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HR Software: Where is the Post-Recession Market Going to Go?

By | May 3, 2010, 12:05pm PDT

Summary: Can you sell solutions to customers undergoing business contractions? You can if you have the right solution.

SaaS HR solutions can still prevail in current economy

My colleague, Dr. Katherine Jones, fired the following off to me the other day:

“Recently, I interviewed a European automobile manufacturer who was facing first-time layoffs and pulling all the company’s ex-pats back to the home office. We were talking about his plans for purchasing HR technology; this was his response: “it would be unconscionable to go off and buy new HR software when we are laying off employees.

Yet evaluation of the SaaS model created an easier, more cost-effective way for the company to meet its application requirements, which it viewed as investing in its existing employees, rather than in its technology infrastructure and the staff that would be required to support it. The compelling reasons were stated as:

• Easier ability to scale as business needs change
• Faster access to state-of-the-art technology
• More rapid time-to-production
• Improved security, performance, and availability
• Reliable access to data, anywhere, anytime
• Predictability of costs over time ( at least for the length of the contract)
• Avoidance of specific vendor or technology lock-in long term
• Increased risk mitigation with better support for compliance
• A lower total cost of business solution ownership for the level of service received.

While the layoffs were complicated by the French rules around dismissing workforce members, the corporate goals in approaching a SaaS solution were clear: save money immediately through the software-as-a-service model and put corporate money into retaining employees, not expensive on-premise software solutions.”

The “business” of business must continue whether a company or an economy is in the doldrums. The lesson of Katherine’s example is interesting as it points out that some solutions can indeed win even in a down market.

I recently wrote of one Progress software partner that rewrote their on-premise solution to a SaaS-based product line. Their sales are up 300% now.

One theme I’m hearing is that on-premise solutions may be trapped by their inflexibility to move their pricing downwards in a bear economy. Specifically, these vendors cannot return monies paid by customers for licenses or incremental license fees (ILFs) when user counts diminish. Moreover, these same vendors cannot easily reduce their annual maintenance fees unless the customer and the vendor can agree to some sort of cost reduction. Some vendors are adamant that they won’t do this. Vendors will often quote VSOE or revenue recognition reasons for only having prices that go one direction: UP.

SaaS beats on-premise in a down economy. And, as I mentioned in yesterday’s post, it may continue to win in the new capital-constrained economy.

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Brian is currently CEO of TechVentive, a strategy consultancy serving technology providers and other firms. He is also a research analyst with Vital Analysis.

Disclosure

Brian Sommer

I am co-owner of TechVentive, Inc. The company has been engaged on numerous consulting engagements, often for technology firms, service firms and litigators. As a general rule, I do not write about current clients of TechVentive. Should that occur, I will note this in blogs. Readers should assume that I have had client relationships with many ERP and other technology providers. Some of these relationships may be quite small and short-lived while others more significant. One of TechVentive's business units publishes research reports about technology providers. As a result, this business receives small amounts of revenues from a wide variety of software firms, software buyers and others when they purchase copies of reports. Some firms do secure reprint rights to these reports. None of these purchases, individually, represents a significant amount of total revenue for me and the nature of it is hard to predict where it will come from. I also provide some marketing strategy and/or market segmentation work for software firms as I have developed a unique database that segments the largest 4000+ technology buyers in the world. Many technology firms periodically engage me for unique views into this database for future marketing campaigns. I do not blog about these efforts and do not blog about client firms while they are active clients unless some pressing news story erupts. If that event occurs, I will indicate any perceived or real conflict of interest. Occasionally, I will develop unique intellectual property pieces for technology or service providers. If I should blog about a vendor with whom I have recently developed a special information product, I will note this in a blog to avoid any appearance, real or unintended, of bias. For the most part, I have no investments in technology firms. While I've been offered friends and family stock and other inducements in the past, I have steadfastly refused these. I used to be a partner with Andersen Consulting and had no ownership stake in the firm for many years. I frequently refer to this in my blogs and do not hide my prior association with the company. I did purchase a few shares of Accenture and Cognizant stock in late - 2008. I have sold some of those positions in late 2009. Readers should assume that most software conferences that I write about involved some measure of fees waived and/or travel reimbursement. I do not charge vendors to attend these events nor will I accept payment for same. I do get reimbursed for many speaking engagements. I generally note at the end of blogs whether the vendor reimbursed me for travel expenses. Generally, this includes airfare and hotel. I do not request, receive nor accept travel perks such as first class airfare.

Biography

Brian Sommer

Brian is in a unique position to diagnosis the winners and the losers in technology and services. He was the longest running (10 years) and most senior director of Andersen Consulting's (now Accenture's) global Software Intelligence unit - a position that required him to pick the best possible software solutions for hundreds of clients globally. He advised the firm on ERP software market forecasts and helped establish manpower planning estimates by vendor for deployment globally.

Brian continues to remain close to technology buyers and sellers. When he left Andersen Consulting, he co-created a dot-com with blogger and former arch-enemy at Price Waterhouse, Vinnie Mirchandani. That firm helped broker efficient services contracts between software buyers and systems integrators. Since then, he's created TechVentive, Inc. - a company that helps technology firms better understand their markets - and Vital Analysis - the research and publishing arm of TechVentive.

Brian still travels the world and publishes an impressive number of articles, research reports and blog posts annually to help software and services buyers make better business decisions. He can be reached at: brian @ vitalanalysis.com

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