madison

Twitter, Facebook and the tornado

By | September 8, 2010, 9:51pm PDT

Summary: Social networks are 800lb gorillas trampling all over the sensibilities of their users as they get bigger, and the crowd is letting them get away with it.

I’m feeling in a bad mood with Twitter at the moment after the recent change to OAuth accreditation stopped SimplyTweet working on my iPhone. I know there’s a workaround or that I could use Twitter’s own iPhone client but I resent being put into that position, especially if it means having to conform to Twitter’s retweet format, which I’ve never bought into (I prefer to add my own comments when I RT). I wish it were possible to go to another social network in protest, but the trouble is there really aren’t many choices around, and that’s another thing that bugs me — these social networks are turning into monopolies.

I know this post is going to do my social networking credibility no good at all, but I’m steadfastly determined to resist the lure of Facebook. Coincidentally I was talking to a friend yesterday who was freaked out by the ‘People you may know’ feature that cropped up in an email invite he’d received from a Facebook user. I wonder how many people realize that if they have a Facebook account and they haven’t prevented it from using their contact list in this way, then their name (and photo if they’ve uploaded one) will routinely get displayed to any of their acquaintances that get one of these Facebook invitations. I suppose it’s well known how fast-and-loose Facebook plays with people’s privacy but it’s one of the reasons I’m holding back from ever joining Facebook (the other reason was the timesink I’d heard it can be to keep your personal page updated. I have enough difficulty remembering to update my LinkedIn profile as it is).

It crossed my mind the other day that the reason these networks are taking such a cavalier attitude to user sensibilities is that they (and their VC backers) have all read Geoffrey Moore’s Crossing the Chasm and Inside the Tornado books. They know the classic theory that, if everyone is adopting your platform, then you don’t have to take their feelings into account. Moore’s book cites the example of Oracle, whose database product was buggy, constantly behind schedule and had appalling customer support throughout its early years. But that didn’t matter simply because it was what the crowd was adopting, and so as the 800lb gorilla in the market, it was possible to ignore the gripes of dissatisfied users and put-upon partners.

Except that we’re supposed to have moved on to a world today where the customer is king, where the social networks precisely are the agents of consumer power, and no one should have to put up with being treated like that any more. Is even our brave new world so powerless to escape the economy of followers?

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Since 1998, Phil Wainewright has been a thought leader in cloud computing as a blogger, analyst and consultant.

Disclosure

Phil Wainewright

Phil Wainewright's work as an independent consultant brings him into direct or indirect business relationships with several of the companies that he writes about, or their competitors. Phil is committed to maintaining the independent and opinionated stance that his writings are well known for and does not enter into contracts that would limit his freedom of expression in any way. However it is important in the interests of full disclosure to inform readers of those relationships so they can form their own judgement.

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Biography

Phil Wainewright

Since 1998, Phil Wainewright has been a thought leader in cloud computing as a blogger, analyst and consultant. He founded pioneering website ASPnews.com, and later Loosely Coupled, which covered enterprise adoption of web services and SOA. As CEO of strategic consulting group Procullux Ventures, he has developed an evaluation framework to help ISVs and enterprises select cloud platforms, and advises US and European vendors on messaging, positioning and go-to-market. His newest role as an industry advocate is vice-president of EuroCloud.

Talkback Most Recent of 18 Talkback(s)

  • Not alone
    Don't worry, I don't have a FaceBook account either - well, I did, but I deleted it because of the constant resetting of the security options and defaulting everything to open and shared.

    I could cope with that, but it was a pain to have to keep going back and shutting things down, instead of, at leisure, going and turning the things I wanted on.

    For my family and friends, who can just about manage to turn a computer on, it is a complete nightmare, and the worst part is, most of them still believe they are talking to their friends and don't realise that they are actually broadcasting it all to the world in general...
    ZDNet Gravatar
    wright_is
    9th Sep 2010
  • First they get big, then they get greedy...
    Twitter has systematically slammed the door on their ecosystem. First they get big, then they get greedy, then they lock down iron clad control. Platform? That's not a platform if they control it like that and crush the ecosystem.

