5 reasons I dislike the new Windows 8 logo

5 reasons I dislike the new Windows 8 logo

Summary: I don't like the new Windows 8 logo. At all. Here are 5 reasons why.

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The Windows team officially unveiled the new Windows 8 logo over the weekend, and, unfortunately, I'm just not feeling it. Now, I could just let this go and wait until it sinks in, but what fun would that be? Especially since I've not felt something quite this polarizing with Windows since the Longhorn reset. Here is the new logo below, followed by the 5 reasons it doesn't sit well with me:

1 - Plain Jane: I'm all for simplicity, but I feel like this is just too simple. I understand that this is a complete revision of Windows and that Microsoft wants to showcase both a window (instead of a flag) and Metro (Windows 8's user interface) in the logo, but all the theory and genius that undoubtedly resides behind the design of this logo has lost its translation to me in the end result.

2 - Wonky: Again, I know that this logo is the fruition of many hours of thought, design, strategy, etc., but when I look at that design above, the word that immediately comes to mind for me is "wonky." That font style doesn't really appeal to me, and I would really love to see some depth given to the logo, instead of just the perspective/illusion of a 3D window in 2D space. Then again, maybe I'm just trying to sound smart, who knows?

3 - Triggers my OCD: Have you ever been to someone's house as a guest and noticed on the wall an off-center picture that you couldn't do a single thing about? If your answer is "yes," then you're probably a freak-a-zoid like me when it comes to straight lines and perfectly-centered everything. And that's the reaction that the new Windows 8 logo triggers for me -- the "OMG, I HAVE TO FIX THAT CROOKED PICTURE!" response. I so desperately want to "fix" that which drives me bonkers when I look at that logo.

4 - Brand recognition: Looking at this image, I can't help but wonder what happens when Microsoft ditches Metro. Will this logo accurately represent Windows for the next 15-20 years, or will they opt for another change in branding when the need strikes? I hate to think I'm this reactive to something as simple as the rebranding of Windows, but I just don't see this logo standing the test of time. I liked the flag, personally, however unrelated to "Windows" it might have become over the years.

5 - Visual direction: As a UX friend of mine noted (and I completely agree with), the actual Windows window (that is to say, the new logo sans the "Windows 8" text) guides my eyes away from "Windows 8." So, instead of complimenting the "Windows 8" text and feeling like it's one big, happy family, this logo feels like there are two separate components simply residing beside one another. It just feels... off.

With that said, I hope this isn't it. I hope that what we're seeing is essentially a placeholder -- that is, an outline of a logo that will -- when finished -- be filled with some kind of character and depth. I mean, when I read Pentagram's post about the logo, as well as Microsoft's, I feel like I must clarify that I'm speaking my opinion about this logo from the perspective of someone who isn't a designer.

Having said that, if I have to read all the theory and design principles behind a logo to "get it," then I'm not so sure it's a logo I would ever like without such persuasion -- and persuasion I don't feel I should need at that. It's no secret that I've always been a fan of Microsoft's visual work with Windows, but to be honest, for my personal tastes, the bar was set far too high with Windows Longhorn. I was fine with a flag. Especially the one that never made it:

-Stephen Chapman

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Topics: Operating Systems, CXO, Microsoft, Software, IT Employment, Windows

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36 comments
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  • RE: 5 reasons I dislike the new Windows 8 logo

    I agree. I'm torn on it as well. At the end of the day, a logo is just a logo, but I do agree that the window is facing the wrong way. It's drawing my attention away from the "Windows 8" text.
    The one and only, Cylon Centurion
    • RE: 5 reasons I dislike the new Windows 8 logo

      @Cylon Centurion

      "At the end of the day, a logo is just a logo, . . . . " Quote from Cylon Centurion

      I agree with much of your post but I disagree with the above quoted comment. The above comment makes a great sound bite but I feel it is based on faulty paradigm. A logo is something that is identifiable with a company and/or product. It is very important to have a visually pleasing logo that potential customers like to look at multiple times a day. While there are exceptions to everything, just because some people do not find fault with that bland/nondescript/ugly logo does not mean the bland logo is a good thing.

      When looking at the visually bland Windows 8 OS, I think the Windows 8 logo reflects the developer attitude in Microsoft???s development of Windows 8. Both the OS and the logo are functional but ugly. While there are many techies in the world that prize functionality over beauty, the computers of today and tomorrow are no longer aimed primarily at the techies/geeks of the world. There are far more users that are very interested in beauty with functionality rather than users that consider beauty far down on the list of important factors necessary in an OS.

      While I am a ascetically impaired techie/geek, more and more I find that I have often benefited from those in the world that design beauty as well as functionality into tech. Many could argue that visual appeal may not be so very important but advertising companies have statistics that show the visual appeal of products, and of that which represents the product, to be more important that many may think.

