Great news: Promoted Trends on Twitter now cost only $120,000 per day!

Great news: Promoted Trends on Twitter now cost only $120,000 per day!

Summary: For a mere $125,000 a day, you can secure a promoted trend on Twitter! Buy now!

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You know, I remember a time when Twitter was trying hard to find itself a monetization model. Ads were apparently out of the question, celebrities were cashing in with sponsored tweets, and spammers... well, spammers will be spammers no matter what the platform. Then, in a stroke of genius, Twitter decided to make money by having companies bid or pay for various promotional facets, like "Promoted Trends."

In a revealing article posted on ClickZ on June 7th, Twitter director of revenue Adam Bain (not the guy pictured in the upper right-hand corner of this article) details a great deal of Twitter's current monetization model. To quote:

Big dollars come in from brands like Toyota, HBO and Samsung - all of which have run a Promoted Trend recently; however, Twitter aims to bring in smaller and mid-market brands through its inside sales team as well. The firm's Promoted Accounts and Promoted Tweets offerings are auction-based while Promoted Trends now cost $120,000 per day - up from $25,000 to $30,000 at launch in April 2010, according to Bain. The company also recently began requiring that advertisers spend a minimum of $15,000 over three months on bid-based Promoted Accounts and Promoted Trends offerings.

Yes, you read that correctly. The current cost of a Promoted Trend for a day is a whopping $120,000. For added perspective and emphasis, that's more than the average American will make in 3-4 years... before taxes!

That's one heck of a price to jump to with such a relatively young service, but it's clear that Twitter means business and has flourished into a formidable avenue for advertisers to consider. With Facebook being perhaps the most immediate competition people would assume Twitter has to worry about, ClickZ addressed this by quoting Bain's juxtaposition of their services and Facebook's. To quote:

Bain suggested Twitter provides advertisers with higher engagement levels than Facebook. He also suggested it's better at reaching consumers than display ads because with display, "You're just in the sea of trying to catch people through media impressions when they're on different sites across the web."

To prove his point, Bain pointed to the Promoted Accounts offering, which allows advertisers to pay per follower based on a bid system. "Paying $4 for a follower is a pittance because the ROI is insane. Because again once they have a follower, they can keep marketing to that guy as many times as they want without worrying about where they are across the web or what kind of mindframe they're in," suggested Bain.

With such high price tags as entry points into Twitter's advertising services, it's clear that Twitter intends to attract and maintain quality partnerships. And although that may spell less income for them in the short term, it may just be the best move for themselves and their users in the long term. Could you imagine if Twitter had a completely open platform that any old spammer could leverage? It's bad enough to receive all the @ spam so many users do.

Regardless, just keep in mind that, unless/until Twitter changes their price, every time you see a promoted trend in Twitter, that buyer paid $125,000. "Do you accept... CASH? *Cha-ching!*"

-Stephen Chapman SEO Whistleblower

Topic: Social Enterprise

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  • Latest Trends in Data Visualization

    Dear Sir/Madam,

    I have the pleasure to brief you on our Data Visualization software
    "Trend Compass".

    TC is a new concept in viewing statistics and trends in an animated
    way by displaying in one chart 5 axis (X, Y, Time, Bubble size &
    Bubble color) instead of just the traditional X and Y axis. Discover
    trends hidden in spreadsheets. It could be used in analysis,
    research, presentation etc. In different business sectors, to name a
    few we have Deutsche Bank, NBC Universal, RIM, Vanguard
    Institutional Investor, Ipsos, Princeton University as our clients.

    NBC presentation on TED using Trend Compass exported Videos. Now on
    CNN Money / Fortune (Dec 21st,2010):
    http://tech.fortune.cnn.com/2010/12/21/from-laughing-to-judging-in-fifty-years-the-evolution-of-televised-emotion/

    The following link is for our new Geographical Trend Compass
    (Earthquake in Japan - Mag vs Depth vs Time):
    http://www.epicsyst.com/test/v2/japan-earthquake

    Link on Ads Monitoring on TV Satellite Channels. Pick Duration (Ads
    daily duration) vs Repeat (Ads repetition per day).
    http://www.epicsyst.com/test/v2/tv-monitor/

    Link showing drilling feature (Parent/Child) - Just double-click on any
    bubble:
    http://www.epicsyst.com/test/v2/drilling/

    Link on UK Master Card vs Visa performance :
    http://www.epicsyst.com/test/v2/mastercard_vs_visa/

    Links on Funds:
    http://www.epicsyst.com/test/v2/best_exchange_traded_funds/
    http://www.epicsyst.com/test/v2/us_insurance_funds/
    http://www.epicsyst.com/test/v2/aaim_fund_performance/

    Link on other KPIs :
    http://www.epicsyst.com/test/v2/hospital_performance/
    http://www.epicsyst.com/test/v2/international_insurance/

    Link on Chile's Earthquake (Feb 27th 2010):
    http://www.epicsyst.com/test/v2/EarthQuakeinChile/

    This a link on weather data :
    http://www.epicsyst.com/test/v2/aims/

    This is a bank link to compare Deposits, Withdrawals and numbers of
    Customers for different branches over time ( all in 1 Chart) :
    http://www.epicsyst.com/test/v2/bank-trx/

    Misc Examples :
    http://www.epicsyst.com/test/v2/airline/
    http://www.epicsyst.com/test/v2/stockmarket1/
    http://www.epicsyst.com/test/v2/football/
    http://www.epicsyst.com/test/v2/swinefludaily/
    http://www.epicsyst.com/test/v2/babyboomers/

    This is a project we did with Princeton University on US unemployment :
    http://www.epicsyst.com/main3.swf

    A 3 minutes video presentation of above by Professor Alan Krueger
    Bendheim Professor of Economics and Public Affairs at Princeton
    University and currently Chief Economist at the US Treasury using
    Trend Compass :
    http://epicsyst.com/trendcompass/princeton.aspx?home=1

    You can download a trial version. It has a feature to export
    EXE,PPS,HTML and AVI files. The most impressive is the AVI since you
    can record Audio/Video for the charts you create.

    http://epicsyst.com/trendcompass/FreeVersion/TrendCompassv1.2_DotNet.zip

    All the best.
    Ashrafwagdy
    Trend Compass Team
    Epic Systems
    www.epicsyst.com
    ashrafwagdy
  • That is way too expensive!

    I knew those companies were paying a lot, but I had no idea they were paying 120k a day! That's insane! Today I heard about a startup in the bay called Tagive. http://brands.tagive.com It seems like they're you'll a much more better deal on a great promotion (haven't seen their prototype, but I heard it's awesome) than paying over 100k for a promoted tweet or a promoted account. Your tweets are actually labeled as "promoted" on Twitter! How awful is that!
    Jimmy 20009568