ie8 fix
madison

Survey: midsize businesses investing heavily in analytics, cloud

By | January 16, 2011, 9:04pm PST

Summary: As economy begins to grow again, more companies turn to business intelligence, collaboration, business performance management.

A new IBM survey of 2,000 midsize companies from across 20 countries finds more than half are planning to increase their information technology budgets over the next 12 to 18 months, and they are investing in a wide range of priorities including analytics, cloud computing, collaboration, mobility and customer relationship solutions.

Data analytics is a particularly important initiative. The study found 70% of midsize companies are actively pursuing analytics technology to better understand their customers, make better decisions and become more efficient. The study also shows growing adoption of cloud computing among midsize firms, with two-thirds either planning or currently deploying cloud-based technologies to improve IT systems management while lowering costs.

This change is reflected in the increased adoption of analytics and predictive technologies that have become more affordable and widely available for midsize companies. The study finds that 53% of respondents expect their IT budgets to increase over the next 12 to 18 months, 31% expect they will remain unchanged and 16% think they will decrease or are unsure.

Top IT implementation projects among midsize companies include the following:

  • IT infrastructure improvements            75%
  • Business intelligence/analytics             70%
  • Collaboration                                        70%
  • Business performance management     70%
  • Information management                     69%
  • Mobility/unified communication              68%
  • Virtualization                                         67%
  • Cloud computing                                   66%

The report can be downloaded from the IBM Website.

Comparisons between the current study and those from 2009 also reveal a shift from a predominant focus on cost control and efficiency to a greater emphasis on growth initiatives. Today, 21% characterize their strategic mindset as ‘efficiency and cost control’ — down from 53% in 2009. Priorities now on top of mind for midsize CEOs (79%) include customer focus, innovation and growth.

Kick off your day with ZDNet's daily e-mail newsletter. It's the freshest tech news and opinion, served hot. Get it.

Topics

Joe McKendrick is an author, consultant and speaker specializing in trends and developments shaping the technology industry.

Disclosure

Joe McKendrick

Joe McKendrick is an independent consultant, editor and speaker.

Joe has performed project work (white papers, articles, blogs, research and presentations) for the following companies in the IT marketspace:

  • CBS Interactive/CNET/ZDNet (this blog)
  • ebizQ
  • Evans Data
  • Gartner
  • IBM
  • Informatica
  • IDC
  • Microsoft
  • Systinet/HP
  • Teradata
  • Unisphere Reseach, a division of Information Today, Inc.
  • WebLayers

Joe has also performed research work for the following sponsoring organizations in partnership with Unisphere Research, a division of Information Today, Inc.

  • IBM
  • Luminex
  • Noetix
  • Oracle Corp.
  • Teradata
  • Informatica
  • International Oracle Users Group
  • Oracle Applications Users Group
  • Professional Association for SQL Server
  • International DB2 Users Group
  • International Sybase Users Group
  • SHARE (IBM large systems users group)

Biography

Joe McKendrick

Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. Joe is co-author, along with 16 leading industry leaders and thinkers, of the SOA Manifesto, which outlines the values and guiding principles of service orientation. He also speaks frequently on Enterprise 2.0 and SOA topics at industry events and Webcasts, and serves on the program committee for this year's SOA & Cloud Symposium in London. As an independent analyst, he has also authored numerous research reports in partnership with Unisphere Research, a division of Information Today, Inc. for user groups such as SHARE, Oracle Applications Users Group, and International DB2 Users Group. In a previous life, Joe served as director of the Administrative Management Society (AMS), an international professional association dedicated to advancing knowledge within the IT and business management fields. He is a graduate of Temple University.

4
Comments

Join the conversation!

Just In

RE: Survey: midsize businesses investing heavily in analytics, cloud
shantelle143 14th Sep
he costs of proprietary servers and storage devices, as well as the space and energy to manage them, are off the charts and highly visible to every CFO, CTO and procurement professional. - Any Lab Test Now Franchise
Just in time ... I have been working on a LAMP based application server for about a year. Very close to launch. This is the type of Biz Intel I need to keep me inspired !
Thanks
0 Votes
+ -
IBM at it again!
papyrus100 17th Jan 2011
Please look back at the beginning of every year. They always have a good survey saying their products and services Will sell. Please be critical of what you read.
0 Votes
+ -
Have you read the report?
Richard Flude 17th Jan 2011
It discusses trends identified by a survey, not IBM products.

We should always be sceptical/critical of all data, but the report's insights are spot on from where I sit.
he costs of proprietary servers and storage devices, as well as the space and energy to manage them, are off the charts and highly visible to every CFO, CTO and procurement professional. - Any Lab Test Now Franchise

Join the conversation!

Formatting +
BB Codes - Note: HTML is not supported in forums
  • [b] Bold [/b]
  • [i] Italic [/i]
  • [u] Underline [/u]
  • [s] Strikethrough [/s]
  • [q] "Quote" [/q]
  • [ol][*] 1. Ordered List [/ol]
  • [ul][*] · Unordered List [/ul]
  • [pre] Preformat [/pre]
  • [quote] "Blockquote" [/quote]
ie8 fix
Click Here
ie8 fix

The best of ZDNet, delivered

ZDNet Newsletters

Get the best of ZDNet delivered straight to your inbox

Facebook Activity

White Papers, Webcasts, & Resources
ie8 fix
ie8 fix