madison

SaaS HR - View into one of the SaaS leaders

By | June 2, 2010, 10:43am PDT

Summary: Cornerstone On Demand has closed some of the largest SaaS deals around in HR (or other markets). Here’s a quick look at a market leader you probably didn’t know about.

Every fall I spend quite a bit of time updating research reports and our knowledge base relative to human resource software products. This spring, a number of HR vendors have been aggressively communicating a number of new capabilities and market successes to me.

In recent weeks, I have or will be briefed by Kenexa, Mercer, Ultimate, SilkRoad and others. Last week, I spoke with Adam Miller, CEO of Cornerstone.

Cornerstone has some interesting statistics, statistics that are particularly interesting to me as they have a software as a service (SaaS) solution. Cornerstone claims to have eight out of the 10 largest HR SaaS deals on record. Seven of these deals have over 150,000 user seats each. One customer alone accounts for 700,000 of their subscribers.

Not everything about Cornerstone is related to the large deal sizes they have closed. In fact, the company has made a concerted effort to move into the SMB market in recent years. Nonetheless, Cornerstone has some 3.5 million users on the same software instance of its application software code. The way Cornerstone implements software as a service, each customer has their own instance of a SQL Server database. As you would infer, the Cornerstone software as a service was built on a Microsoft .Net stack.

Cornerstone currently does not possess any externally accessible platform as a service. Adam Miller indicated that PaaS was “all the rage today and we will get to it”. However, he indicated that their current focus is instead oriented on building a world-class talent management solution.

I asked Adam about what SaaS buyer values exist in the SMB market and were those different from those of large enterprise customers. He indicated that small companies are attracted to software as a service because they often lack the technical staff internally to do software implementations and software upgrades to on-premise products. Mid-market companies often find that the solutions they license do not scale well for their businesses. That said, 75% of the mid-market was, in his opinion, a break/fix market when it comes to acquiring new HR technology.

Cornerstone has been selling SaaS solutions for a number of years. Adam indicated that almost all of their customer base has moved to SaaS except for some government contractors and companies requiring an on premise solution for their own security reasons.

My colleague, Katherine Jones, and I will be interviewing one or more of their customers shortly.

Bottom line: great stats from a HR SaaS provider. We would anticipate that some sort of market consolidation will occur in the HR SaaS arena. There are so many providers currently and market forces (or mergers) will decide who the leaders in the space will be.

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Brian is currently CEO of TechVentive, a strategy consultancy serving technology providers and other firms. He is also a research analyst with Vital Analysis.

Disclosure

Brian Sommer

I am co-owner of TechVentive, Inc. The company has been engaged on numerous consulting engagements, often for technology firms, service firms and litigators. As a general rule, I do not write about current clients of TechVentive. Should that occur, I will note this in blogs. Readers should assume that I have had client relationships with many ERP and other technology providers. Some of these relationships may be quite small and short-lived while others more significant. One of TechVentive's business units publishes research reports about technology providers. As a result, this business receives small amounts of revenues from a wide variety of software firms, software buyers and others when they purchase copies of reports. Some firms do secure reprint rights to these reports. None of these purchases, individually, represents a significant amount of total revenue for me and the nature of it is hard to predict where it will come from. I also provide some marketing strategy and/or market segmentation work for software firms as I have developed a unique database that segments the largest 4000+ technology buyers in the world. Many technology firms periodically engage me for unique views into this database for future marketing campaigns. I do not blog about these efforts and do not blog about client firms while they are active clients unless some pressing news story erupts. If that event occurs, I will indicate any perceived or real conflict of interest. Occasionally, I will develop unique intellectual property pieces for technology or service providers. If I should blog about a vendor with whom I have recently developed a special information product, I will note this in a blog to avoid any appearance, real or unintended, of bias. For the most part, I have no investments in technology firms. While I've been offered friends and family stock and other inducements in the past, I have steadfastly refused these. I used to be a partner with Andersen Consulting and had no ownership stake in the firm for many years. I frequently refer to this in my blogs and do not hide my prior association with the company. I did purchase a few shares of Accenture and Cognizant stock in late - 2008. I have sold some of those positions in late 2009. Readers should assume that most software conferences that I write about involved some measure of fees waived and/or travel reimbursement. I do not charge vendors to attend these events nor will I accept payment for same. I do get reimbursed for many speaking engagements. I generally note at the end of blogs whether the vendor reimbursed me for travel expenses. Generally, this includes airfare and hotel. I do not request, receive nor accept travel perks such as first class airfare.

Biography

Brian Sommer

Brian is in a unique position to diagnosis the winners and the losers in technology and services. He was the longest running (10 years) and most senior director of Andersen Consulting's (now Accenture's) global Software Intelligence unit - a position that required him to pick the best possible software solutions for hundreds of clients globally. He advised the firm on ERP software market forecasts and helped establish manpower planning estimates by vendor for deployment globally.

Brian continues to remain close to technology buyers and sellers. When he left Andersen Consulting, he co-created a dot-com with blogger and former arch-enemy at Price Waterhouse, Vinnie Mirchandani. That firm helped broker efficient services contracts between software buyers and systems integrators. Since then, he's created TechVentive, Inc. - a company that helps technology firms better understand their markets - and Vital Analysis - the research and publishing arm of TechVentive.

Brian still travels the world and publishes an impressive number of articles, research reports and blog posts annually to help software and services buyers make better business decisions. He can be reached at: brian @ vitalanalysis.com

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