the purchase costs. If cost was the only consideration then people wouldn't be buying their leather-appointed SUVs with gold badging when they could buy something that costs $10K less. People who discover Macs appreciate them for reasons too numerous to list here. There is a reason Dell owners are not as fanatical about their PCs as Mac owners are.

      Regarding the $1200 Apple monitor, it's been pointed out that companies such as Dell buy the LCD panels that Apple rejects. You are paying for quality as well as style, like that Lexus SUV.

      I wonder how important it really is for Apple to grow as big as Microsoft. Right now, they produce hardware and software of quality that MS could never hope to achieve and Apple's fans are pretty darn happy about it.
      • Value is everything

        I've been a Mac user off and on for years. I like the machines, but they are far from being the best machine/OS available.

        I think you missed the point with a couple of things. The people I know that buy those SUV's are all about image - not substance and value. Having been a Lexus SUV owner and a Ford SUV owner and a Kia SUV owner - I'll never buy a Lexus at full price again.

        The same goes for Mac. I'll never personally buy one as long as they charge the extreme premium that they do.

        Not to mention, comparing Dell to Apple is like, well comparing apples and oranges. Dell is a commodity based pc builder. They don't do OS's. They don't do the design work, they integrate someone else's design. Yeah, most Dell owners aren't fanatics about Dell. But I know a few that are fanatics about PC's.

        MS isn't a hardware maker. They might brand a few things, but they don't make PCs. As for software - well, try and build an application that has to run on/interact with over a billion different combinations of hardware and software. Apple certainly doesn't do that. MS does a poor job at it - and certainly should improve things.

        Finally, you would think with the amount of money Apple charges for their machines they could at least include a decent mouse and keyboard. The $9 pieces of junk (for both) from Dell is better than that joke Apple tries to pass off as keyboard and mouse.

        And don't you think with the news coming out about Linux security issues - that if Apple's OS were more popular, they'd have similar problems? When you get 50 million users pounding away, looking for weaknesses - they usually find them.
        • if Apple's OS were more popular

          Last I checked, OS X was the most widely used UNIX derivative OS.
          Gary the Writer
    • Andy

      Where is the difference between BMW and Ford.

      Both have 4 wheels, seats, steering wheels, A/C, Radio, CD Charger, trunk, motor, valves... and so

      Why exist so many guys who expend 15k to 20K+ more for a BMW instead.? Are they morons? No, They pay more for so call Industrial Design; name it beauty, coolness, service.... and no, they aren't morons just had the money. (I can't
      afford BMW, but if I could!!!)

      Same rational apply to us, Apple user.

      For the Lock part, no matter what, every single vendor regardless of business want you stuck with them. BMW, Ford, GM, IBM, MS, HP, Sun
      and Apple.

      Key here is at least for me: who really offer standart features.?

      Standart to me doesn't mean lots o people using something; it means it has IEEE, ISO or BS #number. Neither mean support of it; as an old fashion IT guy, I prefer a straight implementation of standarts. Tipically MS support standart, they don't implement them.

      Apple isn't for you... that it, stick to your Dell/DJ/MS Period.
    • hardware lock

      you are mostly correct.

      i once asked apple for a copy of the database program they have. i don't want to pay a thousand dollars for a computer when all i want is to run one program. i never heard from them.

      i guess i could build a pc and dowload their darwin version of linux and basically have a regular pc looking mac. it would certainly cost less. but it would probably not have that one program i want. and it would not be supported by anyone if i had a problem and needed someone to talk to. i guess that's why there are so many linux user boards around.

      so i guess i'll just muddle through as best i can since i don't have the money to buy those nifty gadgets like a mac, an ipod, and a bmw.
      • What Database PRogram?

        I am not aware of any database program that Apple makes
        outside Appleworks.

        If you are talking about one of the programmers' tools, that
        comes as a suite and requires a Macintosh to run.
        Gary the Writer
        • Did you ever hear about FileMaker Pro?

          Did you ever hear about FileMaker Pro?
    • Absolutely!!!!!!

      let morons make comparisons of BMW's, SUV's, etc. but Apple is just another "self-serving, self-absorbed, business!!! they have a product that graphics and design people like, but they are slow to change and like tight control over their brand. their computers are slow at most tasks outside their primary functions and they become outdated just like any other computer. there is not many games that play on Apple box's, they do charge too much and don't care. also, anyone who does not think a product like the ipod which tracks the times you play or transfer songs and must be thrown away after the battery dies is just a fool. you can console yourselves with euphemisms like "if you can't afford it, don't buy one", you're paying for class and high design", "it's like owning a lexus or a BMW", or other rot, but a Kia or a Buick will ride just as well as, and last just as long as, any OVERPRICED FOR WELL-TO-DO SUCKERS, luxury vehicle.
      My cheap PC has lasted and has been just as entertaining and useful as any Mac ever will be, despite the fact that it is more and more controled by M$ as to its functionality.
      • Your qualifications?

        You have unloaded a rather large pile of opinion here. Just so the
        rest of us can assess the information you have provided...

        Have you uever actually used a Macintosh Computer? IF Yes, for
        how long?

        What is a Macintosh computer's "primary function?"

        At which tasks are Macintosh Computers slow (e.g., those outside
        their primary function)?

        I have about 15 years' experience using WinTel technology as a
        designer and publisher. Please tell me where outside initial cost
        and game availiability, WinTel has the edge.

        How do you away the fact that IT managers continually cite Total
        Cost of Ownership figures that show Macintosh is the cheaper
        system over time?

        What is it, exactly, that causes such anger when you obviously
        know so little about Apple products?
        Gary the Writer