For all the naysayers who were so sure that Google Instant was the death of SEO (and those before them who thought the “Mayday” update was the death of SEO and so on and so forth), Google has once again made it blatantly clear that SEO (Search Engine Optimization) isn’t going anywhere. Almost two years to the month, Google has just published a fresh new starter guide to SEO. Via Matt Cutts’ Twitter:
Having combed through it, I can definitely say that this guide beats the pants off of the previous guide and is worth a glance even to seasoned SEOs (even if just for checking up on how Google currently views SEO)! For those of you who are interested in taking on SEO yourself or getting into SEO in general, this new guide provides you with plenty of content and action items to start working on. Though there is more information overall in comparison to the first guide Google published, the major addition within this guide is the “SEO for Mobile Phones” section where Google helps you understand why having a mobile version of your site is so important and how you can go about implementing SEO for it. See below where I’ve taken a screen shot of the full table of contents:
There’s a lot that I could discuss based on that list above, but I’m not going to delve into any specifics since they’re all freely available in the document. What I am going to do, however, is chime in with a couple of things that will help you make the most out of the information contained within the new guide.