    If we're lucky, competition forces them to relent:

    http://smoothspan.wordpress.com/2010/09/09/android-is-so-open-it-got-flash-back-on-the-iphone/

    Cheers,

    BW
    ZDNet Gravatar
    BobWarfield
    9th Sep 2010
  • The_Wisdom_of_Crowds
    Maybe the wisdom of Crowds is really Lemming Theory in disguise.
    ZDNet Gravatar
    cwallen19803@...
    9th Sep 2010
  • RE: Twitter, Facebook and the tornado
    Anyone who has come to believe that this is the Age of the Customer, has been lounging too long in the Reality Distortion Bubble that surrounds all things digital. The only empowerment that I see social network sites delivering is the empowerment to receive more focused marketing messages.

    I have a Twitter account, and it has proven useful at times in being able to sample a diversity of opinions, and respond to the interesting ones. In terms of keeping me informed of pressing events or things of merit, I'd say it's pretty much a bust. I learn of some things of importance, but I also learn about more items of interest via email newsletters and visiting favorite websites. I will continue to use it, though, as an auxiliary to promote my own work; that seems to be the nature of the beast anymore.

    Facebook, though, is going to have to go on without me. I have many friends on FB, my wife has her page on there as a marketing device for her writing, and I receive invitations all the time to get my own FB page. I waver, but ultimately decline, because I want to be in control of my time and my information, and FB just makes it too hard to insure that I maintain that control, tenuous as it is.

    Honestly, if the social network phenomenon died tomorrow, I really doubt if I'd miss it.
    ZDNet Gravatar
    Den2010
    9th Sep 2010
  • RE: Twitter, Facebook and the tornado
    if the phone, email, regular mail, face-to-face and blogging aren't enough for you (not to mention forums/talkbacks like these), then you may have a problem -- that's funny, like we need another social network "competitor" to "rescue us" -- lol
    ZDNet Gravatar
    veeesta
    9th Sep 2010
  • RE: Twitter, Facebook and the tornado
    The network effect is no different now than it has been in the past. Social networking providers with a large network (like Facebook or Twitter) have disproportionate power because there is a high switching cost.
    ZDNet Gravatar
    kayvaan
    9th Sep 2010
  • no social netstalking for me, either
    From the first announcement of facebook's pending release I saw nothing but the huge potential for mayhem. (actually I knew the funding sources and saw "Total Information Awareness Office" all over it)

    I too have a twitter account, which was a practical joke on a good friend, actually. It got about 4 tweets out of me and has laid dormant for at least 2 years now.

    This "phenomenon" is no less cold-calculated than fall fashion, and it will only get worse as more people except ever lower standards of privacy, which is really saying 'accepting ever more prying and prodding,' "privacy" has long been dead.

    As Zuck the intelligence community huckster himself said "they 'trust me' ...dumb F***S"
    ZDNet Gravatar
    pgit
    9th Sep 2010
  • oauth
    Developers knew it was coming for some time. Don't blame twitter just because SimplyTweet is lazy.
    ZDNet Gravatar
    billbaird3
    10th Sep 2010
  • RE: Twitter, Facebook and the tornado
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    29th Aug
  • RE: Twitter, Facebook and the tornado
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    ZDNet Gravatar
    MACKENZI
    10th Sep
  • RE: Twitter, Facebook and the tornado
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    11th Sep
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    13th Sep
  • RE: Twitter, Facebook and the tornado
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    13th Sep
  • RE: Twitter, Facebook and the tornado
    Well welcome, hopefully you can become a vital member of the community and really help to push far ahead of google. Which Im sure the development team would love. This will of course earn you alot points too and get you on the leaders board. z d n e t t h a n k Im not sure i come to an agreement with you on every level, howevor it absolutely was a good posting, many thanks for taking the time to put up your ideas.
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    25th Sep
  • RE: Twitter, Facebook and the tornado
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