Social burnout: I am officially sick and tired of chasing social platforms

Social burnout: I am officially sick and tired of chasing social platforms

Summary: Ugh, not another friggin' social media/networking/bookmarking platform... Just shoot me now!

SHARE:
TOPICS: Google
23
It seems like every day there's some hot, new social platform out there that's supposedly going to be the next big thing. Personally, I'm getting so incredibly burned out by the rate of progress in the social arena, it's not even funny. I mean, I don't blame the progress itself and I understand why everyone gets excited about the latest and greatest thing, but that doesn't make it any less exhausting. Being in the Internet marketing space like I am, there are social platforms I should be sitting here talking up to everyone and explaining their benefits -- platforms like Klout, Google+, Quora, etc. Now, while they do have their benefits from an Internet marketing and business perspective, I'm struggling to find out why I should personally care about a Klout score or spend my time migrating to Google+ when Facebook already has all of my friends and family tied into it. It's just... exhausting. Quora's cool, but it doesn't fit into my life, personally. Professionally and as an Internet marketer, I can tell you that people use Quora to generate unique, useful content to put on their sites. For instance, you hop on Quora, look for a question related to your client's industry, and either pay someone else to write an article that answers that question or you write it yourself. Then, you post that to your client's blog/site/whatever with the right keywords/key phrases and voila: you've got useful, unique content to promote based on an actual question from someone interested in your client's arena. I mean, I know this stuff. I get it and I think the uses from this aspect are pretty clever/awesome. It's just tiring to keep up with all of it, honestly. As such, they're merely tools in an Internet marketer's toolbox for most people I know within this industry. Google+ is there for us marketers to really take advantage of right now since signals are pretty strong that when it comes to showing social search results, Google favors their own social platform by a wide margin. So... there you go. If you're an Internet marketer and you're looking to promote/rank content socially, you need to jump on the Google+ bandwagon immediately, test some things out, and see how you rank. Personally, though, I NEVER go to my Google+ account. I signed up for one, sure, but I only use it to promote my content and... that's it. And now, with Google opening up Google+ to business pages, it's pretty clear that Google is simply looking to get in on the massive amount of money to be made from advertising to millions of people in a social network. But as a person and not a dollar figure or Internet marketer, why in the world should I leave Facebook? I understand that Google+ offers some different facets within their social platform, but they aren't facets I would use. In other words, I don't feel like Facebook is lacking anything that Google+ currently provides. Overall, I understand that we're social creatures and the social space is only going to continue growing like wildfire until it's all figured out, but at the end of the day, I see the social space and new platforms from a totally different light. Social is a bubble right now that's just waiting to burst (meaning, there won't be much innovation left to achieve within social platforms at some point), but until it does, everyone's trying to cash in. We're all just dollar signs to the multitude of marketers and big dogs who are losing sleep, desperately seeking to monetize social media channels. As for me, I'm good with Twitter, Facebook, LinkedIn, and Reddit. That's my social media, friend/family/follower networking, professional networking, and social bookmarking all covered. But as someone who must self-promote and stay abreast in this industry, I will persevere do my due diligence with emerging social platforms. Having said that, I may feel completely different tomorrow and then come right back to this place the day after. Search and social are really exciting to me, but getting overwhelmed and burned out is far too easy in this space right now. I suppose that's where I am with the social platforms: burned out. What about you, though? Are you getting burned out by the multitude of platforms that emerge seemingly daily, or are you driven by the prospect of finally partaking in a social platform that covers all the bases you feel current ones lack? Also, where do you see the social space ending up, ultimately? Let me know your thoughts in the comments below! -Stephen Chapman
SEO Whistleblower
Related Content:

Topic: Google

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

23 comments
Log in or register to join the discussion
  • RE: Social burnout: I am officially sick and tired of chasing social platforms

    Yep. It's just way too much to manage. I have accounts at most of the social networking hangouts, but have generally limited myself to Facebook and to a lesser degree Twitter, and even those I don't use a whole lot. I can either talk about doing something or I can actually do something (Come to think of it, maybe even writing this message falls into that "talking about doing something" category)
    R.L. Parson
  • I couldn't agree more

    I could have written this article (although not as eloquently as you, of course!). I speak and consult on all these social media topics for my clients, so I have to know about them all and suggest uses for them. And I am to the point of being burned out. I also have to take care of these social networks for some of my clients, on top of the management of my own stuff. Finding content to engage with on all these networks is wearing me out. Now with Google+ profiles (and now pages) I am about ready to scream. Thanks for expressing what I have been feeling. (blatent self-promotion: www.steveholt.com)
    steveholt68
  • RE: Social burnout: I am officially sick and tired of chasing social platforms

    I get burned-out with every one of them within an hour, never to return. My true friends just call me on the phone. My eyes no longer see any form of web advertising - I have evolved into a pure content consumer! My iLife is now good.
    Gr8Music
  • RE: Social burnout: I am officially sick and tired of chasing social platforms

    You don't need them run away and be free!!
    wizardb@...
  • RE: Social burnout: I am officially sick and tired of chasing social platforms

