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Comcast monitoring Twitter, blogs and other social media

By | April 7, 2008, 7:10am PDT

Have a complaint with cable company Comcast? Don’t bother calling their helpline: Instead write a blog entry or, better still, send a ‘tweet’ or two via Twitter threatening to “expend significant energy over the next three weeks trashing Comcast.” That’s the lesson taught by TechCrunch founder and co-editor Mike Arrington, after his Comcast broadband connection went down for 36 hours.

“Within 20 minutes of my first Twitter message I got a call from a Comcast executive in Philadelphia who wanted to know how he could help”, writes Arrington in a blog post on TechCrunch.

[the Comcast executive] said he monitors Twitter and blogs to get an understanding of what people are saying about Comcast, and so he saw the discussion break out around my messages.

Shortly thereafter, the cable company sent out a team to fix Arrington’s connection and “apologized profusely”, which, as the TechCrunch editor notes, “is great for me but doesn’t help the other customers who don’t think to complain publicly about the company.”

Commenters on Arrington’s post rightly ask the question: would Comcast have been as proactive if the public complaints weren’t coming from an A-list blogger? In reply, Arrington admits it’s “a good question”, but says that since he didn’t originally publish Comcast’s failings on TechCrunch or any of his other blog properties, the cable company’s reaction was definitely based on his Twitter message. “There were a lot of responses very quickly to my message, which may have been the reason for such a speedy response, but there just isn’t enough data to know.”

Another commenter, Siobhan, chimes in: “Actually, they monitor a lot of blogging tools and sites. I have a friend who uses LiveJournal who got an email within about 24 hours of complaining about her Comcast service from a legitimate customer service rep, and they sent a tech out to help within a day. So they’re doing it whether you’re Michael Arrington or the average Joe on the street.”

In conclusion, Arrington says that his experience is proof that Comcast is “doing at least one thing right” in having identified blogs, and Twitter in particular, as an “early warning system to flag possible brand implosions.”

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Steve O'Hear

http://blogs.zdnet.com/social/?page_id=220

Biography

Steve O'Hear

Steve O'Hear is a London-based consultant, educator, and journalist, focussing on the Internet and all aspects of digital technology. He advises businesses and not-for-profit organisations on how to exploit the collaborative and publishing opportunities offered by the Web, and has written for numerous publications including The Guardian and Macworld. Steve is also the director of a new documentary on Silicon Valley, called In Search of the Valley, and in 2002 was made a fellow of the UK's National Endowment for Science, Technology, and the Art.

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Comcast miserable experience in customer care....started a facebook!
kraiser 15th Mar
http://www.facebook.com/ComcastCrappyCustomerService

Please visit my facebook page and read the transcript from the most awful chat experience ever.....Placing a simple order online....turned into a nightmare...you won't believe it even after reading it all....and it is allllll word for word!!!!!
Comcast Really does not care! As a memember of The Brain Injury Association of America (BIAA)we are the voice of brain injured victims that can not speak. Comcast has policys that state they can not deny benifits of injured employees. So what is done is they terminate injured employees and then allow Liberty Mutual to deny treatment. Colorado Brain injured employee was given the one two by Comcast then Liberty Mutual! http://mrlibertymutual.com/
Kate Falbo
http://www.facebook.com/ComcastCrappyCustomerService

Please visit my facebook page and read the transcript from the most awful chat experience ever.....Placing a simple order online....turned into a nightmare...you won't believe it even after reading it all....and it is allllll word for word!!!!!

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