Forget the Oscars, YouTube to launch User-Generated Content awards

Forget the Oscars, YouTube to launch User-Generated Content awards

Summary: It's like somebody forgot to tell YouTube that Time Magazine's 'Person of the Year' was YOU. Except that couldn't have been the case, as YouTube's founder and poster child, Brad Churley, was heavily featured in Time's coverage. So why is it then that YouTube has waited till March 07 to launch its 'YouTube Video Awards' for 2006?

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It's like somebody forgot to tell YouTube that Time Magazine's 'Person of the Year' was YOU. Except that couldn't have been the case, as YouTube's founder and poster child, Brad Churley, was heavily featured in Time's coverage. So why is it then that YouTube has waited till March 07 to launch its 'YouTube Video Awards' for 2006?

Mind you, Churley and co. have had other things on their minds ;)

Later today, YouTube users will be able to vote on nominees for the seven categories:

  1. Most Inspirational
  2. Most Creative
  3. Best Series
  4. Best Comedy
  5. Musician of the Year
  6. Best Commentary
  7. "Most Adorable Video Ever." (Can you tell YouTube is located in California?)

One notable omission is an award for the best professionally produced and copyright-infringed video.

Nominees (which include big hitters such as Lonelygirl15 and Ask a Ninja) will be invited to upload new content over the next five days to promote themselves and canvas for votes. After which, we can expect a round of acceptance speeches. If successful (which I think it's guaranteed to be), the YouTube Video Awards will become an annual event, and could be given their own off-line ceremony ala the Oscars (though not quite on that scale).

Update: Don Dodge (an ex-VP of Product Development at Napster) says the awards are a tactic by YouTube designed to deflect from their legal woes. The idea, he says, is to show the courts that there is "substantial non-infringing use" of the service.

And... Marshall Kirkpatrick has aggregated all of the nominees into a single Splashcast channel.

Topic: Social Enterprise

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2 comments
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  • YouTube awards are a legal tactic

    Steve, I think you got to the core issue about the timing and purpose of the YouTube Awards. The timing is to quickly generate evidence of non-infringing use for their legal fight with Viacom.

    The categories were purposely arranged to focus on non-copyrighted material. Of course the most popular content YouTube is copyrighted clips of TV shows and movies.

    We did the same thing at Napster by highlighting emerging artists that didn't have contracts with the major record labels. Like the YouTube Awards the program served dual purposes.

    I wrote a blog about the Napster experience and other aspects of the YouTube case. For more details see http://dondodge.typepad.com/the_next_big_thing/2007/03/youtube_awards_.html
    DonDodge
  • Thanks

    Thanks for the link Don. Interesting post.
    Steve O'Hear