Apple's future subject of online roundtable discussion

Apple's future subject of online roundtable discussion

Summary: Which direction Apple takes as it builds on it success of its iPod and iTunes business and moves to Intel chips is among the biggest question marks in the tech industry. SiliconValley.


Which direction Apple takes as it builds on it success of its iPod and iTunes business and moves to Intel chips is among the biggest question marks in the tech industry. has an online roundtable discussion underway made up of analysts, journalists, and experts who are taking turns taking guesses at the roadmap. The discussion is in a question-and-answer format which, unfortunately, is not accepting public contributions. But feel free to post your thoughts here instead. And thanks to PC Advisor for the pointer

Topic: Apple

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  • Apple's future

    Apple is a MASTER of human-computer interfacing. The MacOS and iPod are great examples of engineering human interfaces to be of the greatest usefulness. In the future, Apple should tackle other products where they are great ideas, but the HIs fall short. Maybe handhelds . . . BZZZZZZ WRONG, they INTENTIONALLY DON'T DO THAT because of their complicity in the Newton murder . . . Unfortunately THAT would be an area where Apple could excel.

    Set-top boxes for home entertainment is another area - which they are half-heartedly trying via their mac minis. One wonders about using the cheapest, slowest components when M$ is doing the opposite with the Xbox 360. If M$ can come out with a barnburner 3-core, 3.2Ghz PPC chip for about 300 bucks, how does that compare with a 1.2Ghz P4 for 500 bucks? It doesn't.

    Using InHell chips make Apple a commodity player - and that will ultimately KILL it! Apple enthusiasts will FINALLY be able to build a commodity hardware platform and pirate everything "Mac" to get the same experience as someone that plunks down 1500 bucks for a new iMac. This was a stupid decision by Apple, and since they cut themselves out of the handheld market by another stupid decision - they're working on 2 strikes already . . .
    Roger Ramjet
    • You are almost right

      Using a Mac Mini has a home media center is a science project, but the question is not CPU power or money. Apple needs to comeout with a multi-media package similar to iLife that makes suing a Mac as a very smart television and Tivo as simple as possible. Something like MS's Home Media edition, but even easier with true plug-n-plya compatability.

      This could tie in very nicely with a video-capably iPod and a more video focused version of iTunes. Apple already has the technology and business model, it just needs to follow through.
  • Apple's future juicy and tasty

    Apple has made computers interesting again. They may not
    have made sales to all those interested but they might next time
    around because all those new Viao and other XP users had
    viruses and adware slowing down their machines within an hour
    of being online while Apple users just kept using will be
    switching. Windows loyalty is dying.

    I think the Intel move means that a Mac will be the only
    computer in the world bootable in the three top OS's all on one
    machine. That makes them enterprise-worthy and opens the
    door to many things.

    Imagine hot desking and corporate users FINALLY getting to
    choose what operating system they want to work on like real
    clients. Using Intel makes the user a real client instead of a
    slave client that the whole MS culture requires.

    Apple will not become a commodity machine, however. You may
    not see BP using Apple computers everywhere like they did in
    the early 90s. But the Intel switch chips away at one more sales
    barrier and opens up the consumer on-demand video market
    that Intel is developing to the current 30+ million Apple Mac
    users in the developed world.

    Switchers are happy and they are telling other switchers to
    switch. In Europe, anybody who knows anything about personal
    computing buys and recommends Apple computers to everyone
    now because they are so far advanced over Windows. This
    technological lead will become even more apparent when Vista
    comes out. The Vista graphics will be stunning but the security
    risks will remain. And the search feature, I predict, will not
    outshine spotlight.

    Enterprise will continue to make purchasing decisions on
    original costs, not TCO so Apple will not move into the
    enterprise in a big way.

    But in the developed world, Apple computer will hold a 30%
    market share by 2010 due to huge consumer acceptance in
    North America and Western Europe and Windows will be
    "business" only because of legacy programs.

    Apple will always have an excellent research budget and profit
    margin which will sustain them. The biggest threat to Apple is
    Steve Jobs' health.
  • Pie-In-The-Sky Future for APPLE....

    ...I'm amazed at how familiar the APPLE ZEALOTS are with the MS product! I'm starting to think they all must have x86 machines hidden away, like Steve had, to be so knowledgible about all these so-called problems I've frankly NEVER EXPERIENCED. As for a O/S like Apple because it "just works"...I'll stick with XP Pro and "JUST FLIES" !
    Feldwebel Wolfenstool