Survey: midsize businesses investing heavily in analytics, cloud

Survey: midsize businesses investing heavily in analytics, cloud

Summary: As economy begins to grow again, more companies turn to business intelligence, collaboration, business performance management.


A new IBM survey of 2,000 midsize companies from across 20 countries finds more than half are planning to increase their information technology budgets over the next 12 to 18 months, and they are investing in a wide range of priorities including analytics, cloud computing, collaboration, mobility and customer relationship solutions.

Data analytics is a particularly important initiative. The study found 70% of midsize companies are actively pursuing analytics technology to better understand their customers, make better decisions and become more efficient. The study also shows growing adoption of cloud computing among midsize firms, with two-thirds either planning or currently deploying cloud-based technologies to improve IT systems management while lowering costs.

This change is reflected in the increased adoption of analytics and predictive technologies that have become more affordable and widely available for midsize companies. The study finds that 53% of respondents expect their IT budgets to increase over the next 12 to 18 months, 31% expect they will remain unchanged and 16% think they will decrease or are unsure.

Top IT implementation projects among midsize companies include the following:

  • IT infrastructure improvements            75%
  • Business intelligence/analytics             70%
  • Collaboration                                        70%
  • Business performance management     70%
  • Information management                     69%
  • Mobility/unified communication              68%
  • Virtualization                                         67%
  • Cloud computing                                   66%

The report can be downloaded from the IBM Website.

Comparisons between the current study and those from 2009 also reveal a shift from a predominant focus on cost control and efficiency to a greater emphasis on growth initiatives. Today, 21% characterize their strategic mindset as ‘efficiency and cost control’ — down from 53% in 2009. Priorities now on top of mind for midsize CEOs (79%) include customer focus, innovation and growth.

Topics: IBM, Cloud, Collaboration, Enterprise Software, Hardware, Mobility, Software

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  • RE: Survey: midsize businesses investing heavily in analytics, cloud

    Just in time ... I have been working on a LAMP based application server for about a year. Very close to launch. This is the type of Biz Intel I need to keep me inspired !
  • IBM at it again!

    Please look back at the beginning of every year. They always have a good survey saying their products and services Will sell. Please be critical of what you read.
    • Have you read the report?

      It discusses trends identified by a survey, not IBM products.

      We should always be sceptical/critical of all data, but the report's insights are spot on from where I sit.
      Richard Flude
  • RE: Survey: midsize businesses investing heavily in analytics, cloud

    he costs of proprietary servers and storage devices, as well as the space and energy to manage them, are off the charts and highly visible to every CFO, CTO and procurement professional. -<a href="">Any Lab Test Now Franchise</a>