Google Panda update 2.2 is imminent

Google Panda update 2.2 is imminent

Summary: Original content owners can jump for joy as Google continues rolling out Panda updates to thwart scraper sites.

TOPICS: Google

Matt Cutts, head of the Web spam team at Google, confirmed at the SMX Advanced conference this week that Google Panda will receive an update to version 2.2. This is good news for original content creators who are seeing their original works outranked by sites that blatantly copy (or "scrape") them.

Matt McGee, executive news editor for Search Engine Land, has provided additional information on just how Panda is implemented:

In particular...the Panda algorithm is run against Google’s entire index of pages on an infrequent basis, in order to tag certain sites that should be dinged by it, as opposed to some of its automatic spam detection tools.

For example, Google’s constantly scanning for pages that might use hidden text. If it spots them, then it may assess a penalty.

Google is not constantly scanning for pages that might get hit by its Panda penalty. Instead, Google manually runs that algorithm, which then determines which web sites should be hit by it.

This all just goes to show that as Google continues to grow and deal with spam, the company continues to get manually involved with their index much more so than ever -- at least, more than they've ever been willing to publicly admit, that is.

Personally, I think it's an excellent move for them to apply manually-run algorithms to their index to help flesh out spam and give rightful preference to content owners in the SERPs.

For those of you who are aware of Panda and its reach, have you experienced any drawbacks with your pages or noticed continual ranking issues? What about those of you who search Google frequently; have you noticed improved results in your searches?

If you're interested in reading more about Panda, be sure to catch Search Engine Land's exhaustive list of links to all things Panda.

-Stephen Chapman SEO Whistleblower

Topic: Google

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  • RE: Google Panda update 2.2 is imminent

    In answer to your question, "have you noticed improved results in your searches?" - the answer is no.

    Often, when I'm Googling about a product or service, I already know where to buy it. I'm looking for reviews and background information from other users. I find it intensely irritating that now, the big retailers dominate the search results and I have to scroll to a later page to find any independent views.

    It's also really annoying to see four or five results from the same website listed one under the other.
    • Just add a "review" term...

    • RE: Google Panda update 2.2 is imminent

      Great, I find it intensely irritating. <a href=""><font color="#000000">content</font></a> its <a href=""><font color="#000000">king</font></a>. So, <a href=""><font color="#000000">seo google</font></a> its not AGC, just unique content
    • RE: Google Panda update 2.2 is imminent

      Yeah I can see that as well. This is really irritating to see such results from the same company or paid reviews.
      <a href="">SEO India</a>
    • RE: Google Panda update 2.2 is imminent

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  • RE: Google Panda update 2.2 is imminent

    Is this a part of your "How to make money online" series, or was that just a passing fancy?
  • RE: Google Panda update 2.2 is imminent

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