    I have a hammer, a saw and a drill in my toolbox. Now you want me to add a SCREWDRIVER, too? It's just too much. And so exhausting!
    shel@...
    • RE: Social burnout: I am officially sick and tired of chasing social platforms

      @shel@... More like a rusty nail, a bent screwdriver, a rusty wrench, and an iguana, with a big "The tools you must have!" sticker slapped on the toolbox.
      jgm@...
  • RE: Social burnout: I am officially sick and tired of chasing social platforms

    Sick of it? Take a look at the left side of your column.
    pldurand@...
    • RE: Social burnout: I am officially sick and tired of chasing social platforms

      @pldurand@... ???
      ejhonda
  • RE: Social burnout: I am officially sick and tired of chasing social platforms

    Humans are social creatures... I think that point is a given. The need to connect with others is inbred to the species as a form of survival instinct. The problem is that with the "Social Networking" phenomenon is that the last word should be changed to "Nitwitting". What started out as a useful collaboration tool has been overrun in most cases with inanity. It is inevitable that when you add humanity, any and every good idea ever thought up/implemented gets perverted and denigrated to the worst possible lowest common denominator. From a Marketing standpoint, I can see it's value; as a critical thinking, breathing h.Sapiens, I feel that they should all be deleted post haste. I know it won't happen, but I can dream, can't I? and for the record, I'm not a Luddite, I'm just antisocial networking.
    druid627@...
  • Old fashioned

    I am not a Luddite. I appreciate technology and its value.
    Social networking?
    I'll stick to the tried and true for both professional and personal requirements:
    "Face to face - one on one"
    Works for me.
    da philster
  • RE: Social burnout: I am officially sick and tired of chasing social platforms

    I think that Google will set it up so that you'll be able to log into all of them via Google+ and manage them all under one login. This will include organizing, circles, postings, etc. Imagine something like reddit with its various sub-reddits just becoming circles that you can add and share articles to. This will breach the anonymity of sites like Reddit, sure but that could be adjusted for in Google+ as well.
    I'm not arguing for Google+ necessarily, but with Google's open-mindedness and desire to play so nicely with others, it only seems like the logical path to take.
    Vailhem@...
  • RE: Social burnout: I am officially sick and tired of chasing social platforms

    So you're tired of chasing social networking sites?

    Why'd you ever start?
    WCarlS
  • Life, some work required.

    Uh, so everyone wants to just sit around with a build it and they will come attitude? Ya'll just sitting in your apartments smoking weed waiting for your website to make you a millionaire?

    As far as social media goes, I don't trust any of them, but only Google right now has the attitude AND THE TOOLS that if I decide I'm done with them, I can pull all of MY content off and go somewhere else. Like you said, this industry is in its infancy. Certainly, in any case, vendor lock-in is a bad thing, but WTF do I want to engage in vendor lock-in NOW?!
    tkejlboom
    • RE: Social burnout: I am officially sick and tired of chasing social platforms

      @tkejlboom <br><br>I trust Facebook the most. Why? Because it is completely OPT-IN! The only data that appears in your account is data that YOU put here. Google+ has access to ALL OF YOUR DATA, including searches, surfing habits, email, photos if you use Picasa, and who knows what else. That fact that other people can enter data about you into Facebook is irrelevant - so can Google+ users. I don't trust any one company with all of my data - Facebook for "social" nonsense, Google for mail, Flickr for pictures. And each has a separate, unique email account.
      aep528
  • Stephen Chapman needs a new job out of the journalist arena

    Get used to technology keeping you busy. You're sick of social sites. New cell phones come out all the time, ask the reviewers of those how they feel. Similar with new operating systems (which may not be all that new but require your attention). Try writing about political news and see how refreshing that can be. BTW if you are tired writing it believe we're tired reading it.
    cnet@...
  • RE: Social burnout: I am officially sick and tired of chasing social platforms

    WOFTBO = "Watch Out For The Burn Out"
    woftbo@...
  • RE: Social burnout: I am officially sick and tired of chasing social platforms

    Your the one who takes the time to bother with that crap. So that makes you the fool
    alphaxi3
  • RE: Social burnout: I am officially sick and tired of chasing social platforms

    Facebook, Twitter, and other forms of "Ta Da", Social Networking=80% Sheep and 20% Wolves and other Predators just waiting to feed on them. Wow, I have 500 friends on Facebook (FaceCrap)!!!! Really? Do you know them personally? Bullstuff!
    Friends are made Face to Face. Even the lying, cheating Politicians are jumping on these things as a way to fool the poor sheep. Get a life and quit that Garbage!
    Denny Fry
  • RE: Social burnout: I am officially sick and tired of chasing social platforms

    this week I closed both my facebook and stupid twitter account...I do finally feel free. Okay I recently acquired the Google+ and I like it so long as I'm not a slave to it.
    timelessldy
  • RE: Social burnout: I am officially sick and tired of chasing social platforms

    I call it SMFS - Social Media Fatigue Syndrome. I've got it. Some days I go completely without ANY SM. Some days I can't stop. Yes, I have a problem, but isn't that the first step = admitting there is a problem? But we are told over and over that our businesses depend on our SM involvement by the internet gurus, and if we don't play along we'll be left in the dust. There's the rub.
    minimoop