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Does the private cloud 'surge' lack business sense?

By | September 30, 2010, 7:18am PDT

Summary: A veteran CTO, architect and evangelist asks if private cloud computing is a fatally flawed concept.

Is private cloud computing a fatally flawed concept?

Ian Thomas responded to my recent post on companies doing private cloud for clouds’ sake, and not building a business case beforehand. (Shades of the whole SOA debate that has been going on for the past few years.)

In a recent post, Ian also warned of private cloud projects being driven too much in the name of IT, and not in the name of the business. He observes that many private cloud initiatives seek to address “control, service, and security,” and hence, are being pitched as alternatives to public cloud engagements.  In the process, private cloud cases fail to take on the greater business “ilities” cloud computing could deliver — flexibility, agility, and scalability, to name a few.

Private clouds are just another way or perpetuating limited, closed systems, and the true promise of cloud lies in opening up to the global network, Ian says.  As he puts it:

“The very concerns that are expressed as reasons not to move to cloud models – due to a concentration on FUD around a small number of technical issues – are actually the things that businesses have most to gain from should they be bold and start a managed transition to new models. Cloud models will give them control over their IT by allowing them to choose from different providers to optimize different areas of their business without sacrificing scale and management benefits; service levels of cloud providers – whilst not currently guaranteed – are often better than they’ve ever experienced and entrusting security to focused third parties is probably smarter than leaving it as one of many diverse concerns for stretched IT departments.”

In other words, the trade off for more security risk is more access to opportunities for growth in capabilities and resources.  That’s a trade off that’s been constantly weighed or made since the Internet first exploded on the business scene almost two decades ago. The cloud magnifies that question.

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Joe McKendrick is an author, consultant and speaker specializing in trends and developments shaping the technology industry.

Disclosure

Joe McKendrick

Joe McKendrick is an independent consultant, editor and speaker.

Joe has performed project work (white papers, articles, blogs, research and presentations) for the following companies in the IT marketspace:

  • CBS Interactive/CNET/ZDNet (this blog)
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  • Evans Data
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  • Informatica
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  • Unisphere Reseach, a division of Information Today, Inc.
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Joe has also performed research work for the following sponsoring organizations in partnership with Unisphere Research, a division of Information Today, Inc.

  • IBM
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Biography

Joe McKendrick

Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. Joe is co-author, along with 16 leading industry leaders and thinkers, of the SOA Manifesto, which outlines the values and guiding principles of service orientation. He also speaks frequently on Enterprise 2.0 and SOA topics at industry events and Webcasts, and serves on the program committee for this year's SOA & Cloud Symposium in London. As an independent analyst, he has also authored numerous research reports in partnership with Unisphere Research, a division of Information Today, Inc. for user groups such as SHARE, Oracle Applications Users Group, and International DB2 Users Group. In a previous life, Joe served as director of the Administrative Management Society (AMS), an international professional association dedicated to advancing knowledge within the IT and business management fields. He is a graduate of Temple University.

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RE: Does the private cloud 'surge' lack business sense?
lou@... 5th Oct 2010
Cloud is mostly a vendor created term to sell you some more new stuff. Soon it will be meaningless as everything from virtualisation to power saving to the latest iPad fad is described as "Empowering the Cloud".

Looking at it from a security and governance view - the OPEN cloud is not at a point where I would trust my crown jewels to it. Why should I when I have a problem ensuring my stuff internally is secured and governed, to a bunch of vendors who is cost driven and do not have my companies best interests at the end of the day. If you haven?t learned your lessons from the diminishing return on outsourcing contracts ? be prepared to do so now.

From a "private" cloud viewpoint - we have all be moving that way anyway by trying to get the technology abstracted away from the applications. Servers, storage and network virtualisation drives that behaviour anyway ? nothing really new ? as I said, vendor spin to sell you the same old.
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No it doesn't
P. Douglas Updated - 30th Sep 2010
In other words, the trade off for more security risk is more access to opportunities for growth in capabilities and resources.

That is rubbish. Private clouds can and will be augmented by public cloud services. With private clouds you get to own and keep an eye on your data, while you optionally leverage public cloud services when you need to temporarily scale, or quickly take advantage of services. Private clouds give you the best of both worlds. Plus, I don't see how public clouds are going to make much money. Popular SaaS companies like Salesforce.com and NetSuite, have income levels that are about twenty-something million dollars a quarter, or less. According to the chart in this article, Amazon is projected to make about $58M from public cloud computing in 2010. All on-premise vendors need to do, is emphasize the advantages of customers owning their own IT infrastructure - leaving control of one of the most valuable company assets in their hands, and not in someone else's. On premise vendors then can simplify the ownership and management of private clouds, through technology and services. This way, IT will continue to grow, rather than suffer an overall contraction - like what Linux has done to the Unix market.
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Except
happyharry_z 30th Sep 2010
@P. Douglas That the purpose of the cloud is to be 1. Responsive to demand, 2. No upfront commitment, 3. No upfront costs. A private cloud cannot do this. A private cloud is just hosting.
@happyharry_z,

Private clouds augmented with scaling public cloud services, or which allow you to temporarily rent private equipment, or which allow you to quickly build out your infrastructure, are all viable competing options. Also some OEMs will offer finance and rent options, when it comes to acquiring private clouds.
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@P. Douglas I can't reply to your reply, so this is in response to your response (hmmm... Who's on first?...)

