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Joe McKendrick
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At last, honesty in software advertising

By | January 28, 2012, 3:50pm PST

Summary: A sign of the times, or new tactic?

Doesn’t this say it all? (Seen at the recent National Retail Federation conference in NYC.)

(Photo by the author.)

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Topics

National Retail Federation, Conference, Advertising, Enterprise Software Advertising, Enterprise Software, Advertising & Promotion, Software, Marketing, Joe McKendrick

Joe McKendrick is an author, consultant and speaker specializing in trends and developments shaping the technology industry.

Disclosure

Joe McKendrick

Joe McKendrick is an independent consultant, editor and speaker.

Joe has performed project work (white papers, articles, blogs, research and presentations) for the following companies in the IT marketspace:

  • CBS Interactive/CNET/ZDNet (this blog)
  • ebizQ
  • Evans Data
  • Gartner
  • IBM
  • Informatica
  • IDC
  • Microsoft
  • Systinet/HP
  • Teradata
  • Unisphere Reseach, a division of Information Today, Inc.
  • WebLayers

Joe has also performed research work for the following sponsoring organizations in partnership with Unisphere Research, a division of Information Today, Inc.

  • IBM
  • Luminex
  • Noetix
  • Oracle Corp.
  • Teradata
  • Informatica
  • International Oracle Users Group
  • Oracle Applications Users Group
  • Professional Association for SQL Server
  • International DB2 Users Group
  • International Sybase Users Group
  • SHARE (IBM large systems users group)

Biography

Joe McKendrick

Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. Joe is co-author, along with 16 leading industry leaders and thinkers, of the SOA Manifesto, which outlines the values and guiding principles of service orientation. He also speaks frequently on Enterprise 2.0 and SOA topics at industry events and Webcasts. As an independent analyst, he has also authored numerous research reports in partnership with Unisphere Research, a division of Information Today, Inc. for user groups such as SHARE, Oracle Applications Users Group, and International DB2 Users Group. Joe is also an active SOA contributor for ebizQ/TechTarget. In a previous life, Joe served as director of the Administrative Management Society (AMS), an international professional association dedicated to advancing knowledge within the IT and business management fields. He is a graduate of Temple University.

Talkback Most Recent of 3 Talkback(s)

  • The blah begins blah
    oh blah dee oh blah dah :/
    ZDNet Gravatar
    Dietrich T. Schmitz * Your Linux Advocate
    28th Jan
  • RE: At last, honesty in software advertising
    Lol. grin. Thanks for sharing it with us.
    ZDNet Gravatar
    Rama.NET
    28th Jan
  • How to identify a whole new paradigm
    A paradigm is considered to be whole and new if it meets at least one of the following conditions:

    - it holds a position of imperial power and is sporting new apparel of unsurpassed minimalism
    - it is a huge white animal with a trunk, tusks and large ears
    - it is a fish, normally silver, but in this case red
    - it is a large stick that IT management have got hold of the wrong end of and are now using to beat around the bush
    - it's playing Russian roulette with a silver bullet in every chamber

    If marketing claim it meets more than one of these conditions; for example they say it is simulaneously a fish, a large stick and a huge white animal then you almost certainly have a whole new paradigm on your hands.
    ZDNet Gravatar
    jorwell
    4th Feb

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