New Google SEO Starter Guide Published: Perfect for Beginners

New Google SEO Starter Guide Published: Perfect for Beginners

Summary: September 28, 2010 marks a great day for SEO! With Google just having published a brand new starter guide to SEO, such an action on their behalf is solid confirmation that SEO is not only a legit process, but alive and well, too (contrary to naysayers).

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TOPICS: Google, Browser
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For all the naysayers who were so sure that Google Instant was the death of SEO (and those before them who thought the "Mayday" update was the death of SEO and so on and so forth), Google has once again made it blatantly clear that SEO (Search Engine Optimization) isn't going anywhere. Almost two years to the month, Google has just published a fresh new starter guide to SEO. Via Matt Cutts' Twitter:

Google SEO Starter Guide Having combed through it, I can definitely say that this guide beats the pants off of the previous guide and is worth a glance even to seasoned SEOs (even if just for checking up on how Google currently views SEO)! For those of you who are interested in taking on SEO yourself or getting into SEO in general, this new guide provides you with plenty of content and action items to start working on. Though there is more information overall in comparison to the first guide Google published, the major addition within this guide is the "SEO for Mobile Phones" section where Google helps you understand why having a mobile version of your site is so important and how you can go about implementing SEO for it. See below where I've taken a screen shot of the full table of contents: Google SEO Starter Guide There's a lot that I could discuss based on that list above, but I'm not going to delve into any specifics since they're all freely available in the document. What I am going to do, however, is chime in with a couple of things that will help you make the most out of the information contained within the new guide.

Keyword research: When the new Google starter SEO guide makes reference to using better anchor text, page descriptions, page titles, et al, you can take it a step further by researching the best keywords to use and not simply leaving it up to your best guess. Good keyword research alone can be worth the cost of paying someone to do SEO for you initially. Until I complete the keyword research article I'm working on, go here to learn all about it.

Link-building: When the guide speaks about promoting your content, waiting on people to share it and create links to your page can be a very long process. I've recently outlined an extensive introduction to link-building for you to delve into. It will allow you to promote your site in a more proactive manor than simply posting content and waiting on the masses to share it for you. As I've noted in prior posts, SEO isn't rocket science but there is a lot to learn and it takes time and perseverance. If you want clear-cut, white hat SEO, then here's your guide. And while you don't need an SEO professional to go and do everything outlined within this new SEO guide, I do want to reiterate the fact that this *is* just a starter guide. There is much more to the process of SEO as a whole, so don't go expecting this guide to take you from page 100 to page 1 (though it may very well do that depending on the topic of your site and the keywords you choose) or make you an "SEO guru."

If you want to take it to the next level, start getting into off-page optimization (link-building, social media, etc.). That's when you really step outside the boundaries of this starter guide and into more creative territory (where every decent SEO really flourishes and provides value). In conclusion, I'd like to applaud Google for going ahead and doing this update. In 2010, there are still SO many rumors and so much BS going around about SEO that it's nice to have this guide to help cut through it all. And although Google's starter guide is a relatively minor offering in the grand scheme of SEO, it speaks loud-and-clear for the integrity, validity, and longevity of SEO.

Google's Search Engine Optimization Starter Guide: Download Here (4MB PDF Document)

Topics: Google, Browser

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11 comments
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  • RE: New Google SEO Starter Guide Published: Perfect for Beginners

    Very good article!
    abrutus
    • RE: New Google SEO Starter Guide Published: Perfect for Beginners

      @abrutus - Really the article is good one and even nice offer from Google. But Google is making business with AdWords, so it always seems like they're trying to push for SEO down. I think Google want people to choose AdWords over organic SEO.
      <a href ="http://www.pensamedia.com/google-authorized-agency-india/google-rajasthan.html">Google ??Rajasthan</a>
      Kinny87
  • Google SEO Starter Guide

    Very good article. Thanks!
    abrutus
  • SEO

    No problem! I'm glad you enjoyed. Definitely make sure to check out the new guide, too. It's quite nice. =)

    -Stephen
    StephenChapman
  • proactive manor?

    Sounds like an engineer's dream house. Good article and a nice offering from Google, but that one little homonym grabbed me.
    kidtree
  • RE: New Google SEO Starter Guide Published: Perfect for Beginners

    Great information to refresh and re-learn for those in the know and excellent for those of us who are new at SEO.

    David Shepherd
    DavidShepherd
    • RE: New Google SEO Starter Guide Published: Perfect for Beginners

      @DavidShepherd Thanks for your input! I was very happy to see this come from Google... definitely a good view into how they see SEO right now. =)
      StephenChapman
  • Validation at Last!

    It just goes to show, even as Google is the most popular search engine, the fact that they embrace SEO and encourage others to "pay attention" to optimization best practices is a good thing and validation to the industry as a viable alternative to other advertising and promotion modalities.
    Jeffrey L. Smith
    • RE: New Google SEO Starter Guide Published: Perfect for Beginners

      @Jeffrey L. Smith Absolutely! I completely agree with you. I mean, Google is in the business of making money with AdWords, so it always seems like they're trying to push for SEO less-and-less. This was a great thing for them to put out, despite how much I think they would like to see people always choose AdWords over organic SEO to help them rank.

      Thanks for sharing your comment!
      StephenChapman
  • Message has been deleted.

    myclub
  • Nice Tips

    Am beginner for Search Engine Optimization techniques. Your post helped me to learn a lot. Thanks for the awesome Post!! Check Out my website at http://www.firstpageseoservice.com
    mageshc