This is still just hosting with some version of hardware leasing thrown in. If I have a department that wakes up one morning and decides to use an app on the cloud, the private cloud would either not be able to respond to the load, or I would have to have a large number of servers sitting doing nothing waiting for potential users. Not very effective. Really, if you are not going to take advantage of the scale of the public cloud, why even bother going this route? At its core, it's just another app server.
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It's not a case of either or ...
P. Douglas 30th Sep 2010
@happyharry_z,

Having a private cloud allows you to augment its services with those in public clouds. If a company has to deploy a solution yesterday, there is nothing preventing it from deploying the solution in a public cloud, then transitioning the service on site, for security reasons. As far as I'm concerned, most everyone over the age of 30 should realize, it is best to keep critical aspects of what you do close to your chest as much as possible, so that you can keep an eye on it, and that it is in your control.
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RE: Does the private cloud 'surge' lack business sense?
mike.delzer@... Updated - 30th Sep 2010
If you are a large company and have steady state applications with little swing in capacity needs, then private clouds (if using the term correctly) provide the automation and flexibility those types of companies need. Your comments are ignoring that not all companies are the same size and have the same operating constraints.
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Rarely. Most business cannot afford the risks of a public cloud at the present. A notable exception is an interface to the public such as a virtual store front. Even these have issues and concerns.

The real question is: "Does moving an application or service into the cloud lack business sense?" In many cases the answer is yes. But people have built buzz that "clouds" are the future and will save you money. These shouts are drowning out common sense.

Most cloud computing for businesses should be private clouds. This is the only way a business can control their critical processes. Using a public cloud places you at the mercy of someone else's agenda which is always a risky decision.

I just read another article on what CIOs believe need to be solved before using public cloud computing. It is an eye opening read on the huge risks of using these services.
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FUD in all its splendor
OS Reload Updated - 30th Sep 2010
Just look at the comments above by P. Douglas and PeterBoyles . They tout fear out of necessity, they do it because they know that only fear and paralysis can hold the tide of innovation that threatens their feeble and anachronistic Microsoft-centered world.
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I read most of Ian's post that you referred to. It is long-winded and hard to read.

I will try not to be as long-winded.

At the heart of the problem is an apparent misunderstanding between "private cloud" and "public cloud" computing.

The two terms do not represent accurately the technologies in question. We need new more accurate names for these.

For example, "Private Cloud" used to be Intranet. Which is really part of an "in-house", closed system, that uses new and older technology to provide web-based applications and server-side computing. Like for example, at a Hospital where a doctor or nurse needs a mobile light-weight networked station. Other intranet uses could be access to an "in-house" purchasing system or to give employees access to directly log their expenses to the Payroll/Accounting department's database. All these run from an "in-house" server farm.

'Public Cloud', to many might be web applications like document publishing, databases, data storage, email that need not be installed on the local computer. Ask any average person what cloud computing is, and you might get references to Google Apps or Microsoft's Office Live.

However, for a system administrator, the "Public Cloud" is an entirely different environment from the traditional on-site server administration.

In "Public Cloud", the entire server farm, not just applications, is virtualized and runs on servers located remotely- like Oracle's massive servers, Microsoft Azure just to name the most well-known "Clouds". These companies build large data-centers, running some kind of virtual server/computing platform with capacity made available to paying clients, like Hospitals and other businesses.

Their virtual-servers running on these servers in remote "outside the company" data-centers might be referred to as the "public cloud". System admins can log-in and boot "virtually" a "server-session". This "server-session" can be loaded with Windows Server 2008, REL or computing platform complete with integration, api and an sdk are provided, then the "server-session" can be configured with databases or web-based engines of some kind, to name two of the infinite possibilities, it can remain online indefinitely. Once ready, can be made accessible, with the tightest security to users an a specific department, group, company who all may be in the same place or each at a different remote location. Other users, system admins cannot access other organization's servers because they are "boxed" in their own environment.

Still other variants of "cloud" computing are being articulated. This definition is by no means complete. But it shows, how misunderstandings are created by sales and marketing campaigns trying to capitalize on the popularity of so called "cloud computing". Both "private cloud" or intranet and "public cloud" have their challenges, pros and cons. Making an uninformed choice is what lacks business sense.
Yes a private cloud is less scalable (on a moment to moment basis) than a public cloud. But all clouds are finite.

Private clouds allow the data center to offer self-service computing to their users at a lower cost (because it's self-service). They also allow for more efficient management of resources.

And yes, I do think enterprises will eventually find that the level of security and control in public clouds is useful for some things (maybe many things) and live in a hybrid environment of private and public clouds.
Cloud is mostly a vendor created term to sell you some more new stuff. Soon it will be meaningless as everything from virtualisation to power saving to the latest iPad fad is described as "Empowering the Cloud".

Looking at it from a security and governance view - the OPEN cloud is not at a point where I would trust my crown jewels to it. Why should I when I have a problem ensuring my stuff internally is secured and governed, to a bunch of vendors who is cost driven and do not have my companies best interests at the end of the day. If you haven?t learned your lessons from the diminishing return on outsourcing contracts ? be prepared to do so now.

From a "private" cloud viewpoint - we have all be moving that way anyway by trying to get the technology abstracted away from the applications. Servers, storage and network virtualisation drives that behaviour anyway ? nothing really new ? as I said, vendor spin to sell you the same old.

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