Microsoft entices startups with Azure cloud promotional offer

Microsoft entices startups with Azure cloud promotional offer

Summary: Certain TechStars, Global Accelerator Network companies could receive $60,000 worth of cloud computing and storage capacity at no cost for up to two years.


Startup business incubator TechStars has forged a partnership with Microsoft intended to entice certain members of its accelerator programs around the United States to use Azure cloud computing and storage capacity.

The deal is an extension to the Microsoft BizSpark Plus program, which is a broader initiative to provide Microsoft services and technology resources to certain selected startup companies. The motivation: Get small businesses hooked on Microsoft technology early in their business development, and they are likely to stick with that technology as they grow.

The TechStars-Microsoft partnership provides for accelerators in Boston, New York, Seattle, San Antonio, Texas; and Boulder, Colo., access to up to $60,000 worth of Azure capacity for up to 24 months at no cost. Each of these accelerator programs accepts approximately 10 companies per year to develop. The San Antonio one, which got started this month, is explicitly focused on startups hoping to create cloud service business models. (That would make for some nice Microsoft Azure success stories in the future, no?)

After the initial two years, I guess the theory is that these companies would become paying Microsoft business customers.

A similar deal is also now being offered to members of the Global Accelerator Network, according to the press release issued this week about the new relationship.

Topics: SMBs, Banking, Cloud, Microsoft

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  • RE: Microsoft entices startups with Azure cloud promotional offer

    This is why Microsoft is the greatest tech company on the planet!
  • Hardly anyone cares about Azure...

    The reality is, Amazon's model, i.e. Infrastructure As A Service (IAAS) was the right bet. Microsoft developing Azure on the premise that people would write code against the .Net Azure object model where the hardware is completely and utterly obfuscated to give the illusion that Azure is one big great computer is greatly flawed. For starters many companies employing IAAS are using open source code bases, e.g., Hadoop/BigData among many others, where it simply isn't possible to leverage those codebases on the Azure platform. And those startups have zero interest in reinventing the wheel, particularly if various open source technologies already solved problems far better than the employees of those startups ever would as startups increasingly aren't involved with core software technologies but webapps, social networks, etc., etc. In short, Microsoft is backtracking and this is one sign of admission that Azure is so far coming up woefully short. I find it amusing that Ballmer a few years ago called Amazon Web Services (AWS) "a curiosity". This the same man that laughed at the iPhone's introduction.