New iPhone 5 and iPad 3 concepts: Great marketing opportunity for designers

New iPhone 5 and iPad 3 concepts: Great marketing opportunity for designers

Summary: iPhone 5 and iPad 3 concepts are all the rage right now, but there's a lesson to be learned from designers who are choosing to take advantage of the trend...

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Before I get started with the post, click the image below to check out the gallery of new iPhone 5 concept images I just ran across in a designer's portfolio (plus a few more of the best-looking ones I've seen from other designers thus far):
iPhone 5 and iPad 3 Concepts Gallery (Click Image Above)

iPhone 5 and iPad 3 Concepts Gallery (Click Image Above)

While it's not clear as to if the first five concepts in the gallery above are concepts for the actual end product or not, what is clear is that these concepts are just another in a long line of iPhone 5 concepts to hit the Internet as of late. Real or fabricated, the iPhone 5 and iPad 3 craze gives designers something to capitalize on: an opportunity to garner themselves a significant amount of attention by creating concepts/mock-ups of hot products that are rumored to be dropping sometime in the near future. In a sense, it's a bit like trend-hijacking, but with more creativity -- at least, where creating and rendering a design is concerned. If they create something bold and beautiful enough, there's a pretty good chance it's going to get picked up by a number of influential Web sites. And lucky for designers, if they create something that's less-than-appealing, it will most likely simply go unnoticed rather than suffer any consequences, but stranger things have happened. Some of what we see in the gallery above is some rather stellar design work, but what happens when someone takes it to the next level and creates a video complete with feature demonstrations? More than 23 million hits so far in the case below. Hello, opportunity:

 

So, how does this relate to you? Put simply, the takeaway here is to find hot products that are being talked about in your market and then find ways to use the rumor mill and craze over said products to your advantage. Capitalize on trends and do something to make yourself stand out amongst the crowd. Most of the time, it's a long shot, but if you play your cards right, you may just land yourself a rather significant number of eyeballs on your work/company -- which could equate to more sales/business for you, both in the short term and long term. Just don't be spammy about it. Contribute something of value to the discussion taking place, and people will be there to absorb it, process it, and pass it along. Do you have any experiences to share where you were able to capitalize on a trend or hot product? Feel free to share, if so! -Stephen Chapman
SEO Whistleblower

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Topics: Smartphones, Hardware, iPhone, Mobility

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7 comments
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  • Was that real!??

    Holographs and laser keyboards on iphone5? how the heck does it even sense the fingers on the holographs to begin with!?? omfg
    other *
    • RE: New iPhone 5 and iPad 3 concepts: Great marketing opportunity for designers

      @superwj5 I have seen a Laser keyboard already on sale. It uses a camera to see where your fingers are (atleast Apple couldn't patent that one). The holographic display is complete $#%#$% and in any case either LG or Samsung will get that patent.
      jsargent
    • RE: New iPhone 5 and iPad 3 concepts: Great marketing opportunity for designers

      @superwj5 Plans for the skywriting were announced ahead of time , with Beck encouraging witnesses to email her photos. She was inspired by the "Surrender Dorothy" skywritten message in "The Wizard of Oz." <a href="http://www.mtsconverter.de">MTS Konverter</a> "It's obviously a very open-ended and consequently puzzling sort of project," she said of Sunday's event. "I can see why it would leave people with questions." "I wanted a narrative trajectory towards something optimistic at the end, which was the last message, 'Now Open,'" she said of the work. <a href="http://www.mtsconverter.de/mts-converter-for-mac.htm">MTS Konverter Mac</a>
      Edward1314
  • RE: New iPhone 5 and iPad 3 concepts: Great marketing opportunity for designers

    this is science fiction
    cnieves@...
    • RE: New iPhone 5 and iPad 3 concepts: Great marketing opportunity for designers

      @cnieves@... Not for the keyboard.
      jsargent
  • RE: New iPhone 5 and iPad 3 concepts: Great marketing opportunity for designers

    Doc thinks some artists and designers have a little too much time on their hands. How about putting that effort into helping a local non-profit with a new image or with some great advertising art? There seem to be better things to do with your talent than guessing what the next item from Apple will look like. Apple has its own design department and doesn???t honestly care what you think.
    DocuMentor (Doc)
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