      I think that MS has made a grave error both in their OS design and in the design of the logo.
      John238
    • I base my purchases on the usefulness of the device

      @Cylon Centurion
      and not on how the logo itself looks
      Tim Cook
  • RE: 5 reasons I dislike the new Windows 8 logo

    i don't understand the point of this article. do you provide new information in it? is it useful for someone? and most important of all, who cares if you don't like it?
    mszilard
    • RE: 5 reasons I dislike the new Windows 8 logo

      @mszilard It questions the strategy undertaken by Microsoft marketing team. I guess you are underestimating the importance of logo.
      wmac1
      • RE: 5 reasons I dislike the new Windows 8 logo

        @wmac1 i don't think this is the place for subjective opinions. and liking or not liking a logo is a subjective opinion. <br>this is after all zdnet and we are in 2012. so i don't like affirmations like " is just too simple"
        it's not about the importance of a logo. but for somebody to write an article about why he is not liking a logo on a site like this, seems to me childish
        mszilard
      • How much do you really know about ZDNet?

        @mszilard Uhhhhhh, have you ever read Tech Broiler or SJVN's articles or every other opinion article that gets written almost daily on the site? Never mind their Editor in Chief's opinion article about the new Windows logo. The opinions are part of why people like me read the site in the first place.
        Grammarphile72
  • RE: 5 reasons I dislike the new Windows 8 logo

    I don't think this logo is that bad to write an article on it.<br> <br> I like it so much.<br>Why most of the article in ZDNet are only about criticizing Windows 8?<br>Is this some kind of mission to brainwash people before they use it?<br><br>As you don't like logo of Windows 8. I don't like this article.
    somdutt
    • RE: 5 reasons I dislike the new Windows 8 logo

      @somdutt I think Microsoft needs to fire the guys in Marketing team who suggest these radical and abnormal suggestions.

      Logo is one of the most important components in Marketing of a product.
      wmac1
      • RE: 5 reasons I dislike the new Windows 8 logo

        @wmac1 Would someone purchase a product just for logo. No, not at all.
        As this is the only thing well known about Windows 8 and nothing better to write, people are talking about logo.
        I think this logo will rock in the market.
        somdutt
  • RE: 5 reasons I dislike the new Windows 8 logo

    Microsoft is seriously playing with the nerves of Windows users. From pushing metro start menu to removing the whole start menu, and also destroying the whole floating window and overlapping windows concept and now this freaky logo.

    So why we had those 20 years of evolution in the design of windows and its logo? To ruin all the results of that long evolution and build a crap from start?

    WinMO needed a new start but Win7 was the most popular and most successful OS ever :( :( :(
    wmac1
  • What the logo should have been.

    They should have taken the metro theme (a wall of boxes) and made every box in to a window. Then they should have taken "Windows 8" put it on a hill side (similar to the default desktop background of Windows XP (bliss I think its called)) and made it look like you were looking at it through those windows. So it would be like having a wall of windows in your home and looking at a large "Windows 8" sign in your back yard, though those windows. I think that that would have represented the Metro UI, the fact the OS is called Windows, and backwards compatibility (to a certain extent) though the landscape that "Windows 8" would sit on.
    CPPCrispy
  • RE: 5 reasons I dislike the new Windows 8 logo

    It Isn't just the logo man, the whole OS is just plain ugly. I get that there are fans of the way the OS functions but, the younger generation is all about style and that is where Windows 8 falls flat on its face.
    slickjim
    • RE: 5 reasons I dislike the new Windows 8 logo

      @Peter Perry Older generation does not like radical changes. They have get used to the Windows and its gradual evolution. This totally breaks the experience and freak out existing loyal users.

      I still don't know how is it possible to build Photoshop in Metro!!! Or we should forget Photoshop suddenly because MS is trying to serve tablets?
      wmac1
      • RE: 5 reasons I dislike the new Windows 8 logo

        @wmac1
        You do know that win32 apps will still run on desktop x86/64 systems right ? I'm not taling about ARM devices but just pc's running in your and my homes. Some people are under the misjudgement that metro is all there is and traditional application are totally gone... so in short .. I don't see photoshop going touch happy (but hey more power to them if they can make a dedicated working well touch style metro app), but the traditional input/output photoshop you are talking about will STILL be there. and perfectly usuable like nothing changed at all in windows 8.
        DJK2
      • RE: 5 reasons I dislike the new Windows 8 logo

        @wmac1
        You can run pretty much all Windows 7 software in Windows 8. Not really sure where your coming from. Do you want an ARM touch version of PhotoShop? I'm sure they will make it.
        Amusal
    • Remind me of Geoworks

      @Peter Perry<br><br>The new logo and the Metro interface for some reason remind me of Geoworks of decades ago - not a positive association I am afraid.
      D.T.Long
    • RE: 5 reasons I dislike the new Windows 8 logo

      @Peter Perry You wouldn't know style if it sat on your face and wiggled. Windows 8 oozes more style than OS X ever thought about.
      jhammackHTH
  • RE: 5 reasons I dislike the new Windows 8 logo

    Looks fine to me. Not sure why its only ZDNet bloggers who don't like the logo and need to write articles about it.
    Loverock Davidson-
    • A new Windows logo is kind of a big deal.

      @Loverock Davidson- Oh, Loverock. I agree with you most of the time, but you really should read more than ZDNet if you think they are the only ones in the tech industry with negative reactions to the new logo.
      Grammarphile72