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SaaS ERP evolves / Intacct extends its reach

By | August 10, 2010, 3:13pm PDT

Summary: SaaS applications are evolving quickly and in interesting directions. Intacct’s newest product expansion and alliance points a new direction for that firm.

(sent while traveling - more details later)

The growth of SaaS-based ERP solutions is differing from the path so many other vendors chose decades ago in the on-premise world. Many older ERP solutions started first as financial software products (e.g., MSA, M&D, etc.) and then added payroll, HR, manufacturing and other modules. SaaS vendors, like NetSuite and Intacct, are blazing a different trail.

Several SaaS vendors appear to be building out financial accounting applications and then moving to applications that support service-based industries or firms with captive service groups within them. In recent years, NetSuite has added services functionality to their core product and then went and acquired PSA (professional services automation) vendors OpenAir and QuickArrow. (Of course, I know that other SaaS apps vendors are starting on the shop-floor side of the world. I immediately think of Plex and Rootstock in this space.)

Intacct’s announcement yesterday shows an unequivocal push into service industries, too. They’ve added a Project Accounting module to their financial accounting suite. They’ve also forged a strong alliance with Clarizen, a provider of project management/PSA solutions. This alliance is more than a marketing relationship. The two firms have integrated time and expense entry and service ticket functionality so that users do not have to perform redundant data entry. I used to hate keying project information (i.e., time and expenses) into the project accounting system at a client, then re-enter the information into my employer’s system and the client’s accounting solution. Afterwards, I’d spend a small eternity reconciling these data inputs as little errors or timing differences would screw things up. One source of entry and “the truth” is a clear buyer value in the services world. These new capabilities will be part of Intacct’s Summer 2010 release and should be available now.

It’s noteworthy to see the speed with which SaaS ERP vendors are delivering new applications vis-à-vis on-premise vendors. Those vendors with PaaS technologies (platform as a service) seem to create apps the fastest. I would speculate that services make a logical evolution path for these firms as the economy has continued to shift a little more towards services and less towards manufacturing. Also, service groups within firms are often underserved technically and yet remain large sources of operating profit for their firms.

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Brian is currently CEO of TechVentive, a strategy consultancy serving technology providers and other firms. He is also a research analyst with Vital Analysis.

Disclosure

Brian Sommer

I am co-owner of TechVentive, Inc. The company has been engaged on numerous consulting engagements, often for technology firms, service firms and litigators. As a general rule, I do not write about current clients of TechVentive. Should that occur, I will note this in blogs. Readers should assume that I have had client relationships with many ERP and other technology providers. Some of these relationships may be quite small and short-lived while others more significant. One of TechVentive's business units publishes research reports about technology providers. As a result, this business receives small amounts of revenues from a wide variety of software firms, software buyers and others when they purchase copies of reports. Some firms do secure reprint rights to these reports. None of these purchases, individually, represents a significant amount of total revenue for me and the nature of it is hard to predict where it will come from. I also provide some marketing strategy and/or market segmentation work for software firms as I have developed a unique database that segments the largest 4000+ technology buyers in the world. Many technology firms periodically engage me for unique views into this database for future marketing campaigns. I do not blog about these efforts and do not blog about client firms while they are active clients unless some pressing news story erupts. If that event occurs, I will indicate any perceived or real conflict of interest. Occasionally, I will develop unique intellectual property pieces for technology or service providers. If I should blog about a vendor with whom I have recently developed a special information product, I will note this in a blog to avoid any appearance, real or unintended, of bias. For the most part, I have no investments in technology firms. While I've been offered friends and family stock and other inducements in the past, I have steadfastly refused these. I used to be a partner with Andersen Consulting and had no ownership stake in the firm for many years. I frequently refer to this in my blogs and do not hide my prior association with the company. I did purchase a few shares of Accenture and Cognizant stock in late - 2008. I have sold some of those positions in late 2009. Readers should assume that most software conferences that I write about involved some measure of fees waived and/or travel reimbursement. I do not charge vendors to attend these events nor will I accept payment for same. I do get reimbursed for many speaking engagements. I generally note at the end of blogs whether the vendor reimbursed me for travel expenses. Generally, this includes airfare and hotel. I do not request, receive nor accept travel perks such as first class airfare.

Biography

Brian Sommer

Brian is in a unique position to diagnosis the winners and the losers in technology and services. He was the longest running (10 years) and most senior director of Andersen Consulting's (now Accenture's) global Software Intelligence unit - a position that required him to pick the best possible software solutions for hundreds of clients globally. He advised the firm on ERP software market forecasts and helped establish manpower planning estimates by vendor for deployment globally.

Brian continues to remain close to technology buyers and sellers. When he left Andersen Consulting, he co-created a dot-com with blogger and former arch-enemy at Price Waterhouse, Vinnie Mirchandani. That firm helped broker efficient services contracts between software buyers and systems integrators. Since then, he's created TechVentive, Inc. - a company that helps technology firms better understand their markets - and Vital Analysis - the research and publishing arm of TechVentive.

Brian still travels the world and publishes an impressive number of articles, research reports and blog posts annually to help software and services buyers make better business decisions. He can be reached at: brian @ vitalanalysis.